Walter Wymer
Biographic Data
| ID | 289040 |
|---|---|
| NAME | Walter Wymer |
| GIVEN NAMES | Walter |
| FAMILY NAME | Wymer |
| SIGNATURE | WYMER W |
| AFFILIATIONS | University of Lethbridge |
| ORCID | 0000-0002-5864-2829 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 20 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Experiential Influences on Volunteers’ Retention and Support Intentions
We contribute to the research stream on volunteer retention and commitment that examines the influence of satisfaction on retention by (1) examining potential antecedents to satisfaction, (2) framing satisfaction as volunteers’ satisfaction with their volunteering experience, and (3) evaluating a variety of potential outcome variables. We examined the influence of volunteer’s satisfaction with their overall volunteering experience on six behavior…
How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
The article aims to add to knowledge of how to more effectively attain favourable marketing outcomes with respect to social marketing communications. This research sought to determine if the type of appeal had a differential influence on changing audience beliefs, audience behavioural change intentions, and audience word-of-mouth intentions. The social marketing problem in this study was unsafe driving practices, specially speeding and driving wh…
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes
Nonprofit brand strength is conceptualized as the degree to which a nonprofit brand is well known to a target group, is perceived favorably by a target group, and is perceived to be remarkable by a target group. Hence, the authors conceptualize nonprofit brand strength as a priori having three dimensions: familiarity, remarkability, and attitude. The authors report the development of a nonprofit brand strength scale, using a series of charity bra…
Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions
We compare the relative influence of different celebrity endorser attributes on respondents’ intentions to donate to a fictitious charity. The celebrity endorser attributes we modeled are expertise, admirability, likeability, trustworthiness, and attractiveness. We examine the moderating effects of audience sex, and general attitudes toward charities. Finally, we examined the mediating effects of perceived endorser fit with the endorsed charity. …
Effects of Corporate Support of a Charity on Public Perceptions of the Charity
A quasi-experimental design ( N = 517) was used to investigate the effect on audience response to a supported charity if corporate support is featured in an advertisement. The results indicate that corporate support of a charity appears not to influence audience attitudes and donation intentions for the charity. A small portion of the audience may be motivated to donate when learning of a large corporate donation to the charity. The level of indi…
A review of scale development practices in nonprofit management and marketing
We describe a set of recommended practices for scale development research in nonprofit management and marketing. General process issues are described followed by recommendations for EFA and CFA components of scaling research. Implications for researchers, journal editors and reviewers are discussed.
Financial Planners and Philanthropic Planning
This article reports findings from a survey of Canadian financial planners. The focus of the study is learning more about the depth and breadth of philanthropic planning that is included in their advising services to their high-net worth clients. The findings indicate that a minority of financial planners (1) regularly broach the topic of philanthropy in their counseling, (2) believe their clients are interested in philanthropy, and (3) feel suff…
The Implications of Sex Differences on Volunteer Preferences
This study explores the relationship between sex differences and preferences for volunteer roles, organizations, and supervision. A series of hypotheses were developed from prior research on sex differences from the fields of biology, neuroscience, and psychology to determine whether such preferences can be predicted. An online survey panel of over 700 individuals comprised the sample. Many of the hypotheses were supported. Implications of the fi…
The Routledge Companion to Nonprofit Marketing
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio
David Kessler, A Question of Intent: A Great American Battle with a Deadly Industry, Public Affairs, New York, 2001
James E. Austin, The Collaboration Challenge: How Nonprofits and Businesses Succeed through Strategic Alliances, Jossey-Bass, San Francisco, 2000
Strategic Marketing of Church Volunteers
Building upon earlier work in JMMM, this article describes how a marketing-oriented church can develop marketing strategies for one of its key constituencies-church volunteers. Volunteers are regarded as important customers. Although volunteers make a gift of their time, talents, and skills, they have needs to be satisfied. Understanding the needs and expectations of volunteers, then creating marketing mixes for them, is the foundation for develo…
A Religious Motivation to Volunteer? Exploring the Linkage Between Volunteering and Religious Values
Although the literature on volunteerism is considerable and growing, there is not a substantial body of research dealing with the association between religious values and volunteerism. There may be a relationship between religious values and community volunteerism. There may be a relationship between religious values and church volunteerism. These issues have not been examined in depth. The purpose of this article is to examine the relationship b…
The Implications of Sex Differences on Volunteer Preferences
This study explores the relationship between sex differences and preferences for volunteer roles, organizations, and supervision. A series of hypotheses were developed from prior research on sex differences from the fields of biology, neuroscience, and psychology to determine whether such preferences can be predicted. An online survey panel of over 700 individuals comprised the sample. Many of the hypotheses were supported. Implications of the fi…
Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions
We compare the relative influence of different celebrity endorser attributes on respondents’ intentions to donate to a fictitious charity. The celebrity endorser attributes we modeled are expertise, admirability, likeability, trustworthiness, and attractiveness. We examine the moderating effects of audience sex, and general attitudes toward charities. Finally, we examined the mediating effects of perceived endorser fit with the endorsed charity. …
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
