Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Jordi Morales-I-Gras

Biographic Data

ID292098
NAMEJordi Morales-I-Gras
GIVEN NAMESJordi
FAMILY NAMEMorales-I-Gras
SIGNATUREMORALES-I-GRAS J
AFFILIATIONSUniversity of the Basque Country
ORCID0000-0003-4173-3609
VERIFIEDYes
TOTAL WORKS28
TOTAL CITATIONS16
AUTHOR COUNT28
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2026
H-INDEX2
  • The French #MeToo campaign: Hybrid activism from #BalanceTonPorc to #MeTooInceste

    Open Access•Guiomar Rovira-Sancho, Jordi Morales-I-Gras•ARTICLE•European Journal of Women s Studies•2026•References: 4

    This article argues that the #MeToo campaign in France underwent a fundamental transformation in the conditions under which feminist testimony about sexual violence could achieve public resonance. Tracing the movement’s trajectory from October 2017 to January 2022, we draw on Treré’s (2018) concept of “hybrid activism” and Alcoff’s (2019) notion of “echoability” to analyse five analytically distinct phases: the digital eruption of #BalanceTonPorc…

  • The club of the discontents: Motivational roots, polarise narratives, and key actors of Spanish-speaking anti-abortion communities on Twitter

    Open Access•Dafne Calvo, Maria Iranzo-Cabrera et al.•ARTICLE•Humanities and Social Sciences…•2025

    Amidst the evolving landscape of abortion laws in Latin America and Spain, the ethical discourse surrounding its acceptability remains highly contentious, particularly within digital advocacy campaigns aimed at its prohibition. Against the backdrop of diverse trends observed within anti-feminist movements and the heightened toxicity permeating online platforms, this study endeavours to explore the communication dynamics and organisational structu…

  • Shaping the notion of #wellbeing in the therapy culture context: An analysis through Instagram narratives

    Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•Journal of Communication Management•2025

    Purpose The aim of this paper is to (1) identify textual and visual themes and sub-themes associated with the #wellbeing hashtag on Instagram, (2) assess their varying levels of engagement and (3) investigate gender bias present in the analysed visual narratives. Design/methodology/approach This study employs a range of big data analysis techniques to investigate various dimensions of wellbeing on Instagram. Initially, a sample of 9,844 posts was…

  • Straddling Two Platforms: From Twitter to Mastodon, an Analysis of the Evolution of an Unfinished Social Media Migration

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Social Sciences•2025•References: 3

    Social media have been fundamental in the daily lives of millions of people, but they have raised concerns about content moderation policies, the management of personal data, and their commercial exploitation. The acquisition of Twitter (now X) by Elon Musk in 2022 generated concerns among Twitter users regarding changes in the platform’s direction, prompting a migration campaign by some user groups to the federated network Mastodon. This study r…

  • Shooting the Messenger? Harassment and Hate Speech Directed at Journalists on Social Media

    Open Access•Simón Peña Fernández, Urko Peña Alonso et al.•ARTICLE•Societies•2025•References: 20

    Journalists have incorporated social networks into their work as a standard tool, enhancing their ability to produce and disseminate information and making it easier for them to connect more directly with their audiences. However, this greater presence in the digital public sphere has also increased their exposure to harassment and hate speech, particularly in the case of women journalists. This study analyzes the presence of harassment and hate …

  • Unstoppable Implementation. Technological Imaginaries on Artificial Intelligence in Southern European Journalism

    Dafne Calvo, Lorena Cano-Orón et al.•ARTICLE•Journalism Practice•2025•Cited by: 1•References: 28

  • The contribution of X to youth environmental movements addressing climate change: Effective impact or distorting noise

    Open Access•Ángela Alonso-Jurnet, Ainara Larrondo Ureta et al.•ARTICLE•Anàlisi•2025•References: 34

    Just Stop Oil and Last Generation have established themselves as two of the most prominent environmental activist movements, particularly in the context of the fight against climate change. Both movements have gained prominence through high-impact communication actions in both generalist legacy media and on social media. Given the significant influence and central role of the social media platform X (formerly Twitter) in promoting collective stru…

  • Las imágenes como recurso fundamental de la información durante la covid-19 y la fase de vacunación en medios digitales españoles

