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Demetris Vrontis

Biographic Data

ID3048412
NAMEDemetris Vrontis
GIVEN NAMESDemetris
FAMILY NAMEVrontis
SIGNATUREVRONTIS D
AFFILIATIONSUniversity of Nicosia
ORCID0000-0001-7570-6241
VERIFIEDYes
TOTAL WORKS49
TOTAL CITATIONS6
AUTHOR COUNT38
EDITOR COUNT11
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Digital Transformation and Sustainable Performance: The Capability–Innovation Pathway

    Open Access•Binh Thi Thanh Truong, Phuong V Nguyen et al.•ARTICLE•Business Strategy and the…•2026

    Manufacturing firms in emerging economies face growing pressure to address environmental challenges while adopting digital technologies. However, how digital transformation translates into sustainability improvements remains unclear. Drawing on stakeholder theory and dynamic capability theory, this study examines a capability–innovation pathway linking digital transformation to sustainable performance. Data from 286 Vietnamese manufacturing firms…

  • Sustainability in education through collaborative learning using social media: An exploratory study with moderating role of “knowledge creator” and “knowledge seeker”

    Ranjan Chaudhuri, Sheshadri Chatterjee et al.•ARTICLE•International Journal of…•2025

    Purpose This study aims to examine the impact of social media (SM) on the interactivity among teachers, among students and between students and teachers for sustainable academic performance and for achieving sustainable development (SD) in higher educational institutes. This study also investigates the moderating impact of knowledge creators (KNC) and knowledge seekers (KNS) on the collaborative learning environment using SM. Design/methodology/a…

  • From purpose to purchase: How sustainable advertising builds brand trust and corporate reputation

    Anurag Singh, Rupesh Kumar et al.•ARTICLE•International Journal of…•2025

    Sustainability-oriented advertising aligned with the United Nations Sustainable Development Goals (SDGs) significantly enhances Indian consumers’ purchase intentions through brand trust, moderated by corporate reputation and SDG literacy, as revealed by a six-month time-lagged survey of n = 421 respondents. Employing PLS-SEM, this study demonstrates that SDG-focused CSR advertising strengthens brand trust, which mediates 63% of the total effect o…

  • Harmonious CSR and sustainable branding: Evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising

    Kuldeep Singh, Ranjan Chaudhuri et al.•ARTICLE•International Journal of…•2025

    This study examines the relationship between harmonious CSR and consumer trust in digital advertising. Furthermore, supported by the literature, we address the moderating effect of corporate reputation and alignment with Sustainable Development Goals (SDGs) on the association between sustainable branding and consumer trust and propose sustainable branding as the mediator between harmonious CSR and consumer trust. These identified factors are pres…

  • Uncorking the psychological factors behind habits and NoLo wine preferences

    Open Access•Krupa Rai, A Galati et al.•ARTICLE•British Food Journal•2025

    Purpose The consumption of no-and low-alcohol (NoLo) wines has emerged as a growing trend among Italian millennials, reflecting a shift towards healthier and more mindful drinking habits. This paper delves into the social factors driving this trend, employing the rational of habit theory to provide a comprehensive understanding of NoLo wines consumption as a social behaviour among Italian millennials. Design/methodology/approach The research desi…

  • Do food planner apps enhance responsible food consumption? The impact of perceptual antecedents and moderating effects on usage intention

    Rajat Subhra Chatterjee, I Hameed et al.•ARTICLE•British Food Journal•2025

    Purpose A food planner app helps users to create meal plans and recipes to their preferences, dietary requirements and lifestyle needs. Many food planner apps also could assist with grocery lists, calorie tracking, food waste management and reminders to users. But there is less adoption of such apps. Limited studies examine reasons for non-adaptability, emphasizing the need for more research. This research addresses this gap by observing the effe…

  • Examining the role of knowledge sharing among stakeholders and firm innovation performance: Moderating role of technology usage

