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Ico Maly

Biographic Data

ID277136
NAMEIco Maly
GIVEN NAMESIco
FAMILY NAMEMaly
SIGNATUREMALY I
AFFILIATIONSTilburg University
ORCID0000-0001-7984-0974
VERIFIEDYes
TOTAL WORKS13
TOTAL CITATIONS96
AUTHOR COUNT13
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2025
H-INDEX5
  • Discourse Analysis of Social Media

    Open Access•Ico Maly•CHAPTER•Encyclopedia of Applied Linguistics•2025

    This article surveys the evolution of discourse analysis of social media over the past two decades, highlighting a shift from decontextualized textual analysis to more ethnographically informed, multimodal approaches. Throughout this history of digital discourse analysis, we see increasing attention to the fact that social media platforms are not neutral spaces but shape discourse, sociality, and power relations. Platforms exert discursive power …

  • Digital face-work, politics, and small scandals

    Open Access•Ico Maly•ARTICLE•Language in Society•2025•Cited by: 2•References: 30

    Drawing from Erving Goffman's seminal work on face-to-face interaction, this article introduces the concepts of digital face-work and the digital interaction in order to make sense of digital interaction. The theoretical framework emphasizes the sociotechnical aspects of face-work, portraying digital platforms not merely as spaces for interaction but as active participants co-shaping users' face-work. Focusing on the political arena, the study ex…

  • AI, power and sociolinguistics

    Open Access•Ico Maly•ARTICLE•Journal of Sociolinguistics•2024•Cited by: 2•References: 4

  • Metapolitics, Algorithms and Violence

    Ico Maly•BOOK•Metapolitics, Algorithms and…•2023

    Metapolitics, Algorithms and Violence argues that we need a more finegrained approach to understand contemporary far-right violence – an approach that takes language and cultural production in a digital economy seriously. This book underlines the importance of socio-political, economic, historical and technological context in understanding the rise of the new right. More concretely, based on a digital ethnographic approach, it argues that we shou…

  • Here in the US’

    Open Access•Inge Beekmans, Ico Maly et al.•ARTICLE•First Monday•2023

    Starting from the idea that understanding Big Tech ideologies is a prerequisite for assessing how major tech corporations see a (re)organization of society, this paper offers an analysis of the opening statements of the CEOs of four of these corporations during 2020 antitrust hearings before the U.S. House Judiciary Antitrust Subcommittee. These statements were ‘critical discourse moments’ that foregrounded the beliefs of the CEOs in the collisio…

  • Guillaume Faye’s legacy

    Open Access•Ico Maly•ARTICLE•Journal of Political Ideologies•2023•Cited by: 1

    The alt-right, the different chapters of the pan-European movement Generation Identity and the rise of the so-called radical right populist parties in the West have been responsible for the renewed interest in the metapolitical project of La Nouvelle Droite. In this attention, we see a strong focus on the ideological impact of this school of thought and on Alain de Benoist in particular. This article adds new insights into the 21st century legacy…

  • Jan Blommaert (1961–2021)

    Open Access•Ico Maly•ARTICLE•Discourse & Society•2021•Cited by: 1•References: 1

  • Algorithmic Populism and the Datafication and Gamification of the People by Flemish Interest in Belgium

    Open Access•Ico Maly•ARTICLE•Trabalhos em Linguística Aplicada•2020

    Populism studies tend to understand populism as a purely political phenomenon (MUDDE; KALTWASSER, 2017; MÜLLER, 2016). To categorize someone as a populist or not, is in many cases solely based on an evaluation of discourse, style or even ideology. It is much rarer to see approaches to populism that focus on the relation between politics and media and digital media in particular (welcome exceptions are CESARINO 2019 e SILVA, 2019). Throughout this…

  • Metapolitical New Right Influencers

    Open Access•Ico Maly•ARTICLE•Social Sciences•2020•Cited by: 29•References: 35

    Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right's adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of inf…

