B Sung
Biographic Data
| ID | 30084 |
|---|---|
| NAME | B Sung |
| GIVEN NAMES | B |
| FAMILY NAME | Sung |
| SIGNATURE | SUNG B |
| AFFILIATIONS | Curtin University |
| ORCID | 0000-0003-0028-6574 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 40 |
| WORKS AS AUTHOR | 20 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Assessing the Australian abalone market
Purpose Abalone is a high-value fishery and aquaculture product that is often overlooked. Diversifying market access and delivering consumer-oriented products and marketing is a cornerstone of the Australian abalone industry. However, their effort is hindered due to a lack of consumer insights. As such, the present study attempts to reveal the product cues that are salient to consumer decision-making and delineate the unique consumer segments in …
Taking action through stories
Carbon-neutral meat products offer a unique opportunity to reduce anthropogenic emissions. Supporting the growth of carbon-neutral meat is carbon labelling, an initiative to encourage environmentally friendly behaviour via information transparency. However, the efficacy of carbon labels remains questionable because consumers mainly cannot comprehend and connect with the labels. This raises a question of how communication could be leveraged to bri…
Ethical food consumption in the digital age
Climate change is an emerging global reality with widespread effects on ecosystems and human communities. However, its significant impact on livestock animals often goes underdiscussed as more focus is given to impact of livestock production on climate change. Implementing high-welfare systems, such as digital monitoring of animals, can help mitigate climate-related challenges by reducing temperature fluctuations and controlling disease spread. D…
Economic sustainability of parks
This research explored visitor satisfaction and loyalty, vital to securing the economic sustainability of parks, in the proposed Park Visitor ECSI model. Self-administered surveys with online consumer panels were adopted for the data collection. The research model was tested with PLS-SEM in parks across Australia (N = 430), USA (N = 348) and China (N = 319). In the main, the findings suggested that the perceived image of park management shaped vi…
The watchful eye
Wireless tracking technologies is an emerging technology used in tourism destinations to better understand the movement of tourists and to develop more personalized products. However, little is understood of tourists’ perceptions of these wireless tracking technologies. This study investigated the impact inferences of manipulative intent, privacy concerns, perceived personalization, and personal innovativeness on tourists’ attitudes and intention…
Synergistic competencies of business graduates for the digital age
Purpose For business and management higher education (HE) to transition graduates to digital workplaces and careers, it’s crucial they develop competencies (digital and traditional, soft and technical, new and old) that are relevant and applicable. Design/methodology/approach Insights are obtained from 60 comprehensive interviews with HE business students, educators and industry practitioners. Findings Six synergistic competencies are described t…
How profanity in influences perceived authenticity and perceived helpfulness of online reviews
While profanity may seem offensive, its prevalence within online reviews suggests it might be useful in influencing perceptions of the usefulness of online reviews. The present research investigates whether the presence (vs. absence) of profanity and high (vs. low) levels of review subjectivity jointly influence the perceived helpfulness of online reviews. In Study 1, we mined a large dataset of online reviews from Amazon across different product…
A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services
This research examines the effect of perceived luxury and novelty on tourists’ evaluation of and behavioural intention toward luxury seaplane services, in particular, the moderating role of self- and other-directedness. Data were collected via a self-administered online survey questionnaire and involved Australian and Chinese respondents who intend to visit Western Australia. Findings indicate that consumers’ perceived luxury and novelty of the s…
Age matters
Cultured meat shows great promise as a more sustainable alternative to conventional meat consumption. However, consumer acceptance of cultured meat remains a great challenge as studies indicate a general reluctance to adopt this product. Notably, while existing literature has provided various factors influencing consumer acceptance of cultured meat, there is a limited focus on the use of affective cues. The present research examines the impact of…
Why Do Park Visitors Engage With Social Media for Peer-to-Peer Information
