Guy J Golan
Biographic Data
| ID | 277107 |
|---|---|
| NAME | Guy J Golan |
| GIVEN NAMES | Guy J |
| FAMILY NAME | Golan |
| SIGNATURE | GOLAN G J |
| AFFILIATIONS | Texas Christian University |
| ORCID | 0000-0003-4083-1135 |
| VERIFIED | Yes |
| TOTAL WORKS | 38 |
| TOTAL CITATIONS | 352 |
| AUTHOR COUNT | 38 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 9 |
Soft Power Is Bullshit! How Shared Interests, Not Values, Shape International Relations
Since its introduction in 1990, the Soft Power paradigm impacted how states secure their interests and obtain their foreign policy goals. In this article, we assert that the world is undergoing a process of profound structural change that will culminate in a modern-day Triumvirate as global power will be held by three giants—China, India, and the USA. In such a world, the relative power of individual states will diminish, leading to new forms of …
Setting the Agenda for a Social Movement: A New Approach to the Network Agenda Setting Model
This study examined the network agenda setting (NAS) influence of mainstream and partisan media on the public during the 2018 #NeverAgain social movement on X. Using a unique theoretical and methodological approach, it also investigated the NAS impact of social movement leaders. Results showed that the news media as a whole and the mainstream, liberal, and conservative media, respectively, had varying NAS effects at the micro-attribute level. Fin…
Using computational methods to examine the framing of China in Latin America
Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects
The emergent body of scholarship on social media influencers (SMIs) highlights their potential to yield positive brand advertising outcomes. However, the literature is undermined by the lack of clarity regarding how SMIs conceptually compare to celebrity endorsers and their impact on advertising outcomes. The study aims to clarify these differences via a meta-analysis of 39 experimental studies (total sample size = 13,766) of SMI effects from 201…
A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities
Emerging literature on social media influencers (SMIs) identifies their potential to help brands gain attention and build credibility with consumers, in particular as brands respond to the growing consumer expectation of a commitment to social causes. We propose a social networks approach to the study of paid SMIs and implement it in veganism cause-related communities on Instagram. Findings identify clusters, echo chambers of influencers promotin…
Organization–government relationships in sub-Saharan Africa: The emerging public affairs industry in Kenya
Purpose This paper offers grounded insights on organization–government relationships, or the practice of public affairs, in Kenya. Design/methodology/approach In-depth interviews were conducted with senior Kenyan practitioners. Interviewees represent national corporations, multinational corporations with offices in Kenya, consulting agencies, parastatal intergovernmental organizations, national government and county governments. Findings Results …
Watching the Whole World: The Media Framing of Foreign Countries in US News and its Antecedents
For over five decades, researchers explored the volume of coverage countries receive in other countries’ media, the factors that shape countries’ newsworthy, and sentiment in their coverage. However, a quantitative systematic analysis of how countries are covered, specifically, the framing of coverage, has been lacking. We first utilize machine learning for the descriptive inductive identification of frames in large-scale content (N = 105,991 new…
Competing Identity Cues in the Hostile Media Phenomenon: Source, Nationalism, and Perceived Bias in News Coverage of Foreign Affairs
The global media ecology offers news audiences a wide variety of sources for international news and interpretation of foreign affairs, and this kind of news coverage may increase the salience of both domestic and national partisan identity cues. Based upon the recognition that individuals hold multiple partisan identities that can be more or less salient in different situations, the current study draws upon self-categorization and social identity…
The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market
Research on the public affairs profession in both South and Latin America is one of the leading limitations today in international public relations research. This study helps to lessen such a gap by offering more realistic insight into the ideologies and pressures that govern public affairs practice in Chile. In‐depth interviews were conducted with 15 experts who are current senior‐level public affairs practitioners in the Chilean capital of Sant…
Two tales of one crash: Intergovernmental media relations and agenda building during the Smolensk airplane crash
This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influence of Polish and Russian government messages from presidents and prime ministers regarding the Smol…
New Perspectives on International Public Relations: Engaging Foreign Stakeholders
Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media
Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another's frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds o…
A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers
The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the network, this study identifies three groups of influencers, based on t…
The Dash for Gas: Examining third-level agenda-building and fracking in the United Kingdom
Hydraulic fracturing, or fracking, is the process of extracting reserves of natural gas and oil from shale formations deep underground. This process, initially met with public support in the United Kingdom, has since become a highly contentious issue primarily debated between government, industry, and anti-fracking advocacy groups. Through the employment of three levels of agenda-building as a theoretical lens of examination (object, attribute, a…
Native Advertising and the Future of Mass Communication
