Garry Wei-Han Tan
Biographic Data
| ID | 3067826 |
|---|---|
| NAME | Garry Wei-Han Tan |
| GIVEN NAMES | Garry Wei-Han |
| FAMILY NAME | Tan |
| SIGNATURE | TAN G W |
| AFFILIATIONS | UCSI University |
| ORCID | 0000-0003-2974-2270 |
| VERIFIED | Yes |
| TOTAL WORKS | 28 |
| TOTAL CITATIONS | 51 |
| AUTHOR COUNT | 28 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
E-Leadership in the Digital Era
Influencer Marketing and Sustainable Hospitality
Green hotels have grown increasingly dependent on social media influencers to communicate their sustainable consumption and sustainable tourism practices. Although such endorsements can boost credibility, they may also cause suspicion. However, extant research inadequately explains the attribution mechanisms of backlash against influencer‐led green hotel communication. Based on social power theory, match‐up hypothesis and the persuasion knowledge…
The intersection of advertising and politics
Political advertising is being reshaped by artificial intelligence,yet the field lacks a systematic, longitudinal account of its intellectual structure and atheory‐grounded assessment of AI’s disruptive potential. This study offers anintegrative bibliometric diagnosis of four decades of political advertising research(1981–2021; N = 12,412) and a targeted analysis of the emerging AI literature (2022–2025; N = 289). Using co‐word analysis, bibliogr…
Metaverse for supply chain resilience
The Potential of Generative Artificial Intelligence Across Disciplines
In a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because of its potential to cause drastic and widespread shifts in many aspects of life that are comparable to those of the Internet and smartphones. More specifically, generative AI utilizes machine learning, neural networks, and other techniques to generate new content (e.g. text,…
AI colleagues
This study examines the impact of employee and AI attributes on hotel employees’ service performance. Partial least squares structural equation modelling and necessary conditions analysis were conducted. The study indicates that (1) AI skills and AI understanding significantly and positively affect AI trust and are necessary conditions for AI trust, (2) privacy concerns do not significantly impact AI trust, but uncertainty and creepiness substant…
Beyond the Screen
Generative artificial intelligence in a Vuca world
When things fall apart
What shapes mobile fintech consumers' post-adoption experience? A multi-analytical PLS-ANN-fsQCA perspective
It’s not all fun and games
Purpose This study aims to look into the role of gamification as an effective marketing tool to engage with consumers and influence purchase behaviours. As there are a plethora of gamified elements, it is crucial to determine which of them can significantly facilitate consumer purchase behaviour. Therefore, a unique stimulus–organism–response (SOR) framework which encompasses four popular gamified elements (i.e. fun, rewards, competition and badg…
Adapt or die! Embrace digital transformation for better firm performance
Purpose A central challenge firms face in digital transformation is fostering sustainable growth in firm performance. This study explores complex causal pathways by examining digital transformation management capacity, strategic digital vision, organizational mindfulness, organizational change capacity, market turbulence and firm type as potential predictors of firm performance. Design/methodology/approach The study integrates fuzzy-set qualitati…
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
Do consumers’ perceptions of algorithms and trusting beliefs in providers affect perceived structural assurances of AI-powered applications
Be my friend! Cultivating parasocial relationships with social media influencers
Purpose The emergence of social media has brought the influencer marketing landscape to an unprecedented level, where many ordinary people are turning into social media influencers. The study aims to construct and validate a model to yield strategic insights on the relevance of content curation, influencer–fans interaction and parasocial relationships development in fostering favorable endorsement outcomes (i.e. purchase intention). Design/method…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Revisiting the social commerce paradigm
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). Design/methodology/approach In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research …
The role of institutional and self in the formation of trust in artificial intelligence technologies
Purpose The deployment of artificial intelligence (AI) technologies in travel and tourism has received much attention in the wake of the pandemic. While societal adoption of AI has accelerated, it also raises some trust challenges. Literature on trust in AI is scant, especially regarding the vulnerabilities faced by different stakeholders to inform policy and practice. This work proposes a framework to understand the use of AI technologies from t…
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust this nascent commercial model into the global spotlight; that said, despite the prevalence of impulsive buying in livestreaming commerce, the existing knowledge regarding the phenomenon remains relatively scarce. This research seeks to unravel the critical determinants that influence consumers’ impulsive buying in livestreaming. Grounded in the Stimulus-Or…
Metaverse beyond the hype
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
Revisiting TAM2 in behavioral targeting advertising
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
The disruptive mobile wallet in the hospitality industry
The age of mobile social commerce
Mobile social tourism shopping
The disruptive mobile wallet in the hospitality industry
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
The role of institutional and self in the formation of trust in artificial intelligence technologies
