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Premalatha Karupiah

Biographic Data

ID246502
NAMEPremalatha Karupiah
GIVEN NAMESPremalatha
FAMILY NAMEKarupiah
SIGNATUREKARUPIAH P
AFFILIATIONSUniversiti Sains Malaysia
ORCID0000-0002-0604-9310
VERIFIEDYes
TOTAL WORKS22
TOTAL CITATIONS20
AUTHOR COUNT22
EDITOR COUNT0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2026
H-INDEX3
  • Putting others first: How gender roles shape health priorities among Malaysian Indian women living in poverty

    Open Access•Premalatha Karupiah, Shariffah Suraya Syed Jamaludin et al.•ARTICLE•Women s Studies International Forum•2026

  • Everyday Kannagis: Traditional femininity in Tamil mega-serials

    Premalatha Karupiah•ARTICLE•The Journal of Popular Television•2026

    Tamil mega-serials revolve around various issues affecting women. The protagonist (mostly women) is portrayed as someone who is empowered and upholds the notion of traditional Tamil femininity. Using a qualitative content analysis of 30 episodes of two Tamil mega-serials, this article explores the portrayal of gender and femininity in Tamil mega-serials. The analysis identifies two main themes: violence, women’s bodies and traditional femininity;…

  • Wearing the Saree in the Diaspora: An Auto-ethnographic Account of a Malaysian Indian Woman

    Open Access•Premalatha Karupiah•ARTICLE•Sociological Research Online•2025•References: 33

    The saree is one of the most recognizable cultural markers worldwide. This article uses autoethnography to reflect on my experiences of wearing a saree as a minority woman in the Malaysian context and analyses them using the concept of intersectionality. It first explores the cultural and personal significance of the saree because it remains significant for religious/cultural festivals, life events, and formal functions even though it is not comm…

  • Analyzing the meaning of sexual violence in Tamil movies: A mixed method approach

    Premalatha Karupiah•ARTICLE•Asian Journal of Communication•2023

    The popular media are important arenas where discourses on sexual violence are often articulated. These discourses are important in the treatment of victim and perpetrator by the state, media, society and – most importantly – by those closely connected to the victim or the perpetrator. Research has consistently linked the viewing of media violence with imitative behavior, increased hostility, and acceptance of violence. This paper focuses on the …

  • Factors predicting participation in higher education in Malaysia

    Open Access•Intan Hashimah Mohd Hashim, Seyed Reza Alvani et al.•ARTICLE•International Review of Education•2022•References: 7

  • Singgappenne: Women's Sports in Tamil Cinema

    Open Access•Premalatha Karupiah•ARTICLE•American Journal of Economics and…•2022•Cited by: 1•References: 11

    Women's sports drama is a new addition to the increasing number of genres in post-millennial Tamil cinema. This article analyzes the representation of women's empowerment through sports in two such Tamil films: Bigil (Atlee 2019) and Kanaa (Kamaraj 2018). Bigil is a hero-centric football movie while Kanaa is a heroine-centric cricket movie. Qualitative content analysis was used to explore the representation of women athletes in both movies. Both …

  • Decomposition of gender, self-esteem, social support and family support differentials among university students

    Open Access•Seyed Reza Alvani, Seyed Mehrshad Parvin Hosseini et al.•ARTICLE•SN Social Sciences•2021

  • Interpersonal dimension of trust on customer interaction in the banking sector

    Open Access•Abdulrahman Bello Bada, Premalatha Karupiah et al.•ARTICLE•Cogent Social Sciences•2021

    This study examines customer interaction in the banking sector. These interactions are strongly influenced by the dimensions of interpersonal trust, namely benevolence, cognitive, and affective trust. A survey was conducted in the banking sector of Sokoto State, Nigeria. A questionnaire was administered to 500 bank customers from 10 commercial banks, in which the respondents were asked to select their preferences based on a five-point Likert scal…

  • A qualitative examination of men’s participation in contraceptive use and its barriers in Tehran

    Open Access•Reyhaneh Bagheri, Rashidah Shuib et al.•ARTICLE•Journal of Biosocial Science•2021

    From 1989 to 2014, Iran was known as a country with a successful family planning programme, and has experienced a sharp decline in fertility over recent decades. This led to the introduction of pronatalist policies in 2014 and the restriction of family planning services. The aim of this study was to explore men’s views on their access to contraceptive information and services and the socio-cultural barriers to such access in Tehran. The qualitati…