  • New Right Metapolitics and the Algorithmic Activism of Schild & Vrienden

    Open Access•Ico Maly•ARTICLE•Social Media + Society•2019•Cited by: 13•References: 22

    Digital media play an important role in the contemporary rise in visibility of New Right and far-right activist groups online, offline, and in the mainstream media. This visibility has boosted their online and offline mobilization power. Through a live digital ethnographic analysis of the rise of Schild & Vrienden, a recent Flemish far-right activist movement, I will argue that we should understand their online and offline activism as part of a '…

  • Scientific’ nationalism

    Open Access•Ico Maly•ARTICLE•Nations and Nationalism•2016•Cited by: 11•References: 15

    This paper investigates how the discursive battle for the Flemish nation is waged in the Flemish mass media by politicians of the Flemish nationalist party, the New Flemish Alliance (N‐VA). I focus on the ‘new nationalism’ that N‐VA politicians advocate as a means to ‘banalise’ a hot Flemish nationalism. I establish that N‐VA spokespeople and especially their chairman Bart De Wever invoke discursive alliances with established scholars such as And…

  • Detecting social changes in times of superdiversity

    Open Access•Ico Maly•ARTICLE•New Community•2016•Cited by: 14•References: 22

    Superdiversity, on the one hand, calls for new frames, concepts, and methodologies to deal with a fluid reality characterized by rapid (social) changes. On the other hand, we also have a need to broaden our scope beyond the heavy focus on the urban metropolis as the locus of superdiversity. With this paper I want to contribute to the research addressing these challenges by infusing existing research within Linguistic Landscape Studies with a semi…

  • The 21st-century hipster

    Open Access•Ico Maly, Piia Varis•ARTICLE•European Journal of Cultural…•2015•Cited by: 23•References: 2

    Through a critical review of existing literature on hipsters, and an analysis of online data, this article provides a description of ‘hipster culture’. To this end, we examine the reoccurring markers of hipster identity and, crucially, the accompanying identity discourses on hipsters. As a result, a picture of hipster culture emerges as a translocal and layered phenomenon with contextually specific claims to authenticity, and certain material inf…

  • Metapolitical New Right Influencers

    Open Access•Ico Maly•ARTICLE•Social Sciences•2020•Cited by: 29•References: 35

    Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right's adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of inf…

  • The 21st-century hipster

    Open Access•Ico Maly, Piia Varis•ARTICLE•European Journal of Cultural…•2015•Cited by: 23•References: 2

    Through a critical review of existing literature on hipsters, and an analysis of online data, this article provides a description of ‘hipster culture’. To this end, we examine the reoccurring markers of hipster identity and, crucially, the accompanying identity discourses on hipsters. As a result, a picture of hipster culture emerges as a translocal and layered phenomenon with contextually specific claims to authenticity, and certain material inf…

  • Detecting social changes in times of superdiversity

    Open Access•Ico Maly•ARTICLE•New Community•2016•Cited by: 14•References: 22

    Superdiversity, on the one hand, calls for new frames, concepts, and methodologies to deal with a fluid reality characterized by rapid (social) changes. On the other hand, we also have a need to broaden our scope beyond the heavy focus on the urban metropolis as the locus of superdiversity. With this paper I want to contribute to the research addressing these challenges by infusing existing research within Linguistic Landscape Studies with a semi…

  • New Right Metapolitics and the Algorithmic Activism of Schild & Vrienden

    Open Access•Ico Maly•ARTICLE•Social Media + Society•2019•Cited by: 13•References: 22

    Digital media play an important role in the contemporary rise in visibility of New Right and far-right activist groups online, offline, and in the mainstream media. This visibility has boosted their online and offline mobilization power. Through a live digital ethnographic analysis of the rise of Schild & Vrienden, a recent Flemish far-right activist movement, I will argue that we should understand their online and offline activism as part of a '…