Purpose The deployment of artificial intelligence (AI) technologies in travel and tourism has received much attention in the wake of the pandemic. While societal adoption of AI has accelerated, it also raises some trust challenges. Literature on trust in AI is scant, especially regarding the vulnerabilities faced by different stakeholders to inform policy and practice. This work proposes a framework to understand the use of AI technologies from t…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Revisiting the social commerce paradigm
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). Design/methodology/approach In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research …
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
Predicting the drivers of behavioral intention to use mobile learning
Mobile technology acceptance model
Mobile social tourism shopping
The age of mobile social commerce
The disruptive mobile wallet in the hospitality industry
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust this nascent commercial model into the global spotlight; that said, despite the prevalence of impulsive buying in livestreaming commerce, the existing knowledge regarding the phenomenon remains relatively scarce. This research seeks to unravel the critical determinants that influence consumers’ impulsive buying in livestreaming. Grounded in the Stimulus-Or…
Metaverse beyond the hype
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
Revisiting TAM2 in behavioral targeting advertising
Government Digital Transformation
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital…
Be my friend! Cultivating parasocial relationships with social media influencers
Purpose The emergence of social media has brought the influencer marketing landscape to an unprecedented level, where many ordinary people are turning into social media influencers. The study aims to construct and validate a model to yield strategic insights on the relevance of content curation, influencer–fans interaction and parasocial relationships development in fostering favorable endorsement outcomes (i.e. purchase intention). Design/method…
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, an…
Revisiting the social commerce paradigm
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). Design/methodology/approach In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research …
The role of institutional and self in the formation of trust in artificial intelligence technologies
Purpose The deployment of artificial intelligence (AI) technologies in travel and tourism has received much attention in the wake of the pandemic. While societal adoption of AI has accelerated, it also raises some trust challenges. Literature on trust in AI is scant, especially regarding the vulnerabilities faced by different stakeholders to inform policy and practice. This work proposes a framework to understand the use of AI technologies from t…
Do consumers’ perceptions of algorithms and trusting beliefs in providers affect perceived structural assurances of AI-powered applications
The Potential of Generative Artificial Intelligence Across Disciplines
In a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because of its potential to cause drastic and widespread shifts in many aspects of life that are comparable to those of the Internet and smartphones. More specifically, generative AI utilizes machine learning, neural networks, and other techniques to generate new content (e.g. text,…
AI colleagues
This study examines the impact of employee and AI attributes on hotel employees’ service performance. Partial least squares structural equation modelling and necessary conditions analysis were conducted. The study indicates that (1) AI skills and AI understanding significantly and positively affect AI trust and are necessary conditions for AI trust, (2) privacy concerns do not significantly impact AI trust, but uncertainty and creepiness substant…
Beyond the Screen
Generative artificial intelligence in a Vuca world
When things fall apart
What shapes mobile fintech consumers' post-adoption experience? A multi-analytical PLS-ANN-fsQCA perspective
It’s not all fun and games
Purpose This study aims to look into the role of gamification as an effective marketing tool to engage with consumers and influence purchase behaviours. As there are a plethora of gamified elements, it is crucial to determine which of them can significantly facilitate consumer purchase behaviour. Therefore, a unique stimulus–organism–response (SOR) framework which encompasses four popular gamified elements (i.e. fun, rewards, competition and badg…
Adapt or die! Embrace digital transformation for better firm performance
Purpose A central challenge firms face in digital transformation is fostering sustainable growth in firm performance. This study explores complex causal pathways by examining digital transformation management capacity, strategic digital vision, organizational mindfulness, organizational change capacity, market turbulence and firm type as potential predictors of firm performance. Design/methodology/approach The study integrates fuzzy-set qualitati…
Speak and shop! Transforming retail experience with AI voice assistants
Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA) to examine the research model. Findings The results indicated that all human-like and technological attributes significantly impact parasocial interactions (except for system quality). The cIPMA showed that information qual…
E-Leadership in the Digital Era
Digital Marketing and Social Media (19 works) · Computer Science (18 works) · Business (16 works) · Psychology (13 works) · Technology Adoption and User Behaviour (13 works) · Marketing (9 works) · Advertising (8 works) · Structural equation modeling (8 works) · Consumer Retail Behavior Studies (7 works) · Social Psychology (6 works)