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Mare Kalda

Biographic Data

ID295017
NAMEMare Kalda
GIVEN NAMESMare
FAMILY NAMEKalda
SIGNATUREKALDA M
AFFILIATIONSEstonian Literary Museum
ORCID0009-0007-0395-4044
VERIFIEDYes
TOTAL WORKS18
TOTAL CITATIONS4
WORKS AS AUTHOR18
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2001
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Myths, Maps and Vernacular Perception

    Open Access•Reet Hiiemäe, Mare Kalda et al.•ARTICLE•Folklore Electronic Journal of…•2026

    Environmental Health Crises (EHC), often manifesting as interconnected polycrises (e.g. combining environmental, medical or military aspects), have surged in frequency, intensity and geographic spread in recent decades. Public understanding of such crises plays a crucial role in taking proper action to mitigate their consequences. Thus, finding innovative communication models that would address and mediate the complex nature of EHC is of utmost i…

  • Bridging Mythology and Science

    Open Access•Reet Hiiemäe, Mare Kalda•ARTICLE•Yearbook of Balkan and Baltic…•2025

    This article presents a report on a mental mapping workshop conducted in Estonia within the framework of the CHRYSES project, examining the methodological, ethical and analytical insights gained at the workshop and situating them within a broader theoretical context. Drawing on both the structure and outcomes of the workshop and making comparisons with other topical case studies, the article demonstrates how mental mapping can serve as an effecti…

  • The Laughter in and around Treasure Tales

    Open Access•Mare Kalda•ARTICLE•Yearbook of Balkan and Baltic…•2025

    Traditional treasure tales can be interpreted as stories of success and failure. Based on the texts in the Estonian Folklore Archives, the current article focuses on the role of laughter within treasure tales and in their audiences. When someone in a legend makes a mistake, misses an opportunity, or gets embarrassed when searching for treasure, the audience may respond with laughter. The laughter heard during storytelling is an ambiguous sign, as…

  • Be Like Bill

    Open Access•Mare Kalda, L Laineste•ARTICLE•Acta Ethnographica Hungarica•2025•References: 4

    The meme Be like Bill first appeared in October 2015 (in Estonia, at the beginning of 2016) and spread across many languages and platforms, especially in social media. Very soon after the first appearance of the meme in Estonia, new global or localized variants sprang up. This article presents an autoethnographic study focusing on the important moments and ways in which a meme varies during its life cycle. We employ the walk-along method to descr…

  • Interpretation, Truth, And Feelings

    Open Access•Mare Kalda•ARTICLE•Yearbook of Balkan and Baltic…•2024

    The conference organized by the Department of Folkloristics under the heading Interpretation, Truth, and Feelings: Legends and Rumors in Culture, focusing on the study of modern traditions, was held at the Estonian Literary Museum in Tartu. Eda Kalmre’s main area of research is legends and rumors and their functioning in society. She is equally familiar with traditional legends and contemporary folklore

  • Reality as Presented in Estonian Legends of Hidden Treasure

    Open Access•Mare Kalda•ARTICLE•Yearbook of Balkan and Baltic…•2024

    Stories of hidden treasure are different from other folkloric forms as in the Estonian folk tradition the motif of money is present in all genres. Monetary relations are discussed in proverbs and riddles. The problems of poverty and wealth are present in fairy tales. Opinions and dreams concerning money are verbalised in poetic forms in folk songs. People know and still practice various methods, partly based on traditional beliefs, that are known…

  • Sööme, joome, lükkame, sõidame… Sotsiaalmeediakasutajate mäng Facebooki sündmuse formaadis

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2022

    The Internet and its social media platforms offer opportunities to make visible grassroots creative products and activities, which would not otherwise receive wider attention. In November 2018, as Facebook enables to create online meeting spaces for various events, a series of fake events was initiated on this social media platform by Estonian-speaking users. The “actions” were announced exactly like any other Facebook event, yet were not actuall…

  • Vernacular Reactions to Covid-19 in Estonia

    Open Access•Reet Hiiemäe, Mare Kalda et al.•ARTICLE•Folklore Electronic Journal of…•2021•Cited by: 4

    The objective of the article is to give an overview of the vernacular reactions to the corona crisis in Estonia, based on COVID-19-related folklore collected from written, oral, and online sources from March to June 2020, i.e., during the emergency situation established due to the coronavirus. The methodological approach of the article was a context-dependent comparative content analysis studying the functioning of thematic texts in the wider tra…

