H Han
Biographic Data
| ID | 25409 |
|---|---|
| NAME | H Han |
| GIVEN NAMES | H |
| FAMILY NAME | Han |
| SIGNATURE | HAN H |
| AFFILIATIONS | Sejong University |
| ORCID | 0000-0001-6356-3001 |
| VERIFIED | Yes |
| TOTAL WORKS | 205 |
| TOTAL CITATIONS | 497 |
| AUTHOR COUNT | 205 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 12 |
Triggers of pre-trip virtual exploration via immersive technologies among elderly travelers
As virtual and augmented reality (VR/AR) adoption grows in tourism, their use is also increasing among older adults. This study aimed to identify elderly travelers’ intentions to use a VR/AR tourism product, using fuzzy-set qualitative comparative analysis (fsQCA). The SEM results showed that presence, educational experience, entertainment experience, well-being perception, and mental health perception exert significant net effects on intentions …
Drivers of digital currency adoption and their configurational impact assessment in tourism and hospitality: Loss aversion under prospect theory
With accelerated digitalisation in all business sectors, digital currencies (DC) are increasingly popular. This study aimed to identify the effects of central bank digital currency (CBDC) innovation characteristics and perceived risks on CBDC adoption intention in the tourism and hospitality field. This study devised a research model incorporating research hypotheses addressing CBDC customers’ perceptions of CBDC's innovative technology and risks…
Exploring traveller willingness to shift towards air pollution-free destinations: Developing the multiple configurations of push, pull, and mooring factors
This study examines factors influencing travellers’ intention to switch to air pollution-free destinations using the push – pull-mooring theory. The results of structural equation modelling reveal that push factors have the most substantial effect on travellers’ switching intention. The findings highlight the strong preventive role of air pollution in travel behaviour, where the avoidance of polluted destinations compensated for the appeal of des…
Redefining hospitality for a sustainable tomorrow: Green human resource management and knowledge-oriented leadership at the forefront
Does green human resource management enhance employees’ environmental behavior – and if so, what mechanisms drive this process? Utilizing social cognitive theory, this research investigates the impact of green human resource management on environmental performance (i.e., task-related and proactive). Furthermore, green self-efficacy is employed as a mediator, and knowledge-oriented leadership is employed as a moderator in the relationship between …
Exploring Drivers of Traveler Loyalty for Small Island Destinations
This research extends the current understanding of tourist loyalty for small island destinations. Using cumulative prospect theory, we establish and test research models to examine the such underlying determinants as motivation, the theory of planned behavior, image, and risk factors on tourist loyalty. Through the adoption of necessity and sufficiency logic, this research successfully identifies four exclusive conditions for tourist loyalty: nec…
Local people’s attitude, avoidance, image, and knowledge about Muslim visitors at tourism destinations: A cumulative prospect theory
An analysis of branded merchandise consumption behavior in cafés and theme parks: Insights from the Korean market context
The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications
The pro-environmental underpinnings of vegan hotel products’ intention: An integrative framework of theory of planned behavior and value-belief-norm
The rise of veganism as a dynamic sociocultural trend has underscored the need for a research agenda in this area within the hospitality and tourism sector. Therefore, our paper introduces the concept of vegan hotel products and extends previous research on veganism consumption behaviors to the hotel industry. Specifically, the objective was to examine the pro-environmental underpinnings of vegan hotel products’ behavioral intention based on an i…
A configurational impact assessment of pet tourism destination visit intention: Application of TPB, servicescapes, and loss-aversion under prospect theory
As the number of pet lovers is increasing, the tourism industry has become keenly interested in pet-friendly business environments. This study aimed to explain pet owners’ intentions to visit a pet tourism destination using diverse determinants, which were applied in three theoretical frameworks. Data were collected from a sample of 349 pet owners. Among the meaningful results, pet owners chose pet tourism destinations that offered physical envir…
Tourists and artificial intelligence-LLM interaction: The power of forgiveness
Artificial intelligence large language models (AI-LLMs) can become valuable travel advisors but often suffer from hallucinations that can diminish consumers’ confidence in their results. This study explores the relationship between tourists and AI large language model interactions by analyzing how (i) attachment-aversion affects the motivational strength for using AI large language models as travel advisors and (ii) the moderation role of forgive…
