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Nissim Otmazgin

Biographic Data

ID247870
NAMENissim Otmazgin
GIVEN NAMESNissim
FAMILY NAMEOtmazgin
SIGNATUREOTMAZGIN N
AFFILIATIONSHebrew University of Jerusalem
ORCID0000-0002-7450-3909
VERIFIEDYes
TOTAL WORKS27
TOTAL CITATIONS63
AUTHOR COUNT24
EDITOR COUNT3
FIRST PUBLICATION YEAR2005
LATEST PUBLICATION YEAR2025
H-INDEX4
  • Fandom Makes the World Go Round: Institutional Entrepreneurship and Cultural Translation among Hallyu Fans

    Irina Lyan, Nissim Otmazgin•ARTICLE•Pacific Affairs•2025

    This article investigates the institutional role of fans and fandom in the bottom-up circulation, reception, and translation of Korean popular culture. Specifically, we focus on fans entrepreneurship, which creates an alternative social institution based on fandom, transcending national, ethnic, religious, and linguistic boundaries. Our empirical investigation of Hallyu fans in Israel and Palestine primarily builds on an on-site survey of the Kor…

  • A Taiwanese Soft Power? Contesting Visions of Democracy and Culture

    Nissim Otmazgin•ARTICLE•International Journal of Taiwan…•2022•References: 11

    How do Taiwanese officials view democracy and culture and how do they plan to utilise these two soft power resources as part of advancing the island’s international position? Based primarily on interviews conducted with state officials in Taiwan, this paper analyses Taiwan’s soft power repositioning in the regional and global soft power competition and examines its advantages and disadvantages. It discusses the institutional and geopolitical cons…

  • Japanese Culture Through Videogames

    Open Access•Nissim Otmazgin•ARTICLE•Social Science Japan Journal•2021

    Video games are one of the most celebrated forms of Japanese media culture. Together with manga and anime, they form the basis of what Mark Steinberg (2012) has called ‘media mix,’ referring to the powerful synthesis of text, image, sound, and what the late media scholar Donald Richie (2003: 10–31) referred to as ‘Japan’s image factory’. For many people around the world, especially young adults, video games are the main route by which they have b…

  • State Intervention Does Not Support the Development of the Media Sector: Lessons from Korea and Japan

    Open Access•Nissim Otmazgin•ARTICLE•Global Policy•2020

    Contemporary media production in East Asia has been booming in recent decades, reaching consumers of various nationalities to an extent unseen before. Concurrently, various collaborations in the production and promotion of movies, TV programs, animation, videogames, music, and the like have intensified and become more effective in delivering cultural content across national borders. The state in East Asia, once considered a custodian of local cul…

  • The chrysanthemum and the cool

    Nissim Otmazgin, Nissim Kadosh Otmazgin•CHAPTER•Routledge Handbook of Japanese…•2018

    In recent decades, cultural diplomacy and soft power have emerged as a conscious decision by the Japanese government to strategically advance its international position without threatening other countries with the use of force, which is prohibited by the Japanese constitution, and without utilizing its economic might in a way that will make Japan look threatening. This is especially useful in the context of Japan’s relations with its Asian neighb…

  • Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel

    Open Access•Nissim Otmazgin, Irina Lyan•ARTICLE•Kritika Kultura•2018

    While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this paper focuses on the way these fans serve as effective agents for marketing Hallyu and how their fandom empowers them to explore new business and social opportunities. Focusing on what we call “fan entrepreneurship,” this paper examines the evolvement of fan communities in Israel and their role as cult…

  • The Anime Boom in the United States: 1972–1989

    Open Access•Michal Daliot-Bul, Michal Daliot‐Bul et al.•BOOK•The Anime Boom in the United States•2017

  • The Anime Boom in the United States: Lessons for Global Creative Industries

    Open Access•Michael Daliot-Bul, Nissim Otmazgin•BOOK•The Anime Boom in the United States•2017

  • Introduction: Manga as “Banal Memory”

