Agnieszka Kampka
Biographic Data
| ID | 2544477 |
|---|---|
| NAME | Agnieszka Kampka |
| GIVEN NAMES | Agnieszka |
| FAMILY NAME | Kampka |
| SIGNATURE | KAMPKA A |
| AFFILIATIONS | Warsaw University of Life Sciences |
| ORCID | 0000-0002-9732-6482 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Normy retoryczne na pograniczu kultur – kampania wyborcza w mediach społecznościowych
The article investigates the factors influencing the formation of rhetorical norms in social media. The case discussed concerns the activity of politicians in an election campaign. The author argues that, in addition to existing norms resulting from law, practice and the situation on the political scene, new conditions of online communication must be taken into account – the significance of technology and the change in the citizen’s position as a…
Normy w komunikowaniu retorycznym – wprowadzenie
The socio-rhetorical potential of the Ordinary Person Testimony in social media
In today's fragmented, visual public sphere, persuasive messages increasingly blur the line between private expression and public debate. This paper introduces Ordinary Person Testimony (OPT), a social media genre in which individuals share personal experiences, and examines its value for fostering critical thinking and media literacy. We report two studies with young Polish adults: a pilot study on recognition of OPT as a rhetorical genre, and a…
Władza przypadkowa czy wypadkowa
Taking the fandom of the Korean band BTS as an example, the article describes new opportunities for communicative influence by ordinary social media users. Based on a literature review and an analysis of the fandom’s activities, the author discusses the specific challenges of media competence in social media, and reflects on the potential forms and purposes of the new digital mass
Theorizing rhetoric
Banners and Memes
This article compares two waves of protests that have taken place in Poland: one related to the reform of the judicial system (2015) and the other to the decision of the Constitutional Tribunal that limited the right to abortion (2020). The analysis of banners, memes and photos documents new forms of expression of civic dissent and a generational shift in the visual rhetoric of citizenship. The analysis reveals the persistence of specific cultura…
Creative Reconstructions of Political Imagery in an Instagram-Based Election Campaign
This article reviews literature on visual rhetoric in political campaigning and synthesizes several strands of current research devoted to the rhetorical potential of communicating with visuals in online environments. It uses rhetorical concepts of identification and manoeuvring, as well as the category of topos, to discuss the implications of an abductive analysis of a coded corpus of 1976 Instagram images posted during 2019 election to the Euro…
Retoryka identyfikacji online. Na przykładzie koreańskiego zespołu BTS
Celem artykułu jest opisanie zjawiska identyfikacji w odniesieniu do retoryki cyfrowej. Na przykładzie aktywności koreańskiego zespołu BTS w mediach online pokazane zostały środki służące utożsamieniu się nadawcy (artyści) i audytorium (fani) na poziomie wspólnych doświadczeń, przeżyć i działań
Wizualna analiza dyskursu na Instagramie – możliwości i ograniczenia
W artykule omówiono wyzwania, jakie przed badaczami dyskursu stawiają nowe media. Autorka przedstawia charakterystykę Instagrama jako przestrzeni komunikacji oraz wykorzystanie go w dyskursie politycznym. Na podstawie dotychczasowych badań oraz na przykładzie analizy profili europejskich prezydentów jako największe trudności w badaniach tej platformy społecznościowej zidentyfikowane zostały: nierozłączność obrazu i tekstu, konieczność uwzględnien…
Instagram w autoprezentacji politycznej. Analiza wizualna postów polskich kandydatów do europarlamentu w 2019 roku
This article reviews currently available literature on the role of Instagram in political communication and reports on the results of the analysis of 1976 Instagram posts of the most active politicians during the 2019 European parliamentary election campaign in Poland. With the aid of quantitative thematic analysis and qualitative visual rhetorical analysis, we identify the main patterns of self-representation of candidates and compare the forms …
No prominent works on this page.
Wizualna analiza dyskursu na Instagramie – możliwości i ograniczenia
W artykule omówiono wyzwania, jakie przed badaczami dyskursu stawiają nowe media. Autorka przedstawia charakterystykę Instagrama jako przestrzeni komunikacji oraz wykorzystanie go w dyskursie politycznym. Na podstawie dotychczasowych badań oraz na przykładzie analizy profili europejskich prezydentów jako największe trudności w badaniach tej platformy społecznościowej zidentyfikowane zostały: nierozłączność obrazu i tekstu, konieczność uwzględnien…
Instagram w autoprezentacji politycznej. Analiza wizualna postów polskich kandydatów do europarlamentu w 2019 roku
This article reviews currently available literature on the role of Instagram in political communication and reports on the results of the analysis of 1976 Instagram posts of the most active politicians during the 2019 European parliamentary election campaign in Poland. With the aid of quantitative thematic analysis and qualitative visual rhetorical analysis, we identify the main patterns of self-representation of candidates and compare the forms …
Creative Reconstructions of Political Imagery in an Instagram-Based Election Campaign
This article reviews literature on visual rhetoric in political campaigning and synthesizes several strands of current research devoted to the rhetorical potential of communicating with visuals in online environments. It uses rhetorical concepts of identification and manoeuvring, as well as the category of topos, to discuss the implications of an abductive analysis of a coded corpus of 1976 Instagram images posted during 2019 election to the Euro…
Retoryka identyfikacji online. Na przykładzie koreańskiego zespołu BTS
Celem artykułu jest opisanie zjawiska identyfikacji w odniesieniu do retoryki cyfrowej. Na przykładzie aktywności koreańskiego zespołu BTS w mediach online pokazane zostały środki służące utożsamieniu się nadawcy (artyści) i audytorium (fani) na poziomie wspólnych doświadczeń, przeżyć i działań
Banners and Memes
This article compares two waves of protests that have taken place in Poland: one related to the reform of the judicial system (2015) and the other to the decision of the Constitutional Tribunal that limited the right to abortion (2020). The analysis of banners, memes and photos documents new forms of expression of civic dissent and a generational shift in the visual rhetoric of citizenship. The analysis reveals the persistence of specific cultura…
Theorizing rhetoric
Władza przypadkowa czy wypadkowa
Taking the fandom of the Korean band BTS as an example, the article describes new opportunities for communicative influence by ordinary social media users. Based on a literature review and an analysis of the fandom’s activities, the author discusses the specific challenges of media competence in social media, and reflects on the potential forms and purposes of the new digital mass
Normy retoryczne na pograniczu kultur – kampania wyborcza w mediach społecznościowych
The article investigates the factors influencing the formation of rhetorical norms in social media. The case discussed concerns the activity of politicians in an election campaign. The author argues that, in addition to existing norms resulting from law, practice and the situation on the political scene, new conditions of online communication must be taken into account – the significance of technology and the change in the citizen’s position as a…
Normy w komunikowaniu retorycznym – wprowadzenie
The socio-rhetorical potential of the Ordinary Person Testimony in social media
In today's fragmented, visual public sphere, persuasive messages increasingly blur the line between private expression and public debate. This paper introduces Ordinary Person Testimony (OPT), a social media genre in which individuals share personal experiences, and examines its value for fostering critical thinking and media literacy. We report two studies with young Polish adults: a pilot study on recognition of OPT as a rhetorical genre, and a…
Rhetorical question (5 works) · Art (4 works) · Language and Culture (4 works) · Political science (4 works) · Politics (4 works) · Sociology (4 works) · Law (3 works) · Linguistics (3 works) · Literature (3 works) · Media studies (3 works)