Nikolina Palamidovska-Sterjadovska
Biographic Data
| ID | 3049635 |
|---|---|
| NAME | Nikolina Palamidovska-Sterjadovska |
| GIVEN NAMES | Nikolina |
| FAMILY NAME | Palamidovska-Sterjadovska |
| SIGNATURE | PALAMIDOVSKA-STERJADOVSKA N |
| AFFILIATIONS | Department of Marketing, Ss. Cyril and Methodius University in Skopje , bul. Goce Delcev 9 V, Skopje 1000, Republic of |
| ORCID | 0000-0002-2926-5649 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Rethinking Public Opinion Studies in the Digital Era
The goal of our study was twofold. First, we aimed to recognize how concepts, factors, and artificial intelligence-driven challenges in research on public opinion vary across experts with different experiences in the field. Second, we examined how experts envision the future of the field in the evolving media landscape. We invited public opinion scholars from more than 30 countries to participate in the survey. Findings showed that public opinion…
To comment or not? The role of brand-related content type on social media
In recent years, social media platforms have transformed into dynamic spaces for brand-consumer interaction, with commenting emerging as a strategic tool for brands to connect with their audience.This research study aims to examine what types of incentives trigger customers' engagement in terms of commenting on different brand-related content types on social media.A total of 415 questionnaires were analyzed and a structural equation modeling appr…
No prominent works on this page.
To comment or not? The role of brand-related content type on social media
In recent years, social media platforms have transformed into dynamic spaces for brand-consumer interaction, with commenting emerging as a strategic tool for brands to connect with their audience.This research study aims to examine what types of incentives trigger customers' engagement in terms of commenting on different brand-related content types on social media.A total of 415 questionnaires were analyzed and a structural equation modeling appr…
Rethinking Public Opinion Studies in the Digital Era
The goal of our study was twofold. First, we aimed to recognize how concepts, factors, and artificial intelligence-driven challenges in research on public opinion vary across experts with different experiences in the field. Second, we examined how experts envision the future of the field in the evolving media landscape. We invited public opinion scholars from more than 30 countries to participate in the survey. Findings showed that public opinion…
Advertising (1 work) · Business (1 work) · Climate Change Communication and Perception (1 work) · Computational and Text Analysis Methods (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Expert opinion (1 work) · Exploratory research (1 work)