    Open Access•Nissim Otmazgin•CHAPTER•Rewriting History in Manga•2016

    In August 17, 2013, the Asahi Shimbun discovered that copies of Hadashi no Gen (Barefoot Gen), an internationally renowned manga about the atomic bombing of Hiroshima, had been pulled out from school library shelves at the city of Matsue in Shimane Prefecture. The city’s education board decided that children should not be allowed to freely check out Hadashi no Gen at the libraries of public elementary and junior high schools due to graphic descri…

  • Rewriting History in Manga: Stories for the Nation

    Open Access•Nissim Otmazgin, Rebecca Suter•BOOK•Rewriting History in Manga•2016

    This book analyzes the role of manga in contemporary Japanese political expression and debate, and explores its role in propagating new perceptions regarding Japanese history

  • Expanding Transnational Dialogue in Asia through Hallyu

    Open Access•Jooyeon Rhee, Nissim Otmazgin•ARTICLE•Japan focus•2016

    The transnational dissemination and consumption of contemporary Korean culture, better known as Hallyu, has encouraged a wave of academic writing from various disciplines, forming one of the major new developments in the field of Korean studies (Kim 2014, 12). This issue attempts to contribute to the burgeoning scholarship on Hallyu by demonstrating how the consumption of Hallyu delineates multiple borders in various societies-national, cultural,…

  • A New Cultural Geography of East Asia: Imagining A 'Region' through Popular Culture

    Open Access•Nissim Otmazgin•ARTICLE•Japan focus•2016•Cited by: 1

    The majority of studies on regional formation in East Asia (both Northeast and Southeast Asia) have focused on economic integration and institutional build-up initiated by states. Developments in the field of contemporary society and culture, however, have been largely overlooked. This study seeks to shed light on the way popular culture influences our perception of regions by examining some recent developments in the study of translational disse…

  • Struggling to stay relevant: The impact of the new media on Asia's cultural industries

    Nissim Otmazgin•CHAPTER•Routledge Handbook of New Media…•2015

    East Asia 1 over the last three decades has experienced a cultural renaissance rooted in the growth of its economies and booming urban consumerism, which is manifested in its massive circulation of contemporary popular culture and media-related commodities such as movies, pop music, animation, comics, television programs, and fashion magazines, as well as their derivative products such as games, food, toys, accessories, etc. The confluence of Chi…

  • Hallyu across the Desert: K-pop Fandom in Israel and Palestine

    Nissim Otmazgin, Irina Lyan•ARTICLE•Cross-currents•2014•Cited by: 18•References: 15

    This study examines the role that fan communities in Israel and Palestine play in the transcultural dissemination of Korean popular music, or “K-pop.” Based on in-depth interviews with fans, a survey of K-pop online communities, discourse analysis of online discussions, and participation in K-pop gatherings, this article examines the practice of K-pop, its localization and institutionalization, and its influence on the identities of fans. Special…

  • A regional gateway: Japanese popular culture in Hong Kong, 1990–2005

    Nissim Otmazgin•ARTICLE•Inter-Asia Cultural Studies•2014•Cited by: 7•References: 2

    In popular culture, Hong Kong is probably the most “Japanese city” outside Japan. It is home to a wide variety of Japanese popular cultural products and a regional base to many of the Japanese music and television companies who expanded their operations in the city in the early 1990s. Hong Kong's emerging middle class, especially the younger generation, has enthusiastically accepted Japanese contemporary culture and lifestyle, making the city one…

  • Introduction: East Asian Cultural Industries: Policies, Strategies and Trajectories

