Grant Mccracken
Biographic Data
| ID | 253765 |
|---|---|
| NAME | Grant Mccracken |
| GIVEN NAMES | Grant |
| FAMILY NAME | Mccracken |
| SIGNATURE | MCCRACKEN G |
| AFFILIATIONS | University of Guelph |
| VERIFIED | No |
| TOTAL WORKS | 19 |
| TOTAL CITATIONS | 578 |
| AUTHOR COUNT | 19 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 4 |
Promoting Anthropology: Idle Thoughts from a Talking Head
In the last decade, Canadian anthropologists have evidenced new interest in the public promotion of their field and the broader dissemination of their research findings. The present paper is intended as a contribution to this vital issue. It reviews recent efforts to increase anthropology’s profile. It assesses the interaction of one anthropologist with the media. It hopes to encourage the media participation of anthropologists, and to suggest so…
A Wonderful Linkage of Beings: Hierarchy and the Cultural Instruments of Social Organization in Elizabethan England
The social hierarchy of Elizabethan England was stoutly and exactly "hinged". At every point ranks touched in the hierarchy, cultural instruments worked to establish a connection between them. The purpose of the present paper is to give an anthropological account of two of these cultural instruments, showing how they served the concept and the practice of Elizabethan social organization. The cultural instruments in question are courtesy and child…
Just In Time
I assume I am talking to anthropologists who spend some, much, or most of their career outside the academic world. I assume that my job is to offer advice on one of the ways this can be done
History and Symbolic Anthropology: A Review and Critique of Four New Contributions to their Rapprochement
This paper examines the most recent attempt to incorporate an historical approach within anthropology. Following a well established disciplinary tradition, symbolic anthropology is only now, relatively late in its career, beginning to address historical problems and methods. This paper considers the efforts of Geertz, Wallace, Turner and Sahlins to give symbolic anthropology an historiographic competence and application. It is argued that three o…
Rank and Two Aspects of Dress in Elizabethan England
As a contribution to the nascent field of historical anthropology, this paper considers the relation between two aspects of Elizabethan dress and the social order of early modern England. Both the sumptuary legislation which governed dress, and the ornamentation which adorned it are seen to articulate and reconcile the conflicting principles out of which the Elizabethan hierarchy was created. In conclusion, it is suggested that dress and other ma…
How to Be a Self‐Supporting Anthropologist
This chapter offers a glimpse into the construction of professional identity. In essence, it is a primer on how to think differently about one's anthropological persona, and present anthropology's perspective and insight to a variety of audiences. The author draws implicit and explicit comparisons, contrasts between the roles he learned as an academic, and talks about how and why these roles changed and were enhanced in the process of working as …
Chief Culture Officer: How to Create a Living, Breathing Corporation
The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporatio…
Keynote Address: Ethnography and the "Extra Data" Opportunity
Culture and Consumption II: Markets, Meaning, and Brand Management
Suburban living rooms, 1950s tail fins, and Hollywood celebrities: in such examples of popular and material culture, McCracken (cultural anthropologist, author of Culture and Consumption, CH, Jul'88) finds provocative evidence for what North Americans value. This highly readable volume pairs informal essays with scholarly articles, all providing rich anthropological perspectives on the material elements of everyday life and how people build their…
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
Connect with Grant McCracken: Blog Twitter
The Long Interview
How Culture Shapes Consumption in the Modern World
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
Journal Article Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process Get access Grant McCracken Grant McCracken Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 3, December 1989, Pages 310-321, https://doi.org/10.1086/209217 Published: 01 December 1989 Article history Received: 01 November 1988 Revision received: 01 April 1989 Published: 01 Dec…
The Long Interview
Culture and Consumption among the Elderly: Three Research Objectives in an Emerging Field
The ‘person–object relations’ of the elderly has yet to be fully exploited as an opportunity for gerontological research and insight. We have yet to examine in any exhaustive way how elderly people treat consumer goods and consumption activities as sources of cultural meaning, and how they manipulate this meaning in order to accomplish certain kinds of social and cultural work in their lives. The object of the present paper is to review the emerg…
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constituted world to consumer goods and then from these goods to the individual consumer. Several instruments are responsible for this movement: advertising, the fashion system, and four consumption rituals. This article analyzes the movement of cultural meaning theoretically, showing bot…
Dress colour at the court of Elizabeth I: An essay in historical anthropology
Cet article traite de la signification sémiotique et historique de la couleur des vêtements à la cour d'Elizabeth I. Nous émettons l'hypothèse que les couleurs opposées des deux groupes qui fréquentaient la cour servaient d'opérateurs, c'est‐à‐dire d'outil de définition de l'opposition entre les deux groupes et de mise en marche de changements historiques. De façon plus générale, l'article présente une conception analytique rendant possible une i…
