Caroline Lego Muñoz
Biographic Data
| ID | 292222 |
|---|---|
| NAME | Caroline Lego Muñoz |
| GIVEN NAMES | Caroline Lego |
| FAMILY NAME | Muñoz |
| SIGNATURE | MUÑOZ C L |
| AFFILIATIONS | Fairleigh Dickinson University |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 69 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 4 |
Tell Me an Instagram Story
Political campaigns are embracing the visual social media platform Instagram. One digital feature, the Story, has taken over feed sharing across social media. A Story is a sequence of images or videos uploaded to a profile that disappear after 24 hours. The Story is a novel feature relatively unexamined in political communications and marketing research. Specifically, it is unclear how Gubernatorial candidates employ the Instagram Story feature i…
A Long Story Short
Political campaigns are becoming immensely visual, with many platforms, such as YouTube, Instagram, and SnapChat, employed by candidates. We focus on the second most popular platform, Instagram, examining how the 2020 presidential candidates, Donald Trump and Joe Biden, utilize “Stories” in their digital campaigns. Instagram “Stories” allow users to capture and post related images and videos in a slideshow format that disappears after 24-hours. Y…
Instagramming Issues
Mass media can set the public's agenda, particularly during political campaigns. In the social media era, the public can now also set the mass media's agenda, resulting in intermedia agenda setting. This study's purpose is to examine the intermedia agenda-setting effects between Instagram posts and mainstream newspapers during the 2016 presidential primary period. To test this relationship, a content analysis was conducted, recording the frequenc…
The Image is the Message
The 2016 presidential primary candidates expanded their social media marketing campaigns to include the image- and video-centered social network platform Instagram. To explore the role that images play in framing political character development and to identify which images received higher levels of engagement, content analyses were performed on the top seven primary candidates’ Instagram accounts. Results indicate that candidates most frequently …
Picture Perfect? The Role of Instagram in Issue Agenda Setting During the 2016 Presidential Primary Campaign
Instagram emerged as a pivotal campaign tool in the 2016 presidential campaign. This study examines the agenda-setting effects between the presidential primary candidates’ Instagram posts and articles published in the mainstream newspapers during the primary period. A reciprocal relationship between Democratic and Republican candidates’ Instagram posts and newspaper articles is expected. A content analysis of issues recorded daily issue frequenci…
Baby Boom or Bust? the New Media Effect on Political Participation
A considerable number of studies have investigated the influence of new media on political attitudes and behaviors. However, much of this research focuses on young people, ignoring other age cohorts, particularly Baby Boomers (born between 1946 and 1964). To fill this gap, this research examines the influence of attention to specific forms of traditional and online media on Baby Boomers' online and offline political participation during the fall …
Boomers versus Millennials
Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluations have not been fully explored. In addition, much of …
Back to the “wall”
The evolving world of the Internet — blogs, podcasts, wikis, social networks — offers instructors and students radically new ways to research, communicate, and learn. Integrating these Internet tools into the college classroom, however, is not an easy task. Therefore, the purpose of this article is to examine the role of social networking in education and demonstrate how social network sites (SNS) can be used in a college classroom setting. To do…
The Image is the Message
The 2016 presidential primary candidates expanded their social media marketing campaigns to include the image- and video-centered social network platform Instagram. To explore the role that images play in framing political character development and to identify which images received higher levels of engagement, content analyses were performed on the top seven primary candidates’ Instagram accounts. Results indicate that candidates most frequently …
Picture Perfect? The Role of Instagram in Issue Agenda Setting During the 2016 Presidential Primary Campaign
Instagram emerged as a pivotal campaign tool in the 2016 presidential campaign. This study examines the agenda-setting effects between the presidential primary candidates’ Instagram posts and articles published in the mainstream newspapers during the primary period. A reciprocal relationship between Democratic and Republican candidates’ Instagram posts and newspaper articles is expected. A content analysis of issues recorded daily issue frequenci…
Boomers versus Millennials
Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluations have not been fully explored. In addition, much of …
Baby Boom or Bust? the New Media Effect on Political Participation
