Sylvia Chan-Olmsted
Biographic Data
| ID | 292053 |
|---|---|
| NAME | Sylvia Chan-Olmsted |
| GIVEN NAMES | Sylvia |
| FAMILY NAME | Chan-Olmsted |
| SIGNATURE | CHAN-OLMSTED S |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Deep learning framework with multi-perspective social behaviors for vaccine hesitation
Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility
This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was e…
Making Media: Production, Practices, and Professions
Factors affecting YouTube influencer marketing credibility: A heuristic-systematic model
The rise of influencer marketing makes YouTube an ideal media platform to implement such marketing strategies. Many scholars consider the success of YouTube influencer marketing as a result of high consumer perception of information credibility. This study employs heuristic-systematic model to investigate how informational cues influence credibility evaluations of information posted by YouTube influencers. An online survey was conducted to invest…
Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility
This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was e…
Factors affecting YouTube influencer marketing credibility: A heuristic-systematic model
The rise of influencer marketing makes YouTube an ideal media platform to implement such marketing strategies. Many scholars consider the success of YouTube influencer marketing as a result of high consumer perception of information credibility. This study employs heuristic-systematic model to investigate how informational cues influence credibility evaluations of information posted by YouTube influencers. An online survey was conducted to invest…
Making Media: Production, Practices, and Professions
Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility
This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was e…
Deep learning framework with multi-perspective social behaviors for vaccine hesitation
Computer Science (4 works) · Advertising (3 works) · Business (3 works) · Political science (3 works) · Psychology (3 works) · Social media (3 works) · Credibility (2 works) · Misinformation and Its Impacts (2 works) · Social Media and Politics (2 works) · Source credibility (2 works)