    Open Access•Ranjan Chaudhuri, Sheshadri Chatterjee et al.•ARTICLE•Business Ethics, the Environment…•2025

    Knowledge sharing is a typical activity of using different ways to share ideas, skills, expertise, and opinions among friends, family members, peers, communities, and employees. Knowledge can be shared with a firm's internal and external stakeholders, and it can improve process efficiency as well as product quality. Not many studies have examined the influence of knowledge sharing among different stakeholders of a firm and its impact on a firm's …

  • Mapping business ethics and society: A systematic journey into research and way forward

    Open Access•Vinod Kumar, Sachin Kumar et al.•ARTICLE•Business Ethics, the Environment…•2025

    While the notion of business ethics has historical roots, previous research endeavours have refrained from consolidating the existing body of knowledge on the intersection of business ethics and society. This hesitance is attributed to the intricate and diverse nature of such studies. Thus, there is a gap in the literature on synthesizing the intimate relationship between business ethics and society. This gap in research serves as the impetus and…

  • Creating organizational value and sustainability through green HR practices: An innovative approach with the moderating role of top management support

    Open Access•Sheshadri Chatterjee, Ranjan Chaudhuri et al.•ARTICLE•Business Ethics, the Environment…•2025

    Green human resource management (GHRM) seeks to reorient human resource strategy and practices to an organization's environmental sustainability goals. A small body of research has so far shown that GHRM is positively related to organizational sustainability, yet the results are somewhat variable. This calls into question regarding the boundary conditions of this relationship. In this study, the moderating role of top management team (TMT) suppor…

  • AI capability and environmental sustainability performance: Moderating role of green knowledge management

    Open Access•Sachin Kumar, Vinod Kumar et al.•ARTICLE•Technology in Society•2025•Cited by: 6•References: 8

  • Reviving China’s global footprint along the Silk Roads and the ‘Belt and Road Initiative: Chinese overseas industrial park in Egypt

    Open Access•Yijun Xing, Yipeng Liu et al.•ARTICLE•Business History•2025•References: 52

    As the main East-West trade routes in ancient history, the Silk Roads significantly influenced Chinese relations with Egypt, an important country in the Middle East and North Africa (MENA) region. Informed by the history of the Silk Roads, we articulate China’s role in global business history with a focus on identifying key characteristics that underpinned ancient Chinese relations with Egypt. By juxtaposing co-evolution and institutional perspec…

  • Non-Profit Organisations, Volume III: Society, Sustainability and Accountability

    Open Access•Iacopo Cavallini, Giuseppina Iacoviello et al.•BOOK•Non-Profit Organisations, Volume…•2024

  • Non-Profit Organisations, Volume I: Strategic, Managerial and Marketing Advancements

    Open Access•Rebecca Shams, Alkis Thrassou et al.•BOOK•Non-Profit Organisations, Volume I•2024

  • Non-Profit Organisations, Volume IV: Structures, Models and Technology

    Open Access•Rebecca Shams, Alkis Thrassou et al.•BOOK•Non-Profit Organisations, Volume IV•2024

  • Non-Profit Organisations, Volume II: Economy, Industries and Context

    Open Access•Rebecca Shams, Alkis Thrassou et al.•BOOK•Non-Profit Organisations, Volume II•2024

  • Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buy

    Open Access•Hélène Yildiz, Alan Reiter et al.•ARTICLE•Technological Forecasting and…•2024

  • Key antecedents and consequences of blockchain technology adoption in the wine industry: A multiple case study analysis

    Open Access•Parisa Sabbagh, Maria Crescimanno et al.•ARTICLE•British Food Journal•2024

    Purpose The present study aims to identify the antecedents and consequences of blockchain adoption in the wine industry from the absorptive capacity perspective through a multiple case study approach. Design/methodology/approach A multiple case study approach was utilized, wherein data was gathered through semi-structured interviews and secondary sources of information from the five Italian innovative wineries. Findings The results show that the …