  • Scientific’ nationalism

    Open Access•Ico Maly•ARTICLE•Nations and Nationalism•2016•Cited by: 11•References: 15

    This paper investigates how the discursive battle for the Flemish nation is waged in the Flemish mass media by politicians of the Flemish nationalist party, the New Flemish Alliance (N‐VA). I focus on the ‘new nationalism’ that N‐VA politicians advocate as a means to ‘banalise’ a hot Flemish nationalism. I establish that N‐VA spokespeople and especially their chairman Bart De Wever invoke discursive alliances with established scholars such as And…

  • Digital face-work, politics, and small scandals

    Open Access•Ico Maly•ARTICLE•Language in Society•2025•Cited by: 2•References: 30

    Drawing from Erving Goffman's seminal work on face-to-face interaction, this article introduces the concepts of digital face-work and the digital interaction in order to make sense of digital interaction. The theoretical framework emphasizes the sociotechnical aspects of face-work, portraying digital platforms not merely as spaces for interaction but as active participants co-shaping users' face-work. Focusing on the political arena, the study ex…

  • AI, power and sociolinguistics

    Open Access•Ico Maly•ARTICLE•Journal of Sociolinguistics•2024•Cited by: 2•References: 4

  • Guillaume Faye’s legacy

    Open Access•Ico Maly•ARTICLE•Journal of Political Ideologies•2023•Cited by: 1

    The alt-right, the different chapters of the pan-European movement Generation Identity and the rise of the so-called radical right populist parties in the West have been responsible for the renewed interest in the metapolitical project of La Nouvelle Droite. In this attention, we see a strong focus on the ideological impact of this school of thought and on Alain de Benoist in particular. This article adds new insights into the 21st century legacy…

  • Jan Blommaert (1961–2021)

    Open Access•Ico Maly•ARTICLE•Discourse & Society•2021•Cited by: 1•References: 1

  • The 21st-century hipster

    Open Access•Ico Maly, Piia Varis•ARTICLE•European Journal of Cultural…•2015•Cited by: 23•References: 2

    Through a critical review of existing literature on hipsters, and an analysis of online data, this article provides a description of ‘hipster culture’. To this end, we examine the reoccurring markers of hipster identity and, crucially, the accompanying identity discourses on hipsters. As a result, a picture of hipster culture emerges as a translocal and layered phenomenon with contextually specific claims to authenticity, and certain material inf…

  • Scientific’ nationalism

    Open Access•Ico Maly•ARTICLE•Nations and Nationalism•2016•Cited by: 11•References: 15

    This paper investigates how the discursive battle for the Flemish nation is waged in the Flemish mass media by politicians of the Flemish nationalist party, the New Flemish Alliance (N‐VA). I focus on the ‘new nationalism’ that N‐VA politicians advocate as a means to ‘banalise’ a hot Flemish nationalism. I establish that N‐VA spokespeople and especially their chairman Bart De Wever invoke discursive alliances with established scholars such as And…

  • Detecting social changes in times of superdiversity

    Open Access•Ico Maly•ARTICLE•New Community•2016•Cited by: 14•References: 22

    Superdiversity, on the one hand, calls for new frames, concepts, and methodologies to deal with a fluid reality characterized by rapid (social) changes. On the other hand, we also have a need to broaden our scope beyond the heavy focus on the urban metropolis as the locus of superdiversity. With this paper I want to contribute to the research addressing these challenges by infusing existing research within Linguistic Landscape Studies with a semi…

  • New Right Metapolitics and the Algorithmic Activism of Schild & Vrienden

    Open Access•Ico Maly•ARTICLE•Social Media + Society•2019•Cited by: 13•References: 22

    Digital media play an important role in the contemporary rise in visibility of New Right and far-right activist groups online, offline, and in the mainstream media. This visibility has boosted their online and offline mobilization power. Through a live digital ethnographic analysis of the rise of Schild & Vrienden, a recent Flemish far-right activist movement, I will argue that we should understand their online and offline activism as part of a '…

