Đurđana Ozretić Došen
Biographic Data
| ID | 3048249 |
|---|---|
| NAME | Đurđana Ozretić Došen |
| GIVEN NAMES | Đurđana Ozretić |
| FAMILY NAME | Došen |
| SIGNATURE | DOŠEN Đ O |
| AFFILIATIONS | University of Zagreb |
| ORCID | 0000-0001-5976-5866 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Is AI-driven personalization reshaping hospitality and gastronomy? An analysis of key factors driving transformation
Purpose This study seeks to explore the impact of AI-driven personalization in the hospitality and gastronomy sectors by identifying key variables and thematic clusters that shape current digital transformation practices. Design/methodology/approach A Systematic Literature Review (SLR, WoS, IEEE, April–May 2025, N = 25) was conducted, followed by a Multiple Correspondence Analysis (MCA) using R software and based on the HOMALS framework. This res…
Understanding virtual museum visits: Generation Z experiences
This paper aims to provide new insight into creating authentic Web-based virtual museum experiences by exploring positive and negative elements of the experiences of Web-based virtual museum visits performed by young (Generation Z) visitors. The Qualitative Diary Research (QDR) method was applied, encompassing 107 visits of web-based virtual museums from different countries. Results reveal that the visitors’ orientation and moving, the technology…
Antecedents and moderators of positive word of mouth communication among tourist destination residents during the Covid-19 pandemic
Word of mouth (WOM) communication has been recognized for a long time as an activity to improve the efficiency and success of communication efforts. The purpose of this paper is to examine potential antecedents and moderators of positive WOM of tourist destination residents during the COVID-19 pandemic. Three WOM predictors are examined, i.e. trustworthiness in communication of authorities, destination reputation, and prevention measures, whereas…
The role of travelling distances: Different planning, different motives
The impact of travel distance on travel planning and motives of travelling represents a notable research gap. This study aims to demonstrate that impacts of intention predictors are different, since longer distance increases complexities of planning; also – that a long-haul travelling is driven by different motives than short-haul travelling. The study is based on analysis of survey data from Lithuania. The findings showed differences in how beli…
Understanding prevention measures and tourist behavior in Croatia during the Covid-19 pandemic. A mixed-method approach
This study investigates the adoption of prevention measures in Croatia during the COVID-19 pandemic and its relationship with tourist behavior. The research adopts a mixed-method approach as it examines both practitioners’ and tourists’ viewpoints. A qualitative study was conducted with eight destination service providers, while the quantitative study took place among 333 international tourists during their stay in the country. Results from the q…
Discovering the determinants of museum visitors’ immersion into experience: The impact of interactivity, expectations, and skepticism
The paper explores two dimensions of visitors’ immersion into museum experience: aesthetics and escapism. Following the socio-cultural activity theory, it examines the impact of interactive technology available in museums on aesthetic and escapist experience. Additionally, it examines the role of hedonic expectations and the level of visitor scepticism (or its absence) towards museums with regard to immersion into the experience. Quantitative res…
Managing edutainment and perceived authenticity of museum visitor experience: Insights From Qualitative Study
The purpose of this paper is to better understand edutainment and perceived authenticity in the context of the cultural organizations, museums. It aims to discover and understand opinions of museum professionals towards edutainment (as one of the most significant trends) and three components of perceived authenticity of museum visitor experience. Results of the exploratory qualitative study show positive opinions towards edutainment. Three approa…
Mjerenje kvalitete usluge primarne zdravstvene zaštite SERVQUAL instrumentom
Rad je posvecen razmatranjima problematike mjerenja kvalitete zdravstvenih usluga. Prikazani su teorijski doprinosi o specificnostima marketinga usluga u zdravstvu i mjerenju kvalitete zdravstvenih usluga sto ukljucuje i navođenje rezultata prethodnih istraživanja kojima je mjereno zadovoljstvo korisnika zdravstvenih usluga. Posebna pozornost usmjerena je na prikaz najcesce koristenog modela za mjerenje kvalitete usluga SERVQUAL, koji je ujedno i…
The Effects of Marketing Mix Elements on Service Brand Equity
This paper explores the effects of selected marketing mix elements on service brand equity. Research hypotheses about the relationship between marketing mix elements, brand equity dimensions and brand equity itself, in the context of service brands, are defined on the basis of the literature review. A survey was conducted in order to collect relevant empirical data. Structural equation modeling is used to test research hypotheses. The findings of…
Managing edutainment and perceived authenticity of museum visitor experience: Insights From Qualitative Study
The purpose of this paper is to better understand edutainment and perceived authenticity in the context of the cultural organizations, museums. It aims to discover and understand opinions of museum professionals towards edutainment (as one of the most significant trends) and three components of perceived authenticity of museum visitor experience. Results of the exploratory qualitative study show positive opinions towards edutainment. Three approa…