  • Reimagining our futures together: An early bird's‐eye view of inclusive organizational behavior

    Open Access•Amandeep Dhir, Puneet Kaur et al.•ARTICLE•Journal of Organizational Behavior•2024•References: 7

    The world has witnessed high‐intensity and low‐occurrence crises such as the COVID‐19 pandemic that have radically changed not only the discourses of health and safety but also permanently changed the realities of the workplace. The COVID‐19 pandemic‐related new normal has resulted in the exponential increase in the acceptance of “homeplace” or “work from home” in work‐related domains. With this sudden dramatic shift in the way the present and fu…

  • Exploring travelers’ willingness to pay for green hotels in the digital era

    A Galati, Alkis Thrassou et al.•ARTICLE•Journal of Sustainable Tourism•2023

    The past few years have witnessed an intensifying effort by hotels to respond to customers’ growing environmental sensitivities. A critical aspect of this market trend is the actual willingness of tourists to pay (WTP) for green products and services offered by green hotels. Previous studies in this research field have mainly focused on the relationship between guests’ attitudes and their behavioral intentions, neglecting the influence of externa…

  • Acceptance of social robot and its challenges: From privacy calculus perspectives

    Open Access•Sheshadri Chatterjee, Ranjan Chaudhuri et al.•ARTICLE•Technological Forecasting and…•2023

  • Antecedents of obesity among Indian youth: From consumer psychological and lifestyle perspective

    Open Access•Ranjan Chaudhuri, Sheshadri Chatterjee et al.•ARTICLE•British Food Journal•2023

    Purpose The purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the moderating role of demography on the body mass index (BMI) of Indian youths. Design/methodology/approach The study initially develops a conceptual model, stemming from an extensive theoretical research, and subsequently validates…

  • Sustainable Development in Tourism: A Stakeholder Analysis of the Langhe Region

    Open Access•Demetris Vrontis, Michael Christofi et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    The tourism literature has increasingly recognized the significance of various stakeholders on how a region should attempt to apply the principles of sustainable development. Based on stakeholder theory, the article aims to investigate how the business model in tourism that is used in Italy’s Langhe region is aligned to the promotion of a “sustained, inclusive and sustainable economic growth, full and productive employment and decent work,” in ac…

  • Stakeholder Causal Scope Analysis–Centered Big Data Management for Sustainable Tourism

    Open Access•Rebecca Shams, Demetris Vrontis et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    Sustainability concerns in the tourism industry are underresearched, although both stakeholder relationship management and data analytics knowledge streams have implications to underpin sustainability research and practice. Scholars argue that we have limited knowledge of the potential for analyzing diverse stakeholder relationship management issues from different tourism-related socioeconomic and ecological settings to fully exploit stakeholders…

  • Stakeholder Engagement in the Hospitality Industry: An Analysis Of Communication In Smes And Large Hotels

    Open Access•Demetris Vrontis, Antonio Iazzi et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    This research presents an evaluation model for the communication of stakeholder engagement (SE) process, a relevant aspect able to enhance firms’ social legitimacy and reputation. Stakeholder involvement is a main component in the corporate social responsibility activities of companies. Drawing on academic literature, international standards and guidelines on SE, a scoring model was created, with the aim to verify companies’ attention to the SE c…

  • Sustained Competitive Advantage for Sustainable Hospitality and Tourism Development: A Stakeholder Causal Scope Analysis

    Open Access•Michael Christofi, Demetris Vrontis et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    The hospitality and tourism industry "presents challenges that need to be addressed, including how to manage their growth sustainably, so as not to diminish its potential" which solicits the "need to move toward more sustainable practices" (World Tourism Organization [UNWTO], 2017.The call for papers for this special issue was received with much enthusiasm, as illustrated by the large number of submissions covering a wide range of topics on the i…

