Emma Beacom

Biographic Data

ID271872
NAMEEmma Beacom
GIVEN NAMESEmma
FAMILY NAMEBeacom
SIGNATUREBEACOM E
AFFILIATIONSUniversity of Ulster
ORCID0000-0001-5847-5533
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS3
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1

  • Let's talk about promotions

    Lynsey Hollywood, Emma Beacom et al.ARTICLEBritish Food Journal2026

    Purpose This study aimed to examine consumers planned versus actual behaviour when grocery shopping, and to understand consumers' motivations for purchasing grocery items on promotional offer, to inform retailer promotional strategy. Design/methodology/approach The study employed a mixed methods approach using a pre-shop survey; an accompanied shop and a post-shop survey to assess. The study sample comprised 48 participants aged over 18 years old…

  • Working out the best deal

    Open AccessEmma Beacom, Lynsey Hollywood et al.ARTICLEBritish Food Journal2022

    Purpose Price promotions are a common tool used by retailers to increase sales. This study aims to investigate the effect of consumer's numerical skills and other demographic characteristics on their ability to determine the best deal when conducting a grocery shop (referred to as deal competency). Design/methodology/approach A consumer survey ( n = 308) was conducted online, collecting information about respondent's demographics and grocery shop…

  • Investigating the prevalence and predictors of food insecurity

    Open AccessEmma Beacom, Christopher McLaughlin et al.ARTICLEBritish Food Journal2022

    Purpose Data from the Northern Ireland (NI) Health Survey 2014/15 ( n = 2,231) were statistically analysed to examine the prevalence of food insecurity according to both indicators. Pearson's X 2 test for association and logistic regressions were used to examine associations between food security status and predictor variables. Design/methodology/approach Household food insecurity has been identified as a significant societal issue in both develo…

  • Investigating the healthiness of food products on promotion

    Open AccessEmma Beacom, Lynsey Hollywood et al.ARTICLEBritish Food Journal2022

    Purpose The purpose of this study is to investigate the proportionality of market brand (MB) foods versus supermarket own brand (OB) foods sold on promotion and to compare their healthiness. Design/methodology/approach An existing dataset containing nutritional information about a variety of foods on promotion ( n = 6,776) from 48 stores across 8 retail chains in Northern Ireland (NI) was reanalysed. Product healthiness was measured using a score…

  • Food Insecurity Measurement

    Open AccessEmma Beacom, Sinéad Furey et al.ARTICLESocial Indicators Research2022Cited by: 3References: 39

    Prior to the February 2019 announcement that the Household Food Security Survey Module (HFSSM) will be used to estimate household food insecurity, there has not been a standardised measurement approach used in the United Kingdom (UK). Measurement has instead been somewhat inconsistent, and various indicators have been included in national and regional surveys. There remains a gap relating to the comparative usefulness of current and past food ins…

  • Stakeholder-informed considerations for a food poverty definition

    Open AccessEmma Beacom, Sinéad Furey et al.ARTICLEBritish Food Journal2020

    Purpose A number of food poverty definitions have been identified by academics and various government organisations globally; however, there exists no government-endorsed definition of food poverty in the United Kingdom (UK), and there remains a gap regarding how relevant current food poverty definitions are in the Northern Ireland (NI)/UK contexts. Design/methodology/approach Interviews ( n = 19) with a range of stakeholders (e.g. policymakers, …