Greta Hsu
Biographic Data
| ID | 280443 |
|---|---|
| NAME | Greta Hsu |
| GIVEN NAMES | Greta |
| FAMILY NAME | Hsu |
| SIGNATURE | HSU G |
| AFFILIATIONS | University of California, Davis |
| ORCID | 0000-0003-4717-1862 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 168 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Same Policy, No Standardized Outcome: How Admissions Values and Institutional Priorities Shape the Effect of Test-Optional Policies on Campus Diversity
Standardized tests were introduced to U.S. higher education as systematic, neutral measures of students' intellect. Over time, they became central gatekeeping tools in the college admissions process. However, these tests have faced growing criticism for reinforcing inequality and privileging structurally advantaged students, leading many colleges to eliminate them as admissions requirements. In this study, we extend insights from institutional th…
Exploring the Digital Undertow: How generative AI impacts social categorizations in creative work
This paper examines generative AI’s broader implications for the social construction of categories. Building on the Orlikowski and Scott’s concept of the ‘digital undertow’, we consider how generative AI’s influence will likely extend beyond immediate technological benefits and lead to deeper shifts in the societal structures and occupational identities constituting conventional categories. We extrapolate from emerging findings that suggest that,…
Gatekeeping and the Use of Contested Practices in Creative Industries: The Case of Fur in Fashion
In creative industries, a producer’s choice to use specific cultural practices is often driven by considerations of industry-specific notions of creativity and artistic vision. Creative producers claim autonomy over which practices are deemed desirable or legitimate, creating resistance to influences from outside the industry, such as from social movements. This study proposes that in such contexts, externally-driven change depends on the role of…
The Impact of Mandated Pay Gap Transparency on Firms’ Reputations as Employers
Mandated gender wage gap disclosure laws are an increasingly popular but relatively untested solution to gender-based compensation inequalities. Scholars and policymakers alike have argued that disclosure will lead to greater social accountability—either reputational harm for firms revealing large disparities or benefit for more-egalitarian organizations. Yet little research has directly tested this central assumption. We advance understanding of…
The Double-edged Sword of Oppositional Category Positioning: A Study of the U.S. E-cigarette Category, 2007–2017
To gain attention and build support for new categories, market entrepreneurs often define a new category through its contrast with related, established offerings. Existing research has largely focused on the benefits of this oppositional categorical positioning. In this study, we explore how this strategy might be a double-edged sword. Through a longitudinal inductive study of the e-cigarette category in the U.S. (2007–2017), we develop theory on…
A Comparison of E-Cigarette Use Patterns and Smoking Cessation Behavior among Vapers by Primary Place of Purchase
E-cigarette customers differed in significant ways by channels of purchase, most notably in their smoking cessation behaviors. Previous population studies have relied mostly on retail channel data, which accounted for less than 30% of all products sold by 2016. Future studies of e-cigarette use should consider a broader set of channels
Concepts and Categories: Foundations for Sociological and Cultural Analysis
Category Taken-for-Grantedness as a Strategic Opportunity: The Case of Light Cigarettes, 1964 to 1993
Theories within organizational and economic sociology that center on market categories often equate taken-for-grantedness with increased constraint on category members' features. In contrast, we develop a novel perspective that considers how market participants' changing category-related attributions decrease the scrutiny of category offerings, opening up strategic opportunities for firms. We further argue that whether producers should be expecte…
Typecasting, Legitimation, and Form Emergence: A Formal Theory
We propose a formal theory of multiple category memberships. This theory has the potential to unify two seemingly unconnected theories: typecasting and identity-based form emergence. Typecasting, a producer-level theory, considers the consequences of specializing versus spanning across category boundaries. Identity-based form emergence considers the evolution of categories and how the attributes of producers entering a category shape its likeliho…
Modalities in Sociological Arguments
This article introduces modal logics for a sociological audience. We first provide an overview of the formal properties of this family of models and outline key differences with classical first-order logic. We then build a model to represent processes of perception and belief core to social theories. To do this, we define our multimodal language and then add substantive constraints that specify the inferential behavior of modalities for perceptio…
Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests
This article examines the effects of market specialization on economic and social outcomes. Integrating two perspectives, we explore why products that span multiple categories suffer social and economic disadvantages. According to the audience-side perspective, audience members refer to established categories to make sense of products. Products that incorporate features from multiple categories are perceived to be poor fits with category expectat…
In the Company of Women: Gender Inequality and the Logic of Bureaucracy in Start-Up Firms
Perspectives on inequality differ greatly regarding whether the logic of bureaucracy undermines sex-based ascription in work organizations by reducing subjectivity in personnel decisions, or instead merely serves to obscure or 'scientize' inequality. Past research has tended to operationalize bureaucratization in terms of the adoption of formal procedures and structures; the authors argue instead that disagreements about whether bureaucracy promo…