Park visitors are increasingly gravitating toward peer-to-peer sources of information on social media to prepare for their visit to nature parks. This has significant implications for park safety and management. The current study utilizes the Theory of Consumer Values and Crompton's Push and Pull Theory as the theoretical lens. This research presents a thematic analysis of 19 interviews with participants who visited a nature park in Western Austr…
Let voice assistants sound like a machine
Prior memory encoding of negative distractors biases emotion-induced blindness
Previous research has shown that the proactive deprioritization of emotional distractors through the provision of information about the distractors or passive habituation of emotional distractors may attenuate emotion-induced blindness (EIB) in the rapid serial visual presentation stream. However, whether prior memory encoding of emotional distractors could bias the EIB effect remains unknown. To address this question, this study employed a three…
Optimizing the Dissemination of Nature-Based Park Safety Information
There is little research that has examined how and why visitors engage in park safety information prior to, during, and after their visits. The current research presents a case study that uses semi-structured interviews to map out the visitor journey of 23 park visitors in Western Australia (11 frequent and 12 infrequent visitors). The results show that both frequent and infrequent park visitors engaged in varying degrees of research toward safet…
Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of Covid-19
The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, namely, Trust Government, Trust Government, and Cruise Company and Trust None. All three segments demonstrated that reduced anxiety significantly heighte…
Electrodermal activity measure
The effectiveness of a marketing virtual reality learning simulation
Virtual reality (VR) technology has been shown to be a promising teaching method in STEM subjects. Extending these findings, the current study is the first to develop and examine the feasibility of using a VR simulation in marketing (ie, a non‐STEM subject). Specifically, the levels of immersion and three learning outcomes (learning attitude, enjoyment and performance) were compared between the marketing students who learned the same content thro…
Habituation to emotional distractors attenuates emotion-induced blindness
Recent research has shown that emotion-induced blindness (EIB) can be attenuated by strengthening the attentional prioritization of perceptual targets in the rapid serial visual presentation stream and/or proactively inhibiting emotional distractors. However, whether EIB can be attenuated by reducing the attentional prioritization of emotional distractors through passive habituation remains unknown. To address this question, the present experimen…
What Effect Does an Animal Robot Called CuDDler Have on the Engagement and Emotional Response of Older People with Dementia? A Pilot Feasibility Study
An Investigation of Positive and Negative Contact As Predictors of Intergroup Attitudes in the United States, Hong Kong, and Thailand
Contact researchers have overlooked (a) the mechanisms that explain the association between negative contact and prejudice, (b) the effects of positive and negative contact on outcomes beyond prejudice, and (c) the importance of testing contact effects cross-culturally. In the present article, we addressed these gaps in the literature by drawing on data from White Americans ( N = 207; Study 1), Hong Kong Chinese ( N = 145; Study 2), and Buddhist …
Hemodynamic Mechanisms of Syncope in Chronic Fatigue Syndrome During Head-Up Tilt Test
An Investigation of Positive and Negative Contact As Predictors of Intergroup Attitudes in the United States, Hong Kong, and Thailand
Contact researchers have overlooked (a) the mechanisms that explain the association between negative contact and prejudice, (b) the effects of positive and negative contact on outcomes beyond prejudice, and (c) the importance of testing contact effects cross-culturally. In the present article, we addressed these gaps in the literature by drawing on data from White Americans ( N = 207; Study 1), Hong Kong Chinese ( N = 145; Study 2), and Buddhist …
What Effect Does an Animal Robot Called CuDDler Have on the Engagement and Emotional Response of Older People with Dementia? A Pilot Feasibility Study
Age matters
Cultured meat shows great promise as a more sustainable alternative to conventional meat consumption. However, consumer acceptance of cultured meat remains a great challenge as studies indicate a general reluctance to adopt this product. Notably, while existing literature has provided various factors influencing consumer acceptance of cultured meat, there is a limited focus on the use of affective cues. The present research examines the impact of…
Why Do Park Visitors Engage With Social Media for Peer-to-Peer Information
Park visitors are increasingly gravitating toward peer-to-peer sources of information on social media to prepare for their visit to nature parks. This has significant implications for park safety and management. The current study utilizes the Theory of Consumer Values and Crompton's Push and Pull Theory as the theoretical lens. This research presents a thematic analysis of 19 interviews with participants who visited a nature park in Western Austr…
