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María Huertas González-Serrano

Biographic Data

ID3048827
NAMEMaría Huertas González-Serrano
GIVEN NAMESMaría Huertas
FAMILY NAMEGonzález-Serrano
SIGNATUREGONZÁLEZ-SERRANO M H
AFFILIATIONSUniversitat de València
ORCID0000-0002-2742-4191
VERIFIEDYes
TOTAL WORKS14
TOTAL CITATIONS3
WORKS AS AUTHOR14
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2026
H-INDEX1
  • High vs. Low entrepreneurial intentions

    Open Access•Radenko Matic, Nebojša Maksimović et al.•ARTICLE•Industry and Higher Education•2026

    This study identifies the profiles of female and male sports science students (SSS) with high and low entrepreneurial intentions (EI) and examines gender differences in the predictors of EI. The sample comprises SSS from six European countries ( N = 723). Data were collected using a structured, previously validated questionnaire. Cluster analysis and multi-group structural equation modelling were performed. Results revealed statistically signific…

  • Who will become future sport intrapreneurs? A configurational analysis of intrapreneurial intentions among sport science students using fsQCA

    Open Access•Daniel Ordiñana-Bellver, Carlos Pérez-Campos et al.•ARTICLE•Frontiers in Education•2026

    In today's dynamic and highly competitive labor market, intrapreneurship has emerged as a key driver of organizational innovation and sustainability. Universities play a crucial role in fostering the development of intrapreneurial profiles, particularly through the enhancement of soft skills among students. However, existing research has largely relied on net-effect approaches, overlooking the complex and configurational nature of the factors tha…

  • Social Media as a Teaching‐Learning Tool to Enhance Students' Professional Profile

    Open Access•Samuel López-Carril, Ekaterina Glebova et al.•ARTICLE•European Journal of Education•2025

    One of the primary goals of universities is to foster students' professional development and boost their employability. Social media platforms have become integral in today's digital age, causing disruptions in health, education and sport. University educators have integrated these platforms into classrooms to create online and hybrid teaching environments. However, research indicates that graduate students often lack proficiency in leveraging so…

  • Students’ perspectives on the ideal physical education teacher

    Open Access•Ana Fernández-Aránegas, María Huertas González-Serrano et al.•ARTICLE•European Physical Education Review•2025•References: 5

    This study aimed to examine secondary school students’ perceptions of the ideal physical education (PE) teacher, with a specific focus on how students’ gender is associated with their perceptions. Using a mixed-methods approach combining questionnaires and drawings, we analyzed data from a sample of 349 Spanish secondary school students balanced by gender and age. The findings indicate that both male and female students placed greater emphasis on…

  • Percepciones de los Estudiantes-Deportistas y Stakeholders Deportivos Sobre la Plataforma Educativa Edmedia para la Formación y Promoción de la Carrera Dual en Medios Sociales

    Open Access•Alberto Vidal Vilaplana, Inga Staškevičiūtė-Butienė et al.•ARTICLE•Cultura Ciencia y Deporte•2025

  • Redefining Education in Sports Sciences

    Open Access•Nuria Molina-García, María Huertas González-Serrano et al.•ARTICLE•Social Sciences•2024•Cited by: 3•References: 42

    In the Spanish context, Sports Sciences education is evolving to emphasize competency-based learning, crucial for adapting to the dynamic global landscape and labor market. This opinion article highlights the shift towards integrating generic and specific competencies, essential for automation and artificial intelligence, aligning with Sustainable Development Goal (SDG) 8's focus on sustainable economic growth and employment. Despite the recogniz…

  • Sports entrepreneurship during Covid-19

    Open Access•María Huertas González-Serrano, Manuel Alonso Dos Santos et al.•ARTICLE•Technological Forecasting and…•2023

    The sports sector, specifically the field of personal trainer entrepreneurship, has been severely affected by the COVID-19 crisis. However, there are still few empirical studies that analyze how the actions taken before and during this crisis can affect sports entrepreneurs' performance. This research aims to analyze which combinations of sports entrepreneurs' personal characteristics and actions performed have been most and least effective in mi…