Identities, Genres, and Organizational Forms
In recent years, there has been an increasing emphasis within organizational ecology on identity as a fundamental basis for the conceptualization and identification of organizational forms. This paper highlights the benefits of an identity-based conceptualization of organizational forms and outlines an identity-based agenda for organizational ecology. We begin by discussing fundamental properties of organizational identity, drawing extensively fr…
Critiquing the critics: An Approach for the Comparative Evaluation of Critical Schemas
Smoking and mortality among residents of a California retirement community
Smoking cessation decreases mortality among the elderly. Participants in the Leisure World Cohort Study initiated in 1981 were followed until death or January 1, 1991. The 8869 women and 4999 men (median age = 73 years at initial survey) contributed 105,952 person-years of follow-up; 4002 had died. All-cause mortality rates were highest among current smokers; compared with never smokers the age-adjusted relative risks (and 95% confidence interval…
Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests
This article examines the effects of market specialization on economic and social outcomes. Integrating two perspectives, we explore why products that span multiple categories suffer social and economic disadvantages. According to the audience-side perspective, audience members refer to established categories to make sense of products. Products that incorporate features from multiple categories are perceived to be poor fits with category expectat…
In the Company of Women: Gender Inequality and the Logic of Bureaucracy in Start-Up Firms
Perspectives on inequality differ greatly regarding whether the logic of bureaucracy undermines sex-based ascription in work organizations by reducing subjectivity in personnel decisions, or instead merely serves to obscure or 'scientize' inequality. Past research has tended to operationalize bureaucratization in terms of the adoption of formal procedures and structures; the authors argue instead that disagreements about whether bureaucracy promo…
Category Taken-for-Grantedness as a Strategic Opportunity: The Case of Light Cigarettes, 1964 to 1993
Theories within organizational and economic sociology that center on market categories often equate taken-for-grantedness with increased constraint on category members' features. In contrast, we develop a novel perspective that considers how market participants' changing category-related attributions decrease the scrutiny of category offerings, opening up strategic opportunities for firms. We further argue that whether producers should be expecte…
Typecasting, Legitimation, and Form Emergence: A Formal Theory
We propose a formal theory of multiple category memberships. This theory has the potential to unify two seemingly unconnected theories: typecasting and identity-based form emergence. Typecasting, a producer-level theory, considers the consequences of specializing versus spanning across category boundaries. Identity-based form emergence considers the evolution of categories and how the attributes of producers entering a category shape its likeliho…
Critiquing the critics: An Approach for the Comparative Evaluation of Critical Schemas
Smoking and mortality among residents of a California retirement community
Smoking cessation decreases mortality among the elderly. Participants in the Leisure World Cohort Study initiated in 1981 were followed until death or January 1, 1991. The 8869 women and 4999 men (median age = 73 years at initial survey) contributed 105,952 person-years of follow-up; 4002 had died. All-cause mortality rates were highest among current smokers; compared with never smokers the age-adjusted relative risks (and 95% confidence interval…
Same Policy, No Standardized Outcome: How Admissions Values and Institutional Priorities Shape the Effect of Test-Optional Policies on Campus Diversity
Standardized tests were introduced to U.S. higher education as systematic, neutral measures of students' intellect. Over time, they became central gatekeeping tools in the college admissions process. However, these tests have faced growing criticism for reinforcing inequality and privileging structurally advantaged students, leading many colleges to eliminate them as admissions requirements. In this study, we extend insights from institutional th…
Modalities in Sociological Arguments
This article introduces modal logics for a sociological audience. We first provide an overview of the formal properties of this family of models and outline key differences with classical first-order logic. We then build a model to represent processes of perception and belief core to social theories. To do this, we define our multimodal language and then add substantive constraints that specify the inferential behavior of modalities for perceptio…
Smoking and mortality among residents of a California retirement community
Smoking cessation decreases mortality among the elderly. Participants in the Leisure World Cohort Study initiated in 1981 were followed until death or January 1, 1991. The 8869 women and 4999 men (median age = 73 years at initial survey) contributed 105,952 person-years of follow-up; 4002 had died. All-cause mortality rates were highest among current smokers; compared with never smokers the age-adjusted relative risks (and 95% confidence interval…
Identities, Genres, and Organizational Forms
In recent years, there has been an increasing emphasis within organizational ecology on identity as a fundamental basis for the conceptualization and identification of organizational forms. This paper highlights the benefits of an identity-based conceptualization of organizational forms and outlines an identity-based agenda for organizational ecology. We begin by discussing fundamental properties of organizational identity, drawing extensively fr…
Critiquing the critics: An Approach for the Comparative Evaluation of Critical Schemas