Taking action through stories
Carbon-neutral meat products offer a unique opportunity to reduce anthropogenic emissions. Supporting the growth of carbon-neutral meat is carbon labelling, an initiative to encourage environmentally friendly behaviour via information transparency. However, the efficacy of carbon labels remains questionable because consumers mainly cannot comprehend and connect with the labels. This raises a question of how communication could be leveraged to bri…
Ethical food consumption in the digital age
Climate change is an emerging global reality with widespread effects on ecosystems and human communities. However, its significant impact on livestock animals often goes underdiscussed as more focus is given to impact of livestock production on climate change. Implementing high-welfare systems, such as digital monitoring of animals, can help mitigate climate-related challenges by reducing temperature fluctuations and controlling disease spread. D…
Optimizing the Dissemination of Nature-Based Park Safety Information
There is little research that has examined how and why visitors engage in park safety information prior to, during, and after their visits. The current research presents a case study that uses semi-structured interviews to map out the visitor journey of 23 park visitors in Western Australia (11 frequent and 12 infrequent visitors). The results show that both frequent and infrequent park visitors engaged in varying degrees of research toward safet…
Hemodynamic Mechanisms of Syncope in Chronic Fatigue Syndrome During Head-Up Tilt Test
What Effect Does an Animal Robot Called CuDDler Have on the Engagement and Emotional Response of Older People with Dementia? A Pilot Feasibility Study
An Investigation of Positive and Negative Contact As Predictors of Intergroup Attitudes in the United States, Hong Kong, and Thailand
Contact researchers have overlooked (a) the mechanisms that explain the association between negative contact and prejudice, (b) the effects of positive and negative contact on outcomes beyond prejudice, and (c) the importance of testing contact effects cross-culturally. In the present article, we addressed these gaps in the literature by drawing on data from White Americans ( N = 207; Study 1), Hong Kong Chinese ( N = 145; Study 2), and Buddhist …
Habituation to emotional distractors attenuates emotion-induced blindness
Recent research has shown that emotion-induced blindness (EIB) can be attenuated by strengthening the attentional prioritization of perceptual targets in the rapid serial visual presentation stream and/or proactively inhibiting emotional distractors. However, whether EIB can be attenuated by reducing the attentional prioritization of emotional distractors through passive habituation remains unknown. To address this question, the present experimen…
The effectiveness of a marketing virtual reality learning simulation
Virtual reality (VR) technology has been shown to be a promising teaching method in STEM subjects. Extending these findings, the current study is the first to develop and examine the feasibility of using a VR simulation in marketing (ie, a non‐STEM subject). Specifically, the levels of immersion and three learning outcomes (learning attitude, enjoyment and performance) were compared between the marketing students who learned the same content thro…
Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of Covid-19
The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, namely, Trust Government, Trust Government, and Cruise Company and Trust None. All three segments demonstrated that reduced anxiety significantly heighte…
Electrodermal activity measure
Let voice assistants sound like a machine
Prior memory encoding of negative distractors biases emotion-induced blindness
Previous research has shown that the proactive deprioritization of emotional distractors through the provision of information about the distractors or passive habituation of emotional distractors may attenuate emotion-induced blindness (EIB) in the rapid serial visual presentation stream. However, whether prior memory encoding of emotional distractors could bias the EIB effect remains unknown. To address this question, this study employed a three…
Optimizing the Dissemination of Nature-Based Park Safety Information
There is little research that has examined how and why visitors engage in park safety information prior to, during, and after their visits. The current research presents a case study that uses semi-structured interviews to map out the visitor journey of 23 park visitors in Western Australia (11 frequent and 12 infrequent visitors). The results show that both frequent and infrequent park visitors engaged in varying degrees of research toward safet…
Economic sustainability of parks
