Ib T Gulbrandsen
Biographic Data
| ID | 2744663 |
|---|---|
| NAME | Ib T Gulbrandsen |
| GIVEN NAMES | Ib T |
| FAMILY NAME | Gulbrandsen |
| SIGNATURE | GULBRANDSEN I T |
| AFFILIATIONS | Roskilde University |
| ORCID | 0000-0002-7351-9458 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 8 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The good, the bad, and the obscure
Digital technologies are ubiquitous in political communication, but their democratic consequences remain contentious, with the recent emergence of generative AI (GenAI) further complicating already complex sociotechnical issues. This article explores the empirical terrain of GenAI uses that came to public attention in the 2024 global elections by collating and analysing data from two prominent tracking projects. First, we map where GenAI was iden…
The Rashomon Effect
Building on strategy research that understands multiple and divergent strategy narratives as a natural occurrence in organizational environments, this paper offers a novel view on how to understand polyphonic processes of strategizing. We do so based on 16 months of ethnographic fieldwork conducted at a large Danish pension company at which organizational members, in the processes of communicatively strategizing an AI-driven mail-routing technolo…
What do we know about digital public debate? Technological affordances and democratic dilemmas
Digital platforms have become ubiquitous arenas of public debate, changing the relationship between citizens and democratic institutions. On the one hand, digital technologies offer enhanced possibilities for citizens’ participation in public debate, but on the other, they destabilise democratic institutions. In this conceptually informed literature review, we take stock of what we know about digital public debate. To do so, we posit technologica…
S(t)imulating resistance
This article contributes to the emergent field of corporate activism by exploring how corporate advertising voices, or is interpreted by the media as voicing, Trump resistance – that is, sympathy with anti-Trump protests and dismay at the politics of the White House incumbent. In so doing, we first situate corporate activism in relation to the more established fields of political corporate social responsibility and corporate social responsibility…
Algorithms as organizational figuration
Building on critical approaches that understand algorithms in terms of communication, culture and organization, this paper offers the supplementary conceptualization of algorithms as organizational figuration, defined as material and meaningful sociotechnical arrangements that develop in spatiotemporal processes and are shaped by multiple enactments of affordance-agency relations. We develop this conceptualization through a case study of a Danish…
The Co-Presence of Clarity and Ambiguity in Strategic Corporate Communication – An Exploratory Study
The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing scholarly interest in how ambiguity can be seen as a productive strategic resource in strategy work, this article focuses on the interdependency of clarity and ambiguity in corporate communication strategies. Through an exploratory study, using interpret…
In the Wake of New Media
In this article we argue that although there has been an intensified exploration of how organizations strategize within the field of strategic communication, there seems to be a key component missing, namely questioning who these organizations are and become in the process of strategizing. Strategic communication implicitly, perhaps even unintentionally, continues to rely on a classical understanding of organizations as “social units (or human gr…
Collaboratively constructed contradictory accounts
Based on a mixed-method case study of online communication about the Danish pharmaceutical company Novo Nordisk, this article argues that online communication plays out as a centrifugal narration process with centripetal consequences. Through a content analysis of communication about Novo Nordisk, three dominant online meaning constructions that present themselves as narratives are identified and their convergence into one overarching meta-narrat…
The collaborative paradigm
The Co-Presence of Clarity and Ambiguity in Strategic Corporate Communication – An Exploratory Study
The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing scholarly interest in how ambiguity can be seen as a productive strategic resource in strategy work, this article focuses on the interdependency of clarity and ambiguity in corporate communication strategies. Through an exploratory study, using interpret…
Algorithms as organizational figuration
Building on critical approaches that understand algorithms in terms of communication, culture and organization, this paper offers the supplementary conceptualization of algorithms as organizational figuration, defined as material and meaningful sociotechnical arrangements that develop in spatiotemporal processes and are shaped by multiple enactments of affordance-agency relations. We develop this conceptualization through a case study of a Danish…
The collaborative paradigm
The collaborative paradigm
Collaboratively constructed contradictory accounts
Based on a mixed-method case study of online communication about the Danish pharmaceutical company Novo Nordisk, this article argues that online communication plays out as a centrifugal narration process with centripetal consequences. Through a content analysis of communication about Novo Nordisk, three dominant online meaning constructions that present themselves as narratives are identified and their convergence into one overarching meta-narrat…
In the Wake of New Media
In this article we argue that although there has been an intensified exploration of how organizations strategize within the field of strategic communication, there seems to be a key component missing, namely questioning who these organizations are and become in the process of strategizing. Strategic communication implicitly, perhaps even unintentionally, continues to rely on a classical understanding of organizations as “social units (or human gr…
The Co-Presence of Clarity and Ambiguity in Strategic Corporate Communication – An Exploratory Study
The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing scholarly interest in how ambiguity can be seen as a productive strategic resource in strategy work, this article focuses on the interdependency of clarity and ambiguity in corporate communication strategies. Through an exploratory study, using interpret…
Algorithms as organizational figuration
Building on critical approaches that understand algorithms in terms of communication, culture and organization, this paper offers the supplementary conceptualization of algorithms as organizational figuration, defined as material and meaningful sociotechnical arrangements that develop in spatiotemporal processes and are shaped by multiple enactments of affordance-agency relations. We develop this conceptualization through a case study of a Danish…
S(t)imulating resistance
This article contributes to the emergent field of corporate activism by exploring how corporate advertising voices, or is interpreted by the media as voicing, Trump resistance – that is, sympathy with anti-Trump protests and dismay at the politics of the White House incumbent. In so doing, we first situate corporate activism in relation to the more established fields of political corporate social responsibility and corporate social responsibility…
What do we know about digital public debate? Technological affordances and democratic dilemmas
Digital platforms have become ubiquitous arenas of public debate, changing the relationship between citizens and democratic institutions. On the one hand, digital technologies offer enhanced possibilities for citizens’ participation in public debate, but on the other, they destabilise democratic institutions. In this conceptually informed literature review, we take stock of what we know about digital public debate. To do so, we posit technologica…
The good, the bad, and the obscure
Digital technologies are ubiquitous in political communication, but their democratic consequences remain contentious, with the recent emergence of generative AI (GenAI) further complicating already complex sociotechnical issues. This article explores the empirical terrain of GenAI uses that came to public attention in the 2024 global elections by collating and analysing data from two prominent tracking projects. First, we map where GenAI was iden…
The Rashomon Effect
Building on strategy research that understands multiple and divergent strategy narratives as a natural occurrence in organizational environments, this paper offers a novel view on how to understand polyphonic processes of strategizing. We do so based on 16 months of ethnographic fieldwork conducted at a large Danish pension company at which organizational members, in the processes of communicatively strategizing an AI-driven mail-routing technolo…
Political science (6 works) · Public relations (6 works) · Sociology (6 works) · Computer Science (4 works) · Epistemology (3 works) · Ethics and Social Impacts of AI (3 works) · Politics (3 works) · Public Relations and Crisis Communication (3 works) · Team Dynamics and Performance (3 works) · Affordance (2 works)