Kristine De Valck
Biographic Data
| ID | 252767 |
|---|---|
| NAME | Kristine De Valck |
| GIVEN NAMES | Kristine |
| FAMILY NAME | De Valck |
| SIGNATURE | DE VALCK K |
| AFFILIATIONS | HEC Paris |
| ORCID | 0000-0001-6301-3763 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Why Online Consumption Communities Brutalize
Consumers who socialize in online consumption communities sometimes become alarmingly hostile, toxic, and otherwise verbally violent toward one another-a phenomenon known in sociology as brutalization. Research indicates that short-lived, situational outbursts of verbal violence-such as gross insults, harassment, or trolling-are common in online consumption contexts. However, it does not explain why such behaviors sometimes become endemic, turnin…
Developing Improvisation Skills
The growing relevance of improvisation for successful organizing calls for a better understanding of how individuals develop improvisation skills. While research has investigated the role of training and simulations, little is known about how individuals develop improvisation skills when formal training is not an option and how individual-level factors shape development trajectories. We explore these issues in a longitudinal qualitative analysis …
The Effect of Electronic Word of Mouth on Sales
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumers make purchase decisions. Empirical studies have established an effect of eWOM on sales but disagree on which online platforms, products, and eWOM metrics moderate this effect. The authors conduct a meta-analysis of 1,532 effect sizes across 96 studies covering 40 platforms and 26 product categories. On average, eWOM is positively correlated with …
Netnography
This article provides a review netnography, the characteristics and benefits of a conducting ethnography and related terms of digitally mediated ethnography.
Networked Narratives
Word-of-mouth (WOM) marketing—firms’ intentional influencing of consumer-to-consumer communications—is an increasingly important technique. Reviewing and synthesizing extant WOM theory, this article shows how marketers employing social media marketing methods face a situation of networked coproduction of narratives. It then presents a study of a marketing campaign in which mobile phones were seeded with prominent bloggers. Eighty-three blogs were…
Virtual communities
Why Online Consumption Communities Brutalize
Consumers who socialize in online consumption communities sometimes become alarmingly hostile, toxic, and otherwise verbally violent toward one another-a phenomenon known in sociology as brutalization. Research indicates that short-lived, situational outbursts of verbal violence-such as gross insults, harassment, or trolling-are common in online consumption contexts. However, it does not explain why such behaviors sometimes become endemic, turnin…
Virtual communities
Networked Narratives
Word-of-mouth (WOM) marketing—firms’ intentional influencing of consumer-to-consumer communications—is an increasingly important technique. Reviewing and synthesizing extant WOM theory, this article shows how marketers employing social media marketing methods face a situation of networked coproduction of narratives. It then presents a study of a marketing campaign in which mobile phones were seeded with prominent bloggers. Eighty-three blogs were…
Netnography
This article provides a review netnography, the characteristics and benefits of a conducting ethnography and related terms of digitally mediated ethnography.
The Effect of Electronic Word of Mouth on Sales
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumers make purchase decisions. Empirical studies have established an effect of eWOM on sales but disagree on which online platforms, products, and eWOM metrics moderate this effect. The authors conduct a meta-analysis of 1,532 effect sizes across 96 studies covering 40 platforms and 26 product categories. On average, eWOM is positively correlated with …
Developing Improvisation Skills
The growing relevance of improvisation for successful organizing calls for a better understanding of how individuals develop improvisation skills. While research has investigated the role of training and simulations, little is known about how individuals develop improvisation skills when formal training is not an option and how individual-level factors shape development trajectories. We explore these issues in a longitudinal qualitative analysis …
Why Online Consumption Communities Brutalize
Consumers who socialize in online consumption communities sometimes become alarmingly hostile, toxic, and otherwise verbally violent toward one another-a phenomenon known in sociology as brutalization. Research indicates that short-lived, situational outbursts of verbal violence-such as gross insults, harassment, or trolling-are common in online consumption contexts. However, it does not explain why such behaviors sometimes become endemic, turnin…
Computer Science (4 works) · Political science (4 works) · Sociology (4 works) · Advertising (3 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Social Psychology (3 works) · World Wide Web (3 works) · Digital Communication and Language (2 works)