Native Advertising as a New Public Relations Tactic
Using a pretest and posttest online experiment ( N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude toward the advertisement. Credibility and brand attitude predicted the two OPR factors; however, OPR was not affected by participants’ cognizance of ad sponsorship/disclosure. Brand attitude for obviously sponsored (e…
The Second-Level Agenda-Building Function of the Xinhua News Agency: Examining the role of government-sponsored news in mediated public diplomacy
Mediated public diplomacy scholarship investigates the manner in which governments attempt to shape the framing of its leaders, people, and foreign policy in other nations' media outlets. A growing body of literature identifies agenda-building efforts by these governments who often use state-sponsored media platforms to promote some issues and attributes as more salient than others. The current study provides a unique examination of China's use o…
Can World System Theory predict news flow on twitter? The case of government-sponsored broadcasting
Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: Academic Press] World System Theory, which has successfully explained and predicted the structure of international news flow, is now being challenged. Specifically, these social platforms undermined assumptions regarding the one-way fl…
The rise of the dragon? Framing China’s global leadership in elite American newspapers
The current study analyzes the framing of China’s emergence as a global power in the opinion pages of two elite newspapers. The study expands upon previous studies examining newspaper opinion gatekeepers’ use of the editorial and opposite-editorial pages as salient platforms for the expression of diverse opinion regarding foreign affairs. Results show that the New York Times framed China as a global power undermined by structural limitations, whi…
Mediated public diplomacy: US and Taliban relations with Pakistani media
This article provides a unique perspective on US–Pakistan and Taliban–Pakistan media relations in the context of the regional war on terror. Based on mediated public diplomacy and news construction literature, the authors explore some of the key challenges and opportunities that both sides face as they aim to influence Pakistani media coverage and win the political support of the Pakistani people. Eighteen online interviews with Pakistani media p…
The gates of op-ed diplomacy: Newspaper framing the 2011 Egyptian revolution
The op-ed section of the newspaper is unique in that it allows experts to articulate their opinions regarding salient issues without editorial interference. The current study builds upon previous research on the op-ed through the analysis of the op-ed articles that were published in two European newspapers during the Egyptian revolution of 2011. The content analysis focused on the identity of the op-ed contributors, their use of sources, and thei…
An Integrated Approach to Public Diplomacy
Diplomat in Chief? Assessing the Influence of Presidential Evaluations on Public Diplomacy Outcomes Among Foreign Publics
The current study builds on previous knowledge of international public opinion by examining the role that the evaluation of a nation's leader may have on evaluations of the nation by a foreign public. More specifically, the study examines the impact of the so-called Obama effect on attitudes toward the United States in the nation of Pakistan. The study analyzed a large subset of data ( N = 1,254) from the Pew Research Center's Global Attitudes Pr…
New Perspectives on Media Credibility Research
The mass media serves as an important forum in which journalists, public relations professionals, advertising practitioners, politicians, and issue advocates (as well as many others) try to educate, inform, pursue, and influence media audiences. The suc-cess or failure of such efforts can often depend on audiences’ overall perceptions of media credibility (Wanta & Hu, 1994).Scholarship has identified the concept of media credibility as a complex …
In God We Trust: Religiosity as a Predictor of Perceptions of Media Trust, Factuality, and Privacy Invasion
The current study brought together two important areas of scholarship in mass communications: media credibility, and religion and the media. Although both areas have been widely investigated by scholars, there have not been many empirical investigations that examine the potential impact of religion on individual perceptions of media credibility. The authors' data analysis revealed mixed evidence for an association between religiosity and perceive…
Inter-Media Agenda Setting and Global News Coverage: Assessing the influence of the New York Times on three network television evening news programs
For several decades, media scholars have attempted to identify the key variables that shape the complicated international news selection process. At the heart of the research lies the question of what make a nation or an international event newsworthy? Research findings point to several key determinants of international news coverage including deviance, relevance, cultural affinity and location in the hierarchy of nations. The current study sugge…
Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election
This study examined whether the candidate-controlled public relations tools of political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news networks during the 2004 presidential election. Data showed strong correlations between blogs and the media agenda. Advertisements did not correlate with the media agenda. Cross-lag analyses showed that the media set the candidates' agenda. The author…
International Elections on US Network News: An Examination of Factors Affecting Newsworthiness
A content analysis examined factors that could predict coverage of international elections on US newscasts. All 138 elections held between 1 January 1998 and 1 May 2000 were included in the analysis. Many of the results run counter to previous findings. Countries with few ancestral ties with the US, with nuclear arms or developing nuclear arms, with close relations with China, with low trade with the US and in regions with conflicts were more lik…
