Magdalena Florek

Biographic Data

ID2767004
NAMEMagdalena Florek
GIVEN NAMESMagdalena
FAMILY NAMEFlorek
SIGNATUREFLOREK M
AFFILIATIONSPoznań University of Economics and Business
ORCID0000-0003-3088-2027
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS7
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2009
LATEST PUBLICATION YEAR2024
H-INDEX2

  • Would City Brand Effectiveness Measurement System (CBEMS) work in practice? Viewpoints of six European cities

    Open AccessMarta Hereźniak, Magdalena FlorekARTICLECities2024References: 13

  • Destinations, virtual reality and Covid-19. How isolation has shaped the behaviours and attitudes towards VR

    Open AccessMagdalena Florek, Marcin LewickiARTICLEEconomics & Sociology2022References: 2

    Virtual Reality (VR) has been a research subject since the 1990s. Subsequently, the possibilities of applying this technology to various industries have been a subject of debates. While the tourism industry has not been an exception, a marked increase in interest is a recent phenomenon. One of the reasons for this is the unexpected pandemic that, in a way, has forced the tourism industry to search for alternative ways of communicating destination…

  • Edukacja emocjonalna jako wyzwanie dla współczesnej szkoły i nauczycieli klas 1-3 szkoły podstawowej

    Open AccessMagdalena Florek, Agata Jażdżewska et al.ARTICLEZbliżenia Cywilizacyjne2021

    Artykuł ma charakter teoretyczno-praktyczny. Napisano go w celu zwrócenia uwagi na istotę edukacji emocjonalnej jako wyzwania współczesnej szkoły, szczególnie na etapie klas 1-3. W części teoretycznej podjęto próbę jej zdefiniowania w oparciu o wyjaśnienie czym są emocje i edukacja. Zwrócono uwagę na takie aspekty, jak: rozwój badań nad emocjami w ostatnich latach, kształtowanie się emocji u dzieci na poziomie edukacji wczesnoszkolnej oraz miejsc…

  • Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework

    Open AccessMagdalena Florek, Marta Hereźniak et al.ARTICLECities2021Cited by: 1References: 36

  • The Effect of the EU ‐Brand on Citizens’ Trust in Policies: Replicating an Experiment

    Open AccessJasper Eshuis, Thijs Van De Geest et al.ARTICLEPublic Administration Review2021Cited by: 4References: 14

    Karens et al. (2016) conducted an experiment to measure the effect of the European Union (EU) brand on citizens’ trust in policies. Experiments conducted with economics students in Belgium, Poland, and The Netherlands showed a consistently positive and significant effect of applying the EU brand, on trust in the policies. This study presents seven replications conducted several years after Karens et al.'s experiments. The replications show no sig…

  • Learning to co-create the city brand experience

    Open AccessMagdalena Florek, Andrea InschARTICLEJOURNAL OF INTERNATIONAL STUDIES2020References: 13

    Given the peculiar characteristics of cities, which in many ways render them unamenable to manipulation following the product-concept philosophy, an alternative approach to conceptualising city brands is required. Focus must shift to understanding city brands in terms of how they are experienced and how local authorities can take a leading role in designing and assisting users to co-create valuable city brand experiences. Leading contributions fr…

  • On Measuring Place Brand Effectiveness - between Theoretical Developments and Empirical Findings

    Open AccessMarta Hereźniak, Magdalena Florek et al.ARTICLEEconomics & Sociology2018Cited by: 2

    The aim of the paper is to provide an analysis of effectiveness indicators of city brand strategies drawing from the practices of 66 Polish district cities. The authors attempt to categorize the existing indicators and approaches to the evaluation of place brand effectiveness and identify potential gaps in measurement systems. Content analysis of strategic documents was performed in order to determine the perspectives applied to the practice of e…

  • Building the Image of a Place Brand with the Support of Local Commercial Brands. Poznan Brand Consortium Case Study

    Open AccessMagdalena FlorekARTICLEJOURNAL OF INTERNATIONAL STUDIES2013

    Local commercial brands are increasingly perceived as vehicles to build the image of the place from which these brands originate. Local products, services or companies, through their brand values, personalities and their approach to marketing communication, infl uence the way their places of origin are perceived. It comes as no surprise that places have started to use the best well-known brands to promote themselves. However, this approach is use…

  • Allies or Rivals? Shaping Images of Co-Host Countries via Common Mega Event. The Case of Poland and Ukraine and Euro 2012

    Open AccessMagdalena FlorekARTICLEEconomics & Sociology2009References: 2

    This paper discusses the determinants of shaping images of host countries through one, shared mega event. In particularly, it presents possible relationships between the overlapping sets of images of event organizer, host countries, host cities and other country's destinations and consequently, between their communication strategies. Identification of the these interdependencies, areas of competition and possible synergies is vital for destinatio…