    Open Access•Carmen Peñafiel-Saiz, Jordi Morales-I-Gras et al.•ARTICLE•Revista de Comunicacion•2024

    El estudio tiene como objetivo caracterizar las imágenes que acompañan a las informaciones de la pandemia de la covid-19, la vacunación y los tratamientos contra el coronavirus en los medios de comunicación digitales: ABC, Deia, EITB.eus, El Correo, elDiario.es, El Mundo, La Razón, La Vanguardia, Naiz y Público (2020-2022). Se ha trabajado con una muestra de 15.654 imágenes únicas, sobre las que se ha procedido a identificar 15 clústeres con técn…

  • Política vs. entretenimiento. Análisis del liderazgo conversacional de los medios en las redes sociales

    Open Access•Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•El Profesional de la Informacion•2024

    Las marcas de medios tradicionales y nativos digitales compiten desde hace décadas con un conjunto heterogéneo de actores, lo que contribuye a cuestionar su liderazgo periodístico, autoridad y legitimidad pública. Al mismo tiempo, el actual sistema de medios, híbrido y disruptivo, ofrece a estas marcas diversas oportunidades para recuperar su centralidad como medios de referencia y ofrecer garantías frente a las amenazas de tipo desinformativo. E…

  • The governance of Basque language revitalisation in the Basque Autonomous Community: From confrontation toward collaboration

    Eduardo Apodaka, Eduardo Apodaka Ostaikoetxea et al.•ARTICLE•Journal of Multilingual and…•2024•References: 20

    In recent decades, language revitalisation policies, programmes and initiatives have had to develop in an environment of major social, political, economic, or technological changes that have had an extraordinary impact on the governance of minority language revitalisation. In this context, we have studied the changes that have taken place in the governance of the revitalisation of the Basque language in the Basque Autonomous Community during the …

  • Femitags in the networks and in the streets: 50 Hashtags for feminist activism in Latin America

    Open Access•Guiomar Rovira-Sancho, Jordi Morales-I-Gras•ARTICLE•El Profesional de la Informacion•2023•Cited by: 1•References: 11

    The aim of this article is to characterize the main hashtags of Mexican feminist activism as part of the Latin American connected crowds, on the basis of a review of the most popular trends between 2016 and 2021 on Twitter. A total of 50 hashtags have been selected that, due to their repeated use, are characterized as femitags, that is, performative meta-discursive identifiers that mainly do three things: disseminate and tune in to frames of prot…

  • Feminism, gender identity and polarization in TikTok and Twitter

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Comunicar•2023•Cited by: 2•References: 5

    The potential of social media to create open, collaborative and participatory spaces allows young women to engage and empower themselves in political and social activism. In this context, the objective of this research is to analyze the polarization in the debate at the intersection between the defense of feminism and transsexuality, preferably among the young public, symbolized in the use of the term “TERF”. To do this, the existing communities …

  • Indignación y descontextualización en la comunicación de fenómenos meteorológicos extremos en Twitter: Análisis de las comunidades y el debate público digital en torno a la oleada de incendios en Espa…

    Open Access•Ángela Alonso-Jurnet, Jordi Morales-I-Gras•ARTICLE•Estudios sobre el Mensaje…•2023•References: 8

    Este estudio ha analizado la conversación digital acontecida en Twitter acerca de la oleada de incendios forestales que afectaron a la Península Ibérica en 2022, declarado como el peor año del siglo XXI en número de hectáreas quemadas -más de 300.000- en España. Mediante una aproximación metodológica basada en el Análisis de Redes Sociales (ARS), se han analizado 145.081 tweets a través de los cuales se ha elaborado una red de menciones. Dicha re…

  • Conspirituality in Covid-19 Times: A Mixed-method Study of Anti-vaccine Movements in Spain

    M Griera, Jordi Morales-I-Gras et al.•ARTICLE•Journal for the Academic Study of…•2022

    This article focuses on the development of COVID-19 anti-vaccination movements in Spain and explores their relationship with the phenomenon of conspirituality. By using a mixed-methods approach combining big data analysis with small ethnographic data analysis, we examine how conspiracy theories and spiritual ideas circulate, merge and crystallize in particular practices and encounters in Spain. The big data analysis of Twitter conversations revea…

