Vipada Sitabutr
Biographic Data
| ID | 2574614 |
|---|---|
| NAME | Vipada Sitabutr |
| GIVEN NAMES | Vipada |
| FAMILY NAME | Sitabutr |
| SIGNATURE | SITABUTR V |
| AFFILIATIONS | King Mongkut's Institute of Technology Ladkrabang |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Thai Entrepreneur and Community-Based Enterprises' Otop Branded Handicraft Export Performance
Thailand's One Tambon One Product (OTOP) branded handicraft and food export program is expected in 2016 to reach nearly US$3 billion, with products coming from approximately 6,000, five-star-ranked community-based and small-medium enterprises countrywide. This study therefore examined influences of perceived quality, perceived price, trust, and satisfaction on enterprise export performance using the OTOP product brand. Structural equation modelin…
No prominent works on this page.
Thai Entrepreneur and Community-Based Enterprises' Otop Branded Handicraft Export Performance
Thailand's One Tambon One Product (OTOP) branded handicraft and food export program is expected in 2016 to reach nearly US$3 billion, with products coming from approximately 6,000, five-star-ranked community-based and small-medium enterprises countrywide. This study therefore examined influences of perceived quality, perceived price, trust, and satisfaction on enterprise export performance using the OTOP product brand. Structural equation modelin…
Business (1 work) · Confirmatory factor analysis (1 work) · Customer satisfaction (1 work) · Customer Service Quality and Loyalty (1 work) · Environmental Sustainability in Business (1 work) · Export performance (1 work) · Industrial organization (1 work) · International Business and FDI (1 work) · LISREL (1 work) · Marketing (1 work)