  • Archaeology, Gender and Indian Tamil Films

    Premalatha Karupiah•ARTICLE•Journal of Contemporary Archaeology•2021•Cited by: 1•References: 16

    This article analyses the depiction of archaeology and archaeologists in contemporary popular Tamil films made in India, including a focus on the gender portrayal of archaeologists in two films in particular – one an adventure film depicting archaeological activity and the other a romance film involving a male archaeologist. Content analysis shows that both films portray some similarities in how archaeology is presented and that male and female a…

  • Perception of sexual violence in Tamil movies by Malaysian Indian viewers

    Premalatha Karupiah, Sundramoorthy Pathmanathan et al.•ARTICLE•Feminist Media Studies•2020•Cited by: 3•References: 6

    This study explored how Malaysian Indian viewers read and perceived the portrayal of sexual violence in Tamil movies produced in India. Sixty youths were selected, using a purposive sampling method, to participate in focus group discussions. The discussions were transcribed and analysed for common themes related to their reading of sexual violence in Tamil movies. Four main themes were identified in this study: forms of sexual violence; blurring …

  • Stigma and widow remarriage: Experiences of Malaysian Tamil women

    Premalatha Karupiah•ARTICLE•Journal of Family Studies•2020•Cited by: 2•References: 6

    Traditionally, widows are stigmatized in Tamil society. This research explores the challenges faced by Malaysian Tamil Hindu women in the process of remarrying after the death of their husbands. The data for this study were collected by conducting in-depth interviews with 13 women who have remarried. The findings were categorized into three main themes: the stigma of being a widow; remarriage as a transgression from the traditional notion of femi…

  • Quality of work life and academic staff performance: A comparative study in public and private universities in Malaysia

    Shno Mohammadi, Premalatha Karupiah•ARTICLE•Studies in Higher Education•2020•References: 28

    The aim of this study is to explore the relationship between the quality of work life (QWL) of academic staff in universities and how QWL affects their performance. Data for this study were collected using a questionnaire from 379 academic staff in public and private universities in Malaysia. This study found differences among demographic variables in QWL and work performance by using t-test and one-way ANOVA method. Partial Least Square was used…

  • Crime and Social Connectedness in Malaysian Gated Communities

    Open Access•Intan Hashimah Mohd Hashim, Norzarina Mohd-Zaharim et al.•ARTICLE•Social Indicators Research•2019•References: 5

  • International migration and gendered dreams of youths in Chennai, Tamil Nadu, India

    Open Access•Premalatha Karupiah•ARTICLE•Asian and Pacific migration journal•2018•References: 22

    This paper discusses how the culture of migration influences the aspirations of undergraduate students in Tamil Nadu. Migration aspirations among Tamil youths may be influenced by strong historical and contemporary migration culture. Data for this study were collected by conducting in-depth interviews with 30 undergraduate students in Chennai. Findings were divided into three main themes: career-focused versus marriage-focused plans after graduat…

  • A qualitative study on walking in the Penang Botanical Gardens, Malaysia

    Premalatha Karupiah, Abdulrahman Bello Bada•ARTICLE•Annals of Leisure Research•2017•Cited by: 2•References: 6

    Walking is both a physical and a social activity. This paper explores the meaning attached to walking by walkers in the Penang Botanical Gardens, Malaysia and the importance of the environment to them. Data for this study were collected through semi-structured interviews with 40 walkers. Data were coded into two main themes: ‘walking has many meanings’ and ‘the environment is important for walkers’. This study gives support to the hierarchy of wa…

  • Voiceless Heroines: Use of Dubbed Voices in Tamil Movies

    Open Access•Premalatha Karupiah•ARTICLE•Asian Women•2017•Cited by: 2

  • Hegemonic femininity in Tamil movies: Exploring the voices of youths in Chennai, India

    Premalatha Karupiah•ARTICLE•Continuum•2015•Cited by: 3•References: 4

    The media often showcase culturally normative forms of masculinity and femininity. This paper explores the portrayal of femininity in Tamil movies and examines the youths’ views on these portrayals. The data for this paper came from a content analysis of 40 movies (1961–2012) and 30 face-to-face interviews with undergraduates in Chennai, India. Women’s roles in Tamil movies can be regarded as secondary in nature, and meant for the male gaze. Thes…

