Gemma Newlands
Biographic Data
| ID | 275190 |
|---|---|
| NAME | Gemma Newlands |
| GIVEN NAMES | Gemma |
| FAMILY NAME | Newlands |
| SIGNATURE | NEWLANDS G |
| AFFILIATIONS | BI Norwegian Business School |
| ORCID | 0000-0003-0851-384X |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 128 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 7 |
Assessing Occupations Through Artificial Intelligence: A Comparison of Humans and GPT-4
Large language models (LLMs) such as GPT-4 have raised questions about the changing nature of work. Research has started to investigate how this technology affects labor markets and might replace or augment different types of jobs. Beyond their economic implications in the world of work, there are important sociological questions about how LLMs connect to subjective evaluations of work, such as the prestige and perceived social value of different…
A Technological Construction of Society: Comparing GPT-4 and human respondents for occupational evaluation in the UK
Despite initial research about the biases and perceptions of Large Language Models (LLMs), we lack evidence on how LLMs evaluate occupations, especially in comparison to human evaluators. In this paper, we present a systematic comparison of occupational evaluations by GPT-4 with those from an in-depth, high-quality and recent human respondents survey in the United Kingdom. Covering the full ISCO-08 occupational landscape, with 580 occupations and…
Occupational prestige and occupational social value in the United Kingdom: New indices for the modern British economy
Sociological research has long been interested in occupational evaluation. However, occupational research remains hampered by conceptual ambiguity and methodological problems. To address these issues, we present new indices of occupational prestige and occupational social value for 576 occupation titles aligned with the ILO International Standard Classification of Occupations (ISCO-08). A shorter core list with 130 occupation titles – one per ISC…
This isn't forever for me: Perceived employability and migrant gig work in Norway and Sweden
Information asymmetry regarding local job prospects, imperfect portability of qualifications and a lack of host country language skills combine to reduce migrants' perceptions of their own employability. As a result, platform mediated gig work has become a common labour market entry point for new migrants. However, there is a near-universal expectation among workers is that gig work will be undertaken short-term, rather than as the first step of …
Self-branding strategies of online freelancers on Upwork
Self-branding is crucial for online freelancers as they must constantly differentiate themselves from competitors on online labor platforms to ensure a viable stream of income. By analyzing 39 interviews with freelancers and clients on the online labor platform Upwork, we identify five key self-branding strategies: boosting a profile, showcasing skills, expanding presence, maintaining relationships with clients, and individualizing brand. These s…
Artificial intelligence, human intelligence and hybrid intelligence based on mutual augmentation
There is little consensus on what artificial intelligence (AI) systems may or may not embrace. Although this may point to multiplicity of interpretations and backgrounds, a lack of conceptual clarity could thwart the development of common ground around the concept among researchers, practitioners and users of AI and pave the way for misinterpretation and abuse of the concept. This article argues that one of the effective ways to delineate the con…
Anthropotropism: Searching for Recognition in the Scandinavian Gig Economy
By curtailing workplace socialisation, platform-mediated gig work hinders the development of affective relationships necessary for the experience of recognition. However, extant research into recognition at work has typically only focused on face-to-face interactions, overlooking technologically complex forms of work where recognition might be sought from and via technical intermediaries. Advancing sociological research into the lived experience …
Privacy and smart speakers: A multi-dimensional approach
Over the last few years, smart speakers such as Amazon Echo and Google Home have become increasingly present within British households. Yet, privacy remains a prominent concern in the public discourse about smart speakers, as well as in the nascent academic literature. We argue that privacy in the context of smart speakers is more complex than in other settings due to smart speakers’ specific technological affordances and also the axial relations…
Lifting the curtain: Strategic visibility of human labour in AI-as-a-Service
Artificial Intelligence-as-a-Service (AIaaS) empowers individuals and organisations to access AI on-demand, in either tailored or 'off-the-shelf' forms. However, institutional separation between development, training and deployment can lead to critical opacities, such as obscuring the level of human effort necessary to produce and train AI services. Information about how, where, and for whom AI services have been produced are valuable secrets, wh…
Algorithmic management in a work context
The rapid development of machine-learning algorithms, which underpin contemporary artificial intelligence systems, has created new opportunities for the automation of work processes and management functions. While algorithmic management has been observed primarily within the platform-mediated gig economy, its transformative reach and consequences are also spreading to more standard work settings. Exploring algorithmic management as a sociotechnic…