  • Koroonakriisi rahvapärased väljendused Eestis

    Open Access•Reet Hiiemäe, Mare Kalda et al.•ARTICLE•Keel ja Kirjandus•2020

    2020. aasta läheb maailma ajalukku koroonaviiruse SARS-CoV-2 (COVID-19) pandeemia aastana. 2019. aasta detsembris Hiinas Wuhani linnas alguse saanud viiruse­puhang jõudis Eestisse 26. veebruaril 2020, kui ametlikult tuvastati esimene nakatunu. 12. märtsist 17. maini samal aastal kestis Eestis valitsuse kehtestatud eriolukord, mil kasutati viiruse leviku tõkestamiseks erimeetmeid: keelatud olid avalikud kogunemised, sh kultuurisündmused, konverent…

  • Koolielu kajastamine õpilaste omaloodud meemilehtedel kolmes Tartu piirkonna koolis

    Open Access•Mare Kalda, Astrid Tuisk•ARTICLE•Mäetagused•2019•References: 2

    Teesid: Artiklis keskendume Tartu piirkonna koolinoorte meemiloomingule, mida tavapraselt postitatakse sotsiaalmeedias (spetsiaalsel Facebooki vi

  • Virumaa kohajutud

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2017

    Rahvaluule uurimises on traditsiooniks kirjeldada primusilmingute levikut lhtudes vanadest haldusksustest -kihelkondadest. Klassikalise rahvaluule osas on see kindlasti phjendatud

  • Aardepärimuse tüpoloogiline tegelikkus

    Open Access•Mare Kalda•ARTICLE•Keel ja Kirjandus•2015

    Uuritava ainese liigitamine ning tüpoloogiliste üksuste määratlemine on kogu aeg kuulunud folkloristika kui teaduse rutiinsesse praktikasse. Dan Ben-Amose sõnul on klassifikatsioonisüsteemi(de) formuleerimine lausa uurimise nõue, kuna sidus süsteem võimaldab valitud tunnuste ja kriteeriumide järgi korrastatult esitada näiliselt kaootilist infohulka ning tuletada detailide ning üksikjuhtumite põhjal mudeleid (Ben-Amos 1976: 31–32). Liigitussüsteem…

  • Landscape with a Whining Shinbone

    Open Access•Mare Kalda•ARTICLE•Folklore Electronic Journal of…•2008

    The article is a diachronic analysis of a legend in the folk tale anthology by Friedrich Reinhold Kreutzwald, Eesti rahva ennemuistsed jutud ('Ancient Estonian Folk Tales', first edition published in 1866). The compiler of the anthology gave the tale the title "The Whining Shinbone" (in Estonian Vinguv jalaluu). The legend is about a corpse left behind in a valley after an ancient war, and which began to make itself known at nights as a whining b…

  • Mõisakingsepa isikukogemuse lugu Rõngu kirikuraamatus ja muistendikogumikes

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2007•References: 2

    Teesid

  • Maastik vinguva jalaluuga. Ühest muistendist Friedrich Reinhold Kreutzwaldi muinasjuturaamatus

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2004

    Artiklis vaadeldakse diakrooniliselt hte muistendit Fr. R. Kreutzwaldi kogumikust Eesti rahva ennemuistsed jutud (esmatrkk 1866

  • Siinpool jõge - sealpool jõge. Mõne Emajõe-äärse koha loost

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2004

    Kirjutis keskendub kolmele Emajega seotud kohale, mis kik jvad Tartust allavoolu, ning nendega seotud primusele

  • Jutud peidetud varandustest. Pärimus ja meedia

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2002•References: 1

    ilmus Eesti ajakirjanduses silmatorkavalt sageli mitmesuguseid kirjeldusi varanduse otsimisest ja arheoloogilistest leidudest, nende seas ka aardemuistendeid

  • Märkidega kivid ja peidetud varandused

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2001

  • Vernacular Reactions to Covid-19 in Estonia

    Open Access•Reet Hiiemäe, Mare Kalda et al.•ARTICLE•Folklore Electronic Journal of…•2021•Cited by: 4