Next
  • AI capability and environmental sustainability performance: Moderating role of green knowledge management

    Open Access•Sachin Kumar, Vinod Kumar et al.•ARTICLE•Technology in Society•2025•Cited by: 6•References: 8

  • Towards a marketing communications model for small political parties

    Alkis Thrassou, Demetris Vrontis et al.•ARTICLE•Cross Cultural Management An…•2011

    Purpose Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi‐perspective interrelation of different dimensions of existing theory to eventually bridge the fields of political and business marketing, identify the underlying causes of voter behaviour, and distil the critical factors of small political parties' (SPPs') strategic marketing communications (MCs) success. The research finally develop…

  • Business development across countries and cultures

    Open Access•Demetris Vrontis, Amir Shoham•ARTICLE•Cross Cultural Management An…•2012

    Background: There is an accumulating scientific literature on research concerning the concepts, elements, consequences and management of job stress. Stressful demands undergo cognitive appraisal, which then require certain coping strategies that either alter the stressor or make a person adapt to it, resulting in various outcomes (burnout or well being, etc). However, internal resources (e.g., personality) and external resources (e.g., social sup…

  • The role of cultural attributes in savings rates

    Open Access•Amir Shoham, Miki Malul et al.•ARTICLE•Cross Cultural Management An…•2012

    Purpose – The motivation for conducting this research came from the current global economic crisis. One outcome of the crisis is the awareness of the need for a better understanding of what causes people to save. Low savings rates in Western countries in general and in the USA in particular are the roots of the crisis. Furthermore, saving is probably one of the most important economic variables that impact the local and global environment. The cu…

  • Regional differences in managerial leader behaviour preferences in China

    Open Access•Romie F Littrell, Ilai Alon et al.•ARTICLE•Cross Cultural Management An…•2012

    Purpose This study demonstrates the complexities of analyzing determinants of leader behaviour preference dimension differences between and within national cultures. Culture is firmly established as important and influential effects in the international business environment. However, intra‐country regional cultural differences are relatively neglected. The purpose of this paper is to help fill this gap. Design/methodology/approach Field survey re…

  • Influences of culture, geography and infrastructure on website localization decisions

    Open Access•Rotem Shneor, Demetris Vrontis•ARTICLE•Cross Cultural Management An…•2012

    Purpose The purpose of this paper is to examine the role played by culture, geography and infrastructure on European airline's decision to launch market‐specific websites. Design/methodology/approach Logistic regression analysis based on 440 observations of home‐target country dyads collected from websites of nine European airlines, and supplemented by additional sources of macro level indicators. The unit of analysis is the country dyad. Finding…

  • Impact of culture on online management education

    Open Access•Jung Wan Lee, Kip Becker et al.•ARTICLE•Cross Cultural Management An…•2012

    Purpose The purpose of this paper is to investigate the effects of national culture on the acceptance, and online interaction, of management education and training online using Hall's cultural classifications and Hofstede's cultural framework. Potential differences in perceptions of personal innovativeness and levels of online management education acceptance were examined. Design/methodology/approach Factor analysis, structural modeling technique…

  • A new organisational memory for cross‐cultural knowledge management

    Open Access•Dolores Sánchez Bengoa, Hans Ruediger Kaufmann et al.•ARTICLE•Cross Cultural Management An…•2012

    Purpose Effectively managing the cultural environment is an important stepping stone towards international business success. Cultural problems, especially between partners coming from diametrically different cultural categories represent one of the key challenges of knowledge management in international business co‐operations. The purpose of this paper is to investigate the influence of controversial cultural attitudes on collaboration and the us…

  • Opposing positions in M&A research: Culture, integration and performance

    Open Access•Daniel Dauber, Demetris Vrontis•ARTICLE•Cross Cultural Management An…•2012

