Sandra Maria Correia Loureiro
Dados Biográficos
| ID | 3067137 |
|---|---|
| NOME | Sandra Maria Correia Loureiro |
| PRENOMES | Sandra Maria Correia |
| SOBRENOME | Loureiro |
| ASSINATURA | LOUREIRO S M C |
| AFILIAÇÕES | Iscte – Instituto Universitário de Lisboa |
| ORCID | 0000-0001-8362-4430 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 23 |
| TOTAL DE CITAÇÕES | 47 |
| TOTAL COMO AUTOR | 22 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2014 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 3 |
(Un)linking value in metaversal environments
As digital social life becomes increasingly fragmented and mediated, existing consumer culture frameworks struggle to explain how social bonds form in immersive digital environments. In particular, the concept of linking value offers limited insight into emerging forms of digitally mediated social connection. Drawing on a netnographic analysis of VR-related subreddits, focused on shared movie-watching experiences in social metaversal environments…
Tourists and artificial intelligence-LLM interaction
Artificial intelligence large language models (AI-LLMs) can become valuable travel advisors but often suffer from hallucinations that can diminish consumers’ confidence in their results. This study explores the relationship between tourists and AI large language model interactions by analyzing how (i) attachment-aversion affects the motivational strength for using AI large language models as travel advisors and (ii) the moderation role of forgive…
ChatGPT use in hospitality and tourism
Love Power
There is limited research on how sports fashion brands should develop their strategies to enhance customers’ virtual level of connectedness with companies, taking advantage of the recent expressive growth in social network users. Thus, a new structural model is proposed to analyse the drivers and outcomes of cognitive online brand identification (COBI). This study intends to explore in the sports fashion context (a) the effect of brand prestige a…
Metaverse for service industries
Although the metaverse is still in the early stages of development and implementation, it has the potential to revolutionize the way how businesses can interact with customers through both the virtual and real world. In particular, service industries are already exploring the opportunity to utilize the metaverse to provide more immersive, interactive and engaging customer experiences. However, the holistic overview of the future applications, opp…
How to earn a premium price
Purpose The current paper aims to explore how brand coolness can mediate the relationship between tactical green marketing orientation (GMO) and willingness to pay (WTP), by exploring the differences between two global brands with opposite green marketing perceptions. Design/methodology/approach Based on the stimuli-organism-response (S-O-R) framework, the relation between tactical GMO, brand coolness and consumer's WTP is examined through a surv…
Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket
Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and have been used to create virtual supermarkets and explore consumer behaviour on such alternate reality. The current study uses a VR scenario to analyse the effects of mental imagery, product involvement and presence on customer’s emotions and on the customers purchase intention, during a virtual shopping experience. The proposed model was tested with 108…
Museum coolness
Museum coolness may contribute to deepening the relationship between visitors and museums. The current research aims to identify the characteristics most associated with the museum coolness index, and empirically analyse atmospheric cues, authentic pride, and passionate desire to revisit as constructs related to the museum coolness nomological network. The current study used Amazon’s Mechanical Turk to recruit 308 UK adult participants who freque…
The wow effect and behavioral intentions of tourists to astrotourism experiences
The purpose of this study is to ascertain the effect of awe on tourist behavioral intentions for astrotourism destinations. Awe is theorized as a multi‐dimensional concept with both cognitive and affective elements. A behavioral model depicting the relationships among awe, tourist satisfaction and behavioral intentions is proposed and examined among 304 tourists to the Dark Sky Party Alqueva in Portugal. Using partial‐least squares structural equ…
The Role of Creative Communications and Gamification in Student Engagement in Higher Education
This article aims to explore gamification tools in services and higher education environments and their role in creating student engagement. The research adopts a qualitative method based on quasi-experimental design. Participants from a higher education institution are exposed to gamification activities during a full semester. Researchers use the sentiment analysis (SA) technique based on a text-mining approach to analyse the data. Findings reve…
Achieving Brand Engagement and Brand Equity Through Co-creation Process
The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), brand equity and brand engagement. The proposed model revealed a good fit and proved the antecedent r…
Past, present, and future of pro-environmental behavior in tourism and hospitality
