B K Lee
Biographic Data
| ID | 30130 |
|---|---|
| NAME | B K Lee |
| GIVEN NAMES | B K |
| FAMILY NAME | Lee |
| SIGNATURE | LEE B K |
| AFFILIATIONS | Kwangwoon University |
| ORCID | 0000-0002-5624-7518 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 18 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
The effect of regulatory focus on predecisional information distortion
From humanlike minds to persuasive machines
This study investigates the psychological mechanisms underlying consumer perceptions of artificial intelligence (AI), focusing on the role of anthropomorphic tendencies and construal level theory. Across two empirical studies, we examined how anthropomorphic tendencies influence consumer evaluations of AI and its message framing (abstract vs. concrete). Study 1 revealed that individuals with heightened anthropomorphic tendencies perceive AI behav…
Exploring User Attitudes and Trust Toward ChatGPT as a Social Actor
Recent advancements in artificial intelligence (AI) have transformed consumer services with technologies such as AlphaGo surpassing human capabilities. OpenAI’s ChatGPT positioned AI as a social actor. This study examines ChatGPT’s natural language prowess using AI from the perspective of social actors. We investigated user attitudes through the Unified Theory of Acceptance and Use of Technology (UTAUT) while employing the stereotype content mode…
Rejected or ignored
Instagram is one of the most popular social networking services worldwide. This exploratory study was conducted to examine the relationships between social exclusion, Instagram usage motivation (self-promotion, social interaction), and Instagram usage behaviour (frequency of photo uploads, degree of interest in photos uploaded by others). A total of 359 Korean Instagram users responded to an online survey. As a result of correlation analysis and …
Understanding the role of new media literacy in the diffusion of unverified information during the Covid-19 pandemic
New media literacy (NML) is an emerging construct of great value in a digital age in which information overload threatens the well-being of society. Among the scarcity of available research going beyond a theoretical conceptualization of NML and using structural equational modeling, we explored the influence of NML on media trust, perception of fake news, and fact-checking motivation that underlie the dissemination of unverified information durin…
A validation of the modified democratic e-governance website evaluation model
Are pictures worth a thousand words? The effect of information presentation type on citizen perceptions of government websites
Dimensions of Interactivity
This study investigates how the latent factors of perceived interactivity differ in terms of their relationships with various social factors, including social network density and frequency of interactions, as well as with psychological factors, such as individuals' need for cognition. By conducting a factor analysis and a series of multiple regression analyses, it was found that the dimensions were differentially influenced by social and psycholo…
How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online
As more and more consumers spend more money on the Internet, traditional retailers and manufacturers as well as entrepreneurial dot-coms are jousting to explore and shape this new business opportunity. Their long-term survival and profitability may be determined by how well the Web site helps form and sustain positive attitudes toward the site and, eventually, toward the product or the company. The purpose of this study is two-fold: (1) to examin…
A comment on “The World Bank's ‘new’ urban management programme
Neutron Activation Study of Ancient Pigments From Murals of Cholula and Teotihuacan
Dimensions of Interactivity
This study investigates how the latent factors of perceived interactivity differ in terms of their relationships with various social factors, including social network density and frequency of interactions, as well as with psychological factors, such as individuals' need for cognition. By conducting a factor analysis and a series of multiple regression analyses, it was found that the dimensions were differentially influenced by social and psycholo…
Are pictures worth a thousand words? The effect of information presentation type on citizen perceptions of government websites
Neutron Activation Study of Ancient Pigments From Murals of Cholula and Teotihuacan
Understanding the role of new media literacy in the diffusion of unverified information during the Covid-19 pandemic
New media literacy (NML) is an emerging construct of great value in a digital age in which information overload threatens the well-being of society. Among the scarcity of available research going beyond a theoretical conceptualization of NML and using structural equational modeling, we explored the influence of NML on media trust, perception of fake news, and fact-checking motivation that underlie the dissemination of unverified information durin…
A comment on “The World Bank's ‘new’ urban management programme
Neutron Activation Study of Ancient Pigments From Murals of Cholula and Teotihuacan
A comment on “The World Bank's ‘new’ urban management programme
Dimensions of Interactivity
This study investigates how the latent factors of perceived interactivity differ in terms of their relationships with various social factors, including social network density and frequency of interactions, as well as with psychological factors, such as individuals' need for cognition. By conducting a factor analysis and a series of multiple regression analyses, it was found that the dimensions were differentially influenced by social and psycholo…
How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online
As more and more consumers spend more money on the Internet, traditional retailers and manufacturers as well as entrepreneurial dot-coms are jousting to explore and shape this new business opportunity. Their long-term survival and profitability may be determined by how well the Web site helps form and sustain positive attitudes toward the site and, eventually, toward the product or the company. The purpose of this study is two-fold: (1) to examin…
Are pictures worth a thousand words? The effect of information presentation type on citizen perceptions of government websites
A validation of the modified democratic e-governance website evaluation model
Rejected or ignored
Instagram is one of the most popular social networking services worldwide. This exploratory study was conducted to examine the relationships between social exclusion, Instagram usage motivation (self-promotion, social interaction), and Instagram usage behaviour (frequency of photo uploads, degree of interest in photos uploaded by others). A total of 359 Korean Instagram users responded to an online survey. As a result of correlation analysis and …
Understanding the role of new media literacy in the diffusion of unverified information during the Covid-19 pandemic
New media literacy (NML) is an emerging construct of great value in a digital age in which information overload threatens the well-being of society. Among the scarcity of available research going beyond a theoretical conceptualization of NML and using structural equational modeling, we explored the influence of NML on media trust, perception of fake news, and fact-checking motivation that underlie the dissemination of unverified information durin…
The effect of regulatory focus on predecisional information distortion
From humanlike minds to persuasive machines
This study investigates the psychological mechanisms underlying consumer perceptions of artificial intelligence (AI), focusing on the role of anthropomorphic tendencies and construal level theory. Across two empirical studies, we examined how anthropomorphic tendencies influence consumer evaluations of AI and its message framing (abstract vs. concrete). Study 1 revealed that individuals with heightened anthropomorphic tendencies perceive AI behav…
Exploring User Attitudes and Trust Toward ChatGPT as a Social Actor
Recent advancements in artificial intelligence (AI) have transformed consumer services with technologies such as AlphaGo surpassing human capabilities. OpenAI’s ChatGPT positioned AI as a social actor. This study examines ChatGPT’s natural language prowess using AI from the perspective of social actors. We investigated user attitudes through the Unified Theory of Acceptance and Use of Technology (UTAUT) while employing the stereotype content mode…
Computer Science (8 works) · Psychology (8 works) · Political science (5 works) · Social Psychology (5 works) · Business (4 works) · Internet privacy (4 works) · Sociology (3 works) · World Wide Web (3 works) · Advertising (2 works) · AI in Service Interactions (2 works)