Marijn H C Meijers
Biographic Data
| ID | 2818609 |
|---|---|
| NAME | Marijn H C Meijers |
| GIVEN NAMES | Marijn H C |
| FAMILY NAME | Meijers |
| SIGNATURE | MEIJERS M H C |
| AFFILIATIONS | University of Amsterdam |
| ORCID | 0000-0003-3783-7499 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The power of seeing less: Diminished reality for supporting consumer choice
Diminished reality is an immersive technology that can selectively reduce the visual salience of real-world objects, altering how people see their environment without physically changing it. This makes it a novel and innovative form of digital choice architecture in supporting consumer decision-making. While the technical development of diminished reality has advanced within computer science, our study is the first to examine how people experienc…
From Tangibility to Proximity: How Virtual Reality Encourages Climate-Friendly Food Choices Among Adolescents
Mitigating climate change requires systemic policy reforms complemented by shifts in individual behaviors, particularly in adopting climate-friendly food choices. Adolescents, an influential yet understudied demographic for dietary change interventions, represent a critical target group. This study explores the potential of virtual reality (VR) to initiate and maintain climate-friendly food choices among adolescents, leveraging exemplification an…
Beyond likes: The persuasive potential of romantic parasocial relationships with influencers
While existing studies emphasize the crucial role of amicable parasocial relationships in influencing the audience, research on the persuasive potential of romantic parasocial relationships with influencers remains limited. These relationships, characterized by a blend of physical and emotional love, are believed to be particularly intense. Therefore, we aim to investigate the persuasive impact of romantic potential with influencers, which may le…
Talking Environment on TikTok: Messages, Social Actors, and Engagement
This study aims to provide an overview of the environmental discourse on TikTok by examining the message characteristics, social actors, and audience engagement with environment-related TikTok videos. We conducted a content analysis of 1515 TikTok posts in English and Spanish and found that: (1) videos about diverse environmental topics like vegan food, waste management, and pollution were more frequently posted and were relatively more engaging …
Addressing climate change with behavioral science: A global intervention tournament in 63 countries
Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interve…
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects
Creative media advertising is a specific type of unconventional advertising in which a regular physical object serves as a medium to carry an advertising message. To better understand the workings of this type of advertising, we conducted a meta-analysis. In this study, we explore the direct effects of creative media advertising, several moderators, and the possible underlying mechanisms. The results show that exposure to creative (versus traditi…
Time spent on separating waste is never wasted: Fostering people's recycling behavior through the use of a mobile application
The current study investigates 1) whether using a recycling app can stimulate recycling behavior and 2) which behavioral model best explains whether people use a recycling app (comparing the Theory of Planned Behavior and the Technology Acceptance Model). A within-subjects experiment was conducted (N = 118) in which a baseline week of recycling was compared with an intervention week (in which participants used a recycling app). Experience samplin…
Experiencing Climate Change Virtually: The Effects of Virtual Reality on Climate Change Related Cognitions, Emotions, and Behavior
We conducted a pre-registered, between-subjects experiment to investigate whether experiencing climate change consequences virtually can influence cognitions, emotions, and pro-environmental intentions and behaviors. Participants (N = 277) experienced a wildfire through different media that varied in their degree of technological immersiveness (virtual reality vs. regular video vs. magazine articles only). Participants in the virtual reality cond…
“Meat” Me in the Middle: The Potential of a Social Norm Feedback Intervention in the Context of Meat Consumption – A Conceptual Replication
Meat consumption has detrimental environmental effects. Research shows that social norms are important when it comes to meat consumption. However, social norm interventions have shown mixed effects regarding their effectiveness for decreasing meat consumption. Therefore, an experiment was conducted (n = 279) with a 2 (baseline meat consumption: above- vs. below-average) x 3 (social norm feedback: descriptive norm only, descriptive plus injunctive…
Stimulating Sustainable Food Choices Using Virtual Reality: Taking an Environmental vs Health Communication Perspective on Enhancing Response Efficacy Beliefs
