Alex Kresovich
Biographic Data
| ID | 307939 |
|---|---|
| NAME | Alex Kresovich |
| GIVEN NAMES | Alex |
| FAMILY NAME | Kresovich |
| SIGNATURE | KRESOVICH A |
| AFFILIATIONS | Chicago Department of Public Health |
| ORCID | 0000-0001-6467-7991 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Refracting Blame in the Fentanyl Era: The Narrative Battleground on Facebook and Instagram
Background: More than 80,000 Americans died of drug overdoses between August 2022 and August 2023, a crisis most recently driven by synthetic opioids like fentanyl.Objectives: To investigate how blame for the opioid crisis is constructed within the most engaging content on Facebook and Instagram by identifying the dominant thematic frames and patterns of blame attribution. Using CrowdTangle, we collected US opioid-related posts from July 2022 to …
Exploring the Roots of Stigma: A Qualitative Investigation of the American Public’s Attitudes Toward Individuals with Opioid Use Disorder
The ongoing opioid crisis underscores the urgent need to understand and address stigma toward individuals with opioid use disorder (OUD). Applying message framing theory, this study examines how different segments of the public conceptualize OUD. Through in-depth interviews with 26 U.S. adults, segmented by their OUD experiences (personal, family/friend, or none) and stigma scores (high or low), we explored the underlying reasons for stigmatizing…
The role of social media influencer promotion in initiation and use of cigar, little cigar, cigarillo, and cannabis products among US youth and young adults: Using exogenous marketing exposure measure…
Copromotion across commercial determinants of health: Content analysis of smokeless tobacco social media messages referencing alcohol, 2016–2021
Our analysis of ATST content on X/Twitter revealed the evidence of strategic comarketing of smokeless and alcohol products, specifically coordinated activities leveraging cultural narratives to normalise substance use. Social media's unregulated space facilitates cross-substance promotion, linking smokeless tobacco with alcohol through strategic product placement and lifestyle associations. These findings highlight the need for new prevention and…
Identifying promising themes and messages for youth vaping prevention: A national study
Deciphering Influence on Social Media: A Comparative Analysis of Influential Account Detection Metrics in the Context of Tobacco Promotion
Influencer marketing spending in the United States was expected to surpass $6 billion in 2023. This marketing tactic poses a public health threat, as research suggests it has been utilized to undercut decades of public health progress-such as gains made against tobacco use among adolescents. Public health and public opinion researchers need practical tools to capture influential accounts on social media. Utilizing X (formerly Twitter) little ciga…
The Influence of Pop Songs Referencing Anxiety, Depression, and Suicidal Ideation on College Students’ Mental Health Empathy, Stigma, and Behavioral Intentions
U.S. college students’ general mental health is rapidly declining, and scholars have observed significant increases in references to depression, suicide, and mental health metaphors in popular music. Given that college students are spending more time than ever before listening to popular music, this survey aimed to assess some of the potential implications. College students (N = 253) completed an online survey about their exposure to contemporary…
Perceived effectiveness of objective elements of vaping prevention messages among adolescents
Promising vaping prevention messages focus on the adverse consequences of vaping, use negative imagery and avoid speaking for teens using their vernacular or perspective
Comparison of Message and Effects Perceptions for The Real Cost E-Cigarette Prevention Ads
Perceived message effectiveness (PME) is commonly used in health communication research and practice, yet there has been a dearth of studies comparing different operationalizations of the PME construct. In the present study, we compared the two major types of PME – message perceptions and effects perceptions – among N = 557 young adults. Participants were randomized to one of two conditions: 1) The Real Cost e-cigarette prevention ads developed b…
Comparison of Message and Effects Perceptions for The Real Cost E-Cigarette Prevention Ads
Perceived message effectiveness (PME) is commonly used in health communication research and practice, yet there has been a dearth of studies comparing different operationalizations of the PME construct. In the present study, we compared the two major types of PME – message perceptions and effects perceptions – among N = 557 young adults. Participants were randomized to one of two conditions: 1) The Real Cost e-cigarette prevention ads developed b…
The Influence of Pop Songs Referencing Anxiety, Depression, and Suicidal Ideation on College Students’ Mental Health Empathy, Stigma, and Behavioral Intentions
U.S. college students’ general mental health is rapidly declining, and scholars have observed significant increases in references to depression, suicide, and mental health metaphors in popular music. Given that college students are spending more time than ever before listening to popular music, this survey aimed to assess some of the potential implications. College students (N = 253) completed an online survey about their exposure to contemporary…
Perceived effectiveness of objective elements of vaping prevention messages among adolescents
Promising vaping prevention messages focus on the adverse consequences of vaping, use negative imagery and avoid speaking for teens using their vernacular or perspective
Identifying promising themes and messages for youth vaping prevention: A national study
Deciphering Influence on Social Media: A Comparative Analysis of Influential Account Detection Metrics in the Context of Tobacco Promotion
Influencer marketing spending in the United States was expected to surpass $6 billion in 2023. This marketing tactic poses a public health threat, as research suggests it has been utilized to undercut decades of public health progress-such as gains made against tobacco use among adolescents. Public health and public opinion researchers need practical tools to capture influential accounts on social media. Utilizing X (formerly Twitter) little ciga…
Copromotion across commercial determinants of health: Content analysis of smokeless tobacco social media messages referencing alcohol, 2016–2021
Our analysis of ATST content on X/Twitter revealed the evidence of strategic comarketing of smokeless and alcohol products, specifically coordinated activities leveraging cultural narratives to normalise substance use. Social media's unregulated space facilitates cross-substance promotion, linking smokeless tobacco with alcohol through strategic product placement and lifestyle associations. These findings highlight the need for new prevention and…
Refracting Blame in the Fentanyl Era: The Narrative Battleground on Facebook and Instagram
Background: More than 80,000 Americans died of drug overdoses between August 2022 and August 2023, a crisis most recently driven by synthetic opioids like fentanyl.Objectives: To investigate how blame for the opioid crisis is constructed within the most engaging content on Facebook and Instagram by identifying the dominant thematic frames and patterns of blame attribution. Using CrowdTangle, we collected US opioid-related posts from July 2022 to …
Exploring the Roots of Stigma: A Qualitative Investigation of the American Public’s Attitudes Toward Individuals with Opioid Use Disorder
The ongoing opioid crisis underscores the urgent need to understand and address stigma toward individuals with opioid use disorder (OUD). Applying message framing theory, this study examines how different segments of the public conceptualize OUD. Through in-depth interviews with 26 U.S. adults, segmented by their OUD experiences (personal, family/friend, or none) and stigma scores (high or low), we explored the underlying reasons for stigmatizing…
The role of social media influencer promotion in initiation and use of cigar, little cigar, cigarillo, and cannabis products among US youth and young adults: Using exogenous marketing exposure measure…
Medicine (7 works) · Psychology (7 works) · Smoking Behavior and Cessation (5 works) · Behavioral Health and Interventions (4 works) · Environmental health (4 works) · Political science (4 works) · Psychiatry (4 works) · Social media (4 works) · Addiction (3 works) · Media Influence and Health (3 works)