Pejman Ebrahimi
Biographic Data
| ID | 3051564 |
|---|---|
| NAME | Pejman Ebrahimi |
| GIVEN NAMES | Pejman |
| FAMILY NAME | Ebrahimi |
| SIGNATURE | EBRAHIMI P |
| AFFILIATIONS | Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences(MATE), Gödöllő, Hungary |
| ORCID | 0000-0003-0125-3707 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
User engagement in social network platforms: What key strategic factors determine online consumer purchase behaviour
Social network platforms as ubiquitous media in our today lives are the venue of many everyday activities including purchasing products and services. This study set out to explore key strategic factors of online consumer purchase behavior in social network platforms. ISM methodology is used for comparing the variables that are extracted from the Delphi technique and confirmed by the experts. To collect the data, a questionnaire was developed and …
A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude
This paper aims to investigate how social network marketing affects consumers' sustainable purchase behavior (CSPB) while considering the role of Eco-friendly attitude. The statistical population of the study included Iranian users of online social networks with at least one online purchasing experience. An online questionnaire was distributed on Instagram, Telegram, and WhatsApp platforms as the most popular networks in the country. By use of co…
No prominent works on this page.
A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude
This paper aims to investigate how social network marketing affects consumers' sustainable purchase behavior (CSPB) while considering the role of Eco-friendly attitude. The statistical population of the study included Iranian users of online social networks with at least one online purchasing experience. An online questionnaire was distributed on Instagram, Telegram, and WhatsApp platforms as the most popular networks in the country. By use of co…
User engagement in social network platforms: What key strategic factors determine online consumer purchase behaviour
Social network platforms as ubiquitous media in our today lives are the venue of many everyday activities including purchasing products and services. This study set out to explore key strategic factors of online consumer purchase behavior in social network platforms. ISM methodology is used for comparing the variables that are extracted from the Delphi technique and confirmed by the experts. To collect the data, a questionnaire was developed and …
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Computer Science (1 works) · Computer security (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Entertainment (1 works) · Environmental Sustainability in Business (1 works) · Environmentally Friendly (1 works)