    D Y Jin, Nissim Otmazgin•ARTICLE•Pacific Affairs•2014

  • Anime in the US: The Entrepreneurial Dimensions of Globalized Culture

    Nissim Otmazgin•ARTICLE•Pacific Affairs•2014•Cited by: 2

  • Popular Culture and the State in East and Southeast Asia

    Nissim Otmazgin, Eyal Ben-Ari•BOOK•Popular culture and the state in…•2013

    Introduction 1. Cultural Industries and the State in East and Southeast Asia, Nissim Otmazgin and Eyal Ben Ari Part I: Popular Culture and Soft Power 2. Does Popular Culture Matter to International Relations Scholars? Possible Links and Methodological Challenges, Galia Press-Barnathan 3. Popular Culture as a Tool for Japanese 'Soft Power': Myth or Reality? Manga in Four European Countries, Jean Marie Bouissou 4. Delusional Desire: Soft Power and …

  • Regionalizing Culture: The Political Economy of Japanese Popular Culture in Asia

    Nissim Otmazgin, Nissim Kadosh Otmazgin•BOOK•Regionalizing Culture: The…•2013

    This ambitious work provides a comprehensive, empirically grounded study of the production, circulation, and reception of Japanese popular culture in Asia. While many studies typically employ an interactive approach that focuses on the "meaning" of popular culture from an anthropological or cultural studies point of view, Regionalizing Culture emphasizes that the consumption side and contextual meaning of popular culture are not the only salient …

  • Geopolitics and Soft Power: Japan's Cultural Policy and Cultural Diplomacy in Asia

    Nissim Otmazgin, Nissim Kadosh Otmazgin•ARTICLE•Asia-Pacific Review•2012

    Japan's cultural policy and cultural diplomacy in Asia has changed dramatically over the past one hundred years, from actively introducing and imposing Japanese culture during its empire-building period, to essentially avoiding the promotion of Japanese culture in Asia for most of the postwar period due to fears of being seen once again as engaged in cultural imperialism, and more recently, to supporting and encouraging the export of Japanese con…

  • Popular Culture Co-Productions and Collaborations in East and Southeast Asia

    Nissim Otmazgin, Eyal Ben-Ari•BOOK•Popular Culture Co-Productions…•2012

    This wide-ranging volume is the first to examine the characteristics, dynamics and wider implications of recently emerging regional production, dissemination, marketing and consumption systems of popular culture in East and Southeast Asia. Using tools based in a variety of disciplines - organisational analysis and sociology, cultural and media studies, and political science and history - it elucidates the underlying cultural economics and the pro…

  • Japan imagined: Popular culture, soft power, and Japan's changing image in Northeast and Southeast Asia

    Kadosh Nissim Otmazgin, Nissim Otmazgin•ARTICLE•Contemporary Japan•2012•References: 2

    Over the past two decades, Japan's popular culture has been massively disseminated and consumed throughout Northeast and Southeast Asia. A wide range of products, such as music, animation, comics, television programs, fashion magazines, and movies, have been endorsed by local popular culture markets and now constitute an integral part of the cultural lives of many young people in this region. These products not only introduce a multitude of consu…

  • Commodifying Asian-ness: Entrepreneurship and the making of East Asian popular culture

    Open Access•Nissim Otmazgin, Nissim Kadosh Otmazgin•ARTICLE•Media Culture & Society•2011•Cited by: 2•References: 4

    This article examines the linkage between entrepreneurship and the making of popular culture in East Asia. The central argument presented here is that the notion of entrepreneurship is central for understanding and conceptualizing the process of constructing trans-national markets for popular culture and for building new circles of ‘Asian’ recognition. In other words, entrepreneurial vision is not only transforming the local cultural markets by u…

  • A Tail that Wags the Dog? Cultural Industry and Cultural Policy in Japan and South Korea

    Nissim Otmazgin•ARTICLE•Journal of Comparative Policy…•2011•Cited by: 9•References: 8

    How is a policy initiated and implemented toward a newly arising industrial sector? This paper addresses that question by looking at the way the Japanese and the South Korean governments respond to the massive production and export of pop culture. The investigation focuses on the emergence of the local cultural industries, the policy issues they raise, and the domestic discourse they initiate. The central argument of this paper is that these gove…

  • Japanese Popular Culture in East and Southeast Asia: Time for a Regional Paradigm

