Ursula Lutzky
Biographic Data
| ID | 277086 |
|---|---|
| NAME | Ursula Lutzky |
| GIVEN NAMES | Ursula |
| FAMILY NAME | Lutzky |
| SIGNATURE | LUTZKY U |
| AFFILIATIONS | Vienna University of Economics and Business |
| ORCID | 0000-0003-4410-5456 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 20 |
| WORKS AS AUTHOR | 16 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
How do you take a neutral stance on something?
Against a backdrop of shifting socio-political and ecological movements, this study explores the complex dynamics of corporate activism in the UK, with a specific post-Brexit focus. Using both multimodal discourse analysis and corpus linguistics methods, we posit that 1) corporate activism is indeed nuanced and dependent on the context in which it evolves, and 2) UK businesses tend to approach corporate activism as an extension of their external …
Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization
Humour in digital business discourse may spark engagement but may also polarize. • Corporate social advocacy may please stakeholders but may also divide client bases. • Combining humour and corporate social advocacy may amplify the respective effect. • Corpus study of Ryanair tweets featuring humour and socio-political stance taking. • Digital discourse strategies to consider brand identity and communicative context. Today companies are encourage…
From pre-owned printers to pristine Porsches
Recent years have seen a considerable increase in e-commerce, with sales forecast to continue rising over the coming years. This study provides a corpus linguistic analysis of item descriptions on eBay’s UK website, on which both members of the public and businesses can offer goods for sale. It is based on two corpora of items sold on the site in 2015 and 2020 which together contain 412,601 item descriptions and over 57 million words of text. The…
Using Corpora in Discourse Analysis
How can you carry out discourse analysis using corpus linguistics? What research questions should I ask? Which methods should you use and when? What is a collocational network or a key cluster? Introducing the major techniques, methods and tools for corpus-assisted analysis of discourse, this book answers these questions and more, showing readers how to best use corpora in their analyses of discourse. Using carefully tailored case studies, each c…
The Discourse of Customer Service Tweets
Investigating digital business discourse on Twitter, The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions. Making use of a corpus of over 1.5 million tweets from more than 40 different companies, Ursula Lutzky discusses the use of the microblogging site by businesses for purposes of customer communication
The sociopragmatic nature of interjections in Early Modern English drama comedy
Interjections have been studied for all periods in the history of English, ranging from the study of Old English exclamations such as hwaet ( Brinton 2017 ) to the pragmatic functions of forms such as oops in Present Day English ( Lutzky and Kehoe 2017 ). The Early Modern English (EModE) period represents a turning point as it witnessed an increase in dialogic and speech-related text types, including drama comedy and trial proceedings. Neverthele…
You keep saying you are sorry”. Exploring the use of sorry in customer communication on Twitter
Discourses of Brexit
But it is not prov’d”
Previous studies have found discourse markers to be represented with only low frequencies in Early Modern English trial proceedings, especially when compared to other dialogic and fictional text types from the same period. Nevertheless, they comprise certain classes of markers, such as contrastive markers, which operate on different levels of discourse. This study aims to provide further insights into the use of the coordinator but in a socioprag…
Gender Politics and Discourses of #mansplaining, #manspreading, and #manterruption on Twitter
This article presents the findings of a corpus linguistic analysis of the hashtags #mansplaining, #manspreading, and #manterruption, three lexical blends which have recently found widespread use across a variety of online media platforms. Focusing on the social media and microblogging site Twitter, we analyze a corpus of over 20,000 tweets containing these hashtags to examine how discourses of gender politics and gender relations are represented …
I just found your blog’. The pragmatics of initiating comments on blog posts
Psychosis Crisis Associated with Thyrotoxicosis due to Graves’ Disease
We present the case of a patient with previous psychiatric illness, acutely exacerbated by thyroid storm due to Graves’ disease, in whom treatment with antipsychotics induced catatonia. These associations are extremely rare and may be confused with Hashimoto’s encephalopathy, especially in the presence of anti‐thyroid antibodies in cerebrospinal fluid. The treatment consists in the control of the triggering disease (in this case the resolution of…
Not getting a word in edgeways? Language, gender, and identity in a British comedy panel show
Your blog is (the) shit
The study of swearing has increased in the last decade, diversifying to include a wider range of data and methods of analysis. Nevertheless, certain types of data and specifically large corpora of computer mediated communication (CMC) have not been studied extensively. In this paper, we fill a gap in research by studying the use of swearwords in blog data, and illustrate ways of identifying swearing in a large corpus by taking context into accoun…
Oops, I didn’t mean to be so flippant”. A corpus pragmatic analysis of apologies in blog data
Pray in Early Modern English drama
This study seeks to provide new insights into the development and use of pray in Early Modern English. The study is based on the sociopragmatically annotated Drama Corpus , which combines the drama text samples of three different Early Modern English corpora, comprising a total of 242,561 words from a time span of 1500 to 1760. We investigate the quantitative distribution of the different forms in which pray appears during this period, and the in…
Your blog is (the) shit
The study of swearing has increased in the last decade, diversifying to include a wider range of data and methods of analysis. Nevertheless, certain types of data and specifically large corpora of computer mediated communication (CMC) have not been studied extensively. In this paper, we fill a gap in research by studying the use of swearwords in blog data, and illustrate ways of identifying swearing in a large corpus by taking context into accoun…
Oops, I didn’t mean to be so flippant”. A corpus pragmatic analysis of apologies in blog data
Gender Politics and Discourses of #mansplaining, #manspreading, and #manterruption on Twitter
