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P Radhakrishnan

Biographic Data

ID262736
NAMEP Radhakrishnan
GIVEN NAMESP
FAMILY NAMERadhakrishnan
SIGNATURERADHAKRISHNAN P
AFFILIATIONSDepartment of Commerce
ORCID0000-0002-5032-501X
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS11
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR1977
LATEST PUBLICATION YEAR2024
H-INDEX2
  • Unwrapping Google Pay's Diwali 'Laddoos' Campaign: How Virtual Marketing Is Transforming Festive Engagement

    Open Access•Vishnu Ms Vishnu Ms, Vishnu Ms et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    The proliferation of digital payments has opened new avenues for virtual marketing, and Google Pay's Diwali 'Laddoos' campaign represents a notable example of leveraging festive occasions to engage users. This study aims to evaluate the virtual marketing strategies employed by Google Pay during its Diwali 'Laddoos' campaign, focusing on how digital engagement techniques were designed to attract and retain users during the festive season. The rese…

  • Peasant Struggles, Land Reforms and Social Change: Malabar, 1836-1982

    T J Nossiter, P Radhakrishnan•ARTICLE•Pacific Affairs•1992•Cited by: 5

  • Peasant Struggles, Land Reforms and Social Change: Malabar 1836-1982

    Grant Evans, P Radhakrishnan•ARTICLE•Contemporary Sociology A Journal…•1991

    Introduction Land and Society in Pre-British Malabar Peasant Struggles and Land Reforms, 1836-1956 Peasant Struggles and Land Reforms, 1957-70 Implementation of Land Reforms, 1970-81 Land Reforms and Changes in Land System, 1970-79 Land Reforms and Social Change, 1970-79 Conclusion

  • Indigenous Education in British India: A Profile

    Open Access•P Radhakrishnan•ARTICLE•Contributions to Indian Sociology•1990•Cited by: 1•References: 3

  • Malabar Land Struggles

    Krishna Ananth, V Krishna Ananth et al.•ARTICLE•Social Scientist•1989

  • The Decline of Nayar Dominance: Society and Politics in Travancore

    P Radhakrishnan, Robin Jeffrey•ARTICLE•Social Scientist•1977•Cited by: 5

  • Peasant Struggles, Land Reforms and Social Change: Malabar, 1836-1982

    T J Nossiter, P Radhakrishnan•ARTICLE•Pacific Affairs•1992•Cited by: 5

  • The Decline of Nayar Dominance: Society and Politics in Travancore

    P Radhakrishnan, Robin Jeffrey•ARTICLE•Social Scientist•1977•Cited by: 5

  • Indigenous Education in British India: A Profile

    Open Access•P Radhakrishnan•ARTICLE•Contributions to Indian Sociology•1990•Cited by: 1•References: 3

  • The Decline of Nayar Dominance: Society and Politics in Travancore

    P Radhakrishnan, Robin Jeffrey•ARTICLE•Social Scientist•1977•Cited by: 5

  • Malabar Land Struggles

    Krishna Ananth, V Krishna Ananth et al.•ARTICLE•Social Scientist•1989

  • Indigenous Education in British India: A Profile

    Open Access•P Radhakrishnan•ARTICLE•Contributions to Indian Sociology•1990•Cited by: 1•References: 3

  • Peasant Struggles, Land Reforms and Social Change: Malabar 1836-1982

    Grant Evans, P Radhakrishnan•ARTICLE•Contemporary Sociology A Journal…•1991

    Introduction Land and Society in Pre-British Malabar Peasant Struggles and Land Reforms, 1836-1956 Peasant Struggles and Land Reforms, 1957-70 Implementation of Land Reforms, 1970-81 Land Reforms and Changes in Land System, 1970-79 Land Reforms and Social Change, 1970-79 Conclusion

  • Peasant Struggles, Land Reforms and Social Change: Malabar, 1836-1982

    T J Nossiter, P Radhakrishnan•ARTICLE•Pacific Affairs•1992•Cited by: 5

  • Unwrapping Google Pay's Diwali 'Laddoos' Campaign: How Virtual Marketing Is Transforming Festive Engagement

    Open Access•Vishnu Ms Vishnu Ms, Vishnu Ms et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    The proliferation of digital payments has opened new avenues for virtual marketing, and Google Pay's Diwali 'Laddoos' campaign represents a notable example of leveraging festive occasions to engage users. This study aims to evaluate the virtual marketing strategies employed by Google Pay during its Diwali 'Laddoos' campaign, focusing on how digital engagement techniques were designed to attract and retain users during the festive season. The rese…

Political science (5 works) · Geography (4 works) · Sociology (4 works) · African studies and sociopolitical issues (2 works) · Biology (2 works) · Development economics (2 works) · Economic system (2 works) · Economics (2 works) · History (2 works) · History (2 works)

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