    The objective of the article is to give an overview of the vernacular reactions to the corona crisis in Estonia, based on COVID-19-related folklore collected from written, oral, and online sources from March to June 2020, i.e., during the emergency situation established due to the coronavirus. The methodological approach of the article was a context-dependent comparative content analysis studying the functioning of thematic texts in the wider tra…

  • Märkidega kivid ja peidetud varandused

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2001

  • Jutud peidetud varandustest. Pärimus ja meedia

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2002•References: 1

    ilmus Eesti ajakirjanduses silmatorkavalt sageli mitmesuguseid kirjeldusi varanduse otsimisest ja arheoloogilistest leidudest, nende seas ka aardemuistendeid

  • Maastik vinguva jalaluuga. Ühest muistendist Friedrich Reinhold Kreutzwaldi muinasjuturaamatus

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2004

    Artiklis vaadeldakse diakrooniliselt hte muistendit Fr. R. Kreutzwaldi kogumikust Eesti rahva ennemuistsed jutud (esmatrkk 1866

  • Siinpool jõge - sealpool jõge. Mõne Emajõe-äärse koha loost

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2004

    Kirjutis keskendub kolmele Emajega seotud kohale, mis kik jvad Tartust allavoolu, ning nendega seotud primusele

  • Mõisakingsepa isikukogemuse lugu Rõngu kirikuraamatus ja muistendikogumikes

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2007•References: 2

    Teesid

  • Landscape with a Whining Shinbone

    Open Access•Mare Kalda•ARTICLE•Folklore Electronic Journal of…•2008

    The article is a diachronic analysis of a legend in the folk tale anthology by Friedrich Reinhold Kreutzwald, Eesti rahva ennemuistsed jutud ('Ancient Estonian Folk Tales', first edition published in 1866). The compiler of the anthology gave the tale the title "The Whining Shinbone" (in Estonian Vinguv jalaluu). The legend is about a corpse left behind in a valley after an ancient war, and which began to make itself known at nights as a whining b…

  • Aardepärimuse tüpoloogiline tegelikkus

    Open Access•Mare Kalda•ARTICLE•Keel ja Kirjandus•2015

    Uuritava ainese liigitamine ning tüpoloogiliste üksuste määratlemine on kogu aeg kuulunud folkloristika kui teaduse rutiinsesse praktikasse. Dan Ben-Amose sõnul on klassifikatsioonisüsteemi(de) formuleerimine lausa uurimise nõue, kuna sidus süsteem võimaldab valitud tunnuste ja kriteeriumide järgi korrastatult esitada näiliselt kaootilist infohulka ning tuletada detailide ning üksikjuhtumite põhjal mudeleid (Ben-Amos 1976: 31–32). Liigitussüsteem…

  • Virumaa kohajutud

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2017

    Rahvaluule uurimises on traditsiooniks kirjeldada primusilmingute levikut lhtudes vanadest haldusksustest -kihelkondadest. Klassikalise rahvaluule osas on see kindlasti phjendatud

  • Koolielu kajastamine õpilaste omaloodud meemilehtedel kolmes Tartu piirkonna koolis

    Open Access•Mare Kalda, Astrid Tuisk•ARTICLE•Mäetagused•2019•References: 2

    Teesid: Artiklis keskendume Tartu piirkonna koolinoorte meemiloomingule, mida tavapraselt postitatakse sotsiaalmeedias (spetsiaalsel Facebooki vi

  • Koroonakriisi rahvapärased väljendused Eestis

    Open Access•Reet Hiiemäe, Mare Kalda et al.•ARTICLE•Keel ja Kirjandus•2020

    2020. aasta läheb maailma ajalukku koroonaviiruse SARS-CoV-2 (COVID-19) pandeemia aastana. 2019. aasta detsembris Hiinas Wuhani linnas alguse saanud viiruse­puhang jõudis Eestisse 26. veebruaril 2020, kui ametlikult tuvastati esimene nakatunu. 12. märtsist 17. maini samal aastal kestis Eestis valitsuse kehtestatud eriolukord, mil kasutati viiruse leviku tõkestamiseks erimeetmeid: keelatud olid avalikud kogunemised, sh kultuurisündmused, konverent…

  • Vernacular Reactions to Covid-19 in Estonia

    Open Access•Reet Hiiemäe, Mare Kalda et al.•ARTICLE•Folklore Electronic Journal of…•2021•Cited by: 4