  • Femitags for feminist connected crowds in Latin America and Spain

    Open Access•Guiomar Rovira-Sancho, Jordi Morales-I-Gras•ARTICLE•Acta Psychologica•2022

    In recent years, women are acting all over the world against gender violence and femicide. This new wave of feminist claims is characterized by the intensive use of social media to spread consciousness and amplify influence. For this research, we analyse three femitags (i.e., feminist hashtags) from Twitter that have been relevant in different crucial mobilizations in Argentina, Spain, and Mexico. These are three hashtags with different functions…

  • Comunicación política, institucional y medios de comunicación en tiempo de pandemia. Análisis del diálogo sobre vacunas en cinco países iberoamericanos

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Revista de Comunicacion•2022

    El actual contexto mediático se caracteriza como un sistema híbrido en el que los viejos y los nuevos actores coexisten y, a la par compiten, por su hegemonía en la esfera mediática. En este contexto, el Covid-19 ha generado una “infodemia” o sobreexposición informativa que ha dificultado el acceso de la ciudadanía a fuentes y orientación fiables. Por ello, el objetivo principal de este artículo es caracterizar a los actores políticos, institucio…

  • Green energy: Identifying development trends in society using Twitter data mining to make strategic decisions

    Open Access•Enara Zarrabeitia Bilbao, Jordi Morales-I-Gras et al.•ARTICLE•El Profesional de la Informacion•2022•References: 5

    This study analyzes Twitter’s contribution to green energy. More than 200,000 global tweets sent during 2020 containing the terms “green energy” OR “greenenergy” were analyzed. The tweets were captured by web scraping and processed using algorithms and techniques for the analysis of massive datasets from social networks. In particular, relationships between users (through mentions) were determined according to the Louvain multilevel algorithm to …

  • Current affairs on TikTok. Virality and entertainment for digital natives

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•El Profesional de la Informacion•2022•Cited by: 2•References: 14

    Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract …

  • El 14F a Instagram. Una proposta d'articulació de tècniques de raspat web i anàlisi de xarxes

    Open Access•Jordi Morales-I-Gras, Oriol Sánchez-I-Vallès•ARTICLE•Papers Revista de Sociologia•2022

    En aquest article analitzem la campanya electoral del 14 de febrer de 2021 al Parlament de Catalunya a través de la conversa dels partits a Instagram, una de les plataformes digitals amb més usuaris registrats i també una de les menys ateses en la recerca sociològica sobre els mitjans socials. Hem aplicat una sèrie de tècniques de raspat web ètic i legal per adquirir les dades, que han estat recuperades, processades i emmagatzemades en una base d…

  • Desinformación, vacunas y Covid-19. Análisis de la infodemia y la conversación digital en Twitter

    Open Access•Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•Revista Latina de Comunicación…•2021

    Introducción: El debate de sobre las vacunas contra el Covid-19 ha estado muy presente en las redes sociales desde el mismo inicio de la crisis sanitaria, en un contexto de infodemia en el que la presencia de todo tipo de informaciones ha sido un caldo de cultivo para la desinformación o las noticias falseadas. Metodología: En este contexto, este artículo busca medir y caracterizar la conversación sobre las vacunas contra el Covid-19 en la red so…

  • La gobernanza lingüística en la Comunidad Autónoma Vasca: Racionalidad neoliberal y demandas comunitarias

    Open Access•Eduardo Apodaka Ostaikoetxea, Jordi Morales-I-Gras•ARTICLE•Athenea Digital Revista de…•2021

    La gobernanza de las políticas lingüísticas en la Comunidad Autónoma Vasca ha sido y es protagonizada por actores heterogéneos que han ido moviéndose desde un abierto antagonismo hacia dinámicas de colaboración. Hemos analizado dicha gobernanza a través de los textos programáticos de sus actores, con especial atención al discurso institucional, a su relación con la racionalidad neoliberal, y a las demandas socio-comunitarias a favor de un modelo …

  • Digital Prospects of the Contemporary Feminist Movement for Dialogue and International Mobilization: A Case Study of the 25 November Twitter Conversation

