W Q Ruan
Biographic Data
| ID | 30020 |
|---|---|
| NAME | W Q Ruan |
| GIVEN NAMES | W Q |
| FAMILY NAME | Ruan |
| SIGNATURE | RUAN W Q |
| AFFILIATIONS | Huaqiao University |
| ORCID | 0000-0001-8744-4488 |
| VERIFIED | Yes |
| TOTAL WORKS | 38 |
| TOTAL CITATIONS | 89 |
| AUTHOR COUNT | 38 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 6 |
Will tourists avoid visiting destinations with heritage destruction
Making culture “sound” better: The role of cute digital interpretation voice in enhancing tourists' cultural cognitive benefits
Traditional or emerging: Impulsive travel intention induced by online major visitor attraction sharing
Tourists share their experiences with major visitor attractions (MVAs) online, which causes a powerful marketing effect. However, the current literature rarely compares the effect of online sharing on different MVAs. Utilizing three scenario experiments with 1181 social samples, this study explored the influence of online sharing of MVAs on impulsive travel intention. It revealed that online sharing about traditional (vs. emerging) MVAs induced g…
The ‘time effect’ of tourism short videos: How to match the advertising format and background music
Destinations increasingly use time cues in short video advertising, but the effect is not ideal. Leveraging the strengths of different advertising formats becomes a pressing issue. This paper investigates how matching advertising formats and background music in tourism short video advertisements affects tourists' travel inspiration based on the spreading-activation theory. The theoretical model is verified by analysing TikTok's real data and two …
Applying the right remedy? Crisis management reporting on different destination resilience under the internal crisis events
Research on precise crisis management reporting strategies for destinations with different levels of resilience remains insufficient. Therefore, based on situational crisis communication theory (SCCT), this study analyses the interaction effects of crisis management reporting and perceived destination resilience on the maintenance of destination-tourist relationship quality by conducting three scenario-based experiments. The results indicate that…
The congruence effect in tourism activity marketing: The difference between virtual influencers and human influencers
Selecting appropriate influencers for different tourism activities has become a challenge in tourism marketing. In response, this study utilised two experiments to systematically reveal the congruence effects between influencers (human vs. virtual) and tourism activities (relaxing vs. challenging) on potential tourists’ willingness to participate. The findings indicate that tourists’ willingness to participate increases when human influencers pro…
Mocking oneself or teasing others? The interactive effects of humorous message framing and tourism crisis response strategies
Numerous studies have investigated tourism crisis communication, but few studies have focused on matching crisis communication message framing with crisis response strategy. Therefore, we explored the interactive effects of humorous message framing (HMF) and crisis response strategy (CRS) on destination reputation. The results indicate that adopting an apology CRS alongside self-deprecating HMF improves destination reputation, while the combinati…
Is Work Opposed to Leisure? The Effect of Work-Related Stress on Leisure Involvement in the Night-Time Economy Context
Given the boom in the night-time economy, tremendous changes have taken place in the leisure activities of urban residents. It becomes particularly important to re-examine the work-leisure relationship. Based on the conservation of resources theory, this paper constructs a conceptual framework from work-related stress to leisure involvement. The results, according to questionnaire data from 533 urban residents, indicate that work-related stress d…
When tourism marketing meets “gender color”: Exploring the congruity effect of destination gender and advertising language style
From “shock” to “growth”: How to stimulate the cultural resilience of heritage sites
Compensate or apologize? The interaction effects of crisis recovery strategies and crisis types on reputation governance of tourist sites
Who” should be the center? Differentiated tourism digital advertisement design based on the tourist attraction attributes
Is the more like a real person the better? The effect of virtual endorsers type on tourists’ travel inspiration
The indelible stains: Exploring destination stereotypes after crisis events
Releasing happiness: Influencing factors and configuration paths of shared accommodation customers’ positive emotions
What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos
How destinations use tourism short videos to stand out in the fierce digital market is crucial. Based on the “cognitive-affective-conative” theoretical model, this study investigates the differential effects and mechanisms of tourism short video message appeal on users’ travel intention by conducting three experiments. The findings show that: emotional appeal (vs. rational appeal) is more likely to stimulate users’ travel intention, and teleprese…