    Open Access•Nissim Otmazgin•ARTICLE•Japan focus•2008

    Over the last two decades, Japanese popular culture products have been massively exported, marketed, and consumed throughout East and Southeast Asia. A wide variety of these products are prominently displayed in the region's big cities. Many Hong Kong fashion journals, for example, can be found in either the original Japanese or Cantonese versions. Japanese manga are routinely translated into the local languages of South Korea, Thailand, Indonesi…

Next
  • Contesting soft power: Japanese popular culture in East and Southeast Asia

    Nissim Otmazgin, N K Otmazgin•ARTICLE•International Relations of the…•2007•Cited by: 21•References: 6

    During the last two decades, Japanese popular culture industries have massively penetrated East Asia's markets and their products have been widely disseminated and consumed. In this region, Japan has recently emerged as a cultural power, in addition to representing an industrial forerunner and model. The aim of this article is to explore the connection between popular culture and soft power by analyzing the activities of the Japanese popular cult…

  • Hallyu across the Desert: K-pop Fandom in Israel and Palestine

    Nissim Otmazgin, Irina Lyan•ARTICLE•Cross-currents•2014•Cited by: 18•References: 15

    This study examines the role that fan communities in Israel and Palestine play in the transcultural dissemination of Korean popular music, or “K-pop.” Based on in-depth interviews with fans, a survey of K-pop online communities, discourse analysis of online discussions, and participation in K-pop gatherings, this article examines the practice of K-pop, its localization and institutionalization, and its influence on the identities of fans. Special…

  • A Tail that Wags the Dog? Cultural Industry and Cultural Policy in Japan and South Korea

    Nissim Otmazgin•ARTICLE•Journal of Comparative Policy…•2011•Cited by: 9•References: 8

    How is a policy initiated and implemented toward a newly arising industrial sector? This paper addresses that question by looking at the way the Japanese and the South Korean governments respond to the massive production and export of pop culture. The investigation focuses on the emergence of the local cultural industries, the policy issues they raise, and the domestic discourse they initiate. The central argument of this paper is that these gove…

  • A regional gateway: Japanese popular culture in Hong Kong, 1990–2005

    Nissim Otmazgin•ARTICLE•Inter-Asia Cultural Studies•2014•Cited by: 7•References: 2

    In popular culture, Hong Kong is probably the most “Japanese city” outside Japan. It is home to a wide variety of Japanese popular cultural products and a regional base to many of the Japanese music and television companies who expanded their operations in the city in the early 1990s. Hong Kong's emerging middle class, especially the younger generation, has enthusiastically accepted Japanese contemporary culture and lifestyle, making the city one…

  • Cultural Commodities and Regionalization in East Asia

    Nissim Otmazgin, Nissim Kadosh Otmazgin•ARTICLE•Contemporary Southeast Asia•2005•Cited by: 3•References: 17

    Contemporary Southeast Asia: A Journal of International and Strategic Affairs - Volume 27, Number 3, December 2005

  • Anime in the US: The Entrepreneurial Dimensions of Globalized Culture

    Nissim Otmazgin•ARTICLE•Pacific Affairs•2014•Cited by: 2

  • Commodifying Asian-ness: Entrepreneurship and the making of East Asian popular culture

    Open Access•Nissim Otmazgin, Nissim Kadosh Otmazgin•ARTICLE•Media Culture & Society•2011•Cited by: 2•References: 4

    This article examines the linkage between entrepreneurship and the making of popular culture in East Asia. The central argument presented here is that the notion of entrepreneurship is central for understanding and conceptualizing the process of constructing trans-national markets for popular culture and for building new circles of ‘Asian’ recognition. In other words, entrepreneurial vision is not only transforming the local cultural markets by u…

  • A New Cultural Geography of East Asia: Imagining A 'Region' through Popular Culture

    Open Access•Nissim Otmazgin•ARTICLE•Japan focus•2016•Cited by: 1

    The majority of studies on regional formation in East Asia (both Northeast and Southeast Asia) have focused on economic integration and institutional build-up initiated by states. Developments in the field of contemporary society and culture, however, have been largely overlooked. This study seeks to shed light on the way popular culture influences our perception of regions by examining some recent developments in the study of translational disse…