    Open Access•Ainara Larrondo Ureta, Julen Orbegozo Terradillos et al.•ARTICLE•Social Sciences•2021•Cited by: 4•References: 48

    The feminist movement is experiencing the rise of a new generation characterized by specific phenomena linked to technological progress, such as hashtivism, i.e., mobilization through social media. With the aim of contributing to extending our knowledge of the implications of Twitter for this as well as other social movements, this article examined eight of the most common Spanish- and English-language hashtags used to commemorate the 25 November…

  • Desinformación en redes sociales: Compartimentos estancos o espacios dialécticos? El caso Luther King, Quim Torra y El Confidencial

    Open Access•Julen Orbegozo Terradillos, Jordi Morales-I-Gras et al.•ARTICLE•Revista Mediterranea de…•2020

    Este artículo examina la difusión de una desinformación publicada por el diario digital El Confidencial en un contexto políticamente polarizado y analiza su comportamiento en la conversación digital en Twitter. La noticia seleccionada relaciona unas palabras pronunciadas por el presidente de la Generalitat de Cataluña, Quim Torra, en uno de sus discursos oficiales, y la respuesta del instituto creado en honor al activista por los derechos civiles…

  • Cognitive Biases in Link Sharing Behavior and How to Get Rid of Them: Evidence from the 2019 Spanish General Election Twitter Conversation

    Open Access•Jordi Morales-I-Gras•ARTICLE•Social Media + Society•2020•Cited by: 1•References: 8

    After a few years focusing on issues such as electoral prediction through social media data, many analysts turned their attention toward fake news spreading and misinformation. A coherent next step in elections research through social media data would be identifying what makes communities and individuals less open to manipulation. Misinformation is not simply bad or false information but selective information circulated among isolated and unconne…

  • Feminist hashtag activism in Spain: Measuring the degree of politicisation of online discourse on #YoSíTeCreo, #HermanaYoSíTeCreo, #Cuéntalo y #NoEstásSola

    Open Access•Ainara Larrondo Ureta, Jordi Morales-I-Gras et al.•ARTICLE•Communication & Society•2019

    The use of Twitter as a tool for mobilisation has made digital social and political activism a growing area of interest in communication research. Scholars have underscored the effectiveness of Twitter in galvanising the opinion of broad sectors of the public and expressing the indignation of average citizens on issues of social concern (Bruns et al., 2015; Martínez, 2017). The rise of feminist social media activism has prompted a number of studi…

Next
  • Feminist hashtag activism in Spain: Measuring the degree of politicisation of online discourse on #YoSíTeCreo, #HermanaYoSíTeCreo, #Cuéntalo y #NoEstásSola

    Open Access•Ainara Larrondo Ureta, Jordi Morales-I-Gras et al.•ARTICLE•Communication & Society•2019•Cited by: 5•References: 10

    The use of Twitter as a tool for mobilisation has made digital social and political activism a growing area of interest in communication research. Scholars have underscored the effectiveness of Twitter in galvanising the opinion of broad sectors of the public and expressing the indignation of average citizens on issues of social concern (Bruns et al., 2015; Martínez, 2017). The rise of feminist social media activism has prompted a number of studi…

  • Digital Prospects of the Contemporary Feminist Movement for Dialogue and International Mobilization: A Case Study of the 25 November Twitter Conversation

    Open Access•Ainara Larrondo Ureta, Julen Orbegozo Terradillos et al.•ARTICLE•Social Sciences•2021•Cited by: 4•References: 48

    The feminist movement is experiencing the rise of a new generation characterized by specific phenomena linked to technological progress, such as hashtivism, i.e., mobilization through social media. With the aim of contributing to extending our knowledge of the implications of Twitter for this as well as other social movements, this article examined eight of the most common Spanish- and English-language hashtags used to commemorate the 25 November…

  • Feminism, gender identity and polarization in TikTok and Twitter

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Comunicar•2023•Cited by: 2•References: 5

    The potential of social media to create open, collaborative and participatory spaces allows young women to engage and empower themselves in political and social activism. In this context, the objective of this research is to analyze the polarization in the debate at the intersection between the defense of feminism and transsexuality, preferably among the young public, symbolized in the use of the term “TERF”. To do this, the existing communities …

