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Sanmugam Annamalah

Biographic Data

ID2927728
NAMESanmugam Annamalah
GIVEN NAMESSanmugam
FAMILY NAMEAnnamalah
SIGNATUREANNAMALAH S
AFFILIATIONSSEGi University
ORCID0000-0002-9438-2710
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
AUTHOR COUNT7
EDITOR COUNT1
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Examining cultural and linguistic mediation: The role of In-house interpreters in mitigating communication friction in Sino-Malaysian corporations

    Open Access•Wong Chee Hoo, Sanmugam Annamalah et al.•ARTICLE•Cogent Social Sciences•2026

    In the globalized business landscape, effective cross-cultural communication is essential for organizational success. This study investigates the role of interpreters in reducing communication friction between Malaysian and Chinese stakeholders. Drawing on sixteen in-depth case studies, the findings demonstrate how interpreters actively manage conflicts arising from linguistic and cultural differences. Interpreters play a critical role in reframi…

  • Case study research in qualitative inquiry: A structured guide to design, data collection and analysis

    Sanmugam Annamalah, Syed Abdul Kadir Abdullah et al.•ARTICLE•Qualitative Research Journal•2026

    Purpose This paper aims to provide a structured, practice-oriented and methodologically coherent guide to case study research within the qualitative inquiry tradition. The study seeks to clarify the defining characteristics, conceptual foundations, operational processes, strengths, limitations and analytical procedures of case study research while addressing common methodological misunderstandings faced by novice and early career researchers. The…

  • Natural Language Processing–Based Technologies Along the Customer Journey—A Systematic Review and Co‐Occurrence Analysis

    Open Access•Tom Ferber, Daryoush Daniel Vaziri et al.•ARTICLE•Human Behavior and Emerging…•2025

    Interactions between consumers and companies are increasingly relying on technologies such as chatbots and voice assistants that are based on natural language processing (NLP) techniques. With the advent of more sophisticated technologies such as transformers and generative artificial intelligence, this trend will likely continue and further solidify. To our knowledge, this study is the first to systematically review the current scientific discou…

  • Mapping Labour Migration's Influence on Immigration, Refugee Policies, and Beyond

    Open Access•Wong Chee Hoo, Sanmugam Annamalah et al.•ARTICLE•Journal of Ecohumanism•2025

    The intricate tapestry of human migration and development unfolds a rich exploration into the multifaceted dynamics of movement, traversing a spectrum from voluntary to involuntary transitions that intricately shape the global landscape. Beyond the conventional trajectories of travel, education, job shifts, and relocation prompted by employment or marriage, lies the complex realm of labour migration. Within this realm, individuals embark on journ…

  • Socio-Economic Drivers of Drug Abuse and Criminal Activities: A Multidimensional Analysis

    Sanmugam Annamalah, Rohana Sham et al.•ARTICLE•Deviant Behavior•2025•References: 95

  • Factors Influencing Job Satisfaction in the Private Sectors among Malaysian Women

    Open Access•Sudhakar Madhavedi, Goh Pei Yuen et al.•ARTICLE•Journal of Ecohumanism•2024

    Job satisfaction among women in Malaysia's private sector has been declining, yet there is limited research on the factors contributing to this trend. This study aims to explore the influence of key factors such as gender stereotypes, mentoring support, and work-life balance on the job satisfaction of women employed across various industries in private sector. A structured questionnaire was developed and administered to a sample of 385 female emp…

  • Navigating the Malaysian dilemma: Constructing a sustainable economy in the post-Covid-19 era

    Open Access•Sanmugam Annamalah, Kalisri Logeswaran Aravindan et al.•ARTICLE•Journal of Infrastructure Policy…•2024

    The Malaysian dilemma presents a complex challenge in the wake of the COVID-19 pandemic, requiring a comprehensive statistical analysis for the formulation of a sustainable economic framework. This study delves into the multifaceted aspects of reconstructing Malaysia’s economy post-COVID-19, employing a data-driven approach to navigate the intricacies of the nation’s economic landscape. The research focuses on key statistical indicators, includin…

  • Unveiling the dynamics of open innovation and collaborative network tourism in Asean nations

    Sanmugam Annamalah, Pradeep Paraman et al.•ARTICLE•Asia Pacific Journal of Tourism…•2023•References: 7

    This research investigates the interplay between open innovation and social capital in Southeast Asia's tourism sector. Focusing on the mediating role of open innovation, the study explores its impact on integrating external ideas into tourism while enhancing social capital through collaborative networks. Through surveys, interviews, and case studies across Southeast Asian nations, the research aims to unveil strategies for open innovation in tou…