    Purpose – "Culture" has become a critical factor for success in today's international business environment. In particular, mergers and acquisitions (M&As) are known to suffer from a high failure rate, due to culture differences. Studies on M&As suggest different and often controversial relationships between culture, integration and performance. The purpose of this paper is to identify major sources of inconsistent results, thereby providing promi…

  • Mergers and acquisitions process: The use of corporate culture analysis

    Open Access•Yaakov Weber, Shlomo Tarba et al.•ARTICLE•Cross Cultural Management An…•2012

    Purpose The purpose of this paper is to advance cross‐cultural management during mergers and acquisitions (M&A), an issue that remains poorly understood despite a large body of literature accumulated over many years of study and experience. Design/methodology/approach Based on literature review and case studies of both successful and unsuccessful companies, this paper clarifies the concept, the assessment and the use of corporate culture and its …

  • Innovativeness of European SMEs: Mission not yet accomplished

    Open Access•Hans Ruediger Kaufmann, Haritini Tsangar et al.•ARTICLE•Economic Research-Ekonomska…•2012

    The paper aims to contribute to the discussion on the catalytic role of SMEs in generating innovation as a basis for a competitive economy. It focuses on six European countries, representing both established and transitional settings (United Kingdom, Cyprus, Spain, Italy, Greece and Lithuania). The statistical methods used included ANCOVA, multiple regression analysis and chi-square tests. The factors explaining the innovation levels were provide…

  • Innovativeness of European SMES: Mission Not Yet Accomplished

    Open Access•Hans Ruediger Kaufmann, Haritini Tsangari et al.•ARTICLE•Economic Research-Ekonomska…•2012

    The paper aims to contribute to the discussion on the catalytic role of SMEs in generating innovation as a basis for a competitive economy. It focuses on six European countries, representing both established and transitional settings (United Kingdom, Cyprus, Spain, Italy, Greece and Lithuania). The statistical methods used included ANCOVA, multiple regression analysis and chi-square tests. The factors explaining the innovation levels were provide…

  • Tradition and innovation in Italian wine family businesses

    Open Access•Demetris Vrontis, Stefano Bresciani et al.•ARTICLE•British Food Journal•2016

    Purpose – The purpose of this paper is to analyse how a strategy based on the combination of tradition and innovation can offer a competitive advantage to a medium-sized family firm operating in the wine sector. Design/methodology/approach – This research focuses on one case study. The subject of the case study under analysis is Pio Cesare, an internationally recognized fine wine Italian company. Findings – Pio Cesare is characterized by a strong…

  • E-Government implementation challenges in small countries: The project manager's perspective

    Open Access•Loukas Glyptis, Michael Christofi et al.•ARTICLE•Technological Forecasting and…•2020

  • Geographical cues: Evidences from New and Old World countries' wine consumers

    Marcella Giacomarra, A Galati et al.•ARTICLE•British Food Journal•2020

    Purpose This systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues? Design/methodology/approach This work employed a systematic literature review methodology on the extant literature published from 2009 to 2019. Findings Results, summarized in a concep…

  • Innovation within the food companies: How creative partnerships may conduct to better performances

    Open Access•Alberto Ferraris, Demetris Vrontis et al.•ARTICLE•British Food Journal•2020

    Purpose This is one of the first empirical studies aimed at analyzing the interrelation between creative partnerships (CPs), absorptive (AC), knowledge application (KA) capacities and innovation performance in food companies. Design/methodology/approach We tested this on a sample of 112 Italian medium-sized food firms that established CPs through a partial least square (PLS) structural equation model (SEM) approach. Findings Results are in favor …

  • The ability of fish ecolabels to promote a change in the sustainability awareness

    Open Access•Marcella Giacomarra, Maria Crescimanno et al.•ARTICLE•Marine Policy•2021

  • Adoption of artificial intelligence-integrated CRM systems in agile organizations in India

    Open Access•Sheshadri Chatterjee, Ranjan Chaudhuri et al.•ARTICLE•Technological Forecasting and…•2021