  • How to foster intrapreneurial intentions of sport science students? A cross-cultural symmetric and asymmetric approach

    Open Access•María Huertas González-Serrano, Irena Valantine et al.•ARTICLE•Economic Research-Ekonomska…•2023

    Intrapreneurs are needed in the sport sector due to its competitive nature. However, little attention has been paid to this topic within sport entrepreneurship literature. This paper aims to examine the cross-cultural applicability of Ajzen’s theory of planned behavior for predicting the intrapreneurial intentions (II) of sport science students from two European countries and to discover if there is a moderating effect of country’s culture on the…

  • Promoting Physical Activity Habits after Completing Secondary School

    Open Access•María Huertas González-Serrano, Romulo Jacobo González-García et al.•ARTICLE•International Journal of…•2022

    Physical inactivity is one of the most important problems in our society, especially during adolescence. During this stage of schooling, students practice physical activity in physical education classes, but after they finish school, many of them stop practicing it. This research aims to determine which variables predict the intention to practice physical activity after finishing secondary school and to discover the effect that age during adolesc…

  • Alcohol versus sponsorship

    Open Access•Manuel Alonso Dos Santos, María Huertas González-Serrano et al.•ARTICLE•British Food Journal•2021

    Purpose The academic literature debates the desirability of sponsoring alcohol products at sporting events, a discussion that increases as major sporting events approach. This study aims to examine the influence that sponsorship of an alcoholic product such as beer has on the sports spectator, and the level of efficacy with respect to congruent, alcohol, and incongruent sponsorship. Design/methodology/approach The experiment was performed on 180 …

  • Amateur Runners’ Commitment

    Open Access•David Parra-Camacho, Manuel Alonso Dos Santos et al.•ARTICLE•International Journal of…•2020

    The aim of this work is to analyse the commitment to running among urban runners by identifying groups regarding commitment to this sport and by defining their sociodemographic profile and their sports habits. A sample of 1806 participants in popular urban races in the city of Valencia was interviewed using an 11-item questionnaire on commitment to running, sociodemographic characteristics, and sports habits. The psychometric properties of the ru…

  • Predictive Variables of Adolescents’ Intention to Be Physically Active after Graduation. Is Gender a Conditioning Factor

    Open Access•María Huertas González-Serrano, Ana María Gómez-Tafalla et al.•ARTICLE•International Journal of…•2020

    The acquisition of physical activity habits during adolescence is fundamental to guarantee its adherence throughout life. However, these levels decrease during this stage, with women experimenting a more significant decrease. This paper aims to analyze if there are significant differences in the variables related to the intention to be physically active between men and women and if there is a moderating effect of gender on the variables that pred…

  • Sporting Habits of Urban Runners

    Open Access•David Parra-Camacho, María Huertas González-Serrano et al.•ARTICLE•International Journal of…•2019

    This study analyses the sporting habits of runners participating in short-distance urban running events to identify groups with different motivations towards the practice of endurance running and participation in urban running events. A sample consisting of 937 participants in the Valencia running circuit was interviewed using a questionnaire consisting of a scale of 22 items to analyse their motives for participating in popular races. An explora…

  • Prediction model of the entrepreneurial intentions in pre-graduated and post-graduated Sport Sciences students

    Open Access•María Huertas González-Serrano, Ferran Calabuig Moreno et al.•ARTICLE•Cultura Ciencia y Deporte•2018

    El emprendimiento es importante en el sector depor­tivo, por lo que cada vez se están demandando más gra­ duados con habilidades emprendedoras. Sin embargo, los estudios realizados con este tipo de estudiantes son escasos. Es por ello que el objetivo del presente estudio es conocer las variables que predicen la intención de emprender de los estudiantes universitarios del sector deportivo. Para ello se ha analizado una muestra de 240 estudiantes p…

  • Redefining Education in Sports Sciences

    Open Access•Nuria Molina-García, María Huertas González-Serrano et al.•ARTICLE•Social Sciences•2024•Cited by: 3•References: 42