  • Current affairs on TikTok. Virality and entertainment for digital natives

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•El Profesional de la Informacion•2022•Cited by: 2•References: 14

    Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract …

  • Unstoppable Implementation. Technological Imaginaries on Artificial Intelligence in Southern European Journalism

    Dafne Calvo, Lorena Cano-Orón et al.•ARTICLE•Journalism Practice•2025•Cited by: 1•References: 28

  • Femitags in the networks and in the streets: 50 Hashtags for feminist activism in Latin America

    Open Access•Guiomar Rovira-Sancho, Jordi Morales-I-Gras•ARTICLE•El Profesional de la Informacion•2023•Cited by: 1•References: 11

    The aim of this article is to characterize the main hashtags of Mexican feminist activism as part of the Latin American connected crowds, on the basis of a review of the most popular trends between 2016 and 2021 on Twitter. A total of 50 hashtags have been selected that, due to their repeated use, are characterized as femitags, that is, performative meta-discursive identifiers that mainly do three things: disseminate and tune in to frames of prot…

  • Cognitive Biases in Link Sharing Behavior and How to Get Rid of Them: Evidence from the 2019 Spanish General Election Twitter Conversation

    Open Access•Jordi Morales-I-Gras•ARTICLE•Social Media + Society•2020•Cited by: 1•References: 8

    After a few years focusing on issues such as electoral prediction through social media data, many analysts turned their attention toward fake news spreading and misinformation. A coherent next step in elections research through social media data would be identifying what makes communities and individuals less open to manipulation. Misinformation is not simply bad or false information but selective information circulated among isolated and unconne…

  • Collective Identity in the anglophone Social Psychology

    Open Access•Angel Beldarrain, Jordi Morales-I-Gras et al.•ARTICLE•Papeles del CEIC•2015

    In the last three decades of the twentieth century two different theories on identity were developed among sociologists (Identity Theory) and social psychologists (Social Identity Theory). Although they developed independently they share similarities such as the claim that between individual behavior and social structure there is a dynamic mediation of a self which is socially constructed. We will describe both theoretical models, as well as some…

  • Desenredando las identidades soberanistas vasca y catalana: Un Análisis de Redes Sociales de las etiquetas de Twitter #BasquesDecide y #Up4Freedom

    Open Access•Jordi Morales-I-Gras, Jordi Morales I Gras•ARTICLE•Papeles del CEIC•2015

    La intención de este artículo es identificar y comparar mediante técnicas de Análisis de Redes Sociales algunos de los agentes que contribuyen de manera relevante al proceso de configuración de identidades políticas soberanistas en el País Vasco y en Cataluña, así como atender a las relaciones establecidas entre los participantes de los debates bajo las etiquetas #BasquesDecide y #Up4Freedom. El artículo muestra que existen diferencias sustancial…

  • Feminist hashtag activism in Spain: Measuring the degree of politicisation of online discourse on #YoSíTeCreo, #HermanaYoSíTeCreo, #Cuéntalo y #NoEstásSola

    Open Access•Ainara Larrondo Ureta, Jordi Morales-I-Gras et al.•ARTICLE•Communication & Society•2019

    The use of Twitter as a tool for mobilisation has made digital social and political activism a growing area of interest in communication research. Scholars have underscored the effectiveness of Twitter in galvanising the opinion of broad sectors of the public and expressing the indignation of average citizens on issues of social concern (Bruns et al., 2015; Martínez, 2017). The rise of feminist social media activism has prompted a number of studi…

  • Feminist hashtag activism in Spain: Measuring the degree of politicisation of online discourse on #YoSíTeCreo, #HermanaYoSíTeCreo, #Cuéntalo y #NoEstásSola

    Open Access•Ainara Larrondo Ureta, Jordi Morales-I-Gras et al.•ARTICLE•Communication & Society•2019•Cited by: 5•References: 10

    The use of Twitter as a tool for mobilisation has made digital social and political activism a growing area of interest in communication research. Scholars have underscored the effectiveness of Twitter in galvanising the opinion of broad sectors of the public and expressing the indignation of average citizens on issues of social concern (Bruns et al., 2015; Martínez, 2017). The rise of feminist social media activism has prompted a number of studi…