This article presents the findings of a corpus linguistic analysis of the hashtags #mansplaining, #manspreading, and #manterruption, three lexical blends which have recently found widespread use across a variety of online media platforms. Focusing on the social media and microblogging site Twitter, we analyze a corpus of over 20,000 tweets containing these hashtags to examine how discourses of gender politics and gender relations are represented …
You keep saying you are sorry”. Exploring the use of sorry in customer communication on Twitter
Not getting a word in edgeways? Language, gender, and identity in a British comedy panel show
Pray in Early Modern English drama
This study seeks to provide new insights into the development and use of pray in Early Modern English. The study is based on the sociopragmatically annotated Drama Corpus , which combines the drama text samples of three different Early Modern English corpora, comprising a total of 242,561 words from a time span of 1500 to 1760. We investigate the quantitative distribution of the different forms in which pray appears during this period, and the in…
Not getting a word in edgeways? Language, gender, and identity in a British comedy panel show
Your blog is (the) shit
The study of swearing has increased in the last decade, diversifying to include a wider range of data and methods of analysis. Nevertheless, certain types of data and specifically large corpora of computer mediated communication (CMC) have not been studied extensively. In this paper, we fill a gap in research by studying the use of swearwords in blog data, and illustrate ways of identifying swearing in a large corpus by taking context into accoun…
Oops, I didn’t mean to be so flippant”. A corpus pragmatic analysis of apologies in blog data
Psychosis Crisis Associated with Thyrotoxicosis due to Graves’ Disease
We present the case of a patient with previous psychiatric illness, acutely exacerbated by thyroid storm due to Graves’ disease, in whom treatment with antipsychotics induced catatonia. These associations are extremely rare and may be confused with Hashimoto’s encephalopathy, especially in the presence of anti‐thyroid antibodies in cerebrospinal fluid. The treatment consists in the control of the triggering disease (in this case the resolution of…
I just found your blog’. The pragmatics of initiating comments on blog posts
Discourses of Brexit
But it is not prov’d”
Previous studies have found discourse markers to be represented with only low frequencies in Early Modern English trial proceedings, especially when compared to other dialogic and fictional text types from the same period. Nevertheless, they comprise certain classes of markers, such as contrastive markers, which operate on different levels of discourse. This study aims to provide further insights into the use of the coordinator but in a socioprag…
Gender Politics and Discourses of #mansplaining, #manspreading, and #manterruption on Twitter
This article presents the findings of a corpus linguistic analysis of the hashtags #mansplaining, #manspreading, and #manterruption, three lexical blends which have recently found widespread use across a variety of online media platforms. Focusing on the social media and microblogging site Twitter, we analyze a corpus of over 20,000 tweets containing these hashtags to examine how discourses of gender politics and gender relations are represented …
You keep saying you are sorry”. Exploring the use of sorry in customer communication on Twitter
The sociopragmatic nature of interjections in Early Modern English drama comedy
Interjections have been studied for all periods in the history of English, ranging from the study of Old English exclamations such as hwaet ( Brinton 2017 ) to the pragmatic functions of forms such as oops in Present Day English ( Lutzky and Kehoe 2017 ). The Early Modern English (EModE) period represents a turning point as it witnessed an increase in dialogic and speech-related text types, including drama comedy and trial proceedings. Neverthele…
The Discourse of Customer Service Tweets
Investigating digital business discourse on Twitter, The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions. Making use of a corpus of over 1.5 million tweets from more than 40 different companies, Ursula Lutzky discusses the use of the microblogging site by businesses for purposes of customer communication
Using Corpora in Discourse Analysis
How can you carry out discourse analysis using corpus linguistics? What research questions should I ask? Which methods should you use and when? What is a collocational network or a key cluster? Introducing the major techniques, methods and tools for corpus-assisted analysis of discourse, this book answers these questions and more, showing readers how to best use corpora in their analyses of discourse. Using carefully tailored case studies, each c…
From pre-owned printers to pristine Porsches
Recent years have seen a considerable increase in e-commerce, with sales forecast to continue rising over the coming years. This study provides a corpus linguistic analysis of item descriptions on eBay’s UK website, on which both members of the public and businesses can offer goods for sale. It is based on two corpora of items sold on the site in 2015 and 2020 which together contain 412,601 item descriptions and over 57 million words of text. The…
Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization
Humour in digital business discourse may spark engagement but may also polarize. • Corporate social advocacy may please stakeholders but may also divide client bases. • Combining humour and corporate social advocacy may amplify the respective effect. • Corpus study of Ryanair tweets featuring humour and socio-political stance taking. • Digital discourse strategies to consider brand identity and communicative context. Today companies are encourage…
How do you take a neutral stance on something?
Against a backdrop of shifting socio-political and ecological movements, this study explores the complex dynamics of corporate activism in the UK, with a specific post-Brexit focus. Using both multimodal discourse analysis and corpus linguistics methods, we posit that 1) corporate activism is indeed nuanced and dependent on the context in which it evolves, and 2) UK businesses tend to approach corporate activism as an extension of their external …
Computer Science (11 works) · Linguistics (11 works) · Philosophy (8 works) · Language, Discourse, Communication Strategies (7 works) · Sociology (6 works) · Digital Communication and Language (5 works) · Discourse Analysis in Language Studies (5 works) · History (5 works) · Philosophy (5 works) · Psychology (5 works)