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Ruth C Silva

Biographic Data

ID270983
NAMERuth C Silva
GIVEN NAMESRuth C
FAMILY NAMESilva
SIGNATURESILVA R C
AFFILIATIONSPennsylvania State University
ORCID0000-0001-7775-567X
VERIFIEDYes
TOTAL WORKS18
TOTAL CITATIONS10
WORKS AS AUTHOR18
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1948
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Caminhos De Uma Evolução Departamentalizada

    Open Access•Ruth C Silva, Roger Cavalheiro Silva•ARTICLE•Revista Latino-Americana de…•2025

    O presente artigo busca apresentar um estudo de caso sobre a trajetória de evolução gerencial da agência Eclectica, conhecida pela historiografia da publicidade como a primeira agência profissional a se instalar no país no início do século XX. O percurso realizado por essa empresa demonstra a passagem de uma atividade realizada sob o signo da precariedade e descriminação. Ao fim do nosso recorte estudado, nosso objeto de estudo consolida-se como …

  • A gênese de ensino publicitário na década de 1930 e os seus manuais

    Open Access•Ruth C Silva•ARTICLE•Resgate Revista Interdisciplinar…•2025•References: 1

    This text seeks to shed light on the teaching of advertising in Brazil during the 1930s, whose motivating element was Decree 20,158, federal legislation on Commercial Education of June 30, 1931, and establishes Commercial Education as one of the course subjects Commercial technique and advertising processes. From this decree, we identified three works written in that decade that intended to meet the curricular requirements of this law. Our task w…

  • Criar necessidades

    Ruth C Silva, Roger Cavalheiro Silva•BOOK•2019

    Esta dissertação examina a formação do mercado publicitário paulistano entre 1914 e 1940, focando no caso da agência A Eclética. O estudo argumenta que a publicidade, nesse período, não apenas refletia as demandas de consumo existentes, mas também desempenhou um papel ativo na criação de novas necessidades e desejos. Através da análise de anúncios, matérias em revistas especializadas e documentos da agência, a pesquisa demonstra como A Eclética u…

  • Reapportionment and Redistricting

    Ruth C Silva•ARTICLE•Scientific American•1965

  • Relation of Representation and the Party System to the Number of Seats Apportioned to a Legislative District

    Open Access•Ruth C Silva•ARTICLE•The Western Political Quarterly•1964

    THE NUMBER OF SEATS apportioned to a legislative district has been alleged to yield nine results. The single-member district, for example, has been said to produce localism, less able candidates, shorter legislative tenure, greater opportunity for gerrymandering, weak and decentralized parties, an emphasis on candidates rather than on parties or issues, a particular kind of legislative responsibility to the electorate, a less representative legis…

  • Relation of Representation and the Party System to the Number of Seats Apportioned to a Legislative District

    Ruth C Silva•ARTICLE•The Western Political Quarterly•1964•Cited by: 3

  • Compared Values of the Single- and the Multi-Member Legislative District

    Ruth C Silva•ARTICLE•The Western Political Quarterly•1964•Cited by: 2

    T HE UNITED STATES SUPREME COURT'S ruling in the Tennessee apportionment case was very narrow' but, since the Court based its jurisdiction on suffrage provisions of the Federal Civil Rights Acts,2 the inference was that greater voter equality would be the ultimate result of this apportionment litigation.3 By requiring rather strict adherence to the population base for apportionment, the Court took the next step toward this implied goal in six mor…

  • Rum, Religion and Votes

    Lawrence E Gelfand, Ruth C Silva•ARTICLE•The Western Political Quarterly•1963

  • Rum, Religion, and Votes

    Malcolm Moos, Ruth C Silva•ARTICLE•The Journal of Southern History•1963

  • Nothing is Profane

    Open Access•Emil Oberholzer, Edwin Scott Gaustad et al.•ARTICLE•American Quarterly•1963

  • Rum, Religion, and Votes

    Phillips Cutright, Ruth C Silva•ARTICLE•American Sociological Review•1963•Cited by: 1

  • Apportionment of the New York State Legislature

    Open Access•Ruth C Silva•ARTICLE•American Political Science Review•1961

    [What follows below is the substance of a document Miss Silva prepared, which was filed on June 6, 1961, with the U. S. District Court for the Southern District of New York, as an Appendix to the petitioners' complaint in the case of W.M.C.A., Inc. et al. v. Caroline K. Simon, Secretary of the State of New York, et al. (61 Civil No. 1559, 1961). The suit seeks declaratory and injunctive relief and alleges that the apportionment and districting pr…

  • Presidential Succession

    Bernard L Kronick, Ruth C Silva•ARTICLE•The Western Political Quarterly•1952

  • Reform of the Electoral System

    Open Access•Ruth C Silva•ARTICLE•The Review of Politics•1952•References: 1

    Current proposals for reform of the electoral college system are embodied in three plans which appear to be designed to enable the “conservatives” to elect a President of the United States. Since 1932, the present electoral college system has compelled both parties to nominate presidential candidates who advocate policies devised to win the votes of conscious ethnic, religious, and economic groups in metropolitan centers, where these minorities h…