Scholars have been interested in examining what drives pro-environmental behavior. However, only a few scientific studies have been devoted to analyzing and understanding the pro-environmental behavior of those that are on vacation. Therefore, the current paper contributes to the existing literature by employing a text-mining approach to conduct a full-text analysis of 210 articles and (1) describes pro-environmental conceptualization, (2) presen…
Luxury tourism
This research conducted a systematic review of articles on luxury consumption in tourism, specifically, its conceptualization, pre-consumption influential factors, and post-consumption responses. This paper provided an overview of relevant studies, developed a comprehensive framework, and suggested future research avenues. The present review identified that luxury consumption in tourism can be conceptualized into four different areas, which were …
What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry
We live in a time when symbolism is of enormous priority. Memories are a particularly important part of the construction of individual identity and the subsequent relationships established, personal and with the loved brands. Previous research in psychology and neurosciences on negativity effect claims that negative events have more impact than positive ones. In an emotional context like the sports industry, being a fan has implications at all le…
Creative Communications and Interactions among Stakeholders
Destination atmospheric cues as key influencers of tourists’ word-of-mouth communication
The impact of destination atmospheric cues – as representations of destination characteristics – on tourists’ intention to engage in word-of-mouth (WOM) communication is examined, adopting a well-established retailing theoretical underpinning; the Stimuli-Organism-Response (S-O-R) model. In doing so, this research incorporates both affective and cognitive states and processes as Organism. Evidence from 1025 tourists who visited Lisbon, Portugal a…
An Examination of the Influence of Emotional Solidarity on Value Cocreation with International Muslim Travelers
Given the rising Muslim travel market and the scarcity of research on Muslim inbound market, it is important to elucidate how international Muslim travelers are perceived through the lens of residents in non-Islamic countries. This study provided an insight into how value cocreation is created through emotional solidarity and attitudes in the context of the Muslim travel market. Results of the structural model for American residents were comparat…
Destination’s efforts and commitment towards recycling
This study examines how a destination can play a role in creating tourists’ positive emotions during their visit to enhance affective commitment to recycle beyond their visit. Based on a modified Theory of Planned Behaviour, destination’s efforts (subjective norms, perceived behavioural control and situational control, and personal norms) during tourists visit in the destination are used to explain positive emotions to recycle in the destination.…
I, Chatbot
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
This chapter explores the elements influencing online reviews’ usefulness by focusing on the language that consumers use when writing online reviews and on reviewers’ attributes. By using text mining tools, the authors investigate how reviews’ language affects their usefulness perception (i.e., the number of times readers have marked them as useful). The dataset consists of more than 54,000 online reviews from the most frequently used e-WOM sourc…
Cause-Related Marketing in the Digital Era
The purpose of the paper is to (i) analyze how different users of social media (Twitter) interact and spread cause-related communication and (ii) explore how people search for cause-related marketing campaigns online, allowing a comparison between individualist and collectivist cultures. A social network analysis was used to map the different types of networks created by online users. A second in-depth study on how online users search for cause-r…
Years of Research on Virtual Reality and Augmented Reality in Tourism Context
Rescue archaeology heritage valuation in Europe's largest dam - Alqueva
The study aims to determine how the knowledge obtained from the study of prehistoric heritage found during the construction of the Alqueva dam and irrigation system (Portugal) can enhance the current tourist experience of the destination. A new approach is necessary given the inaccessibility of the archaeological remains, thus creative tourism and experience economy frame the theoretical basis of this paper. Semi--directed interviews were carried…
Years of Research on Virtual Reality and Augmented Reality in Tourism Context
An Examination of the Influence of Emotional Solidarity on Value Cocreation with International Muslim Travelers
Given the rising Muslim travel market and the scarcity of research on Muslim inbound market, it is important to elucidate how international Muslim travelers are perceived through the lens of residents in non-Islamic countries. This study provided an insight into how value cocreation is created through emotional solidarity and attitudes in the context of the Muslim travel market. Results of the structural model for American residents were comparat…
Destination atmospheric cues as key influencers of tourists’ word-of-mouth communication
The impact of destination atmospheric cues – as representations of destination characteristics – on tourists’ intention to engage in word-of-mouth (WOM) communication is examined, adopting a well-established retailing theoretical underpinning; the Stimuli-Organism-Response (S-O-R) model. In doing so, this research incorporates both affective and cognitive states and processes as Organism. Evidence from 1025 tourists who visited Lisbon, Portugal a…