Consumer multifaceted trust of central bank digital currency (CBDC) payment in travel and tourism
Determinants of Wellness Tourists’ Destination Choice and Word-Of-Mouth Behaviors
Impact of AI enabled servant leadership (ASL) traits on the social exchange process in the workplace
Are you concerned about giving your private information to a hotel? Customer information privacy and its consequences
ChatGPT use in hospitality and tourism: A multi-analytic approach
The effects of the various properties of the metaverse tourism on the emotional benefits and behavioral intentions
Impact of co-creation process and motivations in traveler approach intention for AI-drone taxi in South Korea: A mixed-method extending behavioral reasoning theory
Tourism and environmental sustainability at sea and coastal areas: Uncovering the determinants of tourist water saving and recycling activities
202506 bchy
Air pollution and destination image: An optimal combination effect on international tourists’ behaviours
Wellness Tourism Attributes and Tourist Outcomes: An Analysis of Configurational Effects
Prior studies have identified the complexity involved in explaining the relationship between wellness tourism attributes and tourist behavior. This study investigated the configurational effects of 10 constructs in predicting the ambiguous area between overall satisfaction and destination behavioral loyalty. To achieve this, the study used a fuzzy set qualitative comparative analysis (fsQCA) and necessary condition analysis (NCA). The results of …
Eco-driven choices: Green marketing orientation intervention toward green purchase intention in the home appliances industry
Emerging nature café: Boosting customer quality of life, emotional well-being, and positive approach behavior
Beyond the classroom: How CSR fosters teacher well-being and institutional success in higher education
Central bank digital money (CBDM) uses among patrons in hospitality and tourism
An industrial trend regarding a surging amount of attention to central bank digital money (CBDM) by government bodies and consumers has recently been observed. The aim of this study is to assess the roles of the antecedents and moderators, which include fear of missing out, confidence of CBDM in the digitalized era, and attachment to CBDM, in regards to predicting CBDM adoption within the framework of the theory of planned behavior and the five p…
Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
Understanding how consumers view green hotels: How a Hotel's Green Image Can Influence Behavioural Intentions
As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images. The study, based on a survey of 416 hotel users, also investigates how a green hotel image can affect behavioural intentions (i.e. intention…
Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior
The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior
Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory
What influences water conservation and towel reuse practices of hotel guests
Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness
Fostering customers' pro-environmental behavior at a museum
Understanding visitors' pro-environmental behavior is vital as sustainability is currently a critical issue in the museum industry, yet visitors' pro-environmental decision-making process has not been sufficiently investigated. This study fills this void in the extant tourism literature. While the theoretical base for comprehending the nature of museum visitors' pro-environmental behaviors is still in the introduction stage, our proposed framewor…
Effects of TV drama celebrities on national image and behavioral intention
This empirical study attempted to identify the role of TV drama celebrity in explaining audience involvement, perceived national image, and audience behavioral intention. Among many significant findings, emotional and behavioral involvement with TV drama celebrities significantly influenced perceived national image. Perceived national image also had a significant impact on intentions to purchase celebrity-related products and visit film places. H…
Word-of-mouth, buying, and sacrifice intentions for eco-cruises: Exploring the function of norm activation and value-attitude-behavior
The healthcare hotel: Distinctive attributes for international medical travelers
Travelers' switching behavior in the airline industry from the perspective of the push-pull-mooring framework
Extending the Theory of Planned Behavior: Visa Exemptions and the Traveller Decision-making Process
This research extends the Theory of Planned Behavior (TPB) by incorporating the expectation of tourist visa exemption to explicitly predict mainland Chinese travellers' intention to visit Korea, and compares the extended model with the Theory of Reasoned Action (TRA) and the TPB. The extended model was tested using potential Chinese travellers to Korea as samples. The results of structural analyses indicated that the data fitted the extended mode…
An Examination of the Influence of Emotional Solidarity on Value Cocreation with International Muslim Travelers