  • Cultural Commodities and Regionalization in East Asia

    Nissim Otmazgin, Nissim Kadosh Otmazgin•ARTICLE•Contemporary Southeast Asia•2005•Cited by: 3•References: 17

    Contemporary Southeast Asia: A Journal of International and Strategic Affairs - Volume 27, Number 3, December 2005

  • Contesting soft power: Japanese popular culture in East and Southeast Asia

    Nissim Otmazgin, N K Otmazgin•ARTICLE•International Relations of the…•2007•Cited by: 21•References: 6

    During the last two decades, Japanese popular culture industries have massively penetrated East Asia's markets and their products have been widely disseminated and consumed. In this region, Japan has recently emerged as a cultural power, in addition to representing an industrial forerunner and model. The aim of this article is to explore the connection between popular culture and soft power by analyzing the activities of the Japanese popular cult…

  • Japanese Popular Culture in East and Southeast Asia: Time for a Regional Paradigm

    Open Access•Nissim Otmazgin•ARTICLE•Japan focus•2008

    Over the last two decades, Japanese popular culture products have been massively exported, marketed, and consumed throughout East and Southeast Asia. A wide variety of these products are prominently displayed in the region's big cities. Many Hong Kong fashion journals, for example, can be found in either the original Japanese or Cantonese versions. Japanese manga are routinely translated into the local languages of South Korea, Thailand, Indonesi…

  • Commodifying Asian-ness: Entrepreneurship and the making of East Asian popular culture

    Open Access•Nissim Otmazgin, Nissim Kadosh Otmazgin•ARTICLE•Media Culture & Society•2011•Cited by: 2•References: 4

    This article examines the linkage between entrepreneurship and the making of popular culture in East Asia. The central argument presented here is that the notion of entrepreneurship is central for understanding and conceptualizing the process of constructing trans-national markets for popular culture and for building new circles of ‘Asian’ recognition. In other words, entrepreneurial vision is not only transforming the local cultural markets by u…

  • A Tail that Wags the Dog? Cultural Industry and Cultural Policy in Japan and South Korea

    Nissim Otmazgin•ARTICLE•Journal of Comparative Policy…•2011•Cited by: 9•References: 8

    How is a policy initiated and implemented toward a newly arising industrial sector? This paper addresses that question by looking at the way the Japanese and the South Korean governments respond to the massive production and export of pop culture. The investigation focuses on the emergence of the local cultural industries, the policy issues they raise, and the domestic discourse they initiate. The central argument of this paper is that these gove…

  • Geopolitics and Soft Power: Japan's Cultural Policy and Cultural Diplomacy in Asia

    Nissim Otmazgin, Nissim Kadosh Otmazgin•ARTICLE•Asia-Pacific Review•2012

    Japan's cultural policy and cultural diplomacy in Asia has changed dramatically over the past one hundred years, from actively introducing and imposing Japanese culture during its empire-building period, to essentially avoiding the promotion of Japanese culture in Asia for most of the postwar period due to fears of being seen once again as engaged in cultural imperialism, and more recently, to supporting and encouraging the export of Japanese con…

  • Popular Culture Co-Productions and Collaborations in East and Southeast Asia

    Nissim Otmazgin, Eyal Ben-Ari•BOOK•Popular Culture Co-Productions…•2012

    This wide-ranging volume is the first to examine the characteristics, dynamics and wider implications of recently emerging regional production, dissemination, marketing and consumption systems of popular culture in East and Southeast Asia. Using tools based in a variety of disciplines - organisational analysis and sociology, cultural and media studies, and political science and history - it elucidates the underlying cultural economics and the pro…

  • Japan imagined: Popular culture, soft power, and Japan's changing image in Northeast and Southeast Asia

    Kadosh Nissim Otmazgin, Nissim Otmazgin•ARTICLE•Contemporary Japan•2012•References: 2

