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Abu Bakar Sade

Biographic Data

ID3067166
NAMEAbu Bakar Sade
GIVEN NAMESAbu Bakar
FAMILY NAMESade
SIGNATURESADE A B
AFFILIATIONSUniversiti Putra Malaysia
ORCID0000-0002-0046-0336
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Does university social responsibility practices affect Malaysian private universities’ reputation? The mediating roles of university image, student satisfaction, and social reporting & communication

    Tak Jie Chan, Hon Tat Huam et al.•ARTICLE•International Journal of…•2025

    Purpose University social responsibility (USR) is a prominent area of the Sustainable Development Goals (SDGs). As an emerging concept, however, it is still understudied. Guided by the Resource-Based View, Social Exchange Theory and Stimulus-Response Model, this study aims to examine the impact of USR practices on university reputation through the mediating roles of university image, student satisfaction and social reporting and communication. De…

  • Sustaining a stunning physical appearance among career women in Malaysia

    Hasliza Hassan, Muhammad Sabbir Rahman et al.•ARTICLE•International Journal of…•2025

    Having a presentable physical appearance may be one of the hidden success factors for most career women. The continuously increasing number of career women in the workforce, especially in professional fields, may start a revolution in the beauty industry, especially in slimming centres. In line with the current competitive work culture, the number of slimming centres has increased to cater to the needs of career women. This research is based on a…

  • Sustaining a Stunning Physical Appearance Among Career Women in Malaysia

    Abu Bakar Sade, Muhammad Sabbir Rahman et al.•ARTICLE•International Journal of…•2024

  • Patrons’ behaviours towards Malaysian slimming centres

    Open Access•Hasliza Hassan, Abu Bakar Sade et al.•ARTICLE•International Journal of Human…•2019•References: 8

    Purpose Slimming centres have become a hot spot for people to reduce their size and reshape their body figure through the sophisticated and modern treatments that are provided by the therapists. The purpose of this paper is to examine the influence of price, place and promotion on the behavioural intention to consume the slimming treatments. Design/methodology/approach This research is a cross-sectional study in which 308 primary data were collec…

  • Obesity and overweight issues could undermine Malaysia’s competitiveness

    Open Access•Hasliza Hassan, Abu Bakar Sade et al.•ARTICLE•International Journal of Human…•2018

    Purpose The Malaysian lifestyle has been undergoing changes over time. With better socio-economic conditions, Malaysians tend to consume more food today than they did previously. Excessive intakes of high calorie foods combined with little daily physical activity have led to increased numbers of overweight and obese people in the population. The purpose of this paper is to compare the incidence of overweight and obesity in the population in Malay…

No prominent works on this page.

  • Obesity and overweight issues could undermine Malaysia’s competitiveness

    Open Access•Hasliza Hassan, Abu Bakar Sade et al.•ARTICLE•International Journal of Human…•2018

    Purpose The Malaysian lifestyle has been undergoing changes over time. With better socio-economic conditions, Malaysians tend to consume more food today than they did previously. Excessive intakes of high calorie foods combined with little daily physical activity have led to increased numbers of overweight and obese people in the population. The purpose of this paper is to compare the incidence of overweight and obesity in the population in Malay…

  • Patrons’ behaviours towards Malaysian slimming centres

    Open Access•Hasliza Hassan, Abu Bakar Sade et al.•ARTICLE•International Journal of Human…•2019•References: 8

    Purpose Slimming centres have become a hot spot for people to reduce their size and reshape their body figure through the sophisticated and modern treatments that are provided by the therapists. The purpose of this paper is to examine the influence of price, place and promotion on the behavioural intention to consume the slimming treatments. Design/methodology/approach This research is a cross-sectional study in which 308 primary data were collec…

  • Sustaining a Stunning Physical Appearance Among Career Women in Malaysia

    Abu Bakar Sade, Muhammad Sabbir Rahman et al.•ARTICLE•International Journal of…•2024

  • Does university social responsibility practices affect Malaysian private universities’ reputation? The mediating roles of university image, student satisfaction, and social reporting & communication

    Tak Jie Chan, Hon Tat Huam et al.•ARTICLE•International Journal of…•2025

    Purpose University social responsibility (USR) is a prominent area of the Sustainable Development Goals (SDGs). As an emerging concept, however, it is still understudied. Guided by the Resource-Based View, Social Exchange Theory and Stimulus-Response Model, this study aims to examine the impact of USR practices on university reputation through the mediating roles of university image, student satisfaction and social reporting and communication. De…

  • Sustaining a stunning physical appearance among career women in Malaysia

    Hasliza Hassan, Muhammad Sabbir Rahman et al.•ARTICLE•International Journal of…•2025

    Having a presentable physical appearance may be one of the hidden success factors for most career women. The continuously increasing number of career women in the workforce, especially in professional fields, may start a revolution in the beauty industry, especially in slimming centres. In line with the current competitive work culture, the number of slimming centres has increased to cater to the needs of career women. This research is based on a…

Structural equation modeling (3 works) · Consumer Retail Behavior Studies (2 works) · Medicine (2 works) · Adventure Sports and Sensation Seeking (1 work) · Advertising (1 work) · Beauty (1 work) · Business (1 work) · Confirmatory factor analysis (1 work) · Consumer Perception and Purchasing Behavior (1 work) · Corporate Identity and Reputation (1 work)

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