Hunter Fujak
Biographic Data
| ID | 3079782 |
|---|---|
| NAME | Hunter Fujak |
| GIVEN NAMES | Hunter |
| FAMILY NAME | Fujak |
| SIGNATURE | FUJAK H |
| AFFILIATIONS | Deakin University |
| ORCID | 0000-0002-6850-4294 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Influencer culture and the changing face of sport and media
This crosscurrent explores how influencer culture, shaped by Generation Z and Alpha’s distinct media practices, is reshaping the commercial and cultural foundations of sport. Through recent empirical cases, we argue that a paradigmatic shift is underway in the sport–media nexus, wherein content untethered from elite athleticism can generate immense audiences and commercial outcomes by privileging personality, virality and platform-native entertai…
Investigating the Prevalence and Distribution of Sport Fandom
Investigating the Prevalence and Distribution of Sport Fandom
Media Coverage of Emergent Women’s Leagues Within Mainstream Sports
Media Coverage of Emergent Women’s Leagues Within Mainstream Sports: Exploring Intersecting Hegemonies
Sport Management in Australia
This 3rd edition provides a comprehensive overview of the organisation of sport in Australia. This textbook focuses on those agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles and functions. It is fully revised and updated
Sports TV, Victoria E. Johnson (2021)
Review of: Sports TV , Victoria E. Johnson (2021) New York: Routledge, 208 pp., ISBN 978-0-41572-294-0, p/bk, USD $31.96
Quantifying the value of sport broadcast rights
Although sport broadcasting has received a considerable amount of academic attention, how sport content is valued and monetised from a broadcaster perspective remains relatively underdeveloped. This article adopts multisided market theory to test the broadcast value of Australia's two most valuable sport broadcasting properties, the Australian Football League and the National Rugby League. To do so, a content and ratings analysis was performed to…
The Relationship Between Television Viewership and Advertising Content in Australian Football Broadcasts
The traditional view of football fans, especially in a country such as Australia, has often been an unflattering one, with fans cast as being young, male, and with a beer in one hand. This article performed a demographic analysis of television viewership within Australia’s two largest football codes, the Australian Football League and the National Rugby League, to explore the demographics of this audience more closely. This was coupled with an ad…
Broadcast Inequality in Australian Football
The Australian sporting landscape is characterised by centralised broadcasting agreements that leave individual clubs at the mercy of league and broadcaster objectives in determining the nature and degree of their broadcast exposure. As a by-product, the potential exists for variances in television coverage between clubs that may result in significant economic disparity. This article endeavours to quantify this variance and discuss the related ma…
Influencer culture and the changing face of sport and media
This crosscurrent explores how influencer culture, shaped by Generation Z and Alpha’s distinct media practices, is reshaping the commercial and cultural foundations of sport. Through recent empirical cases, we argue that a paradigmatic shift is underway in the sport–media nexus, wherein content untethered from elite athleticism can generate immense audiences and commercial outcomes by privileging personality, virality and platform-native entertai…
The Relationship Between Television Viewership and Advertising Content in Australian Football Broadcasts
The traditional view of football fans, especially in a country such as Australia, has often been an unflattering one, with fans cast as being young, male, and with a beer in one hand. This article performed a demographic analysis of television viewership within Australia’s two largest football codes, the Australian Football League and the National Rugby League, to explore the demographics of this audience more closely. This was coupled with an ad…
Broadcast Inequality in Australian Football
The Australian sporting landscape is characterised by centralised broadcasting agreements that leave individual clubs at the mercy of league and broadcaster objectives in determining the nature and degree of their broadcast exposure. As a by-product, the potential exists for variances in television coverage between clubs that may result in significant economic disparity. This article endeavours to quantify this variance and discuss the related ma…
The Relationship Between Television Viewership and Advertising Content in Australian Football Broadcasts
The traditional view of football fans, especially in a country such as Australia, has often been an unflattering one, with fans cast as being young, male, and with a beer in one hand. This article performed a demographic analysis of television viewership within Australia’s two largest football codes, the Australian Football League and the National Rugby League, to explore the demographics of this audience more closely. This was coupled with an ad…
Broadcast Inequality in Australian Football
The Australian sporting landscape is characterised by centralised broadcasting agreements that leave individual clubs at the mercy of league and broadcaster objectives in determining the nature and degree of their broadcast exposure. As a by-product, the potential exists for variances in television coverage between clubs that may result in significant economic disparity. This article endeavours to quantify this variance and discuss the related ma…
Quantifying the value of sport broadcast rights
Although sport broadcasting has received a considerable amount of academic attention, how sport content is valued and monetised from a broadcaster perspective remains relatively underdeveloped. This article adopts multisided market theory to test the broadcast value of Australia's two most valuable sport broadcasting properties, the Australian Football League and the National Rugby League. To do so, a content and ratings analysis was performed to…
Sports TV, Victoria E. Johnson (2021)
Review of: Sports TV , Victoria E. Johnson (2021) New York: Routledge, 208 pp., ISBN 978-0-41572-294-0, p/bk, USD $31.96
Sport Management in Australia
This 3rd edition provides a comprehensive overview of the organisation of sport in Australia. This textbook focuses on those agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles and functions. It is fully revised and updated
Investigating the Prevalence and Distribution of Sport Fandom
Investigating the Prevalence and Distribution of Sport Fandom
Media Coverage of Emergent Women’s Leagues Within Mainstream Sports
Media Coverage of Emergent Women’s Leagues Within Mainstream Sports: Exploring Intersecting Hegemonies
Influencer culture and the changing face of sport and media
This crosscurrent explores how influencer culture, shaped by Generation Z and Alpha’s distinct media practices, is reshaping the commercial and cultural foundations of sport. Through recent empirical cases, we argue that a paradigmatic shift is underway in the sport–media nexus, wherein content untethered from elite athleticism can generate immense audiences and commercial outcomes by privileging personality, virality and platform-native entertai…
Sports, Gender, and Society (7 works) · Political science (6 works) · Sport and Mega-Event Impacts (5 works) · Advertising (4 works) · Business (4 works) · Sociology (4 works) · League (3 works) · Sports Analytics and Performance (3 works) · Computer Science (2 works) · Digital Games and Media (2 works)