Luxury tourism
This research conducted a systematic review of articles on luxury consumption in tourism, specifically, its conceptualization, pre-consumption influential factors, and post-consumption responses. This paper provided an overview of relevant studies, developed a comprehensive framework, and suggested future research avenues. The present review identified that luxury consumption in tourism can be conceptualized into four different areas, which were …
Rescue archaeology heritage valuation in Europe's largest dam - Alqueva
The study aims to determine how the knowledge obtained from the study of prehistoric heritage found during the construction of the Alqueva dam and irrigation system (Portugal) can enhance the current tourist experience of the destination. A new approach is necessary given the inaccessibility of the archaeological remains, thus creative tourism and experience economy frame the theoretical basis of this paper. Semi--directed interviews were carried…
Rescue archaeology heritage valuation in Europe's largest dam - Alqueva
The study aims to determine how the knowledge obtained from the study of prehistoric heritage found during the construction of the Alqueva dam and irrigation system (Portugal) can enhance the current tourist experience of the destination. A new approach is necessary given the inaccessibility of the archaeological remains, thus creative tourism and experience economy frame the theoretical basis of this paper. Semi--directed interviews were carried…
Destination’s efforts and commitment towards recycling
This study examines how a destination can play a role in creating tourists’ positive emotions during their visit to enhance affective commitment to recycle beyond their visit. Based on a modified Theory of Planned Behaviour, destination’s efforts (subjective norms, perceived behavioural control and situational control, and personal norms) during tourists visit in the destination are used to explain positive emotions to recycle in the destination.…
I, Chatbot
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
This chapter explores the elements influencing online reviews’ usefulness by focusing on the language that consumers use when writing online reviews and on reviewers’ attributes. By using text mining tools, the authors investigate how reviews’ language affects their usefulness perception (i.e., the number of times readers have marked them as useful). The dataset consists of more than 54,000 online reviews from the most frequently used e-WOM sourc…
Cause-Related Marketing in the Digital Era
The purpose of the paper is to (i) analyze how different users of social media (Twitter) interact and spread cause-related communication and (ii) explore how people search for cause-related marketing campaigns online, allowing a comparison between individualist and collectivist cultures. A social network analysis was used to map the different types of networks created by online users. A second in-depth study on how online users search for cause-r…
Years of Research on Virtual Reality and Augmented Reality in Tourism Context
What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry
We live in a time when symbolism is of enormous priority. Memories are a particularly important part of the construction of individual identity and the subsequent relationships established, personal and with the loved brands. Previous research in psychology and neurosciences on negativity effect claims that negative events have more impact than positive ones. In an emotional context like the sports industry, being a fan has implications at all le…
Creative Communications and Interactions among Stakeholders
Destination atmospheric cues as key influencers of tourists’ word-of-mouth communication
The impact of destination atmospheric cues – as representations of destination characteristics – on tourists’ intention to engage in word-of-mouth (WOM) communication is examined, adopting a well-established retailing theoretical underpinning; the Stimuli-Organism-Response (S-O-R) model. In doing so, this research incorporates both affective and cognitive states and processes as Organism. Evidence from 1025 tourists who visited Lisbon, Portugal a…
An Examination of the Influence of Emotional Solidarity on Value Cocreation with International Muslim Travelers
Given the rising Muslim travel market and the scarcity of research on Muslim inbound market, it is important to elucidate how international Muslim travelers are perceived through the lens of residents in non-Islamic countries. This study provided an insight into how value cocreation is created through emotional solidarity and attitudes in the context of the Muslim travel market. Results of the structural model for American residents were comparat…
The wow effect and behavioral intentions of tourists to astrotourism experiences
The purpose of this study is to ascertain the effect of awe on tourist behavioral intentions for astrotourism destinations. Awe is theorized as a multi‐dimensional concept with both cognitive and affective elements. A behavioral model depicting the relationships among awe, tourist satisfaction and behavioral intentions is proposed and examined among 304 tourists to the Dark Sky Party Alqueva in Portugal. Using partial‐least squares structural equ…