  • Desinformación en redes sociales: Compartimentos estancos o espacios dialécticos? El caso Luther King, Quim Torra y El Confidencial

    Open Access•Julen Orbegozo Terradillos, Jordi Morales-I-Gras et al.•ARTICLE•Revista Mediterranea de…•2020

    Este artículo examina la difusión de una desinformación publicada por el diario digital El Confidencial en un contexto políticamente polarizado y analiza su comportamiento en la conversación digital en Twitter. La noticia seleccionada relaciona unas palabras pronunciadas por el presidente de la Generalitat de Cataluña, Quim Torra, en uno de sus discursos oficiales, y la respuesta del instituto creado en honor al activista por los derechos civiles…

  • Cognitive Biases in Link Sharing Behavior and How to Get Rid of Them: Evidence from the 2019 Spanish General Election Twitter Conversation

    Open Access•Jordi Morales-I-Gras•ARTICLE•Social Media + Society•2020•Cited by: 1•References: 8

    After a few years focusing on issues such as electoral prediction through social media data, many analysts turned their attention toward fake news spreading and misinformation. A coherent next step in elections research through social media data would be identifying what makes communities and individuals less open to manipulation. Misinformation is not simply bad or false information but selective information circulated among isolated and unconne…

  • Desinformación, vacunas y Covid-19. Análisis de la infodemia y la conversación digital en Twitter

    Open Access•Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•Revista Latina de Comunicación…•2021

    Introducción: El debate de sobre las vacunas contra el Covid-19 ha estado muy presente en las redes sociales desde el mismo inicio de la crisis sanitaria, en un contexto de infodemia en el que la presencia de todo tipo de informaciones ha sido un caldo de cultivo para la desinformación o las noticias falseadas. Metodología: En este contexto, este artículo busca medir y caracterizar la conversación sobre las vacunas contra el Covid-19 en la red so…

  • La gobernanza lingüística en la Comunidad Autónoma Vasca: Racionalidad neoliberal y demandas comunitarias

    Open Access•Eduardo Apodaka Ostaikoetxea, Jordi Morales-I-Gras•ARTICLE•Athenea Digital Revista de…•2021

    La gobernanza de las políticas lingüísticas en la Comunidad Autónoma Vasca ha sido y es protagonizada por actores heterogéneos que han ido moviéndose desde un abierto antagonismo hacia dinámicas de colaboración. Hemos analizado dicha gobernanza a través de los textos programáticos de sus actores, con especial atención al discurso institucional, a su relación con la racionalidad neoliberal, y a las demandas socio-comunitarias a favor de un modelo …

  • Digital Prospects of the Contemporary Feminist Movement for Dialogue and International Mobilization: A Case Study of the 25 November Twitter Conversation

    Open Access•Ainara Larrondo Ureta, Julen Orbegozo Terradillos et al.•ARTICLE•Social Sciences•2021•Cited by: 4•References: 48

    The feminist movement is experiencing the rise of a new generation characterized by specific phenomena linked to technological progress, such as hashtivism, i.e., mobilization through social media. With the aim of contributing to extending our knowledge of the implications of Twitter for this as well as other social movements, this article examined eight of the most common Spanish- and English-language hashtags used to commemorate the 25 November…

  • Conspirituality in Covid-19 Times: A Mixed-method Study of Anti-vaccine Movements in Spain

    M Griera, Jordi Morales-I-Gras et al.•ARTICLE•Journal for the Academic Study of…•2022

    This article focuses on the development of COVID-19 anti-vaccination movements in Spain and explores their relationship with the phenomenon of conspirituality. By using a mixed-methods approach combining big data analysis with small ethnographic data analysis, we examine how conspiracy theories and spiritual ideas circulate, merge and crystallize in particular practices and encounters in Spain. The big data analysis of Twitter conversations revea…

  • Femitags for feminist connected crowds in Latin America and Spain

    Open Access•Guiomar Rovira-Sancho, Jordi Morales-I-Gras•ARTICLE•Acta Psychologica•2022

    In recent years, women are acting all over the world against gender violence and femicide. This new wave of feminist claims is characterized by the intensive use of social media to spread consciousness and amplify influence. For this research, we analyse three femitags (i.e., feminist hashtags) from Twitter that have been relevant in different crucial mobilizations in Argentina, Spain, and Mexico. These are three hashtags with different functions…