David Kessler, A Question of Intent: A Great American Battle with a Deadly Industry, Public Affairs, New York, 2001
Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes
Nonprofit brand strength is conceptualized as the degree to which a nonprofit brand is well known to a target group, is perceived favorably by a target group, and is perceived to be remarkable by a target group. Hence, the authors conceptualize nonprofit brand strength as a priori having three dimensions: familiarity, remarkability, and attitude. The authors report the development of a nonprofit brand strength scale, using a series of charity bra…
Effects of Corporate Support of a Charity on Public Perceptions of the Charity
A quasi-experimental design ( N = 517) was used to investigate the effect on audience response to a supported charity if corporate support is featured in an advertisement. The results indicate that corporate support of a charity appears not to influence audience attitudes and donation intentions for the charity. A small portion of the audience may be motivated to donate when learning of a large corporate donation to the charity. The level of indi…
A Religious Motivation to Volunteer? Exploring the Linkage Between Volunteering and Religious Values
Although the literature on volunteerism is considerable and growing, there is not a substantial body of research dealing with the association between religious values and volunteerism. There may be a relationship between religious values and community volunteerism. There may be a relationship between religious values and church volunteerism. These issues have not been examined in depth. The purpose of this article is to examine the relationship b…
Strategic Marketing of Church Volunteers
Building upon earlier work in JMMM, this article describes how a marketing-oriented church can develop marketing strategies for one of its key constituencies-church volunteers. Volunteers are regarded as important customers. Although volunteers make a gift of their time, talents, and skills, they have needs to be satisfied. Understanding the needs and expectations of volunteers, then creating marketing mixes for them, is the foundation for develo…
James E. Austin, The Collaboration Challenge: How Nonprofits and Businesses Succeed through Strategic Alliances, Jossey-Bass, San Francisco, 2000
David Kessler, A Question of Intent: A Great American Battle with a Deadly Industry, Public Affairs, New York, 2001
The Routledge Companion to Nonprofit Marketing
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio
Financial Planners and Philanthropic Planning
This article reports findings from a survey of Canadian financial planners. The focus of the study is learning more about the depth and breadth of philanthropic planning that is included in their advising services to their high-net worth clients. The findings indicate that a minority of financial planners (1) regularly broach the topic of philanthropy in their counseling, (2) believe their clients are interested in philanthropy, and (3) feel suff…
The Implications of Sex Differences on Volunteer Preferences
This study explores the relationship between sex differences and preferences for volunteer roles, organizations, and supervision. A series of hypotheses were developed from prior research on sex differences from the fields of biology, neuroscience, and psychology to determine whether such preferences can be predicted. An online survey panel of over 700 individuals comprised the sample. Many of the hypotheses were supported. Implications of the fi…
A review of scale development practices in nonprofit management and marketing
We describe a set of recommended practices for scale development research in nonprofit management and marketing. General process issues are described followed by recommendations for EFA and CFA components of scaling research. Implications for researchers, journal editors and reviewers are discussed.
Effects of Corporate Support of a Charity on Public Perceptions of the Charity
A quasi-experimental design ( N = 517) was used to investigate the effect on audience response to a supported charity if corporate support is featured in an advertisement. The results indicate that corporate support of a charity appears not to influence audience attitudes and donation intentions for the charity. A small portion of the audience may be motivated to donate when learning of a large corporate donation to the charity. The level of indi…
Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions
We compare the relative influence of different celebrity endorser attributes on respondents’ intentions to donate to a fictitious charity. The celebrity endorser attributes we modeled are expertise, admirability, likeability, trustworthiness, and attractiveness. We examine the moderating effects of audience sex, and general attitudes toward charities. Finally, we examined the mediating effects of perceived endorser fit with the endorsed charity. …
Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes
Nonprofit brand strength is conceptualized as the degree to which a nonprofit brand is well known to a target group, is perceived favorably by a target group, and is perceived to be remarkable by a target group. Hence, the authors conceptualize nonprofit brand strength as a priori having three dimensions: familiarity, remarkability, and attitude. The authors report the development of a nonprofit brand strength scale, using a series of charity bra…
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
The article aims to add to knowledge of how to more effectively attain favourable marketing outcomes with respect to social marketing communications. This research sought to determine if the type of appeal had a differential influence on changing audience beliefs, audience behavioural change intentions, and audience word-of-mouth intentions. The social marketing problem in this study was unsafe driving practices, specially speeding and driving wh…
Experiential Influences on Volunteers’ Retention and Support Intentions
We contribute to the research stream on volunteer retention and commitment that examines the influence of satisfaction on retention by (1) examining potential antecedents to satisfaction, (2) framing satisfaction as volunteers’ satisfaction with their volunteering experience, and (3) evaluating a variety of potential outcome variables. We examined the influence of volunteer’s satisfaction with their overall volunteering experience on six behavior…
Business (9 works) · Psychology (9 works) · Nonprofit Sector and Volunteering (6 works) · Political science (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Law (5 works) · Social Psychology (5 works) · Social Psychology (5 works) · Advertising (4 works) · Customer Service Quality and Loyalty (4 works)