  • Have Beauty Ideals Evolved? Reading of Beauty Ideals in Tamil Movies by Malaysian Indian Youths

    Open Access•Premalatha Karupiah•ARTICLE•Sociological Inquiry•2015•Cited by: 2•References: 37

    Studies have shown that beauty ideals are often exemplified, transmitted, and maintained through cultural products such as art, literature, and movies. This article analyzes the perception of beauty ideals in Tamil movies by Malaysian Indian youths and beauty ideals in Tamil movies from the 1960s to 2009. There were two stages of data collection. The first stage consisted of in-depth interviews with 20 female and 20 male students at a public univ…

  • Indian diaspora and urban poverty: A Malaysian perspective

    Parthiban S Gopal, Premalatha Karupiah•ARTICLE•Diaspora Studies•2013

    Founded in 1683 in Leiden, the Netherlands, Brill is a leading international academic publisher in the Humanities, Social Sciences, International Law, and Biology. With offices in the Netherlands, Germany, Austria, the USA and Asia, Brill today publishes more than 360 journals and 2,000 new books and reference works each year as well as a large number of databases and primary source research collections

  • Policy on Sustainability: Understanding and Expectation of Students

    Intan Hashimah Mohd Hashim, Norzarina Mohd Zaharim et al.•ARTICLE•The International Journal of…•2012

    A scholarly article by authors Premalatha Karupiah, Norzarina Mohd Zaharim, and Intan Hashimah Mohd. Hashim published in The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review

  • Modification of the body: A comparative analysis of views of youths in Penang, Malaysia and Seoul, South Korea

    Premalatha Karupiah•ARTICLE•Journal of Youth Studies•2012•Cited by: 4•References: 5

    Body modification can be done through various procedures or ornamentation. This study discusses and compares views on body modification techniques among youths from Penang and Seoul. Data were collected by conducting face-to-face interviews and focus group interviews with 30 youths in Penang and 30 face-to-face interviews in Seoul. The findings of this study shows that most participants wish to change their bodies. Most participants in Penang and…

  • Modification of the body: A comparative analysis of views of youths in Penang, Malaysia and Seoul, South Korea

    Premalatha Karupiah•ARTICLE•Journal of Youth Studies•2012•Cited by: 4•References: 5

    Body modification can be done through various procedures or ornamentation. This study discusses and compares views on body modification techniques among youths from Penang and Seoul. Data were collected by conducting face-to-face interviews and focus group interviews with 30 youths in Penang and 30 face-to-face interviews in Seoul. The findings of this study shows that most participants wish to change their bodies. Most participants in Penang and…

  • Perception of sexual violence in Tamil movies by Malaysian Indian viewers

    Premalatha Karupiah, Sundramoorthy Pathmanathan et al.•ARTICLE•Feminist Media Studies•2020•Cited by: 3•References: 6

    This study explored how Malaysian Indian viewers read and perceived the portrayal of sexual violence in Tamil movies produced in India. Sixty youths were selected, using a purposive sampling method, to participate in focus group discussions. The discussions were transcribed and analysed for common themes related to their reading of sexual violence in Tamil movies. Four main themes were identified in this study: forms of sexual violence; blurring …

  • Hegemonic femininity in Tamil movies: Exploring the voices of youths in Chennai, India

    Premalatha Karupiah•ARTICLE•Continuum•2015•Cited by: 3•References: 4

    The media often showcase culturally normative forms of masculinity and femininity. This paper explores the portrayal of femininity in Tamil movies and examines the youths’ views on these portrayals. The data for this paper came from a content analysis of 40 movies (1961–2012) and 30 face-to-face interviews with undergraduates in Chennai, India. Women’s roles in Tamil movies can be regarded as secondary in nature, and meant for the male gaze. Thes…

  • Stigma and widow remarriage: Experiences of Malaysian Tamil women

    Premalatha Karupiah•ARTICLE•Journal of Family Studies•2020•Cited by: 2•References: 6

    Traditionally, widows are stigmatized in Tamil society. This research explores the challenges faced by Malaysian Tamil Hindu women in the process of remarrying after the death of their husbands. The data for this study were collected by conducting in-depth interviews with 13 women who have remarried. The findings were categorized into three main themes: the stigma of being a widow; remarriage as a transgression from the traditional notion of femi…