Toward a Theory of Atypical Media Work and Social Hope
Most media work today takes place under atypical conditions, i.e. media professionals such as journalists, musicians, filmmakers, advertising creatives and game developers generally work without open-ended contracts. In this essay, a theory of atypical media work is outlined highlighting this way of working and being at work from the current culture of capitalism. Further, it also throws light on how dualisms, dominating the discourse on media wo…
Algorithmic Surveillance in the Gig Economy: The Organization of Work through Lefebvrian Conceived Space
Workplace surveillance is traditionally conceived of as a dyadic process, with an observer and an observee. In this paper, I discuss the implications of an emerging form of workplace surveillance: surveillance with an algorithmic, as opposed to human, observer. Situated within the on-demand food-delivery context, I draw upon Henri Lefebvre’s spatial triad to provide in-depth conceptual examination of how platforms rely on conceived space, namely …
A Review of Formal and Informal Regulations in the Nordic Influencer Industry
This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coherence in th…
Crowdwork and the mobile underclass: Barriers to participation in India and the United States
Online crowdwork platforms have been praised as powerful vehicles for economic development, particularly for workers traditionally excluded from the labor market. However, there has been insufficient scrutiny as to the feasibility of crowdwork as an income-source among socioeconomically deprived populations. This article examines device requirements and differential access to digital infrastructure, both of which act as potential barriers to not …
Innovation under pressure: Implications for data privacy during the Covid-19 pandemic
The global Covid-19 pandemic has resulted in social and economic disruption unprecedented in the modern era. Many countries have introduced severe measures to contain the virus, including travel restrictions, public event bans, non-essential business closures and remote work policies. While digital technologies help governments and organizations to enforce protection measures, such as contact tracing, their rushed deployment and adoption also rai…
Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom
Parental sharing of child-related content on social network sites, termed 'sharenting,' is often the target of criticism. Yet, through sharenting, parents can find support systems, a way to stay in touch with relevant others, and even an opportunity for additional income. This study contributes to knowledge on antecedents of sharenting. It explores the impact of parents' privacy concerns on the sharing of child-related content, as well as on thei…
Trading on the Unknown: Scenarios for the Future Value of Data
In this Article, we explore the practices of extensive data collection among sharing economy platforms, highlighting how the unknown future value of big data creates an ethical problem for a fair exchange relationship between companies and users. Specifically, we present a typology with four scenarios related to the future value of data. In the remainder of the Article, we first describe the status quo of data collection practices in the sharing …
The conditioning function of rating mechanisms for consumers in the sharing economy
Purpose The purpose of this paper is to explore how rating mechanisms encourage emotional labor norms among sharing economy consumers. Design/methodology/approach This study follows a mixed-methods research design. Survey data from 207 consumers were used to quantify the impact of three distinct rating dimensions on a consumer behavioral outcome (emotional labor). In the second step, 18 focus groups with 94 participants were used to investigate t…
Sharing by proxy: Invisible users in the sharing economy
With the future of work increasingly data-driven, platforms automate decisions based on the collection of vast quantities of user data. However, non-users constitute a challenge as they provide little to no data for either platforms or other users. We focus on a category of (non-)users that has not received any attention in research: users-by-proxy. Users-by-proxy make use of sharing services but they are not themselves part of the sharing transa…
Collective action and provider classification in the sharing economy
Conditions in the sharing economy are often favourably designed for consumers and platforms but entail new challenges for the labour side, such as substandard social‐security and rigid forms of algorithmic management. Since comparatively little is known about how providers in the sharing economy make their voices heard collectively, we investigate their opinions and behaviours regarding collective action and perceived solidarities. Using cluster …
Algorithmic management in a work context
The rapid development of machine-learning algorithms, which underpin contemporary artificial intelligence systems, has created new opportunities for the automation of work processes and management functions. While algorithmic management has been observed primarily within the platform-mediated gig economy, its transformative reach and consequences are also spreading to more standard work settings. Exploring algorithmic management as a sociotechnic…
This isn't forever for me: Perceived employability and migrant gig work in Norway and Sweden
Information asymmetry regarding local job prospects, imperfect portability of qualifications and a lack of host country language skills combine to reduce migrants' perceptions of their own employability. As a result, platform mediated gig work has become a common labour market entry point for new migrants. However, there is a near-universal expectation among workers is that gig work will be undertaken short-term, rather than as the first step of …
Lifting the curtain: Strategic visibility of human labour in AI-as-a-Service
Artificial Intelligence-as-a-Service (AIaaS) empowers individuals and organisations to access AI on-demand, in either tailored or 'off-the-shelf' forms. However, institutional separation between development, training and deployment can lead to critical opacities, such as obscuring the level of human effort necessary to produce and train AI services. Information about how, where, and for whom AI services have been produced are valuable secrets, wh…
Collective action and provider classification in the sharing economy
Conditions in the sharing economy are often favourably designed for consumers and platforms but entail new challenges for the labour side, such as substandard social‐security and rigid forms of algorithmic management. Since comparatively little is known about how providers in the sharing economy make their voices heard collectively, we investigate their opinions and behaviours regarding collective action and perceived solidarities. Using cluster …
Innovation under pressure: Implications for data privacy during the Covid-19 pandemic
The global Covid-19 pandemic has resulted in social and economic disruption unprecedented in the modern era. Many countries have introduced severe measures to contain the virus, including travel restrictions, public event bans, non-essential business closures and remote work policies. While digital technologies help governments and organizations to enforce protection measures, such as contact tracing, their rushed deployment and adoption also rai…
Anthropotropism: Searching for Recognition in the Scandinavian Gig Economy
By curtailing workplace socialisation, platform-mediated gig work hinders the development of affective relationships necessary for the experience of recognition. However, extant research into recognition at work has typically only focused on face-to-face interactions, overlooking technologically complex forms of work where recognition might be sought from and via technical intermediaries. Advancing sociological research into the lived experience …
Privacy and smart speakers: A multi-dimensional approach
Over the last few years, smart speakers such as Amazon Echo and Google Home have become increasingly present within British households. Yet, privacy remains a prominent concern in the public discourse about smart speakers, as well as in the nascent academic literature. We argue that privacy in the context of smart speakers is more complex than in other settings due to smart speakers’ specific technological affordances and also the axial relations…
Artificial intelligence, human intelligence and hybrid intelligence based on mutual augmentation
There is little consensus on what artificial intelligence (AI) systems may or may not embrace. Although this may point to multiplicity of interpretations and backgrounds, a lack of conceptual clarity could thwart the development of common ground around the concept among researchers, practitioners and users of AI and pave the way for misinterpretation and abuse of the concept. This article argues that one of the effective ways to delineate the con…
Self-branding strategies of online freelancers on Upwork
Self-branding is crucial for online freelancers as they must constantly differentiate themselves from competitors on online labor platforms to ensure a viable stream of income. By analyzing 39 interviews with freelancers and clients on the online labor platform Upwork, we identify five key self-branding strategies: boosting a profile, showcasing skills, expanding presence, maintaining relationships with clients, and individualizing brand. These s…
Crowdwork and the mobile underclass: Barriers to participation in India and the United States
Online crowdwork platforms have been praised as powerful vehicles for economic development, particularly for workers traditionally excluded from the labor market. However, there has been insufficient scrutiny as to the feasibility of crowdwork as an income-source among socioeconomically deprived populations. This article examines device requirements and differential access to digital infrastructure, both of which act as potential barriers to not …
Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom
Parental sharing of child-related content on social network sites, termed 'sharenting,' is often the target of criticism. Yet, through sharenting, parents can find support systems, a way to stay in touch with relevant others, and even an opportunity for additional income. This study contributes to knowledge on antecedents of sharenting. It explores the impact of parents' privacy concerns on the sharing of child-related content, as well as on thei…
The conditioning function of rating mechanisms for consumers in the sharing economy
Purpose The purpose of this paper is to explore how rating mechanisms encourage emotional labor norms among sharing economy consumers. Design/methodology/approach This study follows a mixed-methods research design. Survey data from 207 consumers were used to quantify the impact of three distinct rating dimensions on a consumer behavioral outcome (emotional labor). In the second step, 18 focus groups with 94 participants were used to investigate t…
Occupational prestige and occupational social value in the United Kingdom: New indices for the modern British economy
Sociological research has long been interested in occupational evaluation. However, occupational research remains hampered by conceptual ambiguity and methodological problems. To address these issues, we present new indices of occupational prestige and occupational social value for 576 occupation titles aligned with the ILO International Standard Classification of Occupations (ISCO-08). A shorter core list with 130 occupation titles – one per ISC…
Trading on the Unknown: Scenarios for the Future Value of Data
In this Article, we explore the practices of extensive data collection among sharing economy platforms, highlighting how the unknown future value of big data creates an ethical problem for a fair exchange relationship between companies and users. Specifically, we present a typology with four scenarios related to the future value of data. In the remainder of the Article, we first describe the status quo of data collection practices in the sharing …
Sharing by proxy: Invisible users in the sharing economy
With the future of work increasingly data-driven, platforms automate decisions based on the collection of vast quantities of user data. However, non-users constitute a challenge as they provide little to no data for either platforms or other users. We focus on a category of (non-)users that has not received any attention in research: users-by-proxy. Users-by-proxy make use of sharing services but they are not themselves part of the sharing transa…
Collective action and provider classification in the sharing economy
Conditions in the sharing economy are often favourably designed for consumers and platforms but entail new challenges for the labour side, such as substandard social‐security and rigid forms of algorithmic management. Since comparatively little is known about how providers in the sharing economy make their voices heard collectively, we investigate their opinions and behaviours regarding collective action and perceived solidarities. Using cluster …
Trading on the Unknown: Scenarios for the Future Value of Data
In this Article, we explore the practices of extensive data collection among sharing economy platforms, highlighting how the unknown future value of big data creates an ethical problem for a fair exchange relationship between companies and users. Specifically, we present a typology with four scenarios related to the future value of data. In the remainder of the Article, we first describe the status quo of data collection practices in the sharing …
The conditioning function of rating mechanisms for consumers in the sharing economy
Purpose The purpose of this paper is to explore how rating mechanisms encourage emotional labor norms among sharing economy consumers. Design/methodology/approach This study follows a mixed-methods research design. Survey data from 207 consumers were used to quantify the impact of three distinct rating dimensions on a consumer behavioral outcome (emotional labor). In the second step, 18 focus groups with 94 participants were used to investigate t…
Toward a Theory of Atypical Media Work and Social Hope
Most media work today takes place under atypical conditions, i.e. media professionals such as journalists, musicians, filmmakers, advertising creatives and game developers generally work without open-ended contracts. In this essay, a theory of atypical media work is outlined highlighting this way of working and being at work from the current culture of capitalism. Further, it also throws light on how dualisms, dominating the discourse on media wo…
Algorithmic Surveillance in the Gig Economy: The Organization of Work through Lefebvrian Conceived Space
Workplace surveillance is traditionally conceived of as a dyadic process, with an observer and an observee. In this paper, I discuss the implications of an emerging form of workplace surveillance: surveillance with an algorithmic, as opposed to human, observer. Situated within the on-demand food-delivery context, I draw upon Henri Lefebvre’s spatial triad to provide in-depth conceptual examination of how platforms rely on conceived space, namely …
A Review of Formal and Informal Regulations in the Nordic Influencer Industry
This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coherence in th…
Crowdwork and the mobile underclass: Barriers to participation in India and the United States
Online crowdwork platforms have been praised as powerful vehicles for economic development, particularly for workers traditionally excluded from the labor market. However, there has been insufficient scrutiny as to the feasibility of crowdwork as an income-source among socioeconomically deprived populations. This article examines device requirements and differential access to digital infrastructure, both of which act as potential barriers to not …
Innovation under pressure: Implications for data privacy during the Covid-19 pandemic
The global Covid-19 pandemic has resulted in social and economic disruption unprecedented in the modern era. Many countries have introduced severe measures to contain the virus, including travel restrictions, public event bans, non-essential business closures and remote work policies. While digital technologies help governments and organizations to enforce protection measures, such as contact tracing, their rushed deployment and adoption also rai…
Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom
Parental sharing of child-related content on social network sites, termed 'sharenting,' is often the target of criticism. Yet, through sharenting, parents can find support systems, a way to stay in touch with relevant others, and even an opportunity for additional income. This study contributes to knowledge on antecedents of sharenting. It explores the impact of parents' privacy concerns on the sharing of child-related content, as well as on thei…
