Zuzana Virglerova
Biographic Data
| ID | 264144 |
|---|---|
| NAME | Zuzana Virglerova |
| GIVEN NAMES | Zuzana |
| FAMILY NAME | Virglerova |
| SIGNATURE | VIRGLEROVA Z |
| AFFILIATIONS | Tomas Bata University in Zlin |
| ORCID | 0000-0002-7957-9216 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Cultural and organizational challenges of adopting technology, traceability and blockchain in the Italian agri-food supply chain: A qualitative study
Purpose This paper aims to explore the role of technological innovation, focusing on blockchain, in reshaping the structure, efficiency and strategic orientation of the agri-food sector. It also investigates the socio-cultural and systemic barriers hindering the full-scale implementation of blockchain technology in the agri-food supply chain. Design/methodology/approach The study adopts a qualitative approach based on a focus group conducted in I…
Factors influencing internationalization of micro-enterprises and SMEs in Central Europe
Internationalizing a company is particularly challenging for micro-enterprises and SMEs due to the limited resources available for managing strategic activities. This paper aimed to create a model of the factors influencing the internationalization process of micro-enterprises and SMEs from Central Europe. The study employed principal component analysis to identify latent components of the model, namely innovation, strategic management (SM), and …
Model of business risks and their impact on operational performance of SMEs
Risks can negatively affect not only internal processes within a company and business results but also managerial decisions. One of the preconditions for sound decision-making would be the identification of specific risks. The primary goal of this paper is to create a structural model for exploring the interrelationships among sources of business risks and the operational performance of SMEs. A survey was conducted in 1,781 SMEs from selected Cen…
The impact of social media use on the internationalisation of SMEs
Social media (SM) are one of the marketing tools growing in importance with increasing digitalisation. Companies use marketing to increase interest in their services or reach new customers. Therefore, SM can help companies access a new international market. The aim of this paper is to determine the impact of SM as a marketing strategy tool to gain a new market in the process of internationalisation of SMEs in the countries of Visegrad Four. The p…
Selected factors of internationalisation and their impact on the SME perception of the market risk
Research background: Internationalisation of entrepreneurial activities provides an ample opportunity for the growth and sustainability of small and medium-sized enterprises (SMEs). When making their business activities international, SMEs are facing various obstacles. Investigating the key factors of internationalisation and their impact on SME decision making constitutes a key factor of the research work. Purpose of the article: The main purpos…
Perception of non-financial risk determinants in SMEs in Visegrad countries
Research background: The identification of risks and their management is a key task of strategic management. The right and early identification of risk sources can help companies to survive not only during a crisis period. However, small and medium enterprises (SMEs) underestimate the necessity to analyze risks and implement the enterprise risk management (ERM). Purpose of the article: The primary aim of the contribution is to identify the most i…
The Influence of SME Owners‘s Education on Their Perception of Business Environment in Czech Republic
The aim of this article is to find out how SME owners in Czech Republic perceive the role of the state and whether this perception differs according to their level of education. In the course of this project managers or owners of small and medium enterprises were asked to answer the questions about business environment. The following three variables influencing business environment had been chosen: conditions for starting a business, state financ…
The Influence of SME Owners‘s Education on Their Perception of Business Environment in Czech Republic
The aim of this article is to find out how SME owners in Czech Republic perceive the role of the state and whether this perception differs according to their level of education. In the course of this project managers or owners of small and medium enterprises were asked to answer the questions about business environment. The following three variables influencing business environment had been chosen: conditions for starting a business, state financ…
Factors influencing internationalization of micro-enterprises and SMEs in Central Europe
Internationalizing a company is particularly challenging for micro-enterprises and SMEs due to the limited resources available for managing strategic activities. This paper aimed to create a model of the factors influencing the internationalization process of micro-enterprises and SMEs from Central Europe. The study employed principal component analysis to identify latent components of the model, namely innovation, strategic management (SM), and …
The Influence of SME Owners‘s Education on Their Perception of Business Environment in Czech Republic
The aim of this article is to find out how SME owners in Czech Republic perceive the role of the state and whether this perception differs according to their level of education. In the course of this project managers or owners of small and medium enterprises were asked to answer the questions about business environment. The following three variables influencing business environment had been chosen: conditions for starting a business, state financ…
Perception of non-financial risk determinants in SMEs in Visegrad countries
Research background: The identification of risks and their management is a key task of strategic management. The right and early identification of risk sources can help companies to survive not only during a crisis period. However, small and medium enterprises (SMEs) underestimate the necessity to analyze risks and implement the enterprise risk management (ERM). Purpose of the article: The primary aim of the contribution is to identify the most i…
Selected factors of internationalisation and their impact on the SME perception of the market risk
Research background: Internationalisation of entrepreneurial activities provides an ample opportunity for the growth and sustainability of small and medium-sized enterprises (SMEs). When making their business activities international, SMEs are facing various obstacles. Investigating the key factors of internationalisation and their impact on SME decision making constitutes a key factor of the research work. Purpose of the article: The main purpos…
Model of business risks and their impact on operational performance of SMEs
Risks can negatively affect not only internal processes within a company and business results but also managerial decisions. One of the preconditions for sound decision-making would be the identification of specific risks. The primary goal of this paper is to create a structural model for exploring the interrelationships among sources of business risks and the operational performance of SMEs. A survey was conducted in 1,781 SMEs from selected Cen…
The impact of social media use on the internationalisation of SMEs
Social media (SM) are one of the marketing tools growing in importance with increasing digitalisation. Companies use marketing to increase interest in their services or reach new customers. Therefore, SM can help companies access a new international market. The aim of this paper is to determine the impact of SM as a marketing strategy tool to gain a new market in the process of internationalisation of SMEs in the countries of Visegrad Four. The p…
Cultural and organizational challenges of adopting technology, traceability and blockchain in the Italian agri-food supply chain: A qualitative study
Purpose This paper aims to explore the role of technological innovation, focusing on blockchain, in reshaping the structure, efficiency and strategic orientation of the agri-food sector. It also investigates the socio-cultural and systemic barriers hindering the full-scale implementation of blockchain technology in the agri-food supply chain. Design/methodology/approach The study adopts a qualitative approach based on a focus group conducted in I…
Factors influencing internationalization of micro-enterprises and SMEs in Central Europe
Internationalizing a company is particularly challenging for micro-enterprises and SMEs due to the limited resources available for managing strategic activities. This paper aimed to create a model of the factors influencing the internationalization process of micro-enterprises and SMEs from Central Europe. The study employed principal component analysis to identify latent components of the model, namely innovation, strategic management (SM), and …
Business (6 works) · Business administration (3 works) · Internationalization (3 works) · Perception (3 works) · Psychology (3 works) · Business and Economic Development (2 works) · International Business and FDI (2 works) · International trade (2 works) · Marketing (2 works) · Working Capital and Financial Performance (2 works)