Ahmad Kyaruzi Ahmad
Biographic Data
| ID | 263177 |
|---|---|
| NAME | Ahmad Kyaruzi Ahmad |
| GIVEN NAMES | Ahmad Kyaruzi |
| FAMILY NAME | Ahmad |
| SIGNATURE | AHMAD A K |
| AFFILIATIONS | Zarqa University |
| ORCID | 0000-0002-7583-024X |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
From Social Media to the Dead Sea
The research aimed to determine the extent of the Jordanian populace's reliance on social media influencers for information regarding Jordanian tourism. The study then aims to evaluate the influencers' role in promoting cultural, therapeutic, religious, and recreational tourism in Jordan. These two aims will lead to answering the overarching goal of this research, which is to uncover the state of Jordanians’ reliance and conviction when it comes …
The Influence of Digital Platform Movies on Shaping the Perceptions of the Jordanian Audience Towards Tourist Destinations
Digital movie platforms are one of the most prominent modern entertainment mediums that play an increasing role in influencing audience perceptions on various topics, including tourist destinations. The study aimed to evaluate the impact of digital platform films on perceptions of tourist places among the Jordanian public, using a questionnaire on a purposive sample of 400 Jordanians. The study revealed that the majority of respondents (47.2%) wa…
The role of social media in shaping Jordanian women’s attitudes towards human rights issues
This study investigates the impact of social media platforms on Jordanian women’s knowledge, attitudes, and behaviors concerning human rights issues, recognizing the growing influence of digital platforms in shaping public awareness and advocacy. The study employed a questionnaire to a purposive sample of 400 Jordanian women aged 18 and older, focusing on their reliance on social media to obtain human rights information. The results demonstrate v…
Understanding Arab social TV viewers’ perceptions of virtual reality acceptance
Social TV has become a part of contemporary functioning and viewing patterns. It enhances the television watching experiences of audiences and introduces new trends that can communicate different viewers. This study examines the social TV experiences of Jordanian young audiences regarding using virtual reality (VR) acceptance to understand their real-time experiences. A cross-sectional study design with randomly selected 354 individuals from Jord…
The concept of ‘new media’ among Jordanian news producers
The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry in Jordan and the extent of their dependence on these networks in producing news. It also explores the opinions of Jordanian journalists on the pros and cons of these networks through the lens of the relationship between these networks and professional journalism. This study uses the qualitative approach by conducting …
Trust in Social Media
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (SEM), using a questionnaire distributed to a sample of 493 Jordanian youth, the results unveil a positive correlation between social media engagement a…
Exploring the Interplay of Cultural Restraint
This study aims to investigate the intricate relationship between social media motivations and subjective happiness, utilizing a novel framework based on the uses and gratifications theory and cultural restraint. Through a quantitative analysis using structural equation modeling (SEM) of a sample of 391 young Jordanian adults, the findings reveal a surprising positive correlation between social media motivations and subjective happiness, with cul…
Trust in Social Media
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (SEM), using a questionnaire distributed to a sample of 493 Jordanian youth, the results unveil a positive correlation between social media engagement a…
Exploring the Interplay of Cultural Restraint
This study aims to investigate the intricate relationship between social media motivations and subjective happiness, utilizing a novel framework based on the uses and gratifications theory and cultural restraint. Through a quantitative analysis using structural equation modeling (SEM) of a sample of 391 young Jordanian adults, the findings reveal a surprising positive correlation between social media motivations and subjective happiness, with cul…
Understanding Arab social TV viewers’ perceptions of virtual reality acceptance
Social TV has become a part of contemporary functioning and viewing patterns. It enhances the television watching experiences of audiences and introduces new trends that can communicate different viewers. This study examines the social TV experiences of Jordanian young audiences regarding using virtual reality (VR) acceptance to understand their real-time experiences. A cross-sectional study design with randomly selected 354 individuals from Jord…
The concept of ‘new media’ among Jordanian news producers
The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry in Jordan and the extent of their dependence on these networks in producing news. It also explores the opinions of Jordanian journalists on the pros and cons of these networks through the lens of the relationship between these networks and professional journalism. This study uses the qualitative approach by conducting …
Trust in Social Media
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (SEM), using a questionnaire distributed to a sample of 493 Jordanian youth, the results unveil a positive correlation between social media engagement a…
Exploring the Interplay of Cultural Restraint
This study aims to investigate the intricate relationship between social media motivations and subjective happiness, utilizing a novel framework based on the uses and gratifications theory and cultural restraint. Through a quantitative analysis using structural equation modeling (SEM) of a sample of 391 young Jordanian adults, the findings reveal a surprising positive correlation between social media motivations and subjective happiness, with cul…
The Influence of Digital Platform Movies on Shaping the Perceptions of the Jordanian Audience Towards Tourist Destinations
Digital movie platforms are one of the most prominent modern entertainment mediums that play an increasing role in influencing audience perceptions on various topics, including tourist destinations. The study aimed to evaluate the impact of digital platform films on perceptions of tourist places among the Jordanian public, using a questionnaire on a purposive sample of 400 Jordanians. The study revealed that the majority of respondents (47.2%) wa…
The role of social media in shaping Jordanian women’s attitudes towards human rights issues
This study investigates the impact of social media platforms on Jordanian women’s knowledge, attitudes, and behaviors concerning human rights issues, recognizing the growing influence of digital platforms in shaping public awareness and advocacy. The study employed a questionnaire to a purposive sample of 400 Jordanian women aged 18 and older, focusing on their reliance on social media to obtain human rights information. The results demonstrate v…
From Social Media to the Dead Sea
The research aimed to determine the extent of the Jordanian populace's reliance on social media influencers for information regarding Jordanian tourism. The study then aims to evaluate the influencers' role in promoting cultural, therapeutic, religious, and recreational tourism in Jordan. These two aims will lead to answering the overarching goal of this research, which is to uncover the state of Jordanians’ reliance and conviction when it comes …
Organizational and Employee Performance (5 works) · Psychology (5 works) · Social media (5 works) · Social Psychology (4 works) · Digital Marketing and Social Media (3 works) · Political science (3 works) · Social Psychology (3 works) · Sociology (3 works) · Advertising (2 works) · Business (2 works)