    Over the past two decades, Japan's popular culture has been massively disseminated and consumed throughout Northeast and Southeast Asia. A wide range of products, such as music, animation, comics, television programs, fashion magazines, and movies, have been endorsed by local popular culture markets and now constitute an integral part of the cultural lives of many young people in this region. These products not only introduce a multitude of consu…

  • Popular Culture and the State in East and Southeast Asia

    Nissim Otmazgin, Eyal Ben-Ari•BOOK•Popular culture and the state in…•2013

    Introduction 1. Cultural Industries and the State in East and Southeast Asia, Nissim Otmazgin and Eyal Ben Ari Part I: Popular Culture and Soft Power 2. Does Popular Culture Matter to International Relations Scholars? Possible Links and Methodological Challenges, Galia Press-Barnathan 3. Popular Culture as a Tool for Japanese 'Soft Power': Myth or Reality? Manga in Four European Countries, Jean Marie Bouissou 4. Delusional Desire: Soft Power and …

  • Regionalizing Culture: The Political Economy of Japanese Popular Culture in Asia

    Nissim Otmazgin, Nissim Kadosh Otmazgin•BOOK•Regionalizing Culture: The…•2013

    This ambitious work provides a comprehensive, empirically grounded study of the production, circulation, and reception of Japanese popular culture in Asia. While many studies typically employ an interactive approach that focuses on the "meaning" of popular culture from an anthropological or cultural studies point of view, Regionalizing Culture emphasizes that the consumption side and contextual meaning of popular culture are not the only salient …

  • Hallyu across the Desert: K-pop Fandom in Israel and Palestine

    Nissim Otmazgin, Irina Lyan•ARTICLE•Cross-currents•2014•Cited by: 18•References: 15

    This study examines the role that fan communities in Israel and Palestine play in the transcultural dissemination of Korean popular music, or “K-pop.” Based on in-depth interviews with fans, a survey of K-pop online communities, discourse analysis of online discussions, and participation in K-pop gatherings, this article examines the practice of K-pop, its localization and institutionalization, and its influence on the identities of fans. Special…

  • A regional gateway: Japanese popular culture in Hong Kong, 1990–2005

    Nissim Otmazgin•ARTICLE•Inter-Asia Cultural Studies•2014•Cited by: 7•References: 2

    In popular culture, Hong Kong is probably the most “Japanese city” outside Japan. It is home to a wide variety of Japanese popular cultural products and a regional base to many of the Japanese music and television companies who expanded their operations in the city in the early 1990s. Hong Kong's emerging middle class, especially the younger generation, has enthusiastically accepted Japanese contemporary culture and lifestyle, making the city one…

  • Introduction: East Asian Cultural Industries: Policies, Strategies and Trajectories

    D Y Jin, Nissim Otmazgin•ARTICLE•Pacific Affairs•2014

  • Anime in the US: The Entrepreneurial Dimensions of Globalized Culture

    Nissim Otmazgin•ARTICLE•Pacific Affairs•2014•Cited by: 2

  • Struggling to stay relevant: The impact of the new media on Asia's cultural industries

    Nissim Otmazgin•CHAPTER•Routledge Handbook of New Media…•2015

    East Asia 1 over the last three decades has experienced a cultural renaissance rooted in the growth of its economies and booming urban consumerism, which is manifested in its massive circulation of contemporary popular culture and media-related commodities such as movies, pop music, animation, comics, television programs, and fashion magazines, as well as their derivative products such as games, food, toys, accessories, etc. The confluence of Chi…

  • Introduction: Manga as “Banal Memory”

    Open Access•Nissim Otmazgin•CHAPTER•Rewriting History in Manga•2016

    In August 17, 2013, the Asahi Shimbun discovered that copies of Hadashi no Gen (Barefoot Gen), an internationally renowned manga about the atomic bombing of Hiroshima, had been pulled out from school library shelves at the city of Matsue in Shimane Prefecture. The city’s education board decided that children should not be allowed to freely check out Hadashi no Gen at the libraries of public elementary and junior high schools due to graphic descri…