A considerable number of studies have investigated the influence of new media on political attitudes and behaviors. However, much of this research focuses on young people, ignoring other age cohorts, particularly Baby Boomers (born between 1946 and 1964). To fill this gap, this research examines the influence of attention to specific forms of traditional and online media on Baby Boomers' online and offline political participation during the fall …
A Long Story Short
Political campaigns are becoming immensely visual, with many platforms, such as YouTube, Instagram, and SnapChat, employed by candidates. We focus on the second most popular platform, Instagram, examining how the 2020 presidential candidates, Donald Trump and Joe Biden, utilize “Stories” in their digital campaigns. Instagram “Stories” allow users to capture and post related images and videos in a slideshow format that disappears after 24-hours. Y…
Tell Me an Instagram Story
Political campaigns are embracing the visual social media platform Instagram. One digital feature, the Story, has taken over feed sharing across social media. A Story is a sequence of images or videos uploaded to a profile that disappear after 24 hours. The Story is a novel feature relatively unexamined in political communications and marketing research. Specifically, it is unclear how Gubernatorial candidates employ the Instagram Story feature i…
Back to the “wall”
The evolving world of the Internet — blogs, podcasts, wikis, social networks — offers instructors and students radically new ways to research, communicate, and learn. Integrating these Internet tools into the college classroom, however, is not an easy task. Therefore, the purpose of this article is to examine the role of social networking in education and demonstrate how social network sites (SNS) can be used in a college classroom setting. To do…
Baby Boom or Bust? the New Media Effect on Political Participation
A considerable number of studies have investigated the influence of new media on political attitudes and behaviors. However, much of this research focuses on young people, ignoring other age cohorts, particularly Baby Boomers (born between 1946 and 1964). To fill this gap, this research examines the influence of attention to specific forms of traditional and online media on Baby Boomers' online and offline political participation during the fall …
Boomers versus Millennials
Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluations have not been fully explored. In addition, much of …
The Image is the Message
The 2016 presidential primary candidates expanded their social media marketing campaigns to include the image- and video-centered social network platform Instagram. To explore the role that images play in framing political character development and to identify which images received higher levels of engagement, content analyses were performed on the top seven primary candidates’ Instagram accounts. Results indicate that candidates most frequently …
Picture Perfect? The Role of Instagram in Issue Agenda Setting During the 2016 Presidential Primary Campaign
Instagram emerged as a pivotal campaign tool in the 2016 presidential campaign. This study examines the agenda-setting effects between the presidential primary candidates’ Instagram posts and articles published in the mainstream newspapers during the primary period. A reciprocal relationship between Democratic and Republican candidates’ Instagram posts and newspaper articles is expected. A content analysis of issues recorded daily issue frequenci…
Instagramming Issues
Mass media can set the public's agenda, particularly during political campaigns. In the social media era, the public can now also set the mass media's agenda, resulting in intermedia agenda setting. This study's purpose is to examine the intermedia agenda-setting effects between Instagram posts and mainstream newspapers during the 2016 presidential primary period. To test this relationship, a content analysis was conducted, recording the frequenc…
A Long Story Short
Political campaigns are becoming immensely visual, with many platforms, such as YouTube, Instagram, and SnapChat, employed by candidates. We focus on the second most popular platform, Instagram, examining how the 2020 presidential candidates, Donald Trump and Joe Biden, utilize “Stories” in their digital campaigns. Instagram “Stories” allow users to capture and post related images and videos in a slideshow format that disappears after 24-hours. Y…
Tell Me an Instagram Story
Political campaigns are embracing the visual social media platform Instagram. One digital feature, the Story, has taken over feed sharing across social media. A Story is a sequence of images or videos uploaded to a profile that disappear after 24 hours. The Story is a novel feature relatively unexamined in political communications and marketing research. Specifically, it is unclear how Gubernatorial candidates employ the Instagram Story feature i…
Political science (7 works) · Social Media and Politics (7 works) · Advertising (6 works) · Business (6 works) · Media Studies and Communication (6 works) · Politics (6 works) · Presidential system (5 works) · Sociology (5 works) · Computer Science (4 works) · Gender, Feminism, and Media (4 works)