Jean-Noel Kapferer

Biographic Data

ID262583
NAMEJean-Noel Kapferer
GIVEN NAMESJean-Noel
FAMILY NAMEKapferer
SIGNATUREKAPFERER J
AFFILIATIONSEcole des Hautes Etudes Commerciales (H.E.C.) and Institut Supérieur des Affaires (I.S.A.), Jouy-en-Josas, France.
ORCID0000-0002-1900-0751
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS6
WORKS AS AUTHOR9
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1985
LATEST PUBLICATION YEAR2017
H-INDEX2

  • Rumors

    Jean-Noel KapfererBOOKRumors2017

    Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;e…

  • Kapferer on Luxury

    Jean-Noel KapfererBOOKKapferer on luxury2015

    Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No?l Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses …

  • How rumors are born

    Open AccessJean-Noel KapfererARTICLESociety1992Cited by: 2

  • A Mass Poisoning Rumor in Europe

    Jean-Noel KapfererARTICLEPublic Opinion Quarterly1990

    REPLY Get access JEAN-NOËL. KAPFERER JEAN-NOËL. KAPFERER FOUNDATION FOR THE STUDY AND INFORMATION ON RUMORS Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 54, Issue 3, FALL 1990, Page 437, https://doi.org/10.1086/269217 Published: 01 January 1990

  • Le contrôle des rumeurs

    Jean-Noel KapfererARTICLECommunications1990

    Kapferer Jean-Noël. Le contrôle des rumeurs. In: Communications, 52, 1990. Rumeurs et légendes contemporaines, sous la direction de Véronique Campion-Vincent et Jean-Bruno Renard. pp. 99-118

  • Comment agit la publicité

    Jean-Noel KapfererARTICLERéseaux1990Cited by: 1

    All advertising decisions are based on an implicit theory or at least a model of the advertising influence process. Cumulative research findings, both from academia and business, cast now a new light on current theories and implicit models. Instead of searching for the exclusive theory, empirical data and experience suggest that advertising influence mode is not single but varies from a situation to another situation. Two parameters influence con…

  • La rumeur en Bourse

    Jean-Noel KapfererARTICLECommunications1990Cited by: 2

    Kapferer Jean-Noël. La rumeur en Bourse. In: Communications, 52, 1990. Rumeurs et légendes contemporaines, sous la direction de Véronique Campion-Vincent et Jean-Bruno Renard. pp. 61-84

  • Les disparitions de Mourmelon

    Jean-Noel KapfererARTICLERevue Française de Sociologie1989Cited by: 1

    Kapferer Jean-Noël. Les disparitions de Mourmelon. Origine et interprétation des rumeurs. In: Revue française de sociologie, 1989, 30-1. pp. 81-89

  • Measuring Consumer Involvement Profiles

    Open AccessGilles Laurent, Jean-Noel KapfererARTICLEJournal of Marketing Research1985

    There is more than one kind of consumer involvement. Depending on the antecedents of involvement (e.g., the product's pleasure value, the product's sign or symbolic value, risk importance, and probability of purchase error), consequences on consumer behavior differ. The authors therefore recommend measuring an involvement profile, rather than a single involvement level. These conclusions are based on an empirical analysis of 14 product categories…