Jennifer Pecoraro
Biographic Data
| ID | 2772429 |
|---|---|
| NAME | Jennifer Pecoraro |
| GIVEN NAMES | Jennifer |
| FAMILY NAME | Pecoraro |
| SIGNATURE | PECORARO J |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Clustering Esports Gameplay Consumers via Game Experiences
This study focuses on "game experiences" in the context of esports gameplay consumption and aims to identify adequate consumer groups based on their esports experience including perceptions of gameplay, watching, and purchasing hardware. The purpose of this study is to identify adequate consumer groups through consumer segmentation. Based on the literature review, a matrix of esports gameplay was proposed based on high/low esports gameplay, viewi…
Clustering Esports Gameplay Consumers via Game Experiences
This study focuses on "game experiences" in the context of esports gameplay consumption and aims to identify adequate consumer groups based on their esports experience including perceptions of gameplay, watching, and purchasing hardware. The purpose of this study is to identify adequate consumer groups through consumer segmentation. Based on the literature review, a matrix of esports gameplay was proposed based on high/low esports gameplay, viewi…
Clustering Esports Gameplay Consumers via Game Experiences
This study focuses on "game experiences" in the context of esports gameplay consumption and aims to identify adequate consumer groups based on their esports experience including perceptions of gameplay, watching, and purchasing hardware. The purpose of this study is to identify adequate consumer groups through consumer segmentation. Based on the literature review, a matrix of esports gameplay was proposed based on high/low esports gameplay, viewi…
Advertising (1 works) · Business (1 works) · Cluster analysis (1 works) · Computer Science (1 works) · Context (archaeology (1 works) · Digital Games and Media (1 works) · Digital marketing (1 works) · Digital Marketing and Social Media (1 works) · Educational Games and Gamification (1 works) · Expectancy theory (1 works)