This research explored visitor satisfaction and loyalty, vital to securing the economic sustainability of parks, in the proposed Park Visitor ECSI model. Self-administered surveys with online consumer panels were adopted for the data collection. The research model was tested with PLS-SEM in parks across Australia (N = 430), USA (N = 348) and China (N = 319). In the main, the findings suggested that the perceived image of park management shaped vi…
The watchful eye
Wireless tracking technologies is an emerging technology used in tourism destinations to better understand the movement of tourists and to develop more personalized products. However, little is understood of tourists’ perceptions of these wireless tracking technologies. This study investigated the impact inferences of manipulative intent, privacy concerns, perceived personalization, and personal innovativeness on tourists’ attitudes and intention…
Synergistic competencies of business graduates for the digital age
Purpose For business and management higher education (HE) to transition graduates to digital workplaces and careers, it’s crucial they develop competencies (digital and traditional, soft and technical, new and old) that are relevant and applicable. Design/methodology/approach Insights are obtained from 60 comprehensive interviews with HE business students, educators and industry practitioners. Findings Six synergistic competencies are described t…
How profanity in influences perceived authenticity and perceived helpfulness of online reviews
While profanity may seem offensive, its prevalence within online reviews suggests it might be useful in influencing perceptions of the usefulness of online reviews. The present research investigates whether the presence (vs. absence) of profanity and high (vs. low) levels of review subjectivity jointly influence the perceived helpfulness of online reviews. In Study 1, we mined a large dataset of online reviews from Amazon across different product…
A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services
This research examines the effect of perceived luxury and novelty on tourists’ evaluation of and behavioural intention toward luxury seaplane services, in particular, the moderating role of self- and other-directedness. Data were collected via a self-administered online survey questionnaire and involved Australian and Chinese respondents who intend to visit Western Australia. Findings indicate that consumers’ perceived luxury and novelty of the s…
Age matters
Cultured meat shows great promise as a more sustainable alternative to conventional meat consumption. However, consumer acceptance of cultured meat remains a great challenge as studies indicate a general reluctance to adopt this product. Notably, while existing literature has provided various factors influencing consumer acceptance of cultured meat, there is a limited focus on the use of affective cues. The present research examines the impact of…
Why Do Park Visitors Engage With Social Media for Peer-to-Peer Information
Park visitors are increasingly gravitating toward peer-to-peer sources of information on social media to prepare for their visit to nature parks. This has significant implications for park safety and management. The current study utilizes the Theory of Consumer Values and Crompton's Push and Pull Theory as the theoretical lens. This research presents a thematic analysis of 19 interviews with participants who visited a nature park in Western Austr…
Assessing the Australian abalone market
Purpose Abalone is a high-value fishery and aquaculture product that is often overlooked. Diversifying market access and delivering consumer-oriented products and marketing is a cornerstone of the Australian abalone industry. However, their effort is hindered due to a lack of consumer insights. As such, the present study attempts to reveal the product cues that are salient to consumer decision-making and delineate the unique consumer segments in …
Taking action through stories
Carbon-neutral meat products offer a unique opportunity to reduce anthropogenic emissions. Supporting the growth of carbon-neutral meat is carbon labelling, an initiative to encourage environmentally friendly behaviour via information transparency. However, the efficacy of carbon labels remains questionable because consumers mainly cannot comprehend and connect with the labels. This raises a question of how communication could be leveraged to bri…
Ethical food consumption in the digital age
Climate change is an emerging global reality with widespread effects on ecosystems and human communities. However, its significant impact on livestock animals often goes underdiscussed as more focus is given to impact of livestock production on climate change. Implementing high-welfare systems, such as digital monitoring of animals, can help mitigate climate-related challenges by reducing temperature fluctuations and controlling disease spread. D…
Psychology (17 works) · Business (12 works) · Computer Science (9 works) · Advertising (8 works) · Marketing (8 works) · Social Psychology (8 works) · Perception (7 works) · Sociology (7 works) · Diverse Aspects of Tourism Research (5 works) · Economics (5 works)