In the Company of Women: Gender Inequality and the Logic of Bureaucracy in Start-Up Firms
Perspectives on inequality differ greatly regarding whether the logic of bureaucracy undermines sex-based ascription in work organizations by reducing subjectivity in personnel decisions, or instead merely serves to obscure or 'scientize' inequality. Past research has tended to operationalize bureaucratization in terms of the adoption of formal procedures and structures; the authors argue instead that disagreements about whether bureaucracy promo…
Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests
This article examines the effects of market specialization on economic and social outcomes. Integrating two perspectives, we explore why products that span multiple categories suffer social and economic disadvantages. According to the audience-side perspective, audience members refer to established categories to make sense of products. Products that incorporate features from multiple categories are perceived to be poor fits with category expectat…
Modalities in Sociological Arguments
This article introduces modal logics for a sociological audience. We first provide an overview of the formal properties of this family of models and outline key differences with classical first-order logic. We then build a model to represent processes of perception and belief core to social theories. To do this, we define our multimodal language and then add substantive constraints that specify the inferential behavior of modalities for perceptio…
Typecasting, Legitimation, and Form Emergence: A Formal Theory
We propose a formal theory of multiple category memberships. This theory has the potential to unify two seemingly unconnected theories: typecasting and identity-based form emergence. Typecasting, a producer-level theory, considers the consequences of specializing versus spanning across category boundaries. Identity-based form emergence considers the evolution of categories and how the attributes of producers entering a category shape its likeliho…
Category Taken-for-Grantedness as a Strategic Opportunity: The Case of Light Cigarettes, 1964 to 1993
Theories within organizational and economic sociology that center on market categories often equate taken-for-grantedness with increased constraint on category members' features. In contrast, we develop a novel perspective that considers how market participants' changing category-related attributions decrease the scrutiny of category offerings, opening up strategic opportunities for firms. We further argue that whether producers should be expecte…
A Comparison of E-Cigarette Use Patterns and Smoking Cessation Behavior among Vapers by Primary Place of Purchase
E-cigarette customers differed in significant ways by channels of purchase, most notably in their smoking cessation behaviors. Previous population studies have relied mostly on retail channel data, which accounted for less than 30% of all products sold by 2016. Future studies of e-cigarette use should consider a broader set of channels
Concepts and Categories: Foundations for Sociological and Cultural Analysis
The Double-edged Sword of Oppositional Category Positioning: A Study of the U.S. E-cigarette Category, 2007–2017
To gain attention and build support for new categories, market entrepreneurs often define a new category through its contrast with related, established offerings. Existing research has largely focused on the benefits of this oppositional categorical positioning. In this study, we explore how this strategy might be a double-edged sword. Through a longitudinal inductive study of the e-cigarette category in the U.S. (2007–2017), we develop theory on…
The Impact of Mandated Pay Gap Transparency on Firms’ Reputations as Employers
Mandated gender wage gap disclosure laws are an increasingly popular but relatively untested solution to gender-based compensation inequalities. Scholars and policymakers alike have argued that disclosure will lead to greater social accountability—either reputational harm for firms revealing large disparities or benefit for more-egalitarian organizations. Yet little research has directly tested this central assumption. We advance understanding of…
Gatekeeping and the Use of Contested Practices in Creative Industries: The Case of Fur in Fashion
In creative industries, a producer’s choice to use specific cultural practices is often driven by considerations of industry-specific notions of creativity and artistic vision. Creative producers claim autonomy over which practices are deemed desirable or legitimate, creating resistance to influences from outside the industry, such as from social movements. This study proposes that in such contexts, externally-driven change depends on the role of…
Exploring the Digital Undertow: How generative AI impacts social categorizations in creative work
This paper examines generative AI’s broader implications for the social construction of categories. Building on the Orlikowski and Scott’s concept of the ‘digital undertow’, we consider how generative AI’s influence will likely extend beyond immediate technological benefits and lead to deeper shifts in the societal structures and occupational identities constituting conventional categories. We extrapolate from emerging findings that suggest that,…
Same Policy, No Standardized Outcome: How Admissions Values and Institutional Priorities Shape the Effect of Test-Optional Policies on Campus Diversity
Standardized tests were introduced to U.S. higher education as systematic, neutral measures of students' intellect. Over time, they became central gatekeeping tools in the college admissions process. However, these tests have faced growing criticism for reinforcing inequality and privileging structurally advantaged students, leading many colleges to eliminate them as admissions requirements. In this study, we extend insights from institutional th…
Sociology (8 works) · Epistemology (7 works) · Political science (7 works) · Psychology (7 works) · Economics (6 works) · Management and Organizational Studies (6 works) · Business (5 works) · Computer Science (5 works) · Law (5 works) · Social Psychology (4 works)