Understanding virtual museum visits: Generation Z experiences
This paper aims to provide new insight into creating authentic Web-based virtual museum experiences by exploring positive and negative elements of the experiences of Web-based virtual museum visits performed by young (Generation Z) visitors. The Qualitative Diary Research (QDR) method was applied, encompassing 107 visits of web-based virtual museums from different countries. Results reveal that the visitors’ orientation and moving, the technology…
The Effects of Marketing Mix Elements on Service Brand Equity
This paper explores the effects of selected marketing mix elements on service brand equity. Research hypotheses about the relationship between marketing mix elements, brand equity dimensions and brand equity itself, in the context of service brands, are defined on the basis of the literature review. A survey was conducted in order to collect relevant empirical data. Structural equation modeling is used to test research hypotheses. The findings of…
Mjerenje kvalitete usluge primarne zdravstvene zaštite SERVQUAL instrumentom
Rad je posvecen razmatranjima problematike mjerenja kvalitete zdravstvenih usluga. Prikazani su teorijski doprinosi o specificnostima marketinga usluga u zdravstvu i mjerenju kvalitete zdravstvenih usluga sto ukljucuje i navođenje rezultata prethodnih istraživanja kojima je mjereno zadovoljstvo korisnika zdravstvenih usluga. Posebna pozornost usmjerena je na prikaz najcesce koristenog modela za mjerenje kvalitete usluga SERVQUAL, koji je ujedno i…
Managing edutainment and perceived authenticity of museum visitor experience: Insights From Qualitative Study
The purpose of this paper is to better understand edutainment and perceived authenticity in the context of the cultural organizations, museums. It aims to discover and understand opinions of museum professionals towards edutainment (as one of the most significant trends) and three components of perceived authenticity of museum visitor experience. Results of the exploratory qualitative study show positive opinions towards edutainment. Three approa…
Discovering the determinants of museum visitors’ immersion into experience: The impact of interactivity, expectations, and skepticism
The paper explores two dimensions of visitors’ immersion into museum experience: aesthetics and escapism. Following the socio-cultural activity theory, it examines the impact of interactive technology available in museums on aesthetic and escapist experience. Additionally, it examines the role of hedonic expectations and the level of visitor scepticism (or its absence) towards museums with regard to immersion into the experience. Quantitative res…
Antecedents and moderators of positive word of mouth communication among tourist destination residents during the Covid-19 pandemic
Word of mouth (WOM) communication has been recognized for a long time as an activity to improve the efficiency and success of communication efforts. The purpose of this paper is to examine potential antecedents and moderators of positive WOM of tourist destination residents during the COVID-19 pandemic. Three WOM predictors are examined, i.e. trustworthiness in communication of authorities, destination reputation, and prevention measures, whereas…
The role of travelling distances: Different planning, different motives
The impact of travel distance on travel planning and motives of travelling represents a notable research gap. This study aims to demonstrate that impacts of intention predictors are different, since longer distance increases complexities of planning; also – that a long-haul travelling is driven by different motives than short-haul travelling. The study is based on analysis of survey data from Lithuania. The findings showed differences in how beli…
Understanding prevention measures and tourist behavior in Croatia during the Covid-19 pandemic. A mixed-method approach
This study investigates the adoption of prevention measures in Croatia during the COVID-19 pandemic and its relationship with tourist behavior. The research adopts a mixed-method approach as it examines both practitioners’ and tourists’ viewpoints. A qualitative study was conducted with eight destination service providers, while the quantitative study took place among 333 international tourists during their stay in the country. Results from the q…
Understanding virtual museum visits: Generation Z experiences
This paper aims to provide new insight into creating authentic Web-based virtual museum experiences by exploring positive and negative elements of the experiences of Web-based virtual museum visits performed by young (Generation Z) visitors. The Qualitative Diary Research (QDR) method was applied, encompassing 107 visits of web-based virtual museums from different countries. Results reveal that the visitors’ orientation and moving, the technology…
Is AI-driven personalization reshaping hospitality and gastronomy? An analysis of key factors driving transformation
Purpose This study seeks to explore the impact of AI-driven personalization in the hospitality and gastronomy sectors by identifying key variables and thematic clusters that shape current digital transformation practices. Design/methodology/approach A Systematic Literature Review (SLR, WoS, IEEE, April–May 2025, N = 25) was conducted, followed by a Multiple Correspondence Analysis (MCA) using R software and based on the HOMALS framework. This res…
Business (6 works) · Computer Science (6 works) · Psychology (6 works) · Advertising (5 works) · Marketing (5 works) · Sociology (5 works) · Diverse Aspects of Tourism Research (4 works) · Geography (4 works) · Tourism (4 works) · Digital Marketing and Social Media (3 works)