Helen Inseng Duh
Biographic Data
| ID | 3066595 |
|---|---|
| NAME | Helen Inseng Duh |
| GIVEN NAMES | Helen Inseng |
| FAMILY NAME | Duh |
| SIGNATURE | DUH H I |
| AFFILIATIONS | University of the Witwatersrand |
| ORCID | 0000-0003-1044-7474 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Impact of sustainable business model innovation and green competencies on business sustainability in the mining sector: Moderating role of green creativity
Business sustainability (BS) required in mining sector, but its drivers not known. • Tested sustainable business model innovation (SBMI) & green competencies (GC) scales. • SBMI & GC scales good in mining sector and produced 3 and 6 dimensions respectively. • Two of three dimensions of SBMI and three of six dimensions of GC impacted BS. • Green creativity moderated impact of 4 GC dimensions on BS. Value created from sustainable business model inn…
Internal Branding of a University Business Through Building and Gaining from Employee-Based Brand Equity
Like other businesses, universities spend to build their brands, but rarely measure the sources and benefits of brand equity, especially employee-based brand equity (EBBE). We borrowed from an EBBE model, the Associative Memory Network Theory, social information processing, and exchange theories to examine the impact of brand-related information generated and disseminated to employees in a private African university on role clarity, brand knowled…
Social Media and Africa's Public Sector: Perspectives on Contemporary Issues
Social Media and Africa's Public Sector: Perspectives on Contemporary Issues
Explaining Generation Y South Africans’ Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory
With 86% of Generation Y South Africans found to have a Samsung phone, we examined 1) whether they love and are satisfied with the brand, 2) how much the consumption value theory (monetary, functional and symbolic values) explains brand love and satisfaction, 3) the relationship between brand satisfaction and love. We surveyed 651 respondents from two large universities. Results revealed that Generation Y South Africans moderately love and are ad…
Millennials’ socio-psychology and blood donation intention developed from social media communications: A survey of university students
Pre-exposure to food temptation reduces subsequent consumption: A test of the procedure with a South-African sample
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Pre-exposure to food temptation reduces subsequent consumption: A test of the procedure with a South-African sample
Explaining Generation Y South Africans’ Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory
With 86% of Generation Y South Africans found to have a Samsung phone, we examined 1) whether they love and are satisfied with the brand, 2) how much the consumption value theory (monetary, functional and symbolic values) explains brand love and satisfaction, 3) the relationship between brand satisfaction and love. We surveyed 651 respondents from two large universities. Results revealed that Generation Y South Africans moderately love and are ad…
Millennials’ socio-psychology and blood donation intention developed from social media communications: A survey of university students
Social Media and Africa's Public Sector: Perspectives on Contemporary Issues
Social Media and Africa's Public Sector: Perspectives on Contemporary Issues
Internal Branding of a University Business Through Building and Gaining from Employee-Based Brand Equity
Like other businesses, universities spend to build their brands, but rarely measure the sources and benefits of brand equity, especially employee-based brand equity (EBBE). We borrowed from an EBBE model, the Associative Memory Network Theory, social information processing, and exchange theories to examine the impact of brand-related information generated and disseminated to employees in a private African university on role clarity, brand knowled…
Impact of sustainable business model innovation and green competencies on business sustainability in the mining sector: Moderating role of green creativity
Business sustainability (BS) required in mining sector, but its drivers not known. • Tested sustainable business model innovation (SBMI) & green competencies (GC) scales. • SBMI & GC scales good in mining sector and produced 3 and 6 dimensions respectively. • Two of three dimensions of SBMI and three of six dimensions of GC impacted BS. • Green creativity moderated impact of 4 GC dimensions on BS. Value created from sustainable business model inn…
Advertising (3 works) · Business (3 works) · Psychology (3 works) · Structural equation modeling (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Marketing (2 works) · Medicine (2 works) · Political science (2 works) · Social Psychology (2 works) · Sociology (2 works)