    The objective of the article is to give an overview of the vernacular reactions to the corona crisis in Estonia, based on COVID-19-related folklore collected from written, oral, and online sources from March to June 2020, i.e., during the emergency situation established due to the coronavirus. The methodological approach of the article was a context-dependent comparative content analysis studying the functioning of thematic texts in the wider tra…

  • Sööme, joome, lükkame, sõidame… Sotsiaalmeediakasutajate mäng Facebooki sündmuse formaadis

    Open Access•Mare Kalda•ARTICLE•Mäetagused•2022

    The Internet and its social media platforms offer opportunities to make visible grassroots creative products and activities, which would not otherwise receive wider attention. In November 2018, as Facebook enables to create online meeting spaces for various events, a series of fake events was initiated on this social media platform by Estonian-speaking users. The “actions” were announced exactly like any other Facebook event, yet were not actuall…

  • Interpretation, Truth, And Feelings

    Open Access•Mare Kalda•ARTICLE•Yearbook of Balkan and Baltic…•2024

    The conference organized by the Department of Folkloristics under the heading Interpretation, Truth, and Feelings: Legends and Rumors in Culture, focusing on the study of modern traditions, was held at the Estonian Literary Museum in Tartu. Eda Kalmre’s main area of research is legends and rumors and their functioning in society. She is equally familiar with traditional legends and contemporary folklore

  • Reality as Presented in Estonian Legends of Hidden Treasure

    Open Access•Mare Kalda•ARTICLE•Yearbook of Balkan and Baltic…•2024

    Stories of hidden treasure are different from other folkloric forms as in the Estonian folk tradition the motif of money is present in all genres. Monetary relations are discussed in proverbs and riddles. The problems of poverty and wealth are present in fairy tales. Opinions and dreams concerning money are verbalised in poetic forms in folk songs. People know and still practice various methods, partly based on traditional beliefs, that are known…

  • Bridging Mythology and Science

    Open Access•Reet Hiiemäe, Mare Kalda•ARTICLE•Yearbook of Balkan and Baltic…•2025

    This article presents a report on a mental mapping workshop conducted in Estonia within the framework of the CHRYSES project, examining the methodological, ethical and analytical insights gained at the workshop and situating them within a broader theoretical context. Drawing on both the structure and outcomes of the workshop and making comparisons with other topical case studies, the article demonstrates how mental mapping can serve as an effecti…

  • The Laughter in and around Treasure Tales

    Open Access•Mare Kalda•ARTICLE•Yearbook of Balkan and Baltic…•2025

    Traditional treasure tales can be interpreted as stories of success and failure. Based on the texts in the Estonian Folklore Archives, the current article focuses on the role of laughter within treasure tales and in their audiences. When someone in a legend makes a mistake, misses an opportunity, or gets embarrassed when searching for treasure, the audience may respond with laughter. The laughter heard during storytelling is an ambiguous sign, as…

  • Be Like Bill

    Open Access•Mare Kalda, L Laineste•ARTICLE•Acta Ethnographica Hungarica•2025•References: 4

    The meme Be like Bill first appeared in October 2015 (in Estonia, at the beginning of 2016) and spread across many languages and platforms, especially in social media. Very soon after the first appearance of the meme in Estonia, new global or localized variants sprang up. This article presents an autoethnographic study focusing on the important moments and ways in which a meme varies during its life cycle. We employ the walk-along method to descr…

  • Myths, Maps and Vernacular Perception

    Open Access•Reet Hiiemäe, Mare Kalda et al.•ARTICLE•Folklore Electronic Journal of…•2026

    Environmental Health Crises (EHC), often manifesting as interconnected polycrises (e.g. combining environmental, medical or military aspects), have surged in frequency, intensity and geographic spread in recent decades. Public understanding of such crises plays a crucial role in taking proper action to mitigate their consequences. Thus, finding innovative communication models that would address and mediate the complex nature of EHC is of utmost i…

Folklore, Mythology, and Literature Studies (9 works) · Philosophy (6 works) · Art (5 works) · European Linguistics and Anthropology (5 works) · Historical and Archaeological Studies (5 works) · History (5 works) · Literature (5 works) · Narrative (5 works) · Folklore (4 works) · Philosophy (4 works)

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