  • Algorithmic Populism and the Datafication and Gamification of the People by Flemish Interest in Belgium

    Open Access•Ico Maly•ARTICLE•Trabalhos em Linguística Aplicada•2020

    Populism studies tend to understand populism as a purely political phenomenon (MUDDE; KALTWASSER, 2017; MÜLLER, 2016). To categorize someone as a populist or not, is in many cases solely based on an evaluation of discourse, style or even ideology. It is much rarer to see approaches to populism that focus on the relation between politics and media and digital media in particular (welcome exceptions are CESARINO 2019 e SILVA, 2019). Throughout this…

  • Metapolitical New Right Influencers

    Open Access•Ico Maly•ARTICLE•Social Sciences•2020•Cited by: 29•References: 35

    Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right's adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of inf…

  • Jan Blommaert (1961–2021)

    Open Access•Ico Maly•ARTICLE•Discourse & Society•2021•Cited by: 1•References: 1

  • Metapolitics, Algorithms and Violence

    Ico Maly•BOOK•Metapolitics, Algorithms and…•2023

    Metapolitics, Algorithms and Violence argues that we need a more finegrained approach to understand contemporary far-right violence – an approach that takes language and cultural production in a digital economy seriously. This book underlines the importance of socio-political, economic, historical and technological context in understanding the rise of the new right. More concretely, based on a digital ethnographic approach, it argues that we shou…

  • Here in the US’

    Open Access•Inge Beekmans, Ico Maly et al.•ARTICLE•First Monday•2023

    Starting from the idea that understanding Big Tech ideologies is a prerequisite for assessing how major tech corporations see a (re)organization of society, this paper offers an analysis of the opening statements of the CEOs of four of these corporations during 2020 antitrust hearings before the U.S. House Judiciary Antitrust Subcommittee. These statements were ‘critical discourse moments’ that foregrounded the beliefs of the CEOs in the collisio…

  • Guillaume Faye’s legacy

    Open Access•Ico Maly•ARTICLE•Journal of Political Ideologies•2023•Cited by: 1

    The alt-right, the different chapters of the pan-European movement Generation Identity and the rise of the so-called radical right populist parties in the West have been responsible for the renewed interest in the metapolitical project of La Nouvelle Droite. In this attention, we see a strong focus on the ideological impact of this school of thought and on Alain de Benoist in particular. This article adds new insights into the 21st century legacy…

  • AI, power and sociolinguistics

    Open Access•Ico Maly•ARTICLE•Journal of Sociolinguistics•2024•Cited by: 2•References: 4

  • Discourse Analysis of Social Media

    Open Access•Ico Maly•CHAPTER•Encyclopedia of Applied Linguistics•2025

    This article surveys the evolution of discourse analysis of social media over the past two decades, highlighting a shift from decontextualized textual analysis to more ethnographically informed, multimodal approaches. Throughout this history of digital discourse analysis, we see increasing attention to the fact that social media platforms are not neutral spaces but shape discourse, sociality, and power relations. Platforms exert discursive power …

  • Digital face-work, politics, and small scandals

    Open Access•Ico Maly•ARTICLE•Language in Society•2025•Cited by: 2•References: 30

    Drawing from Erving Goffman's seminal work on face-to-face interaction, this article introduces the concepts of digital face-work and the digital interaction in order to make sense of digital interaction. The theoretical framework emphasizes the sociotechnical aspects of face-work, portraying digital platforms not merely as spaces for interaction but as active participants co-shaping users' face-work. Focusing on the political arena, the study ex…

Sociology (11 works) · Law (7 works) · Media studies (7 works) · Political science (7 works) · Politics (7 works) · Ideology (6 works) · History (5 works) · Computer Science (4 works) · Philosophy (4 works) · Philosophy (4 works)

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