Where in the World Is Africa: Predicting Coverage of Africa by US Television Networks
The current study investigates coverage of African nations by four US television news-casts. It focuses on the news period between 2002 and 2004 and reveals that despite presence of wide-scale famine, civil conflict, disputed elections and an AIDS epidemic, the African continent received limited coverage. Based on research on the determinants of international news coverage, the study investigates how deviance, relevance, cultural affinity and loc…
Can World System Theory predict news flow on twitter? The case of government-sponsored broadcasting
Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: Academic Press] World System Theory, which has successfully explained and predicted the structure of international news flow, is now being challenged. Specifically, these social platforms undermined assumptions regarding the one-way fl…
The rise of the dragon? Framing China’s global leadership in elite American newspapers
The current study analyzes the framing of China’s emergence as a global power in the opinion pages of two elite newspapers. The study expands upon previous studies examining newspaper opinion gatekeepers’ use of the editorial and opposite-editorial pages as salient platforms for the expression of diverse opinion regarding foreign affairs. Results show that the New York Times framed China as a global power undermined by structural limitations, whi…
The gates of op-ed diplomacy: Newspaper framing the 2011 Egyptian revolution
The op-ed section of the newspaper is unique in that it allows experts to articulate their opinions regarding salient issues without editorial interference. The current study builds upon previous research on the op-ed through the analysis of the op-ed articles that were published in two European newspapers during the Egyptian revolution of 2011. The content analysis focused on the identity of the op-ed contributors, their use of sources, and thei…
Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel
Based on a computer mediated word of mouth approach, viral advertising represents the latest online advertising phenomenon. The current study provides one of the first empirical investigations of viral advertising. It uses Taylor’s six-segment message strategy wheel as a theoretical framework. A content analysis of 360 viral ads revealed that advertisers predominantly based their message strategies on an individual ego oriented appeals that were …
Second-Level Agenda Setting and Political Advertising: Investigating the transfer of issue and attribute saliency during the 2004 US presidential election
This study examines the agenda-setting function of televised political advertisements during the 2004 US presidential election. Adding to the growing research on second-level agenda setting, we examined how the advertising agendas of the Bush and Kerry campaigns may have impacted the public evaluations of the two candidates. Our results provide support for the agenda-setting hypothesis as well as mixed support for the second-level hypothesis. Res…
The Dash for Gas: Examining third-level agenda-building and fracking in the United Kingdom
Hydraulic fracturing, or fracking, is the process of extracting reserves of natural gas and oil from shale formations deep underground. This process, initially met with public support in the United Kingdom, has since become a highly contentious issue primarily debated between government, industry, and anti-fracking advocacy groups. Through the employment of three levels of agenda-building as a theoretical lens of examination (object, attribute, a…
Two tales of one crash: Intergovernmental media relations and agenda building during the Smolensk airplane crash
This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influence of Polish and Russian government messages from presidents and prime ministers regarding the Smol…
Likelihood to Vote, Candidate Choice, and the Third-Person Effect: Behavioral Implications of Political Advertising in the 2004 Presidential Election
This study found that levels of likelihood to vote can be predicted by the third-person effect. Unlike past studies that treated support for censorship as the main consequence of the third-person effect, this study is the first to examine the direct political implications of the process. A judgment task experiment of 340 individuals who were shown four ads from the 2004 Bush and Kerry campaigns yielded support for both the perceptual and behavior…
Diplomat in Chief? Assessing the Influence of Presidential Evaluations on Public Diplomacy Outcomes Among Foreign Publics
The current study builds on previous knowledge of international public opinion by examining the role that the evaluation of a nation's leader may have on evaluations of the nation by a foreign public. More specifically, the study examines the impact of the so-called Obama effect on attitudes toward the United States in the nation of Pakistan. The study analyzed a large subset of data ( N = 1,254) from the Pew Research Center's Global Attitudes Pr…
The First-Person Effect and Its Behavioral Consequences: A New Trend in the Twenty-Five Year History of Third-Person Effect Research
The perceived effect of the media on the self when compared to others has been adequately established over the last 25 five years. Rather than a third-person effect where individuals perceive a greater effect for self than others, first-person effect perceptions, where individuals perceive a greater effect for self than others, have been considered by scholars recently. Findings indicate support for first-person perceptions. However, research is …
Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media
Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another's frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds o…
The Second-Level Agenda-Building Function of the Xinhua News Agency: Examining the role of government-sponsored news in mediated public diplomacy