    In the Spanish context, Sports Sciences education is evolving to emphasize competency-based learning, crucial for adapting to the dynamic global landscape and labor market. This opinion article highlights the shift towards integrating generic and specific competencies, essential for automation and artificial intelligence, aligning with Sustainable Development Goal (SDG) 8's focus on sustainable economic growth and employment. Despite the recogniz…

  • Prediction model of the entrepreneurial intentions in pre-graduated and post-graduated Sport Sciences students

    Open Access•María Huertas González-Serrano, Ferran Calabuig Moreno et al.•ARTICLE•Cultura Ciencia y Deporte•2018

    El emprendimiento es importante en el sector depor­tivo, por lo que cada vez se están demandando más gra­ duados con habilidades emprendedoras. Sin embargo, los estudios realizados con este tipo de estudiantes son escasos. Es por ello que el objetivo del presente estudio es conocer las variables que predicen la intención de emprender de los estudiantes universitarios del sector deportivo. Para ello se ha analizado una muestra de 240 estudiantes p…

  • Sporting Habits of Urban Runners

    Open Access•David Parra-Camacho, María Huertas González-Serrano et al.•ARTICLE•International Journal of…•2019

    This study analyses the sporting habits of runners participating in short-distance urban running events to identify groups with different motivations towards the practice of endurance running and participation in urban running events. A sample consisting of 937 participants in the Valencia running circuit was interviewed using a questionnaire consisting of a scale of 22 items to analyse their motives for participating in popular races. An explora…

  • Amateur Runners’ Commitment

    Open Access•David Parra-Camacho, Manuel Alonso Dos Santos et al.•ARTICLE•International Journal of…•2020

    The aim of this work is to analyse the commitment to running among urban runners by identifying groups regarding commitment to this sport and by defining their sociodemographic profile and their sports habits. A sample of 1806 participants in popular urban races in the city of Valencia was interviewed using an 11-item questionnaire on commitment to running, sociodemographic characteristics, and sports habits. The psychometric properties of the ru…

  • Predictive Variables of Adolescents’ Intention to Be Physically Active after Graduation. Is Gender a Conditioning Factor

    Open Access•María Huertas González-Serrano, Ana María Gómez-Tafalla et al.•ARTICLE•International Journal of…•2020

    The acquisition of physical activity habits during adolescence is fundamental to guarantee its adherence throughout life. However, these levels decrease during this stage, with women experimenting a more significant decrease. This paper aims to analyze if there are significant differences in the variables related to the intention to be physically active between men and women and if there is a moderating effect of gender on the variables that pred…

  • Alcohol versus sponsorship

    Open Access•Manuel Alonso Dos Santos, María Huertas González-Serrano et al.•ARTICLE•British Food Journal•2021

    Purpose The academic literature debates the desirability of sponsoring alcohol products at sporting events, a discussion that increases as major sporting events approach. This study aims to examine the influence that sponsorship of an alcoholic product such as beer has on the sports spectator, and the level of efficacy with respect to congruent, alcohol, and incongruent sponsorship. Design/methodology/approach The experiment was performed on 180 …

  • Promoting Physical Activity Habits after Completing Secondary School

    Open Access•María Huertas González-Serrano, Romulo Jacobo González-García et al.•ARTICLE•International Journal of…•2022

    Physical inactivity is one of the most important problems in our society, especially during adolescence. During this stage of schooling, students practice physical activity in physical education classes, but after they finish school, many of them stop practicing it. This research aims to determine which variables predict the intention to practice physical activity after finishing secondary school and to discover the effect that age during adolesc…

  • Sports entrepreneurship during Covid-19

    Open Access•María Huertas González-Serrano, Manuel Alonso Dos Santos et al.•ARTICLE•Technological Forecasting and…•2023

    The sports sector, specifically the field of personal trainer entrepreneurship, has been severely affected by the COVID-19 crisis. However, there are still few empirical studies that analyze how the actions taken before and during this crisis can affect sports entrepreneurs' performance. This research aims to analyze which combinations of sports entrepreneurs' personal characteristics and actions performed have been most and least effective in mi…

