Martin Grimmer
Biographic Data
| ID | 2575522 |
|---|---|
| NAME | Martin Grimmer |
| GIVEN NAMES | Martin |
| FAMILY NAME | Grimmer |
| SIGNATURE | GRIMMER M |
| AFFILIATIONS | University of Tasmania |
| ORCID | 0000-0002-4076-2259 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Measuring cruise passenger dispersal through technology
Political branding
Why are voters in advanced democracies turning away from established mass parties to take their electoral chances elsewhere? This article draws on concepts from marketing scholarship, specifically branding and brand equity, to apply a ‘consumer’ lens that assesses the major parties in Australia as failing ‘brands’ being left behind by disillusioned voters. An initial sample of 200 voters were asked what words or phrases came to mind when they tho…
Britons in Anglo-Saxon England
Psychics and ESP—stereotypes not techniques answer the question
Thalbourne's (1990) latest criticism of our population stereotype study (Grimmer & White, 1986) identifies yet again four deficiencies in our technique and yet again observes that we have failed to master appropriate experimental techniques. We respond to the issues he raised
Psychics and ESP
Psychics and ESP
While ostensibly investigating telepathically sent messages, the present experiment examined subjects' preferred responses, i.e. population stereotypes. Undergraduate students (N = 351) were asked a series of questions such as: “I am thinking of a number from 1 to 10. Write down the first number that comes to mind.” Throughout the series the experimenter thought of, or “sent”, non-stereotyped answers in order to test for the effects of ESP. While…
Psychics and ESP
While ostensibly investigating telepathically sent messages, the present experiment examined subjects' preferred responses, i.e. population stereotypes. Undergraduate students (N = 351) were asked a series of questions such as: “I am thinking of a number from 1 to 10. Write down the first number that comes to mind.” Throughout the series the experimenter thought of, or “sent”, non-stereotyped answers in order to test for the effects of ESP. While…
Measuring cruise passenger dispersal through technology
Political branding
Why are voters in advanced democracies turning away from established mass parties to take their electoral chances elsewhere? This article draws on concepts from marketing scholarship, specifically branding and brand equity, to apply a ‘consumer’ lens that assesses the major parties in Australia as failing ‘brands’ being left behind by disillusioned voters. An initial sample of 200 voters were asked what words or phrases came to mind when they tho…
Psychics and ESP
While ostensibly investigating telepathically sent messages, the present experiment examined subjects' preferred responses, i.e. population stereotypes. Undergraduate students (N = 351) were asked a series of questions such as: “I am thinking of a number from 1 to 10. Write down the first number that comes to mind.” Throughout the series the experimenter thought of, or “sent”, non-stereotyped answers in order to test for the effects of ESP. While…
Psychics and ESP
Psychics and ESP—stereotypes not techniques answer the question
Thalbourne's (1990) latest criticism of our population stereotype study (Grimmer & White, 1986) identifies yet again four deficiencies in our technique and yet again observes that we have failed to master appropriate experimental techniques. We respond to the issues he raised
Britons in Anglo-Saxon England
Political branding
Why are voters in advanced democracies turning away from established mass parties to take their electoral chances elsewhere? This article draws on concepts from marketing scholarship, specifically branding and brand equity, to apply a ‘consumer’ lens that assesses the major parties in Australia as failing ‘brands’ being left behind by disillusioned voters. An initial sample of 200 voters were asked what words or phrases came to mind when they tho…
Measuring cruise passenger dispersal through technology
Sociology (4 works) · Demography (3 works) · Demography (3 works) · Psychology (3 works) · Advertising (2 works) · Business (2 works) · Law (2 works) · Political science (2 works) · Population (2 works) · Social Psychology (2 works)