Magdalena Sawczuk

Biographic Data

ID3080667
NAMEMagdalena Sawczuk
GIVEN NAMESMagdalena
FAMILY NAMESawczuk
SIGNATURESAWCZUK M
AFFILIATIONSJagiellonian University
ORCID0000-0003-2882-1081
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS4
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1

  • New Approaches to Museum Social Media Communication: Use of TikTok by Polish Museums

    Open AccessMagdalena SawczukARTICLEMuseum and Society2026

    The discussion around social media communication in museums is still relevant as this is related, e.g., to the changes observed in museum management. The research area consists of communication forms (one-way or two-way, interactive), modes of shaping relations, and tendencies toward using specific social media platforms. Museum-oriented studies are closely connected to the broader environmental situation, like new social media platforms or audie…

  • Re-thinking audience engagement: How museums in Poland and Czechia navigate recent challenges

    Open AccessJana Horová, Magdalena SawczukARTICLECultural Trends2026

    The main purpose of the study is to explore and conceptualize how regional museums in Poland and the Czech Republic implement audience engagement strategies in response to contemporary socio-economic challenges. Although audience engagement seems to have been investigated in the literature, the topic is still relevant and requires further exploration. Especially in the current post-pandemic era, it is possible to witness many challenges faced by …

  • Nowa forma innowacyjności muzeów: Stan obecny i kierunki wykorzystania sztucznej inteligencji

    Open AccessMagdalena SawczukARTICLEZarządzanie w Kulturze2025

    Cultural institutions are not separate from the various changes that are taking place in their environment. This concerns primarily social and technological changes, as well as many other situations. The dependence of museums on the external situation was demonstrated especially by the pandemic, which for many institutions became a key moment in taking technology into account to a greater extent in their activities. However, the pace change is so…

  • Exploring engagement in value creation - a multi-stakeholder perspective in the museum context

    Open AccessMarta Najda-Janoszka, Magdalena SawczukARTICLEMuseum Management and Curatorship2023Cited by: 1References: 39

    This study builds on the multi-stakeholder perspective to explore the nature of stakeholder engagement across key areas of value creation in the museum context. The empirical research followed a multiple case study design, based on three cases selected in accordance with a maximum variation strategy. The investigation involved a qualitative content analysis of primary and secondary sources. The findings reveal a context-bound perception of stakeh…

  • Viral challenges as a new form of museums’ activity in social media

    Open AccessMagdalena SawczukARTICLEAnnales Universitatis Paedagogicae…2022

    Due to the new social media channels as well as an increase of content created, growingly important is a creative approach to the content creation. One way is the forming of the viral content and challenges. The pandemic time revealed that museums undertake unstandardized activities and take up the challenges. The research aim was to analyze museums’ activities in viral social media challenges. The qualitative content analysis method was conducte…

  • Aktywność i interakcje w przestrzeni muzealnej wobec zmian otoczenia

    Open AccessMagdalena SawczukARTICLETurystyka Kulturowa2021

    Działalność muzealna obejmuje aktywności podstawowe (gromadzenie, konserwowanie i udostępnianie zbiorów), oraz dodatkowe, czyli działania kulturowe, turystyczne, społeczne i edukacyjne. Punktem odniesienia jest przestrzeń wystawiennicza, jednakże nowe funkcje implikują jej poszerzanie i redefiniowanie. Pandemia oraz obostrzenia wpłynęły na muzea każdego statusu i rodzaju. Działania wcześniej proponowane, jak wirtualne wizyty lub lekcje, stały się…

  • Interactive communication using social media - the case of museums in Southern Poland

    Marta Najda-Janoszka, Magdalena SawczukARTICLEMuseum Management and Curatorship2021Cited by: 3References: 41

    Drawing on the concept of an audience-oriented museum, this article presents research exploring how museums and audiences interactively seek and react to each other while developing a dialog using social media (SM) features. The empirical research was based on the content analysis of messages posted on SM profiles of museums located in Małopolska (Southern Poland). The investigated sample considers 71 institutions running proprietary SM sites (of…