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  • Unveiling the dynamics of open innovation and collaborative network tourism in Asean nations

    Sanmugam Annamalah, Pradeep Paraman et al.•ARTICLE•Asia Pacific Journal of Tourism…•2023•References: 7

    This research investigates the interplay between open innovation and social capital in Southeast Asia's tourism sector. Focusing on the mediating role of open innovation, the study explores its impact on integrating external ideas into tourism while enhancing social capital through collaborative networks. Through surveys, interviews, and case studies across Southeast Asian nations, the research aims to unveil strategies for open innovation in tou…

  • Factors Influencing Job Satisfaction in the Private Sectors among Malaysian Women

    Open Access•Sudhakar Madhavedi, Goh Pei Yuen et al.•ARTICLE•Journal of Ecohumanism•2024

    Job satisfaction among women in Malaysia's private sector has been declining, yet there is limited research on the factors contributing to this trend. This study aims to explore the influence of key factors such as gender stereotypes, mentoring support, and work-life balance on the job satisfaction of women employed across various industries in private sector. A structured questionnaire was developed and administered to a sample of 385 female emp…

  • Navigating the Malaysian dilemma: Constructing a sustainable economy in the post-Covid-19 era

    Open Access•Sanmugam Annamalah, Kalisri Logeswaran Aravindan et al.•ARTICLE•Journal of Infrastructure Policy…•2024

    The Malaysian dilemma presents a complex challenge in the wake of the COVID-19 pandemic, requiring a comprehensive statistical analysis for the formulation of a sustainable economic framework. This study delves into the multifaceted aspects of reconstructing Malaysia’s economy post-COVID-19, employing a data-driven approach to navigate the intricacies of the nation’s economic landscape. The research focuses on key statistical indicators, includin…

  • Natural Language Processing–Based Technologies Along the Customer Journey—A Systematic Review and Co‐Occurrence Analysis

    Open Access•Tom Ferber, Daryoush Daniel Vaziri et al.•ARTICLE•Human Behavior and Emerging…•2025

    Interactions between consumers and companies are increasingly relying on technologies such as chatbots and voice assistants that are based on natural language processing (NLP) techniques. With the advent of more sophisticated technologies such as transformers and generative artificial intelligence, this trend will likely continue and further solidify. To our knowledge, this study is the first to systematically review the current scientific discou…

  • Mapping Labour Migration's Influence on Immigration, Refugee Policies, and Beyond

    Open Access•Wong Chee Hoo, Sanmugam Annamalah et al.•ARTICLE•Journal of Ecohumanism•2025

    The intricate tapestry of human migration and development unfolds a rich exploration into the multifaceted dynamics of movement, traversing a spectrum from voluntary to involuntary transitions that intricately shape the global landscape. Beyond the conventional trajectories of travel, education, job shifts, and relocation prompted by employment or marriage, lies the complex realm of labour migration. Within this realm, individuals embark on journ…

  • Socio-Economic Drivers of Drug Abuse and Criminal Activities: A Multidimensional Analysis

    Sanmugam Annamalah, Rohana Sham et al.•ARTICLE•Deviant Behavior•2025•References: 95

  • Examining cultural and linguistic mediation: The role of In-house interpreters in mitigating communication friction in Sino-Malaysian corporations

    Open Access•Wong Chee Hoo, Sanmugam Annamalah et al.•ARTICLE•Cogent Social Sciences•2026

    In the globalized business landscape, effective cross-cultural communication is essential for organizational success. This study investigates the role of interpreters in reducing communication friction between Malaysian and Chinese stakeholders. Drawing on sixteen in-depth case studies, the findings demonstrate how interpreters actively manage conflicts arising from linguistic and cultural differences. Interpreters play a critical role in reframi…

  • Case study research in qualitative inquiry: A structured guide to design, data collection and analysis

    Sanmugam Annamalah, Syed Abdul Kadir Abdullah et al.•ARTICLE•Qualitative Research Journal•2026

    Purpose This paper aims to provide a structured, practice-oriented and methodologically coherent guide to case study research within the qualitative inquiry tradition. The study seeks to clarify the defining characteristics, conceptual foundations, operational processes, strengths, limitations and analytical procedures of case study research while addressing common methodological misunderstandings faced by novice and early career researchers. The…

Economics (4 works) · Political science (4 works) · Business (3 works) · Economic growth (3 works) · Sociology (3 works) · Demographic economics (2 works) · Digital Marketing and Social Media (2 works) · AI in Service Interactions (1 works) · Artificial Intelligence (1 works) · Business communication (1 works)

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