  • Consequences of technology and social innovation on traditional business model

    Open Access•Demetris Vrontis, Donato Morea et al.•ARTICLE•Technological Forecasting and…•2021

  • Social media influencer marketing: A systematic review, integrative framework and future research agenda

    Open Access•Demetris Vrontis, Anna Makrides et al.•ARTICLE•International Journal of Consumer…•2021

    Over the past few years, the popularity of social media influencers (SMIs) has been growing exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the mounting interest of researchers and practitioners, the resulting scholarly work remains divergent, partial and fragmented. In light of the pivotal role of SMIs on the consumer decision journey and as this research domain is still developing, a comprehensive and criti…

  • Identification of Health Expenditures Determinants: A Model to Manage the Economic Burden of Cardiovascular Disease

    Open Access•Fiorella Pia Salvatore, Alessia Spada et al.•ARTICLE•International Journal of…•2021

    The purpose of this paper is to investigate the determinants influencing the costs of cardiovascular disease in the regional health service in Italy's Apulia region from 2014 to 2016. Data for patients with acute myocardial infarction (AMI), heart failure (HF), and atrial fibrillation (AF) were collected from the hospital discharge registry. Generalized linear models (GLM), and generalized linear mixed models (GLMM) were used to identify the role…

  • Sustainable Development in Tourism: A Stakeholder Analysis of the Langhe Region

    Open Access•Demetris Vrontis, Michael Christofi et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    The tourism literature has increasingly recognized the significance of various stakeholders on how a region should attempt to apply the principles of sustainable development. Based on stakeholder theory, the article aims to investigate how the business model in tourism that is used in Italy’s Langhe region is aligned to the promotion of a “sustained, inclusive and sustainable economic growth, full and productive employment and decent work,” in ac…

  • Stakeholder Causal Scope Analysis–Centered Big Data Management for Sustainable Tourism

    Open Access•Rebecca Shams, Demetris Vrontis et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    Sustainability concerns in the tourism industry are underresearched, although both stakeholder relationship management and data analytics knowledge streams have implications to underpin sustainability research and practice. Scholars argue that we have limited knowledge of the potential for analyzing diverse stakeholder relationship management issues from different tourism-related socioeconomic and ecological settings to fully exploit stakeholders…

  • Stakeholder Engagement in the Hospitality Industry: An Analysis Of Communication In Smes And Large Hotels

    Open Access•Demetris Vrontis, Antonio Iazzi et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    This research presents an evaluation model for the communication of stakeholder engagement (SE) process, a relevant aspect able to enhance firms’ social legitimacy and reputation. Stakeholder involvement is a main component in the corporate social responsibility activities of companies. Drawing on academic literature, international standards and guidelines on SE, a scoring model was created, with the aim to verify companies’ attention to the SE c…

  • Sustained Competitive Advantage for Sustainable Hospitality and Tourism Development: A Stakeholder Causal Scope Analysis

    Open Access•Michael Christofi, Demetris Vrontis et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    The hospitality and tourism industry "presents challenges that need to be addressed, including how to manage their growth sustainably, so as not to diminish its potential" which solicits the "need to move toward more sustainable practices" (World Tourism Organization [UNWTO], 2017.The call for papers for this special issue was received with much enthusiasm, as illustrated by the large number of submissions covering a wide range of topics on the i…

  • Social network games (SNGs) addiction: Psychological dimensions and impacts on life quality and society

    Open Access•Sheshadri Chatterjee, Ranjan Chaudhuri et al.•ARTICLE•Technological Forecasting and…•2022

Business (37 works) · Marketing (24 works) · Computer Science (23 works) · Psychology (19 works) · Economics (17 works) · Political science (16 works) · Knowledge management (15 works) · Sociology (14 works) · Environmental Sustainability in Business (12 works) · Digital Marketing and Social Media (11 works)

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