Mediated public diplomacy scholarship investigates the manner in which governments attempt to shape the framing of its leaders, people, and foreign policy in other nations' media outlets. A growing body of literature identifies agenda-building efforts by these governments who often use state-sponsored media platforms to promote some issues and attributes as more salient than others. The current study provides a unique examination of China's use o…
In God We Trust: Religiosity as a Predictor of Perceptions of Media Trust, Factuality, and Privacy Invasion
The current study brought together two important areas of scholarship in mass communications: media credibility, and religion and the media. Although both areas have been widely investigated by scholars, there have not been many empirical investigations that examine the potential impact of religion on individual perceptions of media credibility. The authors' data analysis revealed mixed evidence for an association between religiosity and perceive…
Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects
The emergent body of scholarship on social media influencers (SMIs) highlights their potential to yield positive brand advertising outcomes. However, the literature is undermined by the lack of clarity regarding how SMIs conceptually compare to celebrity endorsers and their impact on advertising outcomes. The study aims to clarify these differences via a meta-analysis of 39 experimental studies (total sample size = 13,766) of SMI effects from 201…
Watching the Whole World: The Media Framing of Foreign Countries in US News and its Antecedents
For over five decades, researchers explored the volume of coverage countries receive in other countries’ media, the factors that shape countries’ newsworthy, and sentiment in their coverage. However, a quantitative systematic analysis of how countries are covered, specifically, the framing of coverage, has been lacking. We first utilize machine learning for the descriptive inductive identification of frames in large-scale content (N = 105,991 new…
Native Advertising and the Future of Mass Communication
Mediated public diplomacy: US and Taliban relations with Pakistani media
This article provides a unique perspective on US–Pakistan and Taliban–Pakistan media relations in the context of the regional war on terror. Based on mediated public diplomacy and news construction literature, the authors explore some of the key challenges and opportunities that both sides face as they aim to influence Pakistani media coverage and win the political support of the Pakistani people. Eighteen online interviews with Pakistani media p…
An Integrated Approach to Public Diplomacy
Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action: Beneficial Ads and Social Expectations
The authors tested the limitations of paternalism as an explanation for the third-person effect's behavioral aspect, suggesting that the theory of reasoned action better explains why people are sometimes motivated to act on the third-person effect. This study ( N = 600) revealed that the third-person effect can motivate people toward socially desirable action that is not corrective in nature, supporting the theory of reasoned action as a theoreti…
The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market
Research on the public affairs profession in both South and Latin America is one of the leading limitations today in international public relations research. This study helps to lessen such a gap by offering more realistic insight into the ideologies and pressures that govern public affairs practice in Chile. In‐depth interviews were conducted with 15 experts who are current senior‐level public affairs practitioners in the Chilean capital of Sant…
Native Advertising as a New Public Relations Tactic
Using a pretest and posttest online experiment ( N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude toward the advertisement. Credibility and brand attitude predicted the two OPR factors; however, OPR was not affected by participants’ cognizance of ad sponsorship/disclosure. Brand attitude for obviously sponsored (e…
Second-Level Agenda Setting in the New Hampshire Primary: A Comparison of Coverage in Three Newspapers and Public Perceptions of Candidates
Second-level agenda setting was examined during the New Hampshire primary through a comparison of Gallup poll responses and coverage in three newspapers in the region. Results show that John McCain was covered much more positively than George W. Bush. The findings also show that respondents linked four of six cognitive attributes (issues, personal characteristics) to candidates in direct proportion to media coverage. The results show less support…
International Elections on US Network News: An Examination of Factors Affecting Newsworthiness
A content analysis examined factors that could predict coverage of international elections on US newscasts. All 138 elections held between 1 January 1998 and 1 May 2000 were included in the analysis. Many of the results run counter to previous findings. Countries with few ancestral ties with the US, with nuclear arms or developing nuclear arms, with close relations with China, with low trade with the US and in regions with conflicts were more lik…
Agenda Setting and International News: Media Influence on Public Perceptions of Foreign Nations
A national poll and a content analysis of network newscasts examined if coverage of foreign nations had an agenda-setting influence. The more media coverage a nation received, the more likely respondents were to think the nation was vitally important to U.S. interests, supporting the agenda-setting hypothesis. The more negative coverage a nation received, the more likely respondents were to think negatively about the nation, supporting the second…
Guest Columns Add Diversity to NY Times' Op-Ed Pages
A content analysis comparing staff-written stories about the Israeli-Palestinian issue to those written by guest columnists shows that guest topics were vastly different from staff writers and that staff writers were more opinionated.