  • Rewriting History in Manga: Stories for the Nation

    Open Access•Nissim Otmazgin, Rebecca Suter•BOOK•Rewriting History in Manga•2016

    This book analyzes the role of manga in contemporary Japanese political expression and debate, and explores its role in propagating new perceptions regarding Japanese history

  • Expanding Transnational Dialogue in Asia through Hallyu

    Open Access•Jooyeon Rhee, Nissim Otmazgin•ARTICLE•Japan focus•2016

    The transnational dissemination and consumption of contemporary Korean culture, better known as Hallyu, has encouraged a wave of academic writing from various disciplines, forming one of the major new developments in the field of Korean studies (Kim 2014, 12). This issue attempts to contribute to the burgeoning scholarship on Hallyu by demonstrating how the consumption of Hallyu delineates multiple borders in various societies-national, cultural,…

  • A New Cultural Geography of East Asia: Imagining A 'Region' through Popular Culture

    Open Access•Nissim Otmazgin•ARTICLE•Japan focus•2016•Cited by: 1

    The majority of studies on regional formation in East Asia (both Northeast and Southeast Asia) have focused on economic integration and institutional build-up initiated by states. Developments in the field of contemporary society and culture, however, have been largely overlooked. This study seeks to shed light on the way popular culture influences our perception of regions by examining some recent developments in the study of translational disse…

  • The Anime Boom in the United States: 1972–1989

    Open Access•Michal Daliot-Bul, Michal Daliot‐Bul et al.•BOOK•The Anime Boom in the United States•2017

  • The Anime Boom in the United States: Lessons for Global Creative Industries

    Open Access•Michael Daliot-Bul, Nissim Otmazgin•BOOK•The Anime Boom in the United States•2017

  • The chrysanthemum and the cool

    Nissim Otmazgin, Nissim Kadosh Otmazgin•CHAPTER•Routledge Handbook of Japanese…•2018

    In recent decades, cultural diplomacy and soft power have emerged as a conscious decision by the Japanese government to strategically advance its international position without threatening other countries with the use of force, which is prohibited by the Japanese constitution, and without utilizing its economic might in a way that will make Japan look threatening. This is especially useful in the context of Japan’s relations with its Asian neighb…

  • Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel

    Open Access•Nissim Otmazgin, Irina Lyan•ARTICLE•Kritika Kultura•2018

    While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this paper focuses on the way these fans serve as effective agents for marketing Hallyu and how their fandom empowers them to explore new business and social opportunities. Focusing on what we call “fan entrepreneurship,” this paper examines the evolvement of fan communities in Israel and their role as cult…

  • State Intervention Does Not Support the Development of the Media Sector: Lessons from Korea and Japan

    Open Access•Nissim Otmazgin•ARTICLE•Global Policy•2020

    Contemporary media production in East Asia has been booming in recent decades, reaching consumers of various nationalities to an extent unseen before. Concurrently, various collaborations in the production and promotion of movies, TV programs, animation, videogames, music, and the like have intensified and become more effective in delivering cultural content across national borders. The state in East Asia, once considered a custodian of local cul…

  • Japanese Culture Through Videogames

    Open Access•Nissim Otmazgin•ARTICLE•Social Science Japan Journal•2021

    Video games are one of the most celebrated forms of Japanese media culture. Together with manga and anime, they form the basis of what Mark Steinberg (2012) has called ‘media mix,’ referring to the powerful synthesis of text, image, sound, and what the late media scholar Donald Richie (2003: 10–31) referred to as ‘Japan’s image factory’. For many people around the world, especially young adults, video games are the main route by which they have b…

Asian Culture and Media Studies (22 works) · Japanese History and Culture (21 works) · Political science (21 works) · Sociology (15 works) · History (12 works) · China (11 works) · Geography (11 works) · Law (10 works) · Socioeconomic Development in Asia (10 works) · East Asia (9 works)

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