Make the Effort Visible: The Effect of Process Transparency on Public Forgiveness in Tourism Crisis Communication
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of p…
To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation
Facing the cultural challenges and risks of global heritage tourism development, it is urgent to stimulate tourists' cultural preservation commitment (TCPC). Therefore, this study delves into the connections between factual and affective content of heritage tourism interpretation and TCPC, as well as the intermediary role of experience quality and the moderating role of message framing, across three sub-studies. Study 1 applies big data and conte…
What kind of UGA is effective for heritage tourism marketing? Matching effects of human elements and review types
User-generated advertising (UGA) is critical to heritage tourism marketing. However, there is a research gap on the impact mechanism of UGA essential elements. Through three scenario experiments, this study explored the matching effects between human elements and review types in UGA of heritage sites and discussed these effects on potential tourists’ online interactive behaviours. The findings revealed that (1) graphics with human elements are mo…
Relieving tourist anxiety during the Covid-19 epidemic: A dual perspective of the government and the tourist destination
The high infectivity and uncertainty of COVID-19 could intensify the tourists’ psychological anxiety, and further greatly hinder the tourist flow and tourism recovery. Finding ways to ease tourist anxiety and renew their travel confidence is a critical issue that has remained unsolved during COVID-19. The government and tourist destination, providing and guaranteeing tourism activities, are helpful to alleviate tourist anxiety. Therefore, fuzzy-s…
Local cultural distortion risk at tourist destinations: Connotation deconstruction and theoretical construction
The current accelerating process of cultural and tourism integration has posed severe challenges to local cultural sustainability. However, there is an obvious research gap in tourism culture from the risk perspective. This conceptual study introduced the theory of the production of space and utilized the inductive method to distinguish the connotation of related concepts. Furthermore, this paper developed a concept of local cultural distortion r…
The Evolutionary Characteristics and Process Mechanisms of Online Public Opinion for Major Sports Event Emergencies
With the rapid development of information technology, online public opinion on major sports event emergencies occurs frequently. However, the causal mechanisms and governance strategies for the evolution of online public opinion on major sports event emergencies have not been sufficiently explored; thus, this study examines public sentiment and the drivers of major sports event emergencies using Python and the grounded theory method. The results …
Will you forgive it? The interactive effects of crisis news framing and crisis communication message framing on tourists’ forgiveness
The different effects of crisis communication on different negative emotions induced by tourism crisis news remain under-explored. Drawing on the appraisal tendency framework, this study analyzes and verifies the interactive effects of anger-inducing news with rational crisis communication messages and anxiety-inducing news with humorous messages on tourists' forgiveness. Furthermore, perceived sincerity mediates the former relationship and desti…
Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations
Cultural distortion risks at heritage sites: Scale development and validation
Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the Covid-19 pandemic
Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations
Knowledge-based or affection-based? The influence mechanism of heritage tourism interpretation content on tourists' willingness to inherit culture
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
The influence of the Covid-19 pandemic on tourism demand for destinations: An analysis of spatial heterogeneity from a multi-scale perspective
This study explores the spatial heterogeneity of COVID-19 on tourism demand at different spatial scales. The results indicate that at the macroscale, cities with developed economies and mature tourism sectors are more affected while the differences in impact are further expanded at the mesoscale. At the microscale, cultural scenic destinations or well-known attractions are far more affected than natural and religious ones. Furthermore, the spatia…
Critical factors in the identification of word-of-mouth enhanced with travel apps: The moderating roles of Confucian culture and the switching cost view