The pre‐coronation passage of Elizabeth I: Political theatre or the rehearsal of politics
Cet article, une analyse du passage d'Elizabeth I avant son couronnement, cherche à adopter et à critiquer la métaphore comparant la politique au théâtre, telle que récemment utilisée par Geertz et autres spécialistes du symbolisme politique. Je veux montrer ici où et comment le passage pré‐couronnement devient plus compréhensible, grâce à cette métaphore, mais aussi où celle‐ci obscurcit sa signification. Je suggère, sur cette base, que la valeu…
The Exchange of Children in Tudor England: An Anthropological Phenomenon in Historical Context
This paper examines the movement of children as servants from subor dinate to superordinate households in Tudor England. Drawing on anthropologi cal theories of reciprocity, it seeks to broaden and revise existing accounts of this phenomenon. It is argued that the exchange of children in this period may be seen as a means by which the ranks of the Tudor hierarchy were bound, differentiated, and defined. It is also argued that the exchange of chil…
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constituted world to consumer goods and then from these goods to the individual consumer. Several instruments are responsible for this movement: advertising, the fashion system, and four consumption rituals. This article analyzes the movement of cultural meaning theoretically, showing bot…
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
Journal Article Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process Get access Grant McCracken Grant McCracken Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 3, December 1989, Pages 310-321, https://doi.org/10.1086/209217 Published: 01 December 1989 Article history Received: 01 November 1988 Revision received: 01 April 1989 Published: 01 Dec…
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
Connect with Grant McCracken: Blog Twitter
Culture and Consumption among the Elderly: Three Research Objectives in an Emerging Field
The ‘person–object relations’ of the elderly has yet to be fully exploited as an opportunity for gerontological research and insight. We have yet to examine in any exhaustive way how elderly people treat consumer goods and consumption activities as sources of cultural meaning, and how they manipulate this meaning in order to accomplish certain kinds of social and cultural work in their lives. The object of the present paper is to review the emerg…
The Exchange of Children in Tudor England: An Anthropological Phenomenon in Historical Context
This paper examines the movement of children as servants from subor dinate to superordinate households in Tudor England. Drawing on anthropologi cal theories of reciprocity, it seeks to broaden and revise existing accounts of this phenomenon. It is argued that the exchange of children in this period may be seen as a means by which the ranks of the Tudor hierarchy were bound, differentiated, and defined. It is also argued that the exchange of chil…
Rank and Two Aspects of Dress in Elizabethan England
As a contribution to the nascent field of historical anthropology, this paper considers the relation between two aspects of Elizabethan dress and the social order of early modern England. Both the sumptuary legislation which governed dress, and the ornamentation which adorned it are seen to articulate and reconcile the conflicting principles out of which the Elizabethan hierarchy was created. In conclusion, it is suggested that dress and other ma…
Keynote Address: Ethnography and the "Extra Data" Opportunity
Dress colour at the court of Elizabeth I: An essay in historical anthropology
Cet article traite de la signification sémiotique et historique de la couleur des vêtements à la cour d'Elizabeth I. Nous émettons l'hypothèse que les couleurs opposées des deux groupes qui fréquentaient la cour servaient d'opérateurs, c'est‐à‐dire d'outil de définition de l'opposition entre les deux groupes et de mise en marche de changements historiques. De façon plus générale, l'article présente une conception analytique rendant possible une i…
How Culture Shapes Consumption in the Modern World
The pre‐coronation passage of Elizabeth I: Political theatre or the rehearsal of politics
Cet article, une analyse du passage d'Elizabeth I avant son couronnement, cherche à adopter et à critiquer la métaphore comparant la politique au théâtre, telle que récemment utilisée par Geertz et autres spécialistes du symbolisme politique. Je veux montrer ici où et comment le passage pré‐couronnement devient plus compréhensible, grâce à cette métaphore, mais aussi où celle‐ci obscurcit sa signification. Je suggère, sur cette base, que la valeu…
The Exchange of Children in Tudor England: An Anthropological Phenomenon in Historical Context
This paper examines the movement of children as servants from subor dinate to superordinate households in Tudor England. Drawing on anthropologi cal theories of reciprocity, it seeks to broaden and revise existing accounts of this phenomenon. It is argued that the exchange of children in this period may be seen as a means by which the ranks of the Tudor hierarchy were bound, differentiated, and defined. It is also argued that the exchange of chil…
The pre‐coronation passage of Elizabeth I: Political theatre or the rehearsal of politics
Cet article, une analyse du passage d'Elizabeth I avant son couronnement, cherche à adopter et à critiquer la métaphore comparant la politique au théâtre, telle que récemment utilisée par Geertz et autres spécialistes du symbolisme politique. Je veux montrer ici où et comment le passage pré‐couronnement devient plus compréhensible, grâce à cette métaphore, mais aussi où celle‐ci obscurcit sa signification. Je suggère, sur cette base, que la valeu…
