Thao Nguyen Van
Biographic Data
| ID | 2470084 |
|---|---|
| NAME | Thao Nguyen Van |
| GIVEN NAMES | Thao Nguyen |
| FAMILY NAME | Van |
| SIGNATURE | VAN T N |
| AFFILIATIONS | Department of Business and Management Ming Chi University of Technology New Taipei City Taiwan |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming
The increasing adoption of live streaming in higher education marketing presents a unique context for examining how digital channels influence brand relationships and viewer value perceptions. While prior research has investigated live streaming in retail settings, its effectiveness in high-involvement educational services remains understudied. Drawing on media richness theory, this study examines how specific live streaming attributes-interactiv…
Helpfulness of online customer reviews for shopping goods and services
To help customers get quality feedback from the huge number of online reviews, online retailers attempt to generate evaluations from consumers of how helpful product reviews are. Drawing on signalling theory, this study proposes a comprehensive model to examine the influence of factors related to the reviewer (signaller), the review (signal) and the users (readers of the signal) on online review helpfulness via e‐commerce sites and apps. This stu…
Formal Verification of Multi-agent Plans for Vehicle Platooning
No prominent works on this page.
Formal Verification of Multi-agent Plans for Vehicle Platooning
Helpfulness of online customer reviews for shopping goods and services
To help customers get quality feedback from the huge number of online reviews, online retailers attempt to generate evaluations from consumers of how helpful product reviews are. Drawing on signalling theory, this study proposes a comprehensive model to examine the influence of factors related to the reviewer (signaller), the review (signal) and the users (readers of the signal) on online review helpfulness via e‐commerce sites and apps. This stu…
Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming
The increasing adoption of live streaming in higher education marketing presents a unique context for examining how digital channels influence brand relationships and viewer value perceptions. While prior research has investigated live streaming in retail settings, its effectiveness in high-involvement educational services remains understudied. Drawing on media richness theory, this study examines how specific live streaming attributes-interactiv…
Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Marketing (2 works) · Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Advanced Software Engineering Methodologies (1 work)