Inter-Media Agenda Setting and Global News Coverage: Assessing the influence of the New York Times on three network television evening news programs
For several decades, media scholars have attempted to identify the key variables that shape the complicated international news selection process. At the heart of the research lies the question of what make a nation or an international event newsworthy? Research findings point to several key determinants of international news coverage including deviance, relevance, cultural affinity and location in the hierarchy of nations. The current study sugge…
Where in the World Is Africa: Predicting Coverage of Africa by US Television Networks
The current study investigates coverage of African nations by four US television news-casts. It focuses on the news period between 2002 and 2004 and reveals that despite presence of wide-scale famine, civil conflict, disputed elections and an AIDS epidemic, the African continent received limited coverage. Based on research on the determinants of international news coverage, the study investigates how deviance, relevance, cultural affinity and loc…
Second-Level Agenda Setting and Political Advertising: Investigating the transfer of issue and attribute saliency during the 2004 US presidential election
This study examines the agenda-setting function of televised political advertisements during the 2004 US presidential election. Adding to the growing research on second-level agenda setting, we examined how the advertising agendas of the Bush and Kerry campaigns may have impacted the public evaluations of the two candidates. Our results provide support for the agenda-setting hypothesis as well as mixed support for the second-level hypothesis. Res…
The First-Person Effect and Its Behavioral Consequences: A New Trend in the Twenty-Five Year History of Third-Person Effect Research
The perceived effect of the media on the self when compared to others has been adequately established over the last 25 five years. Rather than a third-person effect where individuals perceive a greater effect for self than others, first-person effect perceptions, where individuals perceive a greater effect for self than others, have been considered by scholars recently. Findings indicate support for first-person perceptions. However, research is …
Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel
Based on a computer mediated word of mouth approach, viral advertising represents the latest online advertising phenomenon. The current study provides one of the first empirical investigations of viral advertising. It uses Taylor’s six-segment message strategy wheel as a theoretical framework. A content analysis of 360 viral ads revealed that advertisers predominantly based their message strategies on an individual ego oriented appeals that were …
Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election
This study examined whether the candidate-controlled public relations tools of political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news networks during the 2004 presidential election. Data showed strong correlations between blogs and the media agenda. Advertisements did not correlate with the media agenda. Cross-lag analyses showed that the media set the candidates' agenda. The author…
Likelihood to Vote, Candidate Choice, and the Third-Person Effect: Behavioral Implications of Political Advertising in the 2004 Presidential Election
This study found that levels of likelihood to vote can be predicted by the third-person effect. Unlike past studies that treated support for censorship as the main consequence of the third-person effect, this study is the first to examine the direct political implications of the process. A judgment task experiment of 340 individuals who were shown four ads from the 2004 Bush and Kerry campaigns yielded support for both the perceptual and behavior…
Moving Beyond the Perceptual Component of the Third-Person Effect: The Influence of Presumed Influence on Behavior
Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action: Beneficial Ads and Social Expectations
The authors tested the limitations of paternalism as an explanation for the third-person effect's behavioral aspect, suggesting that the theory of reasoned action better explains why people are sometimes motivated to act on the third-person effect. This study ( N = 600) revealed that the third-person effect can motivate people toward socially desirable action that is not corrective in nature, supporting the theory of reasoned action as a theoreti…
New Perspectives on Media Credibility Research
The mass media serves as an important forum in which journalists, public relations professionals, advertising practitioners, politicians, and issue advocates (as well as many others) try to educate, inform, pursue, and influence media audiences. The suc-cess or failure of such efforts can often depend on audiences’ overall perceptions of media credibility (Wanta & Hu, 1994).Scholarship has identified the concept of media credibility as a complex …