Given the rising Muslim travel market and the scarcity of research on Muslim inbound market, it is important to elucidate how international Muslim travelers are perceived through the lens of residents in non-Islamic countries. This study provided an insight into how value cocreation is created through emotional solidarity and attitudes in the context of the Muslim travel market. Results of the structural model for American residents were comparat…
Bike-traveling as a growing phenomenon: Role of attributes, value, satisfaction, desire, and gender in developing loyalty
A Model of Patrons’ Impulsive Ordering Behaviors in Luxury Restaurants
Impulsive ordering behavior is an issue of great importance for revenue maximization in the luxury restaurant industry. This research aimed to develop and test a model of patrons' impulsive ordering behaviors in the luxury restaurant context. The existing literature supported that two theoretical antecedents stimulate patrons' impulsive ordering behaviors: (1) menu browsing time and (2) patron trust in the restaurant. Based on a literature review…
Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory
Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was…
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination
Perceived authenticity and the heritage tourism experience: The case of Emperor Qinshihuang's Mausoleum Site Museum
This study explores the relationship between perceived authenticity of the tourism experience and destination image, satisfaction and loyalty, and the moderating effect of visitor expectation. Data from Emperor Qinshihuang's Mausoleum Site Museum in Xi'an, China, were analyzed via structural equation modeling. The results indicate that perceived authenticity has a direct and indirect positive impact on loyalty behaviors through destination image …
Choosing Virtual – Rather than Real – Leisure Activities: An Examination of the Decision–making Process in Screen-Golf Participants
The objective of this study is to apply Ajzen's theory of planned behavior (TPB) to explicate the intention-formation process in the playing of screen golf. The study investigated how players' favorable/unfavorable attitudes toward screen golf, the social pressures they perceive related to screen golf, and their senses of capability and resources to play screen golf interact to build up or undercut the intention to play this virtual version of th…
Role of Perceived Fit With Hotels’ Green Practices in the Formation of Customer Loyalty: Impact of Environmental Concerns
With the increasing concern for ecological issues among hotel customers, this study pursues an investigation of customers' perceptions of hotels' core business in association with green practices and the resulting purchase-related loyalty (i.e. intentions to visit, accept price premiums, and recommend). In addition, the study examines the moderating role of environmental concerns in the relationships among perceptions of hotels' green practices a…
Marine tourism and environmental preservation: Determinants of tourists’ ecofriendly behavior and promotion through word-of-mouth
202406 bcch
Honeymoon tourism: Exploring must-be, hybrid and value-added quality attributes
Impact of distance on the arrivals, behaviours and attitudes of international tourists in Hong Kong: A longitudinal approach
Medieval mummy from Yangju
The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions
The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry
This research aims to examine the relationships among three components of the physical environment (i.e., décor and artifacts, spatial layout, and ambient conditions), price perception, customer satisfaction, and customer loyalty in the restaurant industry. A total of 279 cases from a survey were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. The three factors of the physical environment s…
Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process
Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior
Numerous studies have employed the theory of planned behavior (TPB) to understand customers’ behaviors in various fields, but none has tested and extended the theory to explain customers’ decision formation to pay comparable regular-hotel prices for a green hotel. This is the first study designed to test and modify the TPB by including environmental concerns, perceived customer effectiveness and environmentally conscious behaviors, which are crit…
An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior
Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry
Purpose The paper aims to examine the relationships among hedonic and utilitarian values, customer satisfaction and behavioral intentions in the fast‐casual restaurant industry. Design/methodology/approach The measures were developed based on a thorough review of the previous literature. Questionnaires were collected in classroom settings at a mid‐western university in the USA. Anderson and Gerbing's two‐step approach was employed to assess the m…
Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
Understanding how consumers view green hotels: How a Hotel's Green Image Can Influence Behavioural Intentions
As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images. The study, based on a survey of 416 hotel users, also investigates how a green hotel image can affect behavioural intentions (i.e. intention…
Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions
Extending the Theory of Planned Behavior: Visa Exemptions and the Traveller Decision-making Process
This research extends the Theory of Planned Behavior (TPB) by incorporating the expectation of tourist visa exemption to explicitly predict mainland Chinese travellers' intention to visit Korea, and compares the extended model with the Theory of Reasoned Action (TRA) and the TPB. The extended model was tested using potential Chinese travellers to Korea as samples. The results of structural analyses indicated that the data fitted the extended mode…
Testing the Model of Hotel Chain Frequency Program Members' Loyalty Intentions
The present study proposed and tested the role of service performances (core and service encounter performances), satisfaction, switching barriers (relational investment, switching costs, and lack of alternatives' attractiveness), and commitments (continuance and affective commitments) in forming hotel chains' rewards/frequency program members' loyalty intentions. The results from the structural equation modeling revealed that these variables wel…
Role of Perceived Fit With Hotels’ Green Practices in the Formation of Customer Loyalty: Impact of Environmental Concerns
With the increasing concern for ecological issues among hotel customers, this study pursues an investigation of customers' perceptions of hotels' core business in association with green practices and the resulting purchase-related loyalty (i.e. intentions to visit, accept price premiums, and recommend). In addition, the study examines the moderating role of environmental concerns in the relationships among perceptions of hotels' green practices a…
The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior
A study on the extraction and purification process of lily polysaccharide and its anti-tumor effect
The objective of this paper was to extract and purify lily polysaccharide and to study its anti-H22 hepatoma effect in mice. Orthogonal experimental method was used to analyze the factors influencing the extraction and purification of lily polysaccharide, and the anti-tumor effect of lily polysaccharide was studied by acting it on H22-bearing mice. The results showed that the size of influence of various factors on the extraction results of lily …
Choosing Virtual – Rather than Real – Leisure Activities: An Examination of the Decision–making Process in Screen-Golf Participants
The objective of this study is to apply Ajzen's theory of planned behavior (TPB) to explicate the intention-formation process in the playing of screen golf. The study investigated how players' favorable/unfavorable attitudes toward screen golf, the social pressures they perceive related to screen golf, and their senses of capability and resources to play screen golf interact to build up or undercut the intention to play this virtual version of th…
The healthcare hotel: Distinctive attributes for international medical travelers
Effects of in-flight ambience and space/function on air travelers' decision to select a low-cost airline
The norm activation model and theory-broadening: Individuals' decision-making on environmentally-responsible convention attendance
Understanding Other Customer Perceptions in the Private Country Club Industry
The purpose of this study was to investigate the role of other customer perceptions (OCP) in the private country club industry. Based on the existing theoretical background, it was hypothesized that three dimensions of OCP – similarity, physical appearance, and suitable behavior – characterize notions of private country club prestige and influence private country club loyalty. In addition, it was proposed that there are significant differences in…
Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory
Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was…
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism
Role of Airport Physical Environments in the Satisfaction Generation Process: Mediating the Impact of Traveller Emotion
As the use of international airports has been increasing, airports have emerged as a remarkable background in the tourism industry. To address this, the present study aimed at (1) investigating the relationships among the variables of airport physical environments, customer emotion, and satisfaction, (2) verifying which attribute of airport physical environments has significant impact on customer emotion, and (3) examining the mediating role of e…
A Model of Patrons’ Impulsive Ordering Behaviors in Luxury Restaurants
Impulsive ordering behavior is an issue of great importance for revenue maximization in the luxury restaurant industry. This research aimed to develop and test a model of patrons' impulsive ordering behaviors in the luxury restaurant context. The existing literature supported that two theoretical antecedents stimulate patrons' impulsive ordering behaviors: (1) menu browsing time and (2) patron trust in the restaurant. Based on a literature review…
Psychology (143 works) · Business (142 works) · Tourism (102 works) · Marketing (95 works) · Political science (90 works) · Social Psychology (87 works) · Advertising (69 works) · Computer Science (66 works) · Geography (66 works) · Social Psychology (61 works)