Dress colour at the court of Elizabeth I: An essay in historical anthropology
Cet article traite de la signification sémiotique et historique de la couleur des vêtements à la cour d'Elizabeth I. Nous émettons l'hypothèse que les couleurs opposées des deux groupes qui fréquentaient la cour servaient d'opérateurs, c'est‐à‐dire d'outil de définition de l'opposition entre les deux groupes et de mise en marche de changements historiques. De façon plus générale, l'article présente une conception analytique rendant possible une i…
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constituted world to consumer goods and then from these goods to the individual consumer. Several instruments are responsible for this movement: advertising, the fashion system, and four consumption rituals. This article analyzes the movement of cultural meaning theoretically, showing bot…
Culture and Consumption among the Elderly: Three Research Objectives in an Emerging Field
The ‘person–object relations’ of the elderly has yet to be fully exploited as an opportunity for gerontological research and insight. We have yet to examine in any exhaustive way how elderly people treat consumer goods and consumption activities as sources of cultural meaning, and how they manipulate this meaning in order to accomplish certain kinds of social and cultural work in their lives. The object of the present paper is to review the emerg…
The Long Interview
How Culture Shapes Consumption in the Modern World
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
Journal Article Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process Get access Grant McCracken Grant McCracken Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 3, December 1989, Pages 310-321, https://doi.org/10.1086/209217 Published: 01 December 1989 Article history Received: 01 November 1988 Revision received: 01 April 1989 Published: 01 Dec…
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
Connect with Grant McCracken: Blog Twitter
The Long Interview
Culture and Consumption II: Markets, Meaning, and Brand Management
Suburban living rooms, 1950s tail fins, and Hollywood celebrities: in such examples of popular and material culture, McCracken (cultural anthropologist, author of Culture and Consumption, CH, Jul'88) finds provocative evidence for what North Americans value. This highly readable volume pairs informal essays with scholarly articles, all providing rich anthropological perspectives on the material elements of everyday life and how people build their…
Keynote Address: Ethnography and the "Extra Data" Opportunity
Chief Culture Officer: How to Create a Living, Breathing Corporation
The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporatio…
How to Be a Self‐Supporting Anthropologist
This chapter offers a glimpse into the construction of professional identity. In essence, it is a primer on how to think differently about one's anthropological persona, and present anthropology's perspective and insight to a variety of audiences. The author draws implicit and explicit comparisons, contrasts between the roles he learned as an academic, and talks about how and why these roles changed and were enhanced in the process of working as …
History and Symbolic Anthropology: A Review and Critique of Four New Contributions to their Rapprochement
This paper examines the most recent attempt to incorporate an historical approach within anthropology. Following a well established disciplinary tradition, symbolic anthropology is only now, relatively late in its career, beginning to address historical problems and methods. This paper considers the efforts of Geertz, Wallace, Turner and Sahlins to give symbolic anthropology an historiographic competence and application. It is argued that three o…
Rank and Two Aspects of Dress in Elizabethan England
As a contribution to the nascent field of historical anthropology, this paper considers the relation between two aspects of Elizabethan dress and the social order of early modern England. Both the sumptuary legislation which governed dress, and the ornamentation which adorned it are seen to articulate and reconcile the conflicting principles out of which the Elizabethan hierarchy was created. In conclusion, it is suggested that dress and other ma…
Promoting Anthropology: Idle Thoughts from a Talking Head
In the last decade, Canadian anthropologists have evidenced new interest in the public promotion of their field and the broader dissemination of their research findings. The present paper is intended as a contribution to this vital issue. It reviews recent efforts to increase anthropology’s profile. It assesses the interaction of one anthropologist with the media. It hopes to encourage the media participation of anthropologists, and to suggest so…
A Wonderful Linkage of Beings: Hierarchy and the Cultural Instruments of Social Organization in Elizabethan England
The social hierarchy of Elizabethan England was stoutly and exactly "hinged". At every point ranks touched in the hierarchy, cultural instruments worked to establish a connection between them. The purpose of the present paper is to give an anthropological account of two of these cultural instruments, showing how they served the concept and the practice of Elizabethan social organization. The cultural instruments in question are courtesy and child…
Just In Time
I assume I am talking to anthropologists who spend some, much, or most of their career outside the academic world. I assume that my job is to offer advice on one of the ways this can be done
Sociology (12 works) · Law (7 works) · Political science (7 works) · Art (6 works) · Anthropology: Ethics, History, Culture (5 works) · History (5 works) · Psychology (5 works) · Social science (5 works) · Business (4 works) · Cultural Industries and Urban Development (4 works)