  • A qualitative study on walking in the Penang Botanical Gardens, Malaysia

    Premalatha Karupiah, Abdulrahman Bello Bada•ARTICLE•Annals of Leisure Research•2017•Cited by: 2•References: 6

    Walking is both a physical and a social activity. This paper explores the meaning attached to walking by walkers in the Penang Botanical Gardens, Malaysia and the importance of the environment to them. Data for this study were collected through semi-structured interviews with 40 walkers. Data were coded into two main themes: ‘walking has many meanings’ and ‘the environment is important for walkers’. This study gives support to the hierarchy of wa…

  • Voiceless Heroines: Use of Dubbed Voices in Tamil Movies

    Open Access•Premalatha Karupiah•ARTICLE•Asian Women•2017•Cited by: 2

  • Have Beauty Ideals Evolved? Reading of Beauty Ideals in Tamil Movies by Malaysian Indian Youths

    Open Access•Premalatha Karupiah•ARTICLE•Sociological Inquiry•2015•Cited by: 2•References: 37

    Studies have shown that beauty ideals are often exemplified, transmitted, and maintained through cultural products such as art, literature, and movies. This article analyzes the perception of beauty ideals in Tamil movies by Malaysian Indian youths and beauty ideals in Tamil movies from the 1960s to 2009. There were two stages of data collection. The first stage consisted of in-depth interviews with 20 female and 20 male students at a public univ…

  • Singgappenne: Women's Sports in Tamil Cinema

    Open Access•Premalatha Karupiah•ARTICLE•American Journal of Economics and…•2022•Cited by: 1•References: 11

    Women's sports drama is a new addition to the increasing number of genres in post-millennial Tamil cinema. This article analyzes the representation of women's empowerment through sports in two such Tamil films: Bigil (Atlee 2019) and Kanaa (Kamaraj 2018). Bigil is a hero-centric football movie while Kanaa is a heroine-centric cricket movie. Qualitative content analysis was used to explore the representation of women athletes in both movies. Both …

  • Archaeology, Gender and Indian Tamil Films

    Premalatha Karupiah•ARTICLE•Journal of Contemporary Archaeology•2021•Cited by: 1•References: 16

    This article analyses the depiction of archaeology and archaeologists in contemporary popular Tamil films made in India, including a focus on the gender portrayal of archaeologists in two films in particular – one an adventure film depicting archaeological activity and the other a romance film involving a male archaeologist. Content analysis shows that both films portray some similarities in how archaeology is presented and that male and female a…

  • Policy on Sustainability: Understanding and Expectation of Students

    Intan Hashimah Mohd Hashim, Norzarina Mohd Zaharim et al.•ARTICLE•The International Journal of…•2012

    A scholarly article by authors Premalatha Karupiah, Norzarina Mohd Zaharim, and Intan Hashimah Mohd. Hashim published in The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review

  • Modification of the body: A comparative analysis of views of youths in Penang, Malaysia and Seoul, South Korea

    Premalatha Karupiah•ARTICLE•Journal of Youth Studies•2012•Cited by: 4•References: 5

    Body modification can be done through various procedures or ornamentation. This study discusses and compares views on body modification techniques among youths from Penang and Seoul. Data were collected by conducting face-to-face interviews and focus group interviews with 30 youths in Penang and 30 face-to-face interviews in Seoul. The findings of this study shows that most participants wish to change their bodies. Most participants in Penang and…

  • Indian diaspora and urban poverty: A Malaysian perspective

    Parthiban S Gopal, Premalatha Karupiah•ARTICLE•Diaspora Studies•2013

    Founded in 1683 in Leiden, the Netherlands, Brill is a leading international academic publisher in the Humanities, Social Sciences, International Law, and Biology. With offices in the Netherlands, Germany, Austria, the USA and Asia, Brill today publishes more than 360 journals and 2,000 new books and reference works each year as well as a large number of databases and primary source research collections

  • Hegemonic femininity in Tamil movies: Exploring the voices of youths in Chennai, India

    Premalatha Karupiah•ARTICLE•Continuum•2015•Cited by: 3•References: 4

    The media often showcase culturally normative forms of masculinity and femininity. This paper explores the portrayal of femininity in Tamil movies and examines the youths’ views on these portrayals. The data for this paper came from a content analysis of 40 movies (1961–2012) and 30 face-to-face interviews with undergraduates in Chennai, India. Women’s roles in Tamil movies can be regarded as secondary in nature, and meant for the male gaze. Thes…