The constant changes in new technology are affecting China's tourism environment. Tourists have become increasingly reliant on travel apps when searching for a tourism destination. This study reinvestigates whether the perception of an app advantage influences word-of-mouth (WOM) intentions through satisfaction and stickiness in the dynamic tourism environment of China. Mediation–moderation hypothesis is applied to build a conceptual framework of…
What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos
How destinations use tourism short videos to stand out in the fierce digital market is crucial. Based on the “cognitive-affective-conative” theoretical model, this study investigates the differential effects and mechanisms of tourism short video message appeal on users’ travel intention by conducting three experiments. The findings show that: emotional appeal (vs. rational appeal) is more likely to stimulate users’ travel intention, and teleprese…
Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model
Does work-family conflict weaken family travel intention?—a study based on China
The rapid growth of family travel shows enormous market potential for current and future tourism development. Based on cognitive dissonance theory, a multiple mediation-moderation examination process was applied to explore whether work-family conflicts could strength or weaken a family's intention to travel. According to data from 576 workers collected in China, the findings indicate that work-family conflict will lead to formulating family trave…
To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation
Facing the cultural challenges and risks of global heritage tourism development, it is urgent to stimulate tourists' cultural preservation commitment (TCPC). Therefore, this study delves into the connections between factual and affective content of heritage tourism interpretation and TCPC, as well as the intermediary role of experience quality and the moderating role of message framing, across three sub-studies. Study 1 applies big data and conte…
Cultural distortion risks at heritage sites: Scale development and validation
Sentiment mining of online reviews of peer-to-peer accommodations: Customer emotional heterogeneity and its influencing factors
Make the Effort Visible: The Effect of Process Transparency on Public Forgiveness in Tourism Crisis Communication
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of p…
Will visual peripheral cues motivate you to purchase tourism cultural and creative products? Evidence from China
Appearance elements are driving tourist consumption. However, there is still a research gap in the matching effects of the peripheral design elements around tourism cultural and creative products (CCPs). Therefore, introducing the theoretical model of "consumer reaction to product form", this study conducted two experiments to explore the matching influence mechanism of CCPs' styles and hues on tourists' willingness to buy. The results highlight …
Is the more like a real person the better? The effect of virtual endorsers type on tourists’ travel inspiration
Releasing happiness: Influencing factors and configuration paths of shared accommodation customers’ positive emotions
Can companions share anxiety? The effect of travel companions on tourist anxiety during crisis situations
Relieving tourist anxiety is critical to tourism crisis management. This study analyzes the effect of travel companions on tourist anxiety during crisis situations through three scenario-based experiments based on the cognitive appraisal theory of emotion (CATE). The results indicate that (1) travel companions can relieve tourist anxiety during crisis situations; (2) perceived risk and learned helplessness mediate this process; and (3) a good des…
What fascinates you? Structural dimension and element analysis of sensory impressions of tourist destinations created by animated works
Animation is a prime way to promote tourism destination marketing, but how animated content affects the image of tourism destinations has not been fully discussed. Based on the grounded theory, this paper analyses the reviews of animated film "Your Name.". We found that: the sensory impressions of animation include structural impressions, environmental impressions, plot impression. Structural impressions are related to characters, soundtrack, vis…
Critical factors in the identification of word-of-mouth enhanced with travel apps: The moderating roles of Confucian culture and the switching cost view
The constant changes in new technology are affecting China's tourism environment. Tourists have become increasingly reliant on travel apps when searching for a tourism destination. This study reinvestigates whether the perception of an app advantage influences word-of-mouth (WOM) intentions through satisfaction and stickiness in the dynamic tourism environment of China. Mediation–moderation hypothesis is applied to build a conceptual framework of…
Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model
Does work-family conflict weaken family travel intention?—a study based on China