  • Comunicación política, institucional y medios de comunicación en tiempo de pandemia. Análisis del diálogo sobre vacunas en cinco países iberoamericanos

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Revista de Comunicacion•2022

    El actual contexto mediático se caracteriza como un sistema híbrido en el que los viejos y los nuevos actores coexisten y, a la par compiten, por su hegemonía en la esfera mediática. En este contexto, el Covid-19 ha generado una “infodemia” o sobreexposición informativa que ha dificultado el acceso de la ciudadanía a fuentes y orientación fiables. Por ello, el objetivo principal de este artículo es caracterizar a los actores políticos, institucio…

  • Green energy: Identifying development trends in society using Twitter data mining to make strategic decisions

    Open Access•Enara Zarrabeitia Bilbao, Jordi Morales-I-Gras et al.•ARTICLE•El Profesional de la Informacion•2022•References: 5

    This study analyzes Twitter’s contribution to green energy. More than 200,000 global tweets sent during 2020 containing the terms “green energy” OR “greenenergy” were analyzed. The tweets were captured by web scraping and processed using algorithms and techniques for the analysis of massive datasets from social networks. In particular, relationships between users (through mentions) were determined according to the Louvain multilevel algorithm to …

  • Current affairs on TikTok. Virality and entertainment for digital natives

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•El Profesional de la Informacion•2022•Cited by: 2•References: 14

    Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract …

  • El 14F a Instagram. Una proposta d'articulació de tècniques de raspat web i anàlisi de xarxes

    Open Access•Jordi Morales-I-Gras, Oriol Sánchez-I-Vallès•ARTICLE•Papers Revista de Sociologia•2022

    En aquest article analitzem la campanya electoral del 14 de febrer de 2021 al Parlament de Catalunya a través de la conversa dels partits a Instagram, una de les plataformes digitals amb més usuaris registrats i també una de les menys ateses en la recerca sociològica sobre els mitjans socials. Hem aplicat una sèrie de tècniques de raspat web ètic i legal per adquirir les dades, que han estat recuperades, processades i emmagatzemades en una base d…

  • Femitags in the networks and in the streets: 50 Hashtags for feminist activism in Latin America

    Open Access•Guiomar Rovira-Sancho, Jordi Morales-I-Gras•ARTICLE•El Profesional de la Informacion•2023•Cited by: 1•References: 11

    The aim of this article is to characterize the main hashtags of Mexican feminist activism as part of the Latin American connected crowds, on the basis of a review of the most popular trends between 2016 and 2021 on Twitter. A total of 50 hashtags have been selected that, due to their repeated use, are characterized as femitags, that is, performative meta-discursive identifiers that mainly do three things: disseminate and tune in to frames of prot…

  • Feminism, gender identity and polarization in TikTok and Twitter

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Comunicar•2023•Cited by: 2•References: 5

    The potential of social media to create open, collaborative and participatory spaces allows young women to engage and empower themselves in political and social activism. In this context, the objective of this research is to analyze the polarization in the debate at the intersection between the defense of feminism and transsexuality, preferably among the young public, symbolized in the use of the term “TERF”. To do this, the existing communities …

  • Indignación y descontextualización en la comunicación de fenómenos meteorológicos extremos en Twitter: Análisis de las comunidades y el debate público digital en torno a la oleada de incendios en Espa…

    Open Access•Ángela Alonso-Jurnet, Jordi Morales-I-Gras•ARTICLE•Estudios sobre el Mensaje…•2023•References: 8

    Este estudio ha analizado la conversación digital acontecida en Twitter acerca de la oleada de incendios forestales que afectaron a la Península Ibérica en 2022, declarado como el peor año del siglo XXI en número de hectáreas quemadas -más de 300.000- en España. Mediante una aproximación metodológica basada en el Análisis de Redes Sociales (ARS), se han analizado 145.081 tweets a través de los cuales se ha elaborado una red de menciones. Dicha re…

  • Las imágenes como recurso fundamental de la información durante la covid-19 y la fase de vacunación en medios digitales españoles

