Lizardo Vargas-Bianchi
Biographic Data
| ID | 294201 |
|---|---|
| NAME | Lizardo Vargas-Bianchi |
| GIVEN NAMES | Lizardo |
| FAMILY NAME | Vargas-Bianchi |
| SIGNATURE | VARGAS-BIANCHI L |
| AFFILIATIONS | Universidad de Lima |
| ORCID | 0000-0002-9027-7673 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
La «comida correcta»
En el marco del consumo contemporáneo, los productos desempeñan funciones más allá de su funcionalidad y comunican la identidad de un individuo. Diversos estudios han explorado las relaciones entre el consumo y la identidad personal, pero persisten vacíos sobre el consumo de alimentos y bebidas con fines identitarios, en particular desde un contexto latinoamericano. Mediante el análisis temático reflexivo de seis grupos focales, teóricamente orie…
Regulando la distancia digital
La literatura define la desconexión digital como el no uso activo de medios y dispositivos digitales. Este campo de estudio emergente se centra en las relaciones de las personas con estos medios, que incluyen dispositivos, aplicaciones, funciones y mensajes. Los estudios previos han explorado este fenómeno centrándose en contextos del norte global, por lo que no se han abordado las experiencias de usuarios en otros entornos culturales. Este estud…
Pattern matching analysis
As qualitative research progresses, a precise understanding of the specific techniques that are still underdeveloped in literature is key. This discursive article provides a comprehensive overview of pattern matching analysis, a method that compares theoretical patterns derived from existing theories with empirical data to assess the agreement between theory and observed phenomena. Given the lack of consensus on the procedure for conducting this …
Cross-Cultural comparison of TikTok uses and gratifications
This cross-cultural study examines the differences in TikTok use among users from the United States, Spain, and Chile. A survey, in English, European Spanish, and Latin American Spanish respectively, was administered to 556 TikTok users across the three countries. These users shared similar demographic characteristics, and multigroup measurement models were established to support cross-country measurement invariance. Our results show that Chilean…
No, auntie, that's false'
The spread of fake news on social media networks is on the rise, prompting a special interest in identification and coping skills among news consumers so that they can filter out misleading information. Studies suggest seniors share more fake news on social media; despite this, there is little literature analysing how they behave when faced with fake news. This study examines how baby boomer women handle fake news on Facebook, and the role of fam…
Nurtured and sorrowful
This study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus outbreak as a pandemic. The study analyses the frequencies of use of positive and negative emotional appeals in the content of the ads, and concurrent combinations of such appeals. A content analysis was conducted on a sample of 376 …
Incidencia del consumo y marcas en la experiencia de bienestar subjetivo entre jóvenes
Investigaciones señalan que el consumo se correlaciona con la experiencia de bienestar subjetivo. No obstante, es poca la literatura que trata sobre este fenómeno entre jóvenes. Este estudio exploratorio tiene por objeto conocer el modo en que estudiantes universitarios perciben que el consumo y las marcas intervienen sobre el bienestar subjetivo, e identificar los elementos que consideran en sus conductas de consumo destinadas a obtener bienesta…
El uso de figuras retóricas en anuncios publicitarios y pinturas de Magritte
Information processing and memory have an important role in stimulating, encoding and recall of advertising stimuli. Through an experimental study the present article seeks to identify the impact on short-term memory of visual rhetorical figures, comparing real advertisements and works of artist Magritte intervened and presented as branded advertisements. The hypothesis states that rhetorical figures present in advertising designs should have a g…
Pattern matching analysis
As qualitative research progresses, a precise understanding of the specific techniques that are still underdeveloped in literature is key. This discursive article provides a comprehensive overview of pattern matching analysis, a method that compares theoretical patterns derived from existing theories with empirical data to assess the agreement between theory and observed phenomena. Given the lack of consensus on the procedure for conducting this …
Nurtured and sorrowful
This study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus outbreak as a pandemic. The study analyses the frequencies of use of positive and negative emotional appeals in the content of the ads, and concurrent combinations of such appeals. A content analysis was conducted on a sample of 376 …
El uso de figuras retóricas en anuncios publicitarios y pinturas de Magritte
Information processing and memory have an important role in stimulating, encoding and recall of advertising stimuli. Through an experimental study the present article seeks to identify the impact on short-term memory of visual rhetorical figures, comparing real advertisements and works of artist Magritte intervened and presented as branded advertisements. The hypothesis states that rhetorical figures present in advertising designs should have a g…
Incidencia del consumo y marcas en la experiencia de bienestar subjetivo entre jóvenes
Investigaciones señalan que el consumo se correlaciona con la experiencia de bienestar subjetivo. No obstante, es poca la literatura que trata sobre este fenómeno entre jóvenes. Este estudio exploratorio tiene por objeto conocer el modo en que estudiantes universitarios perciben que el consumo y las marcas intervienen sobre el bienestar subjetivo, e identificar los elementos que consideran en sus conductas de consumo destinadas a obtener bienesta…
No, auntie, that's false'
The spread of fake news on social media networks is on the rise, prompting a special interest in identification and coping skills among news consumers so that they can filter out misleading information. Studies suggest seniors share more fake news on social media; despite this, there is little literature analysing how they behave when faced with fake news. This study examines how baby boomer women handle fake news on Facebook, and the role of fam…
Nurtured and sorrowful
This study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus outbreak as a pandemic. The study analyses the frequencies of use of positive and negative emotional appeals in the content of the ads, and concurrent combinations of such appeals. A content analysis was conducted on a sample of 376 …
Cross-Cultural comparison of TikTok uses and gratifications
This cross-cultural study examines the differences in TikTok use among users from the United States, Spain, and Chile. A survey, in English, European Spanish, and Latin American Spanish respectively, was administered to 556 TikTok users across the three countries. These users shared similar demographic characteristics, and multigroup measurement models were established to support cross-country measurement invariance. Our results show that Chilean…
Pattern matching analysis
As qualitative research progresses, a precise understanding of the specific techniques that are still underdeveloped in literature is key. This discursive article provides a comprehensive overview of pattern matching analysis, a method that compares theoretical patterns derived from existing theories with empirical data to assess the agreement between theory and observed phenomena. Given the lack of consensus on the procedure for conducting this …
La «comida correcta»
En el marco del consumo contemporáneo, los productos desempeñan funciones más allá de su funcionalidad y comunican la identidad de un individuo. Diversos estudios han explorado las relaciones entre el consumo y la identidad personal, pero persisten vacíos sobre el consumo de alimentos y bebidas con fines identitarios, en particular desde un contexto latinoamericano. Mediante el análisis temático reflexivo de seis grupos focales, teóricamente orie…
Regulando la distancia digital
La literatura define la desconexión digital como el no uso activo de medios y dispositivos digitales. Este campo de estudio emergente se centra en las relaciones de las personas con estos medios, que incluyen dispositivos, aplicaciones, funciones y mensajes. Los estudios previos han explorado este fenómeno centrándose en contextos del norte global, por lo que no se han abordado las experiencias de usuarios en otros entornos culturales. Este estud…
Psychology (5 works) · Business (4 works) · Advertising (3 works) · Impact of Technology on Adolescents (3 works) · Political science (3 works) · Sociology (3 works) · Art (2 works) · Communication and COVID-19 Impact (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)