The rapid growth of family travel shows enormous market potential for current and future tourism development. Based on cognitive dissonance theory, a multiple mediation-moderation examination process was applied to explore whether work-family conflicts could strength or weaken a family's intention to travel. According to data from 576 workers collected in China, the findings indicate that work-family conflict will lead to formulating family trave…
National Identity Construction in Cultural and Creative Tourism: The Double Mediators of Implicit Cultural Memory and Explicit Cultural Learning
In light of the gap in the national identity research, this study proposes, constructs, and examines the path to national identity by using a mixed-method approach. Study 1 collected 502 questionnaires from Chinese tourists, and Study 2 conducted semi-structured interviews with 15 tourists. The findings confirm that cultural and creative tourism contributes to the construction of tourists’ national identity. Tourists’ long-term implicit cultural …
What fascinates you? Structural dimension and element analysis of sensory impressions of tourist destinations created by animated works
Animation is a prime way to promote tourism destination marketing, but how animated content affects the image of tourism destinations has not been fully discussed. Based on the grounded theory, this paper analyses the reviews of animated film "Your Name.". We found that: the sensory impressions of animation include structural impressions, environmental impressions, plot impression. Structural impressions are related to characters, soundtrack, vis…
The influence of the Covid-19 pandemic on tourism demand for destinations: An analysis of spatial heterogeneity from a multi-scale perspective
This study explores the spatial heterogeneity of COVID-19 on tourism demand at different spatial scales. The results indicate that at the macroscale, cities with developed economies and mature tourism sectors are more affected while the differences in impact are further expanded at the mesoscale. At the microscale, cultural scenic destinations or well-known attractions are far more affected than natural and religious ones. Furthermore, the spatia…
How to create a memorable night tourism experience: Atmosphere, arousal and pleasure
This study constructs a new model of the night tourism experience to explore the influence mechanism of the night tourism atmosphere. This study was conducted with 659 tourists who have visited the historical and cultural blocks at night. The results show that pleasure and arousal play a moderating role between the night tourism atmosphere and a memorable tourism experience. Innovation and cultural contact play a positive moderating role in the p…
Sentiment mining of online reviews of peer-to-peer accommodations: Customer emotional heterogeneity and its influencing factors
Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the Covid-19 pandemic
Will visual peripheral cues motivate you to purchase tourism cultural and creative products? Evidence from China
Appearance elements are driving tourist consumption. However, there is still a research gap in the matching effects of the peripheral design elements around tourism cultural and creative products (CCPs). Therefore, introducing the theoretical model of "consumer reaction to product form", this study conducted two experiments to explore the matching influence mechanism of CCPs' styles and hues on tourists' willingness to buy. The results highlight …
Can companions share anxiety? The effect of travel companions on tourist anxiety during crisis situations
Relieving tourist anxiety is critical to tourism crisis management. This study analyzes the effect of travel companions on tourist anxiety during crisis situations through three scenario-based experiments based on the cognitive appraisal theory of emotion (CATE). The results indicate that (1) travel companions can relieve tourist anxiety during crisis situations; (2) perceived risk and learned helplessness mediate this process; and (3) a good des…
What kind of UGA is effective for heritage tourism marketing? Matching effects of human elements and review types
User-generated advertising (UGA) is critical to heritage tourism marketing. However, there is a research gap on the impact mechanism of UGA essential elements. Through three scenario experiments, this study explored the matching effects between human elements and review types in UGA of heritage sites and discussed these effects on potential tourists’ online interactive behaviours. The findings revealed that (1) graphics with human elements are mo…
Relieving tourist anxiety during the Covid-19 epidemic: A dual perspective of the government and the tourist destination
The high infectivity and uncertainty of COVID-19 could intensify the tourists’ psychological anxiety, and further greatly hinder the tourist flow and tourism recovery. Finding ways to ease tourist anxiety and renew their travel confidence is a critical issue that has remained unsolved during COVID-19. The government and tourist destination, providing and guaranteeing tourism activities, are helpful to alleviate tourist anxiety. Therefore, fuzzy-s…
Local cultural distortion risk at tourist destinations: Connotation deconstruction and theoretical construction