    Open Access•Carmen Peñafiel-Saiz, Jordi Morales-I-Gras et al.•ARTICLE•Revista de Comunicacion•2024

    El estudio tiene como objetivo caracterizar las imágenes que acompañan a las informaciones de la pandemia de la covid-19, la vacunación y los tratamientos contra el coronavirus en los medios de comunicación digitales: ABC, Deia, EITB.eus, El Correo, elDiario.es, El Mundo, La Razón, La Vanguardia, Naiz y Público (2020-2022). Se ha trabajado con una muestra de 15.654 imágenes únicas, sobre las que se ha procedido a identificar 15 clústeres con técn…

  • Política vs. entretenimiento. Análisis del liderazgo conversacional de los medios en las redes sociales

    Open Access•Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•El Profesional de la Informacion•2024

    Las marcas de medios tradicionales y nativos digitales compiten desde hace décadas con un conjunto heterogéneo de actores, lo que contribuye a cuestionar su liderazgo periodístico, autoridad y legitimidad pública. Al mismo tiempo, el actual sistema de medios, híbrido y disruptivo, ofrece a estas marcas diversas oportunidades para recuperar su centralidad como medios de referencia y ofrecer garantías frente a las amenazas de tipo desinformativo. E…

  • The governance of Basque language revitalisation in the Basque Autonomous Community: From confrontation toward collaboration

    Eduardo Apodaka, Eduardo Apodaka Ostaikoetxea et al.•ARTICLE•Journal of Multilingual and…•2024•References: 20

    In recent decades, language revitalisation policies, programmes and initiatives have had to develop in an environment of major social, political, economic, or technological changes that have had an extraordinary impact on the governance of minority language revitalisation. In this context, we have studied the changes that have taken place in the governance of the revitalisation of the Basque language in the Basque Autonomous Community during the …

  • The club of the discontents: Motivational roots, polarise narratives, and key actors of Spanish-speaking anti-abortion communities on Twitter

    Open Access•Dafne Calvo, Maria Iranzo-Cabrera et al.•ARTICLE•Humanities and Social Sciences…•2025

    Amidst the evolving landscape of abortion laws in Latin America and Spain, the ethical discourse surrounding its acceptability remains highly contentious, particularly within digital advocacy campaigns aimed at its prohibition. Against the backdrop of diverse trends observed within anti-feminist movements and the heightened toxicity permeating online platforms, this study endeavours to explore the communication dynamics and organisational structu…

  • Shaping the notion of #wellbeing in the therapy culture context: An analysis through Instagram narratives

    Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•Journal of Communication Management•2025

    Purpose The aim of this paper is to (1) identify textual and visual themes and sub-themes associated with the #wellbeing hashtag on Instagram, (2) assess their varying levels of engagement and (3) investigate gender bias present in the analysed visual narratives. Design/methodology/approach This study employs a range of big data analysis techniques to investigate various dimensions of wellbeing on Instagram. Initially, a sample of 9,844 posts was…

  • Straddling Two Platforms: From Twitter to Mastodon, an Analysis of the Evolution of an Unfinished Social Media Migration

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Social Sciences•2025•References: 3

    Social media have been fundamental in the daily lives of millions of people, but they have raised concerns about content moderation policies, the management of personal data, and their commercial exploitation. The acquisition of Twitter (now X) by Elon Musk in 2022 generated concerns among Twitter users regarding changes in the platform’s direction, prompting a migration campaign by some user groups to the federated network Mastodon. This study r…

  • Shooting the Messenger? Harassment and Hate Speech Directed at Journalists on Social Media

    Open Access•Simón Peña Fernández, Urko Peña Alonso et al.•ARTICLE•Societies•2025•References: 20

    Journalists have incorporated social networks into their work as a standard tool, enhancing their ability to produce and disseminate information and making it easier for them to connect more directly with their audiences. However, this greater presence in the digital public sphere has also increased their exposure to harassment and hate speech, particularly in the case of women journalists. This study analyzes the presence of harassment and hate …

Political science (23 works) · Social Media and Politics (16 works) · Sociology (16 works) · Law (12 works) · Social media (11 works) · Media studies (10 works) · Computer Science (9 works) · Humanities (8 works) · Art (7 works) · Gender, Feminism, and Media (7 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae