John S Hill
Biographic Data
| ID | 275703 |
|---|---|
| NAME | John S Hill |
| GIVEN NAMES | John S |
| FAMILY NAME | Hill |
| SIGNATURE | HILL J S |
| AFFILIATIONS | University of Alabama |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 29 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 3 |
A Case Study of Marcus Rashford
This case study examined the English soccer player Marcus Rashford’s personal brand and illustrates the transformational difference celebrity athletes can make through social activism and advocacy for philanthropic causes through their skillful use of social media. It employed a textual analysis methodology and drew conceptual insights from the revised Model of Athlete Brand Image to chronicle how Rashford’s social activism and philanthropy reson…
Where Legends Are Made
This case study of the University of Alabama’s Where Legends Are Made illustrates how a 30-s television advertisement with a catchy tagline was transformed into a strategic branding campaign that communicated the essence of the university in a compelling story. Employing a qualitative methodology, the case study drew on personality archetypes to develop an institutional brand communication management conceptual framework that illustrated the guid…
We are GREAT Britain
British newspaper narratives were examined during the 2012 London Olympic Games to discern how the British press promoted specific 'narratives of the nation.' For the London-based British press, the home Olympics became the ideal medium not only to sell newspapers and electronic format subscriptions, but also to (re)present their views on Britain and what it stood for. Using a qualitative textual analysis methodology, this study drew on Anderson'…
Flying the flag for the En-ger-land
The 2010 Fédération Internationale de Football Association World Cup, held in South Africa, was a mega sport tourism event. In the nation that claims to be the 'home of football', following the progress of the English team and their supporters during the World Cup garners exhaustive newspaper coverage and helps shape the national consciousness about English national identity. Accordingly, this study examined how English national identity was (re)…
England expects
The essence of global sports has been competition among nations at the international level. For football, arguably the world's most popular sport, global rivalries are paramount, and every four years since 1930, it has been the World Cup that has provided this excitement. English newspaper narratives about the English men's national football team competing in the 2006 World Cup were examined to gain insight into how English national identity was …
La France, l'Aide Americaine et la Construction Europeenne, 1944-1954. 2 Vols
England expects
The essence of global sports has been competition among nations at the international level. For football, arguably the world's most popular sport, global rivalries are paramount, and every four years since 1930, it has been the World Cup that has provided this excitement. English newspaper narratives about the English men's national football team competing in the 2006 World Cup were examined to gain insight into how English national identity was …
Flying the flag for the En-ger-land
The 2010 Fédération Internationale de Football Association World Cup, held in South Africa, was a mega sport tourism event. In the nation that claims to be the 'home of football', following the progress of the English team and their supporters during the World Cup garners exhaustive newspaper coverage and helps shape the national consciousness about English national identity. Accordingly, this study examined how English national identity was (re)…
We are GREAT Britain
British newspaper narratives were examined during the 2012 London Olympic Games to discern how the British press promoted specific 'narratives of the nation.' For the London-based British press, the home Olympics became the ideal medium not only to sell newspapers and electronic format subscriptions, but also to (re)present their views on Britain and what it stood for. Using a qualitative textual analysis methodology, this study drew on Anderson'…
La France, l'Aide Americaine et la Construction Europeenne, 1944-1954. 2 Vols
England expects
The essence of global sports has been competition among nations at the international level. For football, arguably the world's most popular sport, global rivalries are paramount, and every four years since 1930, it has been the World Cup that has provided this excitement. English newspaper narratives about the English men's national football team competing in the 2006 World Cup were examined to gain insight into how English national identity was …
Flying the flag for the En-ger-land
The 2010 Fédération Internationale de Football Association World Cup, held in South Africa, was a mega sport tourism event. In the nation that claims to be the 'home of football', following the progress of the English team and their supporters during the World Cup garners exhaustive newspaper coverage and helps shape the national consciousness about English national identity. Accordingly, this study examined how English national identity was (re)…
We are GREAT Britain
British newspaper narratives were examined during the 2012 London Olympic Games to discern how the British press promoted specific 'narratives of the nation.' For the London-based British press, the home Olympics became the ideal medium not only to sell newspapers and electronic format subscriptions, but also to (re)present their views on Britain and what it stood for. Using a qualitative textual analysis methodology, this study drew on Anderson'…
Where Legends Are Made
This case study of the University of Alabama’s Where Legends Are Made illustrates how a 30-s television advertisement with a catchy tagline was transformed into a strategic branding campaign that communicated the essence of the university in a compelling story. Employing a qualitative methodology, the case study drew on personality archetypes to develop an institutional brand communication management conceptual framework that illustrated the guid…
A Case Study of Marcus Rashford
This case study examined the English soccer player Marcus Rashford’s personal brand and illustrates the transformational difference celebrity athletes can make through social activism and advocacy for philanthropic causes through their skillful use of social media. It employed a textual analysis methodology and drew conceptual insights from the revised Model of Athlete Brand Image to chronicle how Rashford’s social activism and philanthropy reson…
Political science (5 works) · Art (4 works) · Sociology (4 works) · Sport and Mega-Event Impacts (4 works) · Sports, Gender, and Society (4 works) · Law (3 works) · Media studies (3 works) · Advertising (2 works) · Aesthetics (2 works) · Business (2 works)