Privacy and smart speakers: A multi-dimensional approach
Over the last few years, smart speakers such as Amazon Echo and Google Home have become increasingly present within British households. Yet, privacy remains a prominent concern in the public discourse about smart speakers, as well as in the nascent academic literature. We argue that privacy in the context of smart speakers is more complex than in other settings due to smart speakers’ specific technological affordances and also the axial relations…
Lifting the curtain: Strategic visibility of human labour in AI-as-a-Service
Artificial Intelligence-as-a-Service (AIaaS) empowers individuals and organisations to access AI on-demand, in either tailored or 'off-the-shelf' forms. However, institutional separation between development, training and deployment can lead to critical opacities, such as obscuring the level of human effort necessary to produce and train AI services. Information about how, where, and for whom AI services have been produced are valuable secrets, wh…
Algorithmic management in a work context
The rapid development of machine-learning algorithms, which underpin contemporary artificial intelligence systems, has created new opportunities for the automation of work processes and management functions. While algorithmic management has been observed primarily within the platform-mediated gig economy, its transformative reach and consequences are also spreading to more standard work settings. Exploring algorithmic management as a sociotechnic…
Self-branding strategies of online freelancers on Upwork
Self-branding is crucial for online freelancers as they must constantly differentiate themselves from competitors on online labor platforms to ensure a viable stream of income. By analyzing 39 interviews with freelancers and clients on the online labor platform Upwork, we identify five key self-branding strategies: boosting a profile, showcasing skills, expanding presence, maintaining relationships with clients, and individualizing brand. These s…
Artificial intelligence, human intelligence and hybrid intelligence based on mutual augmentation
There is little consensus on what artificial intelligence (AI) systems may or may not embrace. Although this may point to multiplicity of interpretations and backgrounds, a lack of conceptual clarity could thwart the development of common ground around the concept among researchers, practitioners and users of AI and pave the way for misinterpretation and abuse of the concept. This article argues that one of the effective ways to delineate the con…
Anthropotropism: Searching for Recognition in the Scandinavian Gig Economy
By curtailing workplace socialisation, platform-mediated gig work hinders the development of affective relationships necessary for the experience of recognition. However, extant research into recognition at work has typically only focused on face-to-face interactions, overlooking technologically complex forms of work where recognition might be sought from and via technical intermediaries. Advancing sociological research into the lived experience …
A Technological Construction of Society: Comparing GPT-4 and human respondents for occupational evaluation in the UK
Despite initial research about the biases and perceptions of Large Language Models (LLMs), we lack evidence on how LLMs evaluate occupations, especially in comparison to human evaluators. In this paper, we present a systematic comparison of occupational evaluations by GPT-4 with those from an in-depth, high-quality and recent human respondents survey in the United Kingdom. Covering the full ISCO-08 occupational landscape, with 580 occupations and…
Occupational prestige and occupational social value in the United Kingdom: New indices for the modern British economy
Sociological research has long been interested in occupational evaluation. However, occupational research remains hampered by conceptual ambiguity and methodological problems. To address these issues, we present new indices of occupational prestige and occupational social value for 576 occupation titles aligned with the ILO International Standard Classification of Occupations (ISCO-08). A shorter core list with 130 occupation titles – one per ISC…
This isn't forever for me: Perceived employability and migrant gig work in Norway and Sweden
Information asymmetry regarding local job prospects, imperfect portability of qualifications and a lack of host country language skills combine to reduce migrants' perceptions of their own employability. As a result, platform mediated gig work has become a common labour market entry point for new migrants. However, there is a near-universal expectation among workers is that gig work will be undertaken short-term, rather than as the first step of …
Assessing Occupations Through Artificial Intelligence: A Comparison of Humans and GPT-4
Large language models (LLMs) such as GPT-4 have raised questions about the changing nature of work. Research has started to investigate how this technology affects labor markets and might replace or augment different types of jobs. Beyond their economic implications in the world of work, there are important sociological questions about how LLMs connect to subjective evaluations of work, such as the prestige and perceived social value of different…
Computer Science (14 works) · Business (10 works) · Digital Economy and Work Transformation (10 works) · Political science (10 works) · Sociology (9 works) · Sharing Economy and Platforms (7 works) · Psychology (6 works) · Economics (5 works) · Internet privacy (5 works) · Knowledge management (5 works)