  • A Two-Party South? by Alexander Heard

    Open Access•Ruth C Silva•ARTICLE•Political Science Quarterly•1952

  • The Lodge-Gossett Resolution

    Open Access•Ruth C Silva•ARTICLE•American Political Science Review•1950•Cited by: 2•References: 1

    Since 1797, when Representative Smith of South Carolina proposed a constitutional amendment to reform the electoral college, scarcely a Congress has adjourned without the introduction of one or more resolutions on this subject. A plan which is currently receiving attention was introduced in the Senate by Henry Cabot Lodge of Massachusetts and in the House by Ed Gossett of Texas. The Senate has already passed the so-called Lodge-Gossett proposal b…

  • Presidential Succession and Inability

    Everett S Brown, Ruth C Silva•ARTICLE•The Journal of Politics•1949•Cited by: 1

  • State Law on the Nomination, Election, and Instruction of Presidential Electors

    Open Access•Ruth C Silva•ARTICLE•American Political Science Review•1948•Cited by: 1•References: 1

    The Constitution of the United States provides that each state shall appoint, in such manner as its legislature may direct, a number of presidential electors equal to the number of Senators and Representatives to which the state is entitled in the Congress. The Supreme Court has ruled that this clause gives the state legislature exclusive power to decide the manner of choosing electors. Before 1832, several legislatures themselves selected the me…

  • Relation of Representation and the Party System to the Number of Seats Apportioned to a Legislative District

    Ruth C Silva•ARTICLE•The Western Political Quarterly•1964•Cited by: 3

  • Compared Values of the Single- and the Multi-Member Legislative District

    Ruth C Silva•ARTICLE•The Western Political Quarterly•1964•Cited by: 2

    T HE UNITED STATES SUPREME COURT'S ruling in the Tennessee apportionment case was very narrow' but, since the Court based its jurisdiction on suffrage provisions of the Federal Civil Rights Acts,2 the inference was that greater voter equality would be the ultimate result of this apportionment litigation.3 By requiring rather strict adherence to the population base for apportionment, the Court took the next step toward this implied goal in six mor…

  • The Lodge-Gossett Resolution

    Open Access•Ruth C Silva•ARTICLE•American Political Science Review•1950•Cited by: 2•References: 1

    Since 1797, when Representative Smith of South Carolina proposed a constitutional amendment to reform the electoral college, scarcely a Congress has adjourned without the introduction of one or more resolutions on this subject. A plan which is currently receiving attention was introduced in the Senate by Henry Cabot Lodge of Massachusetts and in the House by Ed Gossett of Texas. The Senate has already passed the so-called Lodge-Gossett proposal b…

  • Rum, Religion, and Votes

    Phillips Cutright, Ruth C Silva•ARTICLE•American Sociological Review•1963•Cited by: 1

  • Presidential Succession and Inability

    Everett S Brown, Ruth C Silva•ARTICLE•The Journal of Politics•1949•Cited by: 1

  • State Law on the Nomination, Election, and Instruction of Presidential Electors

    Open Access•Ruth C Silva•ARTICLE•American Political Science Review•1948•Cited by: 1•References: 1

    The Constitution of the United States provides that each state shall appoint, in such manner as its legislature may direct, a number of presidential electors equal to the number of Senators and Representatives to which the state is entitled in the Congress. The Supreme Court has ruled that this clause gives the state legislature exclusive power to decide the manner of choosing electors. Before 1832, several legislatures themselves selected the me…

  • State Law on the Nomination, Election, and Instruction of Presidential Electors

    Open Access•Ruth C Silva•ARTICLE•American Political Science Review•1948•Cited by: 1•References: 1

    The Constitution of the United States provides that each state shall appoint, in such manner as its legislature may direct, a number of presidential electors equal to the number of Senators and Representatives to which the state is entitled in the Congress. The Supreme Court has ruled that this clause gives the state legislature exclusive power to decide the manner of choosing electors. Before 1832, several legislatures themselves selected the me…

  • Presidential Succession and Inability

    Everett S Brown, Ruth C Silva•ARTICLE•The Journal of Politics•1949•Cited by: 1

  • The Lodge-Gossett Resolution

    Open Access•Ruth C Silva•ARTICLE•American Political Science Review•1950•Cited by: 2•References: 1

    Since 1797, when Representative Smith of South Carolina proposed a constitutional amendment to reform the electoral college, scarcely a Congress has adjourned without the introduction of one or more resolutions on this subject. A plan which is currently receiving attention was introduced in the Senate by Henry Cabot Lodge of Massachusetts and in the House by Ed Gossett of Texas. The Senate has already passed the so-called Lodge-Gossett proposal b…

