Janaina De Moura Engracia Giraldi
Biographic Data
| ID | 2491204 |
|---|---|
| NAME | Janaina De Moura Engracia Giraldi |
| GIVEN NAMES | Janaina De Moura Engracia |
| FAMILY NAME | Giraldi |
| SIGNATURE | GIRALDI J M E |
| AFFILIATIONS | Universidade de São Paulo |
| ORCID | 0000-0003-3086-7134 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 14 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Relações de imagens de destinos em um contexto olímpico
Objetivo do estudo: O objetivo foi verificar a existência de moderação da familiaridade com o destino nacional e do envolvimento com jogos nas relações de influência entre duas imagens de destinos, considerando um contexto olímpico. Métodos de pesquisa: Foi realizada uma pesquisa quantitativa por meio de questionários estruturados com uma amostra de 340 entrevistados estrangeiros. A análise dos dados ocorreu por meio da técnica de modelagem de eq…
Integrated marketing communication as a strategic tool for geographical indication
Purpose Integrated marketing communication (IMC) is a management tool that accompanies market dynamics, business environment and technological transformations and can become a competitive differential for organizations that use it. This study’s aim is to propose that IMC can be a strategic tool in the context of geographical indication (GI). Design/methodology/approach Exploratory research was conducted with a qualitative approach through an inte…
Key performance indicators for assessing organizational performance in brazilian geographical indications
The general objective of this research was to outline elements for analyzing the organizational performance of Brazilian GIs, in the light of national studies. The bibliometric study was carried out based on the defined criteria, which enabled the mapping of 1490 articles over the last ten years, of which 80 articles had at least 1 citation, a criterion for analysis. Data were analyzed using the parameters of bibliometric analysis followed by an …
Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads
In-stream ads are one of the most common ad formats on the Internet nowadays, especially on YouTube. However, there has not been enough research on visual attention and advertising effectiveness, especially regarding the effect of ad position, and whether skippable or non-skippable ads are more effective. Therefore, with a 2 (skipping characteristic: skippable/non-skippable) × 2 (ad position: pre-roll/mid-roll) between-subjects experimental desig…
Brazilian Geographical Indications
This research presents a map of 955 studies about Brazilian Geographical Indications from 1996 to 2022, built through Methodi Ordinatio. Our findings reveal that studies are mostly published in Brazilian journals; a super abundance of publications in three regions: Espírito Santo, Mossoró, and Vale do Submédio São Francisco; and that most studies are contained in the area of Natural Sciences. The apparent implication is that there has been a grow…
Transaction costs economics and geographical indications
Transaction Cost Economics (TCE) is one of the most applied economic theories to studies of agrifood chains, especially for presenting approaches that analyze the role of institutions in the relationship between organizations, making it completely adherent to the concept of Coordination, vital in chain management. Agro-industrial chains have continuously experienced mechanisms to reduce information asymmetry between producer and final consumer, o…
Advertising in streaming video
Destination advertisement semiotic signs
Reciprocal effect of tourist destinations on the strength of national tourism brands
Destination advertisement semiotic signs
Transaction costs economics and geographical indications
Transaction Cost Economics (TCE) is one of the most applied economic theories to studies of agrifood chains, especially for presenting approaches that analyze the role of institutions in the relationship between organizations, making it completely adherent to the concept of Coordination, vital in chain management. Agro-industrial chains have continuously experienced mechanisms to reduce information asymmetry between producer and final consumer, o…
Reciprocal effect of tourist destinations on the strength of national tourism brands
Reciprocal effect of tourist destinations on the strength of national tourism brands
Destination advertisement semiotic signs
Advertising in streaming video
Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads
In-stream ads are one of the most common ad formats on the Internet nowadays, especially on YouTube. However, there has not been enough research on visual attention and advertising effectiveness, especially regarding the effect of ad position, and whether skippable or non-skippable ads are more effective. Therefore, with a 2 (skipping characteristic: skippable/non-skippable) × 2 (ad position: pre-roll/mid-roll) between-subjects experimental desig…
Brazilian Geographical Indications
This research presents a map of 955 studies about Brazilian Geographical Indications from 1996 to 2022, built through Methodi Ordinatio. Our findings reveal that studies are mostly published in Brazilian journals; a super abundance of publications in three regions: Espírito Santo, Mossoró, and Vale do Submédio São Francisco; and that most studies are contained in the area of Natural Sciences. The apparent implication is that there has been a grow…
Transaction costs economics and geographical indications
Transaction Cost Economics (TCE) is one of the most applied economic theories to studies of agrifood chains, especially for presenting approaches that analyze the role of institutions in the relationship between organizations, making it completely adherent to the concept of Coordination, vital in chain management. Agro-industrial chains have continuously experienced mechanisms to reduce information asymmetry between producer and final consumer, o…
Relações de imagens de destinos em um contexto olímpico
Objetivo do estudo: O objetivo foi verificar a existência de moderação da familiaridade com o destino nacional e do envolvimento com jogos nas relações de influência entre duas imagens de destinos, considerando um contexto olímpico. Métodos de pesquisa: Foi realizada uma pesquisa quantitativa por meio de questionários estruturados com uma amostra de 340 entrevistados estrangeiros. A análise dos dados ocorreu por meio da técnica de modelagem de eq…
Integrated marketing communication as a strategic tool for geographical indication
Purpose Integrated marketing communication (IMC) is a management tool that accompanies market dynamics, business environment and technological transformations and can become a competitive differential for organizations that use it. This study’s aim is to propose that IMC can be a strategic tool in the context of geographical indication (GI). Design/methodology/approach Exploratory research was conducted with a qualitative approach through an inte…
Key performance indicators for assessing organizational performance in brazilian geographical indications
The general objective of this research was to outline elements for analyzing the organizational performance of Brazilian GIs, in the light of national studies. The bibliometric study was carried out based on the defined criteria, which enabled the mapping of 1490 articles over the last ten years, of which 80 articles had at least 1 citation, a criterion for analysis. Data were analyzed using the parameters of bibliometric analysis followed by an …
Business (6 works) · Advertising (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Digital Marketing and Social Media (4 works) · Geography (4 works) · Marketing (4 works) · Computer Science (3 works) · Diverse Aspects of Tourism Research (3 works) · Political science (3 works) · Psychology (3 works)