Personal response efficacy beliefs are vital in instigating, maintaining, and catalyzing environmental behavior change. In this experimental study (N = 249), we investigated whether such efficacy beliefs could be stimulated using Virtual Reality. In a VR-supermarket, participants would see interactive pop-ups displaying impact messages when they picked up products, these are messages that display the (environmental or health) impact of a product.…
The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior
To combat climate change, it is of vital importance that people change their behaviors. This study explores how influencers, or so-called greenfluencers, on Instagram could be utilized to stimulate pro-environmental behavior. We examine the effects of influencer-message congruence on influencer credibility (i.e. trustworthiness and expertise) and pro-environmental intentions, and compare the effects of influencer-message congruence between micro-…
Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study
Since habits formed during childhood are predictive of adult behaviour, children form an important target group when it comes to improving healthy and environmentally friendly food consumption. To explore the potential of immersive virtual reality (VR) in this respect, we conducted a semi-structured interview study ( N = 22) among children aged 6-13 years. This study consisted of two parts: (1) a VR experience and (2) a semi-structured interview …
Learning from the Covid-19 pandemic to combat climate change: Comparing drivers of individual action in global crises
The COVID-19 pandemic and climate change are two global crises that require collective action. Yet, the inertia typically associated with behavior change to limit climate change stands in contrast to the speed associated with behavior change to stop the spread of COVID-19. Identifying the roots of these differences can help us stimulate climate-friendly behaviors. We assessed the extent to which a number of theory-based drivers underlie behaviors…
Shifting public engagement: How media coverage of climate change conferences affects climate change audience segments
While it is often assumed that media attention for events, such as international climate change conferences, can influence public opinion, research studying changes in public opinion concerning climate change is scarce. Research on climate change audience segments and the theory of motivated reasoning suggest that media effects depend on the level of audience engagement with climate change. We analyze how exposure to media coverage of the COP21 a…
Using Visual Impact Metaphors to Stimulate Environmentally Friendly Behavior: The Roles of Response Efficacy and Evaluative Persuasion Knowledge
Although people often are aware of the importance of adopting environmentally friendly lifestyles, they might be reluctant to do so as they believe that their actions do not make a difference (i.e. low response efficacy). Furthermore, they might experience reactance (e.g. negative attitudes) towards environmental messages that encourage them to adopt an environmentally friendly lifestyle. Therefore we experimentally tested whether it is possible …
Affirming belief in scientific progress reduces environmentally friendly behaviour
Many people are reluctant to behave in environmentally friendly ways. One possible explanation might be that the motivation to behave in environmentally friendly ways is undermined by the way scientific progress is overstated in the popular media. Four experiments show that portraying science as rapidly progressing—and thus enabling society to control problems related to the natural environment and human health in the not‐too‐distant future—is de…
Three Attempts to Replicate the Moral Licensing Effect
The present work includes three attempts to replicate the moral licensing effect by Sachdeva, Iliev, and Medin (2009) . The original authors found that writing about positive traits led to lower donations to charity and decreased cooperative behavior. The first two replication attempts (student samples, 95% power based on the initial findings, NStudy1= 105, NStudy2= 150), did not confirm the original results. The third replication attempt (MTurk …
Social benefits of luxury brands as costly signals of wealth and status
Three Attempts to Replicate the Moral Licensing Effect
The present work includes three attempts to replicate the moral licensing effect by Sachdeva, Iliev, and Medin (2009) . The original authors found that writing about positive traits led to lower donations to charity and decreased cooperative behavior. The first two replication attempts (student samples, 95% power based on the initial findings, NStudy1= 105, NStudy2= 150), did not confirm the original results. The third replication attempt (MTurk …
Affirming belief in scientific progress reduces environmentally friendly behaviour
Many people are reluctant to behave in environmentally friendly ways. One possible explanation might be that the motivation to behave in environmentally friendly ways is undermined by the way scientific progress is overstated in the popular media. Four experiments show that portraying science as rapidly progressing—and thus enabling society to control problems related to the natural environment and human health in the not‐too‐distant future—is de…
Talking Environment on TikTok: Messages, Social Actors, and Engagement