  • Have Beauty Ideals Evolved? Reading of Beauty Ideals in Tamil Movies by Malaysian Indian Youths

    Open Access•Premalatha Karupiah•ARTICLE•Sociological Inquiry•2015•Cited by: 2•References: 37

    Studies have shown that beauty ideals are often exemplified, transmitted, and maintained through cultural products such as art, literature, and movies. This article analyzes the perception of beauty ideals in Tamil movies by Malaysian Indian youths and beauty ideals in Tamil movies from the 1960s to 2009. There were two stages of data collection. The first stage consisted of in-depth interviews with 20 female and 20 male students at a public univ…

  • A qualitative study on walking in the Penang Botanical Gardens, Malaysia

    Premalatha Karupiah, Abdulrahman Bello Bada•ARTICLE•Annals of Leisure Research•2017•Cited by: 2•References: 6

    Walking is both a physical and a social activity. This paper explores the meaning attached to walking by walkers in the Penang Botanical Gardens, Malaysia and the importance of the environment to them. Data for this study were collected through semi-structured interviews with 40 walkers. Data were coded into two main themes: ‘walking has many meanings’ and ‘the environment is important for walkers’. This study gives support to the hierarchy of wa…

  • Voiceless Heroines: Use of Dubbed Voices in Tamil Movies

    Open Access•Premalatha Karupiah•ARTICLE•Asian Women•2017•Cited by: 2

  • International migration and gendered dreams of youths in Chennai, Tamil Nadu, India

    Open Access•Premalatha Karupiah•ARTICLE•Asian and Pacific migration journal•2018•References: 22

    This paper discusses how the culture of migration influences the aspirations of undergraduate students in Tamil Nadu. Migration aspirations among Tamil youths may be influenced by strong historical and contemporary migration culture. Data for this study were collected by conducting in-depth interviews with 30 undergraduate students in Chennai. Findings were divided into three main themes: career-focused versus marriage-focused plans after graduat…

  • Crime and Social Connectedness in Malaysian Gated Communities

    Open Access•Intan Hashimah Mohd Hashim, Norzarina Mohd-Zaharim et al.•ARTICLE•Social Indicators Research•2019•References: 5

  • Perception of sexual violence in Tamil movies by Malaysian Indian viewers

    Premalatha Karupiah, Sundramoorthy Pathmanathan et al.•ARTICLE•Feminist Media Studies•2020•Cited by: 3•References: 6

    This study explored how Malaysian Indian viewers read and perceived the portrayal of sexual violence in Tamil movies produced in India. Sixty youths were selected, using a purposive sampling method, to participate in focus group discussions. The discussions were transcribed and analysed for common themes related to their reading of sexual violence in Tamil movies. Four main themes were identified in this study: forms of sexual violence; blurring …

  • Stigma and widow remarriage: Experiences of Malaysian Tamil women

    Premalatha Karupiah•ARTICLE•Journal of Family Studies•2020•Cited by: 2•References: 6

    Traditionally, widows are stigmatized in Tamil society. This research explores the challenges faced by Malaysian Tamil Hindu women in the process of remarrying after the death of their husbands. The data for this study were collected by conducting in-depth interviews with 13 women who have remarried. The findings were categorized into three main themes: the stigma of being a widow; remarriage as a transgression from the traditional notion of femi…

  • Quality of work life and academic staff performance: A comparative study in public and private universities in Malaysia

    Shno Mohammadi, Premalatha Karupiah•ARTICLE•Studies in Higher Education•2020•References: 28

    The aim of this study is to explore the relationship between the quality of work life (QWL) of academic staff in universities and how QWL affects their performance. Data for this study were collected using a questionnaire from 379 academic staff in public and private universities in Malaysia. This study found differences among demographic variables in QWL and work performance by using t-test and one-way ANOVA method. Partial Least Square was used…

  • Decomposition of gender, self-esteem, social support and family support differentials among university students

    Open Access•Seyed Reza Alvani, Seyed Mehrshad Parvin Hosseini et al.•ARTICLE•SN Social Sciences•2021

  • Interpersonal dimension of trust on customer interaction in the banking sector

    Open Access•Abdulrahman Bello Bada, Premalatha Karupiah et al.•ARTICLE•Cogent Social Sciences•2021