The Role of Creative Communications and Gamification in Student Engagement in Higher Education
This article aims to explore gamification tools in services and higher education environments and their role in creating student engagement. The research adopts a qualitative method based on quasi-experimental design. Participants from a higher education institution are exposed to gamification activities during a full semester. Researchers use the sentiment analysis (SA) technique based on a text-mining approach to analyse the data. Findings reve…
Achieving Brand Engagement and Brand Equity Through Co-creation Process
The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), brand equity and brand engagement. The proposed model revealed a good fit and proved the antecedent r…
Past, present, and future of pro-environmental behavior in tourism and hospitality
Scholars have been interested in examining what drives pro-environmental behavior. However, only a few scientific studies have been devoted to analyzing and understanding the pro-environmental behavior of those that are on vacation. Therefore, the current paper contributes to the existing literature by employing a text-mining approach to conduct a full-text analysis of 210 articles and (1) describes pro-environmental conceptualization, (2) presen…
Luxury tourism
This research conducted a systematic review of articles on luxury consumption in tourism, specifically, its conceptualization, pre-consumption influential factors, and post-consumption responses. This paper provided an overview of relevant studies, developed a comprehensive framework, and suggested future research avenues. The present review identified that luxury consumption in tourism can be conceptualized into four different areas, which were …
How to earn a premium price
Purpose The current paper aims to explore how brand coolness can mediate the relationship between tactical green marketing orientation (GMO) and willingness to pay (WTP), by exploring the differences between two global brands with opposite green marketing perceptions. Design/methodology/approach Based on the stimuli-organism-response (S-O-R) framework, the relation between tactical GMO, brand coolness and consumer's WTP is examined through a surv…
Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket
Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and have been used to create virtual supermarkets and explore consumer behaviour on such alternate reality. The current study uses a VR scenario to analyse the effects of mental imagery, product involvement and presence on customer’s emotions and on the customers purchase intention, during a virtual shopping experience. The proposed model was tested with 108…
Museum coolness
Museum coolness may contribute to deepening the relationship between visitors and museums. The current research aims to identify the characteristics most associated with the museum coolness index, and empirically analyse atmospheric cues, authentic pride, and passionate desire to revisit as constructs related to the museum coolness nomological network. The current study used Amazon’s Mechanical Turk to recruit 308 UK adult participants who freque…
Love Power
There is limited research on how sports fashion brands should develop their strategies to enhance customers’ virtual level of connectedness with companies, taking advantage of the recent expressive growth in social network users. Thus, a new structural model is proposed to analyse the drivers and outcomes of cognitive online brand identification (COBI). This study intends to explore in the sports fashion context (a) the effect of brand prestige a…
Metaverse for service industries
Although the metaverse is still in the early stages of development and implementation, it has the potential to revolutionize the way how businesses can interact with customers through both the virtual and real world. In particular, service industries are already exploring the opportunity to utilize the metaverse to provide more immersive, interactive and engaging customer experiences. However, the holistic overview of the future applications, opp…
Tourists and artificial intelligence-LLM interaction
Artificial intelligence large language models (AI-LLMs) can become valuable travel advisors but often suffer from hallucinations that can diminish consumers’ confidence in their results. This study explores the relationship between tourists and AI large language model interactions by analyzing how (i) attachment-aversion affects the motivational strength for using AI large language models as travel advisors and (ii) the moderation role of forgive…
ChatGPT use in hospitality and tourism
(Un)linking value in metaversal environments
As digital social life becomes increasingly fragmented and mediated, existing consumer culture frameworks struggle to explain how social bonds form in immersive digital environments. In particular, the concept of linking value offers limited insight into emerging forms of digitally mediated social connection. Drawing on a netnographic analysis of VR-related subreddits, focused on shared movie-watching experiences in social metaversal environments…
Business (16 obras) · Computer Science (14 obras) · Psychology (12 obras) · Digital Marketing and Social Media (11 obras) · Marketing (11 obras) · Political science (11 obras) · Tourism (10 obras) · Advertising (8 obras) · Consumer Behavior in Brand Consumption and Identification (8 obras) · Geography (8 obras)