The current accelerating process of cultural and tourism integration has posed severe challenges to local cultural sustainability. However, there is an obvious research gap in tourism culture from the risk perspective. This conceptual study introduced the theory of the production of space and utilized the inductive method to distinguish the connotation of related concepts. Furthermore, this paper developed a concept of local cultural distortion r…
The Evolutionary Characteristics and Process Mechanisms of Online Public Opinion for Major Sports Event Emergencies
With the rapid development of information technology, online public opinion on major sports event emergencies occurs frequently. However, the causal mechanisms and governance strategies for the evolution of online public opinion on major sports event emergencies have not been sufficiently explored; thus, this study examines public sentiment and the drivers of major sports event emergencies using Python and the grounded theory method. The results …
Will you forgive it? The interactive effects of crisis news framing and crisis communication message framing on tourists’ forgiveness
The different effects of crisis communication on different negative emotions induced by tourism crisis news remain under-explored. Drawing on the appraisal tendency framework, this study analyzes and verifies the interactive effects of anger-inducing news with rational crisis communication messages and anxiety-inducing news with humorous messages on tourists' forgiveness. Furthermore, perceived sincerity mediates the former relationship and desti…
Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations
Cultural distortion risks at heritage sites: Scale development and validation
Knowledge-based or affection-based? The influence mechanism of heritage tourism interpretation content on tourists' willingness to inherit culture
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
Traditional or emerging: Impulsive travel intention induced by online major visitor attraction sharing
Tourists share their experiences with major visitor attractions (MVAs) online, which causes a powerful marketing effect. However, the current literature rarely compares the effect of online sharing on different MVAs. Utilizing three scenario experiments with 1181 social samples, this study explored the influence of online sharing of MVAs on impulsive travel intention. It revealed that online sharing about traditional (vs. emerging) MVAs induced g…
The ‘time effect’ of tourism short videos: How to match the advertising format and background music
Destinations increasingly use time cues in short video advertising, but the effect is not ideal. Leveraging the strengths of different advertising formats becomes a pressing issue. This paper investigates how matching advertising formats and background music in tourism short video advertisements affects tourists' travel inspiration based on the spreading-activation theory. The theoretical model is verified by analysing TikTok's real data and two …
Applying the right remedy? Crisis management reporting on different destination resilience under the internal crisis events
Research on precise crisis management reporting strategies for destinations with different levels of resilience remains insufficient. Therefore, based on situational crisis communication theory (SCCT), this study analyses the interaction effects of crisis management reporting and perceived destination resilience on the maintenance of destination-tourist relationship quality by conducting three scenario-based experiments. The results indicate that…
The congruence effect in tourism activity marketing: The difference between virtual influencers and human influencers
Selecting appropriate influencers for different tourism activities has become a challenge in tourism marketing. In response, this study utilised two experiments to systematically reveal the congruence effects between influencers (human vs. virtual) and tourism activities (relaxing vs. challenging) on potential tourists’ willingness to participate. The findings indicate that tourists’ willingness to participate increases when human influencers pro…
Mocking oneself or teasing others? The interactive effects of humorous message framing and tourism crisis response strategies
Numerous studies have investigated tourism crisis communication, but few studies have focused on matching crisis communication message framing with crisis response strategy. Therefore, we explored the interactive effects of humorous message framing (HMF) and crisis response strategy (CRS) on destination reputation. The results indicate that adopting an apology CRS alongside self-deprecating HMF improves destination reputation, while the combinati…
Tourism (34 works) · Business (29 works) · Political science (27 works) · Psychology (23 works) · Diverse Aspects of Tourism Research (20 works) · Advertising (18 works) · Marketing (18 works) · Geography (17 works) · Digital Marketing and Social Media (14 works) · Social Psychology (14 works)