In God We Trust: Religiosity as a Predictor of Perceptions of Media Trust, Factuality, and Privacy Invasion
The current study brought together two important areas of scholarship in mass communications: media credibility, and religion and the media. Although both areas have been widely investigated by scholars, there have not been many empirical investigations that examine the potential impact of religion on individual perceptions of media credibility. The authors' data analysis revealed mixed evidence for an association between religiosity and perceive…
The gates of op-ed diplomacy: Newspaper framing the 2011 Egyptian revolution
The op-ed section of the newspaper is unique in that it allows experts to articulate their opinions regarding salient issues without editorial interference. The current study builds upon previous research on the op-ed through the analysis of the op-ed articles that were published in two European newspapers during the Egyptian revolution of 2011. The content analysis focused on the identity of the op-ed contributors, their use of sources, and thei…
An Integrated Approach to Public Diplomacy
Diplomat in Chief? Assessing the Influence of Presidential Evaluations on Public Diplomacy Outcomes Among Foreign Publics
The current study builds on previous knowledge of international public opinion by examining the role that the evaluation of a nation's leader may have on evaluations of the nation by a foreign public. More specifically, the study examines the impact of the so-called Obama effect on attitudes toward the United States in the nation of Pakistan. The study analyzed a large subset of data ( N = 1,254) from the Pew Research Center's Global Attitudes Pr…
Mediated public diplomacy: US and Taliban relations with Pakistani media
This article provides a unique perspective on US–Pakistan and Taliban–Pakistan media relations in the context of the regional war on terror. Based on mediated public diplomacy and news construction literature, the authors explore some of the key challenges and opportunities that both sides face as they aim to influence Pakistani media coverage and win the political support of the Pakistani people. Eighteen online interviews with Pakistani media p…
The Second-Level Agenda-Building Function of the Xinhua News Agency: Examining the role of government-sponsored news in mediated public diplomacy
Mediated public diplomacy scholarship investigates the manner in which governments attempt to shape the framing of its leaders, people, and foreign policy in other nations' media outlets. A growing body of literature identifies agenda-building efforts by these governments who often use state-sponsored media platforms to promote some issues and attributes as more salient than others. The current study provides a unique examination of China's use o…
Can World System Theory predict news flow on twitter? The case of government-sponsored broadcasting
Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: Academic Press] World System Theory, which has successfully explained and predicted the structure of international news flow, is now being challenged. Specifically, these social platforms undermined assumptions regarding the one-way fl…
The rise of the dragon? Framing China’s global leadership in elite American newspapers
The current study analyzes the framing of China’s emergence as a global power in the opinion pages of two elite newspapers. The study expands upon previous studies examining newspaper opinion gatekeepers’ use of the editorial and opposite-editorial pages as salient platforms for the expression of diverse opinion regarding foreign affairs. Results show that the New York Times framed China as a global power undermined by structural limitations, whi…
The Dash for Gas: Examining third-level agenda-building and fracking in the United Kingdom
Hydraulic fracturing, or fracking, is the process of extracting reserves of natural gas and oil from shale formations deep underground. This process, initially met with public support in the United Kingdom, has since become a highly contentious issue primarily debated between government, industry, and anti-fracking advocacy groups. Through the employment of three levels of agenda-building as a theoretical lens of examination (object, attribute, a…
Native Advertising and the Future of Mass Communication
Native Advertising as a New Public Relations Tactic
Using a pretest and posttest online experiment ( N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude toward the advertisement. Credibility and brand attitude predicted the two OPR factors; however, OPR was not affected by participants’ cognizance of ad sponsorship/disclosure. Brand attitude for obviously sponsored (e…
Political science (30 works) · Social Media and Politics (22 works) · Sociology (21 works) · Law (20 works) · Media Studies and Communication (20 works) · Politics (19 works) · Public relations (18 works) · Advertising (14 works) · Business (14 works) · Psychology (14 works)