  • Presidential Succession

    Bernard L Kronick, Ruth C Silva•ARTICLE•The Western Political Quarterly•1952

  • Reform of the Electoral System

    Open Access•Ruth C Silva•ARTICLE•The Review of Politics•1952•References: 1

    Current proposals for reform of the electoral college system are embodied in three plans which appear to be designed to enable the “conservatives” to elect a President of the United States. Since 1932, the present electoral college system has compelled both parties to nominate presidential candidates who advocate policies devised to win the votes of conscious ethnic, religious, and economic groups in metropolitan centers, where these minorities h…

  • A Two-Party South? by Alexander Heard

    Open Access•Ruth C Silva•ARTICLE•Political Science Quarterly•1952

  • Apportionment of the New York State Legislature

    Open Access•Ruth C Silva•ARTICLE•American Political Science Review•1961

    [What follows below is the substance of a document Miss Silva prepared, which was filed on June 6, 1961, with the U. S. District Court for the Southern District of New York, as an Appendix to the petitioners' complaint in the case of W.M.C.A., Inc. et al. v. Caroline K. Simon, Secretary of the State of New York, et al. (61 Civil No. 1559, 1961). The suit seeks declaratory and injunctive relief and alleges that the apportionment and districting pr…

  • Rum, Religion and Votes

    Lawrence E Gelfand, Ruth C Silva•ARTICLE•The Western Political Quarterly•1963

  • Rum, Religion, and Votes

    Malcolm Moos, Ruth C Silva•ARTICLE•The Journal of Southern History•1963

  • Nothing is Profane

    Open Access•Emil Oberholzer, Edwin Scott Gaustad et al.•ARTICLE•American Quarterly•1963

  • Rum, Religion, and Votes

    Phillips Cutright, Ruth C Silva•ARTICLE•American Sociological Review•1963•Cited by: 1

  • Relation of Representation and the Party System to the Number of Seats Apportioned to a Legislative District

    Open Access•Ruth C Silva•ARTICLE•The Western Political Quarterly•1964

    THE NUMBER OF SEATS apportioned to a legislative district has been alleged to yield nine results. The single-member district, for example, has been said to produce localism, less able candidates, shorter legislative tenure, greater opportunity for gerrymandering, weak and decentralized parties, an emphasis on candidates rather than on parties or issues, a particular kind of legislative responsibility to the electorate, a less representative legis…

  • Relation of Representation and the Party System to the Number of Seats Apportioned to a Legislative District

    Ruth C Silva•ARTICLE•The Western Political Quarterly•1964•Cited by: 3

  • Compared Values of the Single- and the Multi-Member Legislative District

    Ruth C Silva•ARTICLE•The Western Political Quarterly•1964•Cited by: 2

    T HE UNITED STATES SUPREME COURT'S ruling in the Tennessee apportionment case was very narrow' but, since the Court based its jurisdiction on suffrage provisions of the Federal Civil Rights Acts,2 the inference was that greater voter equality would be the ultimate result of this apportionment litigation.3 By requiring rather strict adherence to the population base for apportionment, the Court took the next step toward this implied goal in six mor…

  • Reapportionment and Redistricting

    Ruth C Silva•ARTICLE•Scientific American•1965

  • Criar necessidades

    Ruth C Silva, Roger Cavalheiro Silva•BOOK•2019

    Esta dissertação examina a formação do mercado publicitário paulistano entre 1914 e 1940, focando no caso da agência A Eclética. O estudo argumenta que a publicidade, nesse período, não apenas refletia as demandas de consumo existentes, mas também desempenhou um papel ativo na criação de novas necessidades e desejos. Através da análise de anúncios, matérias em revistas especializadas e documentos da agência, a pesquisa demonstra como A Eclética u…

  • Caminhos De Uma Evolução Departamentalizada

    Open Access•Ruth C Silva, Roger Cavalheiro Silva•ARTICLE•Revista Latino-Americana de…•2025

    O presente artigo busca apresentar um estudo de caso sobre a trajetória de evolução gerencial da agência Eclectica, conhecida pela historiografia da publicidade como a primeira agência profissional a se instalar no país no início do século XX. O percurso realizado por essa empresa demonstra a passagem de uma atividade realizada sob o signo da precariedade e descriminação. Ao fim do nosso recorte estudado, nosso objeto de estudo consolida-se como …

  • A gênese de ensino publicitário na década de 1930 e os seus manuais

    Open Access•Ruth C Silva•ARTICLE•Resgate Revista Interdisciplinar…•2025•References: 1

    This text seeks to shed light on the teaching of advertising in Brazil during the 1930s, whose motivating element was Decree 20,158, federal legislation on Commercial Education of June 30, 1931, and establishes Commercial Education as one of the course subjects Commercial technique and advertising processes. From this decree, we identified three works written in that decade that intended to meet the curricular requirements of this law. Our task w…

Political science (15 works) · Law (11 works) · American Constitutional Law and Politics (10 works) · Politics (9 works) · Legislature (7 works) · Public Administration (6 works) · Law (5 works) · Presidential system (5 works) · Economics (4 works) · Public Administration (4 works)

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