  • How to foster intrapreneurial intentions of sport science students? A cross-cultural symmetric and asymmetric approach

    Open Access•María Huertas González-Serrano, Irena Valantine et al.•ARTICLE•Economic Research-Ekonomska…•2023

    Intrapreneurs are needed in the sport sector due to its competitive nature. However, little attention has been paid to this topic within sport entrepreneurship literature. This paper aims to examine the cross-cultural applicability of Ajzen’s theory of planned behavior for predicting the intrapreneurial intentions (II) of sport science students from two European countries and to discover if there is a moderating effect of country’s culture on the…

  • Redefining Education in Sports Sciences

    Open Access•Nuria Molina-García, María Huertas González-Serrano et al.•ARTICLE•Social Sciences•2024•Cited by: 3•References: 42

    In the Spanish context, Sports Sciences education is evolving to emphasize competency-based learning, crucial for adapting to the dynamic global landscape and labor market. This opinion article highlights the shift towards integrating generic and specific competencies, essential for automation and artificial intelligence, aligning with Sustainable Development Goal (SDG) 8's focus on sustainable economic growth and employment. Despite the recogniz…

  • Social Media as a Teaching‐Learning Tool to Enhance Students' Professional Profile

    Open Access•Samuel López-Carril, Ekaterina Glebova et al.•ARTICLE•European Journal of Education•2025

    One of the primary goals of universities is to foster students' professional development and boost their employability. Social media platforms have become integral in today's digital age, causing disruptions in health, education and sport. University educators have integrated these platforms into classrooms to create online and hybrid teaching environments. However, research indicates that graduate students often lack proficiency in leveraging so…

  • Students’ perspectives on the ideal physical education teacher

    Open Access•Ana Fernández-Aránegas, María Huertas González-Serrano et al.•ARTICLE•European Physical Education Review•2025•References: 5

    This study aimed to examine secondary school students’ perceptions of the ideal physical education (PE) teacher, with a specific focus on how students’ gender is associated with their perceptions. Using a mixed-methods approach combining questionnaires and drawings, we analyzed data from a sample of 349 Spanish secondary school students balanced by gender and age. The findings indicate that both male and female students placed greater emphasis on…

  • Percepciones de los Estudiantes-Deportistas y Stakeholders Deportivos Sobre la Plataforma Educativa Edmedia para la Formación y Promoción de la Carrera Dual en Medios Sociales

    Open Access•Alberto Vidal Vilaplana, Inga Staškevičiūtė-Butienė et al.•ARTICLE•Cultura Ciencia y Deporte•2025

  • High vs. Low entrepreneurial intentions

    Open Access•Radenko Matic, Nebojša Maksimović et al.•ARTICLE•Industry and Higher Education•2026

    This study identifies the profiles of female and male sports science students (SSS) with high and low entrepreneurial intentions (EI) and examines gender differences in the predictors of EI. The sample comprises SSS from six European countries ( N = 723). Data were collected using a structured, previously validated questionnaire. Cluster analysis and multi-group structural equation modelling were performed. Results revealed statistically signific…

  • Who will become future sport intrapreneurs? A configurational analysis of intrapreneurial intentions among sport science students using fsQCA

    Open Access•Daniel Ordiñana-Bellver, Carlos Pérez-Campos et al.•ARTICLE•Frontiers in Education•2026

    In today's dynamic and highly competitive labor market, intrapreneurship has emerged as a key driver of organizational innovation and sustainability. Universities play a crucial role in fostering the development of intrapreneurial profiles, particularly through the enhancement of soft skills among students. However, existing research has largely relied on net-effect approaches, overlooking the complex and configurational nature of the factors tha…

Psychology (9 works) · Motivation and Self-Concept in Sports (6 works) · Medicine (5 works) · Social Psychology (5 works) · Behavioral Health and Interventions (4 works) · Entrepreneurship Studies and Influences (4 works) · Social Psychology (4 works) · Entrepreneurship (3 works) · Geography (3 works) · Mathematics education (3 works)

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