This study aims to provide an overview of the environmental discourse on TikTok by examining the message characteristics, social actors, and audience engagement with environment-related TikTok videos. We conducted a content analysis of 1515 TikTok posts in English and Spanish and found that: (1) videos about diverse environmental topics like vegan food, waste management, and pollution were more frequently posted and were relatively more engaging …
Learning from the Covid-19 pandemic to combat climate change: Comparing drivers of individual action in global crises
The COVID-19 pandemic and climate change are two global crises that require collective action. Yet, the inertia typically associated with behavior change to limit climate change stands in contrast to the speed associated with behavior change to stop the spread of COVID-19. Identifying the roots of these differences can help us stimulate climate-friendly behaviors. We assessed the extent to which a number of theory-based drivers underlie behaviors…
Social benefits of luxury brands as costly signals of wealth and status
Affirming belief in scientific progress reduces environmentally friendly behaviour
Many people are reluctant to behave in environmentally friendly ways. One possible explanation might be that the motivation to behave in environmentally friendly ways is undermined by the way scientific progress is overstated in the popular media. Four experiments show that portraying science as rapidly progressing—and thus enabling society to control problems related to the natural environment and human health in the not‐too‐distant future—is de…
Three Attempts to Replicate the Moral Licensing Effect
The present work includes three attempts to replicate the moral licensing effect by Sachdeva, Iliev, and Medin (2009) . The original authors found that writing about positive traits led to lower donations to charity and decreased cooperative behavior. The first two replication attempts (student samples, 95% power based on the initial findings, NStudy1= 105, NStudy2= 150), did not confirm the original results. The third replication attempt (MTurk …
Using Visual Impact Metaphors to Stimulate Environmentally Friendly Behavior: The Roles of Response Efficacy and Evaluative Persuasion Knowledge
Although people often are aware of the importance of adopting environmentally friendly lifestyles, they might be reluctant to do so as they believe that their actions do not make a difference (i.e. low response efficacy). Furthermore, they might experience reactance (e.g. negative attitudes) towards environmental messages that encourage them to adopt an environmentally friendly lifestyle. Therefore we experimentally tested whether it is possible …
Shifting public engagement: How media coverage of climate change conferences affects climate change audience segments
While it is often assumed that media attention for events, such as international climate change conferences, can influence public opinion, research studying changes in public opinion concerning climate change is scarce. Research on climate change audience segments and the theory of motivated reasoning suggest that media effects depend on the level of audience engagement with climate change. We analyze how exposure to media coverage of the COP21 a…
Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study
Since habits formed during childhood are predictive of adult behaviour, children form an important target group when it comes to improving healthy and environmentally friendly food consumption. To explore the potential of immersive virtual reality (VR) in this respect, we conducted a semi-structured interview study ( N = 22) among children aged 6-13 years. This study consisted of two parts: (1) a VR experience and (2) a semi-structured interview …
Learning from the Covid-19 pandemic to combat climate change: Comparing drivers of individual action in global crises
The COVID-19 pandemic and climate change are two global crises that require collective action. Yet, the inertia typically associated with behavior change to limit climate change stands in contrast to the speed associated with behavior change to stop the spread of COVID-19. Identifying the roots of these differences can help us stimulate climate-friendly behaviors. We assessed the extent to which a number of theory-based drivers underlie behaviors…
Stimulating Sustainable Food Choices Using Virtual Reality: Taking an Environmental vs Health Communication Perspective on Enhancing Response Efficacy Beliefs
Personal response efficacy beliefs are vital in instigating, maintaining, and catalyzing environmental behavior change. In this experimental study (N = 249), we investigated whether such efficacy beliefs could be stimulated using Virtual Reality. In a VR-supermarket, participants would see interactive pop-ups displaying impact messages when they picked up products, these are messages that display the (environmental or health) impact of a product.…
The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior
To combat climate change, it is of vital importance that people change their behaviors. This study explores how influencers, or so-called greenfluencers, on Instagram could be utilized to stimulate pro-environmental behavior. We examine the effects of influencer-message congruence on influencer credibility (i.e. trustworthiness and expertise) and pro-environmental intentions, and compare the effects of influencer-message congruence between micro-…
Time spent on separating waste is never wasted: Fostering people's recycling behavior through the use of a mobile application
The current study investigates 1) whether using a recycling app can stimulate recycling behavior and 2) which behavioral model best explains whether people use a recycling app (comparing the Theory of Planned Behavior and the Technology Acceptance Model). A within-subjects experiment was conducted (N = 118) in which a baseline week of recycling was compared with an intervention week (in which participants used a recycling app). Experience samplin…
Experiencing Climate Change Virtually: The Effects of Virtual Reality on Climate Change Related Cognitions, Emotions, and Behavior
We conducted a pre-registered, between-subjects experiment to investigate whether experiencing climate change consequences virtually can influence cognitions, emotions, and pro-environmental intentions and behaviors. Participants (N = 277) experienced a wildfire through different media that varied in their degree of technological immersiveness (virtual reality vs. regular video vs. magazine articles only). Participants in the virtual reality cond…
“Meat” Me in the Middle: The Potential of a Social Norm Feedback Intervention in the Context of Meat Consumption – A Conceptual Replication
Meat consumption has detrimental environmental effects. Research shows that social norms are important when it comes to meat consumption. However, social norm interventions have shown mixed effects regarding their effectiveness for decreasing meat consumption. Therefore, an experiment was conducted (n = 279) with a 2 (baseline meat consumption: above- vs. below-average) x 3 (social norm feedback: descriptive norm only, descriptive plus injunctive…
Addressing climate change with behavioral science: A global intervention tournament in 63 countries
Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interve…
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects
Creative media advertising is a specific type of unconventional advertising in which a regular physical object serves as a medium to carry an advertising message. To better understand the workings of this type of advertising, we conducted a meta-analysis. In this study, we explore the direct effects of creative media advertising, several moderators, and the possible underlying mechanisms. The results show that exposure to creative (versus traditi…
Beyond likes: The persuasive potential of romantic parasocial relationships with influencers
While existing studies emphasize the crucial role of amicable parasocial relationships in influencing the audience, research on the persuasive potential of romantic parasocial relationships with influencers remains limited. These relationships, characterized by a blend of physical and emotional love, are believed to be particularly intense. Therefore, we aim to investigate the persuasive impact of romantic potential with influencers, which may le…
Talking Environment on TikTok: Messages, Social Actors, and Engagement
This study aims to provide an overview of the environmental discourse on TikTok by examining the message characteristics, social actors, and audience engagement with environment-related TikTok videos. We conducted a content analysis of 1515 TikTok posts in English and Spanish and found that: (1) videos about diverse environmental topics like vegan food, waste management, and pollution were more frequently posted and were relatively more engaging …
The power of seeing less: Diminished reality for supporting consumer choice
Diminished reality is an immersive technology that can selectively reduce the visual salience of real-world objects, altering how people see their environment without physically changing it. This makes it a novel and innovative form of digital choice architecture in supporting consumer decision-making. While the technical development of diminished reality has advanced within computer science, our study is the first to examine how people experienc…
From Tangibility to Proximity: How Virtual Reality Encourages Climate-Friendly Food Choices Among Adolescents
Mitigating climate change requires systemic policy reforms complemented by shifts in individual behaviors, particularly in adopting climate-friendly food choices. Adolescents, an influential yet understudied demographic for dietary change interventions, represent a critical target group. This study explores the potential of virtual reality (VR) to initiate and maintain climate-friendly food choices among adolescents, leveraging exemplification an…
Psychology (14 works) · Environmental Education and Sustainability (11 works) · Social Psychology (11 works) · Political science (8 works) · Behavioral Health and Interventions (7 works) · Climate Change Communication and Perception (7 works) · Business (6 works) · Computer Science (5 works) · Advertising (4 works) · Media Influence and Health (4 works)