    This study examines customer interaction in the banking sector. These interactions are strongly influenced by the dimensions of interpersonal trust, namely benevolence, cognitive, and affective trust. A survey was conducted in the banking sector of Sokoto State, Nigeria. A questionnaire was administered to 500 bank customers from 10 commercial banks, in which the respondents were asked to select their preferences based on a five-point Likert scal…

  • A qualitative examination of men’s participation in contraceptive use and its barriers in Tehran

    Open Access•Reyhaneh Bagheri, Rashidah Shuib et al.•ARTICLE•Journal of Biosocial Science•2021

    From 1989 to 2014, Iran was known as a country with a successful family planning programme, and has experienced a sharp decline in fertility over recent decades. This led to the introduction of pronatalist policies in 2014 and the restriction of family planning services. The aim of this study was to explore men’s views on their access to contraceptive information and services and the socio-cultural barriers to such access in Tehran. The qualitati…

  • Archaeology, Gender and Indian Tamil Films

    Premalatha Karupiah•ARTICLE•Journal of Contemporary Archaeology•2021•Cited by: 1•References: 16

    This article analyses the depiction of archaeology and archaeologists in contemporary popular Tamil films made in India, including a focus on the gender portrayal of archaeologists in two films in particular – one an adventure film depicting archaeological activity and the other a romance film involving a male archaeologist. Content analysis shows that both films portray some similarities in how archaeology is presented and that male and female a…

  • Factors predicting participation in higher education in Malaysia

    Open Access•Intan Hashimah Mohd Hashim, Seyed Reza Alvani et al.•ARTICLE•International Review of Education•2022•References: 7

  • Singgappenne: Women's Sports in Tamil Cinema

    Open Access•Premalatha Karupiah•ARTICLE•American Journal of Economics and…•2022•Cited by: 1•References: 11

    Women's sports drama is a new addition to the increasing number of genres in post-millennial Tamil cinema. This article analyzes the representation of women's empowerment through sports in two such Tamil films: Bigil (Atlee 2019) and Kanaa (Kamaraj 2018). Bigil is a hero-centric football movie while Kanaa is a heroine-centric cricket movie. Qualitative content analysis was used to explore the representation of women athletes in both movies. Both …

  • Analyzing the meaning of sexual violence in Tamil movies: A mixed method approach

    Premalatha Karupiah•ARTICLE•Asian Journal of Communication•2023

    The popular media are important arenas where discourses on sexual violence are often articulated. These discourses are important in the treatment of victim and perpetrator by the state, media, society and – most importantly – by those closely connected to the victim or the perpetrator. Research has consistently linked the viewing of media violence with imitative behavior, increased hostility, and acceptance of violence. This paper focuses on the …

  • Wearing the Saree in the Diaspora: An Auto-ethnographic Account of a Malaysian Indian Woman

    Open Access•Premalatha Karupiah•ARTICLE•Sociological Research Online•2025•References: 33

    The saree is one of the most recognizable cultural markers worldwide. This article uses autoethnography to reflect on my experiences of wearing a saree as a minority woman in the Malaysian context and analyses them using the concept of intersectionality. It first explores the cultural and personal significance of the saree because it remains significant for religious/cultural festivals, life events, and formal functions even though it is not comm…

  • Putting others first: How gender roles shape health priorities among Malaysian Indian women living in poverty

    Open Access•Premalatha Karupiah, Shariffah Suraya Syed Jamaludin et al.•ARTICLE•Women s Studies International Forum•2026

  • Everyday Kannagis: Traditional femininity in Tamil mega-serials

    Premalatha Karupiah•ARTICLE•The Journal of Popular Television•2026

    Tamil mega-serials revolve around various issues affecting women. The protagonist (mostly women) is portrayed as someone who is empowered and upholds the notion of traditional Tamil femininity. Using a qualitative content analysis of 30 episodes of two Tamil mega-serials, this article explores the portrayal of gender and femininity in Tamil mega-serials. The analysis identifies two main themes: violence, women’s bodies and traditional femininity;…

Sociology (15 works) · Psychology (14 works) · Tamil (9 works) · Political science (8 works) · Social Psychology (8 works) · South Asian Cinema and Culture (7 works) · Art (6 works) · Femininity (5 works) · Gender Studies (5 works) · Literature (5 works)

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