Alicia E
Biographic Data
| ID | 279153 |
|---|---|
| NAME | Alicia E |
| GIVEN NAMES | E |
| FAMILY NAME | Alicia |
| SIGNATURE | E A |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
China Eats-Innovation, E-Commerce and Food Safety at the Hangzhou Food Forum
Since 2000, the driving force behind China's booming food industries has shifted from state planning to consumer demand. This shift has powered the growing importance of food branding, as consumers rely increasingly on known brands in the search for safe and wholesome food. While earlier eras of food branding strongly favored multinationals like Coca Cola and Nestlé, Chinese brands appear to be gradually regaining the trust of consumers, who incr…
No prominent works on this page.
China Eats-Innovation, E-Commerce and Food Safety at the Hangzhou Food Forum
Since 2000, the driving force behind China's booming food industries has shifted from state planning to consumer demand. This shift has powered the growing importance of food branding, as consumers rely increasingly on known brands in the search for safe and wholesome food. While earlier eras of food branding strongly favored multinationals like Coca Cola and Nestlé, Chinese brands appear to be gradually regaining the trust of consumers, who incr…
Agricultural economics (1 work) · Business (1 work) · China (1 work) · Commerce (1 work) · Culinary Culture and Tourism (1 work) · Economics (1 work) · Food safety (1 work) · Food Science (1 work) · Geography (1 work) · Marketing (1 work)