Natalie Ngai
Biographic Data
| ID | 3042868 |
|---|---|
| NAME | Natalie Ngai |
| GIVEN NAMES | Natalie |
| FAMILY NAME | Ngai |
| SIGNATURE | NGAI N |
| AFFILIATIONS | University of Michigan |
| ORCID | 0000-0001-8942-5053 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Sugar and spice (and everything nice?)
The global media and marketing phenomenon of Lolita fashions has charmed many with their kawaii (cute) aesthetics. This study argues that the kawaii aesthetics not only allows one to perform non-conforming femininity playfully, as previous studies have suggested, but it also embodies racial and national ideologies. This study uses an intersectional, transnational approach to investigate the retail catalogs of Lolita brands and fan publications. F…
Homemade pet celebrities
Pet influencers are rising stars on social media, and many everyday social media users also curate profiles for their pets for fun. This study established a cat Instagram account and uses ethnographic methods to investigate the phenomenon of pet Instagram as a kind of affective community co-habited by humans and nonhuman others. Recent studies of micro-celebrity have emphasised the practice of micro-celebrity – engaging in self-promotion and addr…
The temptation of performing cuteness
This study uncovers the national deployment of cuteness in the multi-year birthday celebrations of the enormously popular child star Shirley Temple during the Great Depression in the United States. These widely publicized media events promoted the ideology of consumerism through Shirley Temple’s brand cuteness, addressing the prevailing anxieties about poverty and patriarchal capitalism in the 1930s. Moreover, Shirley’s brand of cuteness necessit…
Homemade pet celebrities
Pet influencers are rising stars on social media, and many everyday social media users also curate profiles for their pets for fun. This study established a cat Instagram account and uses ethnographic methods to investigate the phenomenon of pet Instagram as a kind of affective community co-habited by humans and nonhuman others. Recent studies of micro-celebrity have emphasised the practice of micro-celebrity – engaging in self-promotion and addr…
The temptation of performing cuteness
This study uncovers the national deployment of cuteness in the multi-year birthday celebrations of the enormously popular child star Shirley Temple during the Great Depression in the United States. These widely publicized media events promoted the ideology of consumerism through Shirley Temple’s brand cuteness, addressing the prevailing anxieties about poverty and patriarchal capitalism in the 1930s. Moreover, Shirley’s brand of cuteness necessit…
Sugar and spice (and everything nice?)
The global media and marketing phenomenon of Lolita fashions has charmed many with their kawaii (cute) aesthetics. This study argues that the kawaii aesthetics not only allows one to perform non-conforming femininity playfully, as previous studies have suggested, but it also embodies racial and national ideologies. This study uses an intersectional, transnational approach to investigate the retail catalogs of Lolita brands and fan publications. F…
Homemade pet celebrities
Pet influencers are rising stars on social media, and many everyday social media users also curate profiles for their pets for fun. This study established a cat Instagram account and uses ethnographic methods to investigate the phenomenon of pet Instagram as a kind of affective community co-habited by humans and nonhuman others. Recent studies of micro-celebrity have emphasised the practice of micro-celebrity – engaging in self-promotion and addr…
Art (3 works) · Gender, Feminism, and Media (3 works) · Media, Gender, and Advertising (3 works) · Politics (3 works) · Sociology (3 works) · Aesthetics (2 works) · Gender Studies (2 